ADIDAS- "Here to Create"

1. STUDENT NAME: LATISHA
CLASS CODE: MRK 634 ZSS
STUDENT ID: 171002215
06 JULY 2023
Digital Digest - Part #1

2. Agenda
1) INTRODUCTION
2) ABOUT CAMPAIGN
3) COLLABORATION
4) CONCLUSION
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3. In today's quick-paced and intensely
competitive marketing world,
establishing a powerful identity as a
professional in marketing demands not
just expertise but also the ability to
create thought leadership. Adidas is
renowned for its cutting-edge
products, outstanding brand identity,
and cause-related marketing
initiatives, therefore I selected it as a
company that aligns with what I want
as an emerging marketing
professional.
In this thought leadership essay, I will
analyze Adidas advertisements and
news pieces from outside sources,
emphasising their value and talking
about the lessons we can learn from
its advertising tactics. 3
Introduction

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Adidas frequently coordinates its advertising
initiatives with one specific goal in order to
make a name for itself. The company's
advertising campaigns aim to do a lot more
than merely advertise the products it sells;
they also strive at motivating and
empowering individuals.
The "Here to Create" campaign, which
acknowledges athletes, talented artists, and
creative minds who defy stereotypes and
courageously embrace their own interests,
is one such example. adidas shows its
commitment to stimulating innovation and
knocking down barriers by showcasing the
diverse experiences of numerous people.
About Campaign

5. COLLABORATION
• Adidas has successfully expanded
the reach of its brand and
amplified its message through
partnerships with influencers and
celebrities. Through partnerships
with well-known artists like
Beyoncé, Kanye West, and
Pharrell Williams, Adidas has
been able to reach new markets
and a broader audience. These
alliances not only increase brand
recognition but also provide
Adidas’ marketing initiatives with
new angles and creative vigor.
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6. • Adidas sets apart as a company that continually displays
that it's able to build campaigns with an objective, welcome
partnerships, place a high value on environmental
sustainability and make effective utilization of online
advertising platforms. Emerging marketing professionals
might discover a lot about constructing a personal brand
and developing a successful advertising approach by
looking at their campaigns and outside news items. adidas
has taught us the value of coordinating campaigns with a
goal in mind, creating collaborative relationships,
prioritizing sustainability, and embracing digital marketing.
We may strive to have a significant effect in the always-
changing field of marketing by welcoming these
suggestions.

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