1. The Adidas Group
Vision
Together we win (statement is too vague, did not mention on what kind of business eg
clothing apparel, not specific) – korang sila recheck sebab tak jumpa vision dia yg
sebenarnya
Mission
The adidas Group strives to be the global leader (3) in the sporting goods industry with
brands built on a passion for sports and a sporting lifestyle (2). We are committed to
continuously strengthening our brands and products to improve our competitive position (5).
We are innovation and design leaders who seek to help athletes of all skill levels achieve
peak performance with every product we bring to market. (1)
We are consumer focused and therefore we continuously improve the quality, look, feel,
and image of our products and our organizational structures to match and exceed consumer
expectations and to provide them with the highest value. (7)
We are a global organization that is socially and environmentally responsible, that
embraces creativity and diversity, and is financially rewarding for our employees and
shareholders. (8) (9)
We are dedicated to consistently delivering outstanding financial results. (5)
adidas Group Values (perlu atau tak?)
Performance
Sport is the foundation for all we do and executional excellence is a core value of our Group.
Passion
Passion is at the heart of our company. We are continuously moving forward, innovating, and
improving.
Integrity
We are honest, open, ethical, and fair. People trust us to adhere to our word.
Diversity
We know it takes people with different ideas, strengths, interests, and cultural backgrounds to
make our company succeed. We encourage healthy debate and differences of opinion.

2. Adidas Group Strategic Pillars (Internal Strategy)
1. Creating long term shareholder value – focus for sustainable revenue and earnings
growth, and ultimately operating cash flow. To be the most value-enhancing, mostly
on improving group profitability. Increase return to the shareholders with above-
industry-average share price performance and dividends.
2. Diverse brand portfolio – Multi brand strategy. Providing distinct and relevant
products to a wide spectrum of consumers. A broad product offering will increase the
group leverage in the marketplace.
3. Investments focused on highest-potential markets and channels – Adidas Group
would like to expand their business activities in China and Russia as well as building
market share in underpenetrated market in the US.
4. Creating a flexible supply chain – to enable faster product creation and production by
continuously improving infrastructure, processes and systems. By sharing information
from point of sale to source and vice versa, they strive to connect and more closely
integrate the various element of supply chain, to enable quick reaction to changing
consumer needs.
5. Leading through innovation – foster a culture of challenging convention and
embracing change. All areas are required to generate at least one new innovation or
meaningful improvement per year.
6. Develop a team grounded in heritage – Foster a corporate culture of performance,
passion, integrity and diversity by creating a work environment that stimulates
innovation, team spirit and achievement based on strong leadership and employee
engagement.