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Adidas
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- 5. Adidas isa German multinational corporation that designs and manufactures sports shoes, clothing and accessories headquartered in Herzogenaurach, Bavaria. It is the largest sportswear manufacturer in Europe and the second biggest in the world. Adidas was founded in 1924 by ADOLF (ADI) DASSLER GOT REGISTERED IN 1948
- 6. Logo #1 :The Three Stripes This logo doesn’t have a specific look. Company simply placed three black stripes on everything that they manufactured. Owner of the company liked to call his business “The Three Stripes Company”. Even as new logos have replaced the old ones, company remains loyal to the three stripes look.
- 7. • Logo #2: The Trefoil • Trefoil was the second adidas logo. • On some products, particularly on line of classic product. Theme of Three Stripes is still evident in the look that it crosses it diagonally. • Chosen because the company wanted to portray a brand which was lot larger and more diverse while still keeping the classic adidas look.
- 8. Logo #3: The Three Bars Latest logo, represents some of the finest equipments that adidas sells. Logo is supposed to have a lot of meaning, a company wanted to keep the three stripes, but also add something to give the logo some power. It resembles a mountain, like it is challenging the people who buy adidas products to push themselves to their limits.
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- 12. PRIMARY Questionnaires, Interviews, Observationsetc.. SECONDARY Websites, Books, Newspapers etc..
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- 14. The AdidasGroup strives to be the global leader in the sporting goods industry with brands built on a passion for sports and a sporting lifestyle.
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- 16. The companyis consumer focused and therefore to continuously improve the quality, look, feel and image of the product to match and exceed consumer expectations.
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- 18. Their objective isto target the youth (16-25) years of age to achieve their company goals.
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- 20. STRENGTHS • Availability • Highbrand value • Ability to compete with other top companies • Sponsors Events, Sportsmen and teams
- 21. WEAKNESS High transportationcost Number of potential buyers Huge Competition
- 22. OPPORTUNITIE S • E-commerce • IndustrialGrowth • Latest Technology • New Sponsorships
- 23. • Competition • Frauds •Technological Security
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- 38. INCOME STATEMENT 2015 2014 20132012 REVENUE $18,479.63 8 $17,666.07 7 $19,949.68 7 $19,667.88 4 GROSS PROFIT $8,922.448 $8,416.122 $9,828.924 $9,386.614 OPERATIN G EXPENSE S $1,156.958 $1,073.286 $1,654.673 $1,215.78 NET INCOME $692.645 $595.595 $1,083.384 $695.109
- 39. STASTICAL GRAPH 0.00 2,000.00 4,000.00 6,000.00 8,000.00 10,000.00 12,000.00 14,000.00 16,000.00 18,000.00 20,000.00 2015 20142013 2012 REVENUE GROSS PROFIT OPERATING EXPENSES NET INCOME
- 40. 692.645 595.595 1,083.38 695.109 2015 2014 2013 2012 0 200 400600 800 1000 1200 NET INCOME NET INCOME
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- 42. • Customer Satisfaction •More Innovation • Increase competition • Diversified Products • Sponsorship
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