Adidas is a major sportswear company founded in Germany in 1924. It was started by brothers Adolf and Rudolf Dassler as a shoe company called "Dassler Brothers Shoe Factory". In 1948, after a split between the brothers, Adolf renamed the company to Adidas. The iconic Adidas three stripe logo was introduced in 1949, representing the brand's focus on athletes. Over time, Adidas has expanded its product lines and acquired brands like Reebok. It faces competition primarily from Nike and seeks to build brand recognition through sponsorships while maintaining its signature striped designs.
The report studies the Brand "Adidas" and its aspects like CBBE, Brand Prism, Positioning, Target Segment.
This is made by Shivi Aggarwal and Madhusudan Partani, Students of FORE School of Managemnt.
Contact: madhu.partani@gmail.com
The report studies the Brand "Adidas" and its aspects like CBBE, Brand Prism, Positioning, Target Segment.
This is made by Shivi Aggarwal and Madhusudan Partani, Students of FORE School of Managemnt.
Contact: madhu.partani@gmail.com
Adidas AG is a German multinational corporation that designs and manufactures sports clothing and accessories based in Herzogenaurach, Bavaria, Germany.
Adidas is words second leading company of sports footwear and clothing.
Adidas is Germany Based company.
Being the 61th positioned brand amongst the World's Most Valuable Brands and having more than 92 imaginative organizations, Adidas has situated itself as the pioneer on the planet market.
The Adidas AG plans, creates, delivers and markets a scope of athletic and sports way of life items.
Presentation on adidas and it's company profileAkash Islam
hlw guyes .this is akash and i am proud to be an SMUCTAN. i give this slide only to help the upcoming apparel students.if u love this pls do a comment and give me encouragement
Adidas AG is a German multinational corporation that designs and manufactures sports clothing and accessories based in Herzogenaurach, Bavaria, Germany.
Adidas is words second leading company of sports footwear and clothing.
Adidas is Germany Based company.
Being the 61th positioned brand amongst the World's Most Valuable Brands and having more than 92 imaginative organizations, Adidas has situated itself as the pioneer on the planet market.
The Adidas AG plans, creates, delivers and markets a scope of athletic and sports way of life items.
Presentation on adidas and it's company profileAkash Islam
hlw guyes .this is akash and i am proud to be an SMUCTAN. i give this slide only to help the upcoming apparel students.if u love this pls do a comment and give me encouragement
Adidas was founded in 1948 by Adolf “Adi” Dassler, following the split of Gebrüder Dassler Schuhfabrik (Dassler Brother Shoe Factory) between him and his older brother, Rudolf.
During the 1936 Summer Olympics held in Germany, Adolf persuaded U.S. Sprinter Jesse Owens to run using his company’s spikes. Owens went on to win 4 gold medals.
Differences in political ideologies between the two brothers during the World War II tensions between the two brothers.
They finally split in 1947 and went on to form adidas and Puma.
Now owns brands like Rockport, Reebok, Taylormade, etc.
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Akshay Ram on Adobe's Creative Strategy and Execution, the Present and Future...Neil Horowitz
On episode 271 of the Digital and Social Media Sports Podcast, Neil chatted with Akshay Ram, Product Manager for Adobe, who also has a lot of knowledge and insight into sports creative.
What follows is a collection of snippets from the podcast. To hear the full interview and more, check out the podcast on all podcast platforms and at www.dsmsports.net
Mats André Zuccarello Aasen, commonly known as Mats Zuccarello, was born on September 1, 1987, in
Oslo, Norway. He grew up in the bustling neighborhood of Løren, where his passion for ice hockey began
at a young age. His mother, Anita Zuccarello, is of Italian descent, and his father, Glenn Aasen, is
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Results for LtCol Thomas Jasper, Marine, for the 2010 Marine Corps Marathon held October 31, 2010, marking the 35th annual marathon known as "The People's Marathon."
An impressive finishing time of 3:46:39, placing 324th in the Male division ages 40-44.
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2. TABLE OF CONTENT
o BRIEF ……01
o THE PAST ……02
o THREE STRIPES IDEOLOGY ……03
o TREFOIL LOGO ……04
o THREE STRIPES RE-ENGINEERED ……05
o RIVALRY ……06
o PRODUCTS ……07
o SUB CATEGORY ……08
o SUBSIDIARY ……10
o AUDIENCE ……11
o PROBLEMS ……12
o BIBLIOGRAPHY ……13
3. BRIEF
• ADIDAS a name that stands for competence
in all sectors of sports all over the world.
• Adolf Dassler, founded the company and
with his brother Rudolf Dassler in 1924.
• The name Adidas was introduced by Adolf
Dassler in 1948 after owning the company
himself.
• Their aim is to provide every athlete with the
best possible equipment.
• Adidas stands for ‘ADI’ i.e Adolf and ‘Das’ i.e.
Dassler.
4. THE PAST
o In 1920, Adolf and his brother Rudolf started the
journey of making shoes in their mothers laundry.
They named their company
“Dassler Brothers Shoe Factory”
o “Dassler Brothers Shoe Factory” prosper further
when the olympian sprinter Jesse Owens opted for
their first pair of shoes during the 1936 olympics.
o The shoes felt very comfortable. This resulted in
skyrocketing the business and the brothers shortly
become recognized worldwide for their footwear.
o Their shoes consists of two stripes which hold the
shoes tightly and represent both the brothers.
5. THREE STRIPES IDEOLOGY
• In 1947, the two brothers got separated due to
some problems.
• After their separation both brothers started
their separate business.
• Adolf introduced his company as Adidas
whereas Rudolf introduced RUDA (Rudolf
Dassler). Now RUDA is known as PUMA.
• Adolf Dassler used his name in the first logo. In
1949, Adolf Dassler bought the three stripes
design from a finnish sports goods company
“Karhu” in exchange of 1600 euros and two
whiskey bottles.
• The three stripes are not basically a logo but
they are always visible in Adidas products.
6. TREFOIL LOGO
• In 1971, Adidas came up with another logo
which looks like a flower.
• The 3 leaves symbolizes the Olympic spirit,
linked to the three continental plates (America,
Europe , Africa, and Asia) as well as the
heritage and history of the brand.
• It was chosen because the company wanted to
portray a brand which was lot larger and more
diverse while still keeping the classic Adidas
look.
• This logo was used in all of their products.
7. THREE STRIPES RE-ENGINEERED
• In 1997, the three striped logo came back with a new look.
• It represents some of the finest equipments that Adidas sells.
• The Logo is supposed to have a lot of meaning, company wanted to keep the
three stripes, but also add something to give the logo some power.
• Basically, it resembles a mountain, like it is challenging the people who buy
Adidas products to push themselves to their limits.
• The logo is designed to influence the masses with its simplicity and elegance.
• The stripes of the Adidas logo embody the exceptional performance of the
athletes and the undying efforts they make to achieve their set goals.
• The font is simple yet effective. Despite its simplicity, it does not fail to impress.
~
8. RIVALRY
• Adidas toughest competition is with NIKE.
• Nike is a similar company which designs, develop and
manufactures sports and casual footwear, apparel
and accessories worldwide.
• Nike is the leading manufacturer of sports goods
now.
• The advantages that got Nike to top position are
mainly newer than Adidas in terms of establishment.
• Nike use to produce sports equipments earlier than
Adidas and Nike is pretty much ahead to sponsorship
than Adidas.
11. SUB CATEGORY
• Adidas after 2002, made its group to three different sub
categories. Adidas Performance, Adidas Originals and Adidas
style essentials(NEO).
• Their logos are also different.
• The Current stripes logo as performance, the trefoil logo as
originals and a new round logo with stripes as style essentials.
• And all of these falls under Adidas group which is represented
by the image on next page.
Continues…
13. SUBSIDIARY
• In 2005, Adidas bought the British giant Reebok.
• Reebok is a footwear and apparel company.
• Its quite popular among sports.
• Reebok is an official sponsor of activities like UFC, CrossFit,
Spartan Race and Les Mills.
14. AUDIENCE
• Around 13-30 year old consumers who are involved in any given
discipline or sport. Adidas makes high end products for all sports,
so this will interest these audience at it’s affordable price,
especially if their discipline is football as a teenager. Mostly male
based, and mainly working-middle class families or individuals.
• Along with these audience, there are also the smaller audience of
those who aren’t into sports. They shop at Adidas for the big logo’s
and the look of the shoes for a fashion statement. These are
between 16-25 year, working-middle class both males and
females.
15. PROBLEMS
• Wide Product Range
Adidas focuses heavily on bringing out an extremely wide
range of football boots.
• Sponsorship
Their marketing techniques are low compared to other
brands.
• Design Restriction
Three stripes always there in most of the Adidas products
and still continuing from many generations.
• Cheap Copies Available
The stripes can be easily copied and fakes are already in
the market.