Adidas is a global sports brand known for innovative products and sponsorship of major sporting events. The document discusses Adidas' sponsorship of the 2012 London Olympics as a case study, describing their marketing strategies of using the Olympics platform to engage young consumers globally through social media promotion and events. Their goals were to associate their brand with the Olympics and teams, drive brand preference among youth, and become the most talked about sports brand in 2012.
The classroom activities to think and plan business plan for sample company. This business plan not related to the real plan for Adidas AG. For more exchange in ideas please comment. Thank you.
The report studies the Brand "Adidas" and its aspects like CBBE, Brand Prism, Positioning, Target Segment.
This is made by Shivi Aggarwal and Madhusudan Partani, Students of FORE School of Managemnt.
Contact: madhu.partani@gmail.com
Presentation on adidas and it's company profileAkash Islam
hlw guyes .this is akash and i am proud to be an SMUCTAN. i give this slide only to help the upcoming apparel students.if u love this pls do a comment and give me encouragement
This is the sixth part to a marketing plan for Google Inc. that I did with a group of peers in my Marketing 311 class, which we received a perfect score on.
The classroom activities to think and plan business plan for sample company. This business plan not related to the real plan for Adidas AG. For more exchange in ideas please comment. Thank you.
The report studies the Brand "Adidas" and its aspects like CBBE, Brand Prism, Positioning, Target Segment.
This is made by Shivi Aggarwal and Madhusudan Partani, Students of FORE School of Managemnt.
Contact: madhu.partani@gmail.com
Presentation on adidas and it's company profileAkash Islam
hlw guyes .this is akash and i am proud to be an SMUCTAN. i give this slide only to help the upcoming apparel students.if u love this pls do a comment and give me encouragement
This is the sixth part to a marketing plan for Google Inc. that I did with a group of peers in my Marketing 311 class, which we received a perfect score on.
How Coca-Cola Wins on China Digital & Social MediaResonance China
This sample China Social Campaign Report shows you an excerpt of Coke's successful Musicon China social media campaign. It deep dives into Coke's mobile and key influencer strategies used to better penetrate the China market.
Adidas has a rich Olympic heritage stretching all the way back to 1928 when Adidas’ running shoes debuted. As a partner of the London 2012 Olympics, Adidas engaged its target consumers and set forth clearly defined objectives in order to create huge amounts of support for Team Great Britain before, during and after the Games.
Adidas is words second leading company of sports footwear and clothing.
Adidas is Germany Based company.
Being the 61th positioned brand amongst the World's Most Valuable Brands and having more than 92 imaginative organizations, Adidas has situated itself as the pioneer on the planet market.
The Adidas AG plans, creates, delivers and markets a scope of athletic and sports way of life items.
Rodney Lawrence Chapter 16 Marketing Strategy involves a sel.docxdaniely50
Rodney Lawrence
Chapter 16: Marketing Strategy involves a self-analysis and a reflection of the strengths and weaknesses of the company as established by the dashboard indicators. This involves reflecting on possible changes to target segments, price, place, and promotion, with the ultimate goal of increasing profitability in the company (Iacobucci, 2018). One of those most important and relevant sections of this chapter was the methods of growing sales volume and increasing sales. During this pandemic many companies have taken substantial losses due to companies shutting down, and not being able to keep up with th supply and demand of various products. Supply chains have also been affected with many products taking longer to meet their distributors. Meat for instance, has seen a significant increase in price due to the demand and shortage. Other possible foods such as pork, chicken, and fish, have seen some prices lowered to attract new buyers and have effected consumer choices and strategies of marketing tactics. Limitations in marketing channels have made pricing products vital in cutting profit losses and increasing product sales.
Chapter 17: Marketing Plans recapped the 5Cs, STP, and 4 Ps. This ultimately leads to the goal of a marketing plan to achieve company goals. Marketing plans are continuously changing due to various factors, such as the economy, and is made from numerous details and decisions (Iacobucci, 2018). The most important section of this chapter was the managerial checklist and how all of this combined helps to create the overall marketing plan. Using the 5Cs, STP, and 4Ps to coordinate a tactical approach in writing and producing the overall marketing plan (Iacobucci, 2018). After researching and writing on my group project I could see all of this classes information becoming more practical and realizing how everything combines to create a marketing plan for a company or product. Once everything is ultimately combined and presented the marketing plan shows its importance in helping companies promote and sell their product while hopefully creating an increase in popularity and overall profit margins for the long term, which can be altered and fitted to react to changes or misses involved in the distribution and sales of the product and company.
1) Amazon
Cost leadership-Amazon produces more purchasing options, and the cost and delivery options of the company are unparalleled. While most companies have taken extreme losses during this pandemic, Amazon actually increased profits exceeding 3 billion dollars.
Differentiation-Amazon uses bundles, excellence in pricing, speed of delivery, and easy accessibility to set themselves apart from all forms of distribution methods.
Focused-Amazon also separates because they have branched into multiple streams of revenue and industries. Besides the service industry specifically, they have branched into musical and television markets that connect to the basis of product sales.
Integrated Marketing Communication - Adidas Viren Lathiya
Integrated Marketing Communication tools of Adidas. This Presentation Includes:-
1) Tools Of I.M.C
2) Channels
3) Marketing Mix Strategies
4) Competitive Advantage
5) B.C.G Matrix
6) Competitive Strategies
Integrated Marketing Communications is a simple concept. It ensures that all forms of communications and messages are carefully linked together. At its most basic level, Integrated Marketing Communications, or IMC, as we'll call it, means integrating all the promotional tools, so that they work together in harmony.
In this presentation I have covered 7Ps of Marketing Mix of Google
1 Product
2 Price
3 Promotion
4 Place
#adidas4ps, #adidas7ps, #adidasadsense, #adidasmarketing, #adidaspresentation, #adidasprice, #adidasproducts
MKT 228 Online Advertising Campaign Short Paper Guidelines a.docxroushhsiu
MKT 228 Online Advertising Campaign Short Paper Guidelines and Rubric
Overview
Using your final project, create an online advertising campaign for your company. Specifically, make a list of the media (at least five) that would be most effective
in reaching your target audience. Explain your reasoning for each. Hint: Utilize the advertising objectives to help convey your message.
Format: This case analysis should follow these formatting guidelines: 1–2 pages, double spacing, 12-point Times New Roman font, 1-inch margins, and a
minimum of 2 sources.
Critical Elements Exemplary (100%) Proficient (85%) Needs Improvement (55%) Not Evident (0%) Value
Advertising
Objectives
Meets “Proficient” criteria and
uses clear and relevant
examples to establish the
context for the media selection
Identifies the advertising
objectives and connects them to
media selection
Identifies the advertising
objectives, but does not
connect them to media
selection
Does not include advertising
objectives
30
Media Selection Meets “Proficient” criteria and
also provides unique media
suggestions
Identifies appropriate media
selections for an advertising
campaign
Identifies media selections for
an advertising campaign, but
they lack appropriateness
Does not include media
selection
30
Reasoning Meets “Proficient” criteria and
justifies the reasoning with clear
and relevant examples that
firmly establish the
effectiveness of the choices
Provides appropriate reasoning
for the selection of the media,
using clear and relevant
examples
Provides reasoning for the
selection of the media, but does
not use clear examples
Does not include reasoning
30
Articulation of
Response
Submission is free of errors
related to citations, grammar,
spelling, syntax, and
organization and is presented in
a professional and easy-to-read
format
Submission has no major errors
related to citations, grammar,
spelling, syntax, or organization
Submission has major errors
related to citations, grammar,
spelling, syntax, or organization
that negatively impact
readability and articulation of
main ideas
Submission has critical errors
related to citations, grammar,
spelling, syntax, or organization
that prevent understanding of
ideas
10
Total 100%
Final Paper 2
Final Paper
Southern New Hampshire University
MKT 228
December 16, 2018
Executive Summary
This report presents a marketing plan for Nike Inc. products that were recently introduced by the company. It contains a comprehensive analysis of various components including the market and its competitor’s analysis. Besides, the report discusses Nike’s objectives as it looks forward to expanding its market and the marketing mix strategies that are employed in terms of 4ps using new t.
Analysis Marketing Mix And STP via:
1. Marketing.
2. Marketing Mix - Meaning And Its Element.
3. Idol Wear Intro.
4. Idol Wear Inc.'s Marketing Mix (4ps/Product, Place, Promotion, Price).
5. Segmentation, Targeting, And Positioning
6. Main Factors That Can Affect The Buying Decisions Of The Target Customers For Idol Wear’s Products.
7. Conclusion.
This is a presentation by Dada Robert in a Your Skill Boost masterclass organised by the Excellence Foundation for South Sudan (EFSS) on Saturday, the 25th and Sunday, the 26th of May 2024.
He discussed the concept of quality improvement, emphasizing its applicability to various aspects of life, including personal, project, and program improvements. He defined quality as doing the right thing at the right time in the right way to achieve the best possible results and discussed the concept of the "gap" between what we know and what we do, and how this gap represents the areas we need to improve. He explained the scientific approach to quality improvement, which involves systematic performance analysis, testing and learning, and implementing change ideas. He also highlighted the importance of client focus and a team approach to quality improvement.
The Roman Empire A Historical Colossus.pdfkaushalkr1407
The Roman Empire, a vast and enduring power, stands as one of history's most remarkable civilizations, leaving an indelible imprint on the world. It emerged from the Roman Republic, transitioning into an imperial powerhouse under the leadership of Augustus Caesar in 27 BCE. This transformation marked the beginning of an era defined by unprecedented territorial expansion, architectural marvels, and profound cultural influence.
The empire's roots lie in the city of Rome, founded, according to legend, by Romulus in 753 BCE. Over centuries, Rome evolved from a small settlement to a formidable republic, characterized by a complex political system with elected officials and checks on power. However, internal strife, class conflicts, and military ambitions paved the way for the end of the Republic. Julius Caesar’s dictatorship and subsequent assassination in 44 BCE created a power vacuum, leading to a civil war. Octavian, later Augustus, emerged victorious, heralding the Roman Empire’s birth.
Under Augustus, the empire experienced the Pax Romana, a 200-year period of relative peace and stability. Augustus reformed the military, established efficient administrative systems, and initiated grand construction projects. The empire's borders expanded, encompassing territories from Britain to Egypt and from Spain to the Euphrates. Roman legions, renowned for their discipline and engineering prowess, secured and maintained these vast territories, building roads, fortifications, and cities that facilitated control and integration.
The Roman Empire’s society was hierarchical, with a rigid class system. At the top were the patricians, wealthy elites who held significant political power. Below them were the plebeians, free citizens with limited political influence, and the vast numbers of slaves who formed the backbone of the economy. The family unit was central, governed by the paterfamilias, the male head who held absolute authority.
Culturally, the Romans were eclectic, absorbing and adapting elements from the civilizations they encountered, particularly the Greeks. Roman art, literature, and philosophy reflected this synthesis, creating a rich cultural tapestry. Latin, the Roman language, became the lingua franca of the Western world, influencing numerous modern languages.
Roman architecture and engineering achievements were monumental. They perfected the arch, vault, and dome, constructing enduring structures like the Colosseum, Pantheon, and aqueducts. These engineering marvels not only showcased Roman ingenuity but also served practical purposes, from public entertainment to water supply.
Welcome to TechSoup New Member Orientation and Q&A (May 2024).pdfTechSoup
In this webinar you will learn how your organization can access TechSoup's wide variety of product discount and donation programs. From hardware to software, we'll give you a tour of the tools available to help your nonprofit with productivity, collaboration, financial management, donor tracking, security, and more.
Instructions for Submissions thorugh G- Classroom.pptxJheel Barad
This presentation provides a briefing on how to upload submissions and documents in Google Classroom. It was prepared as part of an orientation for new Sainik School in-service teacher trainees. As a training officer, my goal is to ensure that you are comfortable and proficient with this essential tool for managing assignments and fostering student engagement.
Students, digital devices and success - Andreas Schleicher - 27 May 2024..pptxEduSkills OECD
Andreas Schleicher presents at the OECD webinar ‘Digital devices in schools: detrimental distraction or secret to success?’ on 27 May 2024. The presentation was based on findings from PISA 2022 results and the webinar helped launch the PISA in Focus ‘Managing screen time: How to protect and equip students against distraction’ https://www.oecd-ilibrary.org/education/managing-screen-time_7c225af4-en and the OECD Education Policy Perspective ‘Students, digital devices and success’ can be found here - https://oe.cd/il/5yV
Model Attribute Check Company Auto PropertyCeline George
In Odoo, the multi-company feature allows you to manage multiple companies within a single Odoo database instance. Each company can have its own configurations while still sharing common resources such as products, customers, and suppliers.
Ethnobotany and Ethnopharmacology:
Ethnobotany in herbal drug evaluation,
Impact of Ethnobotany in traditional medicine,
New development in herbals,
Bio-prospecting tools for drug discovery,
Role of Ethnopharmacology in drug evaluation,
Reverse Pharmacology.
How to Make a Field invisible in Odoo 17Celine George
It is possible to hide or invisible some fields in odoo. Commonly using “invisible” attribute in the field definition to invisible the fields. This slide will show how to make a field invisible in odoo 17.
2024.06.01 Introducing a competency framework for languag learning materials ...Sandy Millin
http://sandymillin.wordpress.com/iateflwebinar2024
Published classroom materials form the basis of syllabuses, drive teacher professional development, and have a potentially huge influence on learners, teachers and education systems. All teachers also create their own materials, whether a few sentences on a blackboard, a highly-structured fully-realised online course, or anything in between. Despite this, the knowledge and skills needed to create effective language learning materials are rarely part of teacher training, and are mostly learnt by trial and error.
Knowledge and skills frameworks, generally called competency frameworks, for ELT teachers, trainers and managers have existed for a few years now. However, until I created one for my MA dissertation, there wasn’t one drawing together what we need to know and do to be able to effectively produce language learning materials.
This webinar will introduce you to my framework, highlighting the key competencies I identified from my research. It will also show how anybody involved in language teaching (any language, not just English!), teacher training, managing schools or developing language learning materials can benefit from using the framework.
The Indian economy is classified into different sectors to simplify the analysis and understanding of economic activities. For Class 10, it's essential to grasp the sectors of the Indian economy, understand their characteristics, and recognize their importance. This guide will provide detailed notes on the Sectors of the Indian Economy Class 10, using specific long-tail keywords to enhance comprehension.
For more information, visit-www.vavaclasses.com
Basic phrases for greeting and assisting costumers
Marketing (Case Study about : Adidas and FedEx)
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1-Case Study about Adidas
Introduction
Since it was established in Germany in 1949, by Adolf Dassler, adidas has been synonymous with the
sporting industry. Today, adidas is a global public company and is one of the largest sports brands in the
world. The company’s product portfolio is vast, ranging from state -of-the-art sports footwear and
clothing to accessories such as bags, watches, eyewear and other sports-related goods and equipment.
Adidas and the Olympic Games
The adidas brand is built on a passion for sports excellence and innovative design to help athletes
perform to the best of their ability. It is therefore no surprise that adidas has supported many iconic
athletes to achieve great things at the Olympic Games. The company’s heritage with the Olympic Games
dates back to the Games in Amsterdam in 1928 when adidas’ running shoes were debuted. Footwear
and clothing by adidas has been seen on athletes at every Olympic Games.
This case study demonstrates how adidas used innovative marketing strategies in its sponsorship deal
with the London 2012 Olympic Games to engage with young consumers in the UK and across the globe.
Market mix
For most organizations the marketing function is vital for survival. The Chartered Institute of Marketing
defines marketing as:
‘Marketing is the management process responsible for identifying, anticipating and satisfying consumer
requirements profitably.’
This definition outlines the key purposes of the marketing function. These are:
to compete in a competitive marketplace
to identify and anticipate consumer requirements and then satisfy these requirements
To make a profit.
Sports marketing
This is known as international marketing as it takes cultural and social differences into account when
planning marketing activity. Sports marketing is a key focus for adidas’ marketing mix. The growing
popularity of sports as entertainment has led to a huge increase in sports marketing. Sponsorship
involves a business paying to be associated with another organization, event or TV programmer.
Marketing strategies
Within the marketing function of any organization there will be key goals, or objectives, to be achieved.
For example, increasing the market share by 3% or entering a new market overseas. To achieve these
marketing objectives requires a plan that details the actions needed.
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Sponsorship
For adidas, London is a key focus for the sportswear market, for both performance sportswear and
sports fashion. This market sets more trends than anywhere else in the country. London 2012 gave
adidas a platform to target this audience but with a global reach.
To ensure a clear association as Sportswear Partner of London 2012, Team GB and Paralympics GB.
To engage and excite the 14-19 year old audience in order to drive brand preference in the UK.
To deliver a Licensed Product Return on Investment (ROI) (branded and event branded licensee rights).
To become the most talked about sports brand in 2012.
Promotion
Promotional activity is used to communicate with consumers about the brand and its products. As there
were more than 50 London 2012 sponsors, adidas needed to ensure it communicated the right
messages, at the right time, through the appropriate channels for its target audience.
The acronym AIDA is useful when planning promotional activity, promotion should aim to:
Initiate awareness amongst consumers
Generate interest for and desire to have the product
Ensure action to purchase.
Above-the-line promotion
There are many different methods of promotion. Above-the-line promotion refers to traditional
methods of advertising, such as, print adverts in magazines and newspapers, billboards or online and TV
advertisements. example, an increasing number of people record TV and fast-forward the adverts,
innovative methods of below-the-line activity is becoming increasingly important to engage the
audience.
Above-the-line activity for adidas’ campaign included TV adverts that showcased the best UK talent
across sport, street and style. In these adverts athletes shared their intimate goals, fears and thoughts,
something which was dramatically different to other sponsors of London 2012.
Below-the-line promotion
Below-the-line promotion targeted at the youth audience was a key method for adidas to achieve its
marketing objectives. It used a wide range of promotional activities to create deeper engagement with
its audience, mixing traditional media with an innovative use of social and digital channels.
Social media played an integral part in adidas’ campaign. For example, on Twitter #takethestage became
the summer trend for supporting Team GB. Videos on YouTube created hundreds of millions of views, In
addition, a large photo booth was set up at Westfield shopping center in Stratford.
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Conclusion
An organization’s marketing mix is its own way to uniquely position the brand and drive sales. Using
innovative methods of sports marketing, on a scale never before seen in the industry, enabled adidas to
target the youth audience in London whilst also having a global reach through social media and online
promotion. Partnering the brand with London 2012, Team GB and the Paralympics engaged adidas’
target consumers and created huge amounts of support for Team GB before, during and after the
Games.
2-Marketing mix
The marketing mix refers to the set of actions, or tactics, that a company uses to promote its brand or
product in the market. The 4Ps make up a typical marketing mix - Price, Product, Promotion and Place.
However, nowadays, the marketing mix increasingly includes several other Ps like Packaging,
Positioning, People and even Politics as vital mix elements.
Adidas marketing mix
Every organization must look at its marketing in relation to the marketing mix. The marketing mix, often
referred to as the 4Ps, is a means of assessing how to balance the elements of the mix in order to meet
customers’ needs. The elements include:
the right product
sold at the right price
in the right place
Using the most suitable form of promotion.
3-Adidas mission statement
The adidas Group strives to be the global leader in the sporting goods industry with brands built on a
passion for sports and a sporting lifestyle. We are committed to continuously strengthening our brands
and products to improve our competitive position.
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1-Strategic planning Strategic planning is defined as:
is defined as: “ “The process of The process of developing and maintaining a strategic fit between
developing and maintaining a strategic fit between the organization the organization’ ’s goals and
capabilities and its s goals and capabilities and its changing marketing opportunities.
Planning activities occur at the business unit, Planning activities occur at the business unit, product, and
market levels, and include: product, and market levels, and include:
Defining the purpose and mission Defining the purpose and mission
Setting objectives and goals Setting objectives and goals
Designing the business portfolio Designing the business portfolio
Developing detailed marketing and Developing detailed marketing and departmental plans
4
2- Mission statements should.
• Serve as a guide for what the organization wants to serve as a guide for what the organization
wants to accomplish accomplish.
• Be “market -oriented” rather than rather than “product -oriented”.
• Be neither too narrow, nor too broad. Be neither too narrow, nor too broad.
• Fit with the market environment.
• Be motivating.
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Introduction:
FedEx Corporation provides customers and businesses worldwide with a broad portfolio of
transportation, e-commerce and business services. FedEx Express is the world's largest express
transportation company, providing fast and reliable delivery to every U.S. address and to more than 220
countries and territories. FedEx Express uses a global air and-ground network to speed delivery of time-sensitive
shipments, usually in one to two business days with the delivery time guaranteed.
Mission:
FedEx Corporation will produce superior financial returns for its shareowners by providing high value-added
logistics, transportation and related business services through focused operating companies.
Customer requirements will be met in the highest quality manner appropriate to each market segment
served. FedEx will strive to develop mutually rewarding relationships with its employees, partners and
suppliers. Safety will be the first consideration in all operations. Corporate activities will be conducted to
the highest ethical and professional standards.
Mission Statement:
FedEx Corporation will produce superior financial returns for its shareowners by providing high value-added
logistics, transportation and related information services through focused operating companies.
Customer requirements will be met in the highest quality manner appropriate to each market segment
served. FedEx Corporation will strive to develop mutually rewarding relationships with its employees,
partners and suppliers. Safety will be the first consideration in all operations. Corporate activities will be
conducted to the highest ethical and professional standards.
Vision:
The unique FedEx operating strategy works seamlessly - and simultaneously - on three levels.
Compete collectively by standing as one brand worldwide and speaking with one voice.
Operate independently by focusing on our independent networks to meet distinct customer
needs.
Manage collaboratively by working together to sustain loyal relationships with our workforce,
customers and investors.
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Marketing mix:
Product
FedEx Express is the second largest civil fleet around the world providing services across U.S.
mainland, Puerto Rico, the Dominican Republic and other Caribbean island.
FedEx ground provides service around America and Canada.
Home delivery and smart posts are also offered.
FedEx trade networks provide custom and insurance.
A toll free help line is provided to the customers at FedEx TechConnect.
Other products include FedEx Supply Chain Services, FedEx Corporate Services, FedEx office and
Print Centers and FedEx Ship Centers.
Customer care centers are always alert for criticism.
Price
FedEx offers its discount program on FedEx ground specifically.
Pick up services are provided with $6 as its additional cost.
FedEx Ground will provided pickup service to business locations, upon request, for an additional
charge of $6 per week.
Placement
Mainly located in United States and is catering the services within America and Canada but also
approaches to the destinations worldwide through its air fleet.
Promotion
FedEx campaigns runs in the print media throughout the year.
Spends heavy amounts on commercial ads, that’s why high quality ads are formulated and
remembered for year like John Moschitta ad.
The company has been a chief and sometime sole sponsor of motor sports, football and a
number of sports being played at a junior level.
One major reason of its success is political lobbying at large sale, billions of dollars being spent
until now with $4.9 million spent in first three months of 2010.