Adidas is a German multinational corporation that designs and manufactures sports apparel and accessories. It was founded in 1924 by Adolf Dassler and is headquartered in Herzogenaurach, Germany. Some key points: - Adidas' three stripe logo doesn't have a specific design but places three black stripes on all products. - It has introduced multiple logos over time including the Trefoil logo and three bars logo to portray brand growth while maintaining the three stripe theme. - Adidas aims to be the global leader in sports and targets youth ages 16-25. It sponsors many athletes and sporting events. - Financial reports from 2012-2015 show increasing revenues but fluctuating net incomes

3. INTRODUCTION

4. ADIDAS
ALL
DAY
I
DREAM
ABOUT
SPORTS
Adidas: Impossible is Nothing!!

5.  Adidas is a German multinational
corporation that designs and manufactures
sports shoes, clothing and accessories
headquartered in Herzogenaurach, Bavaria. It is
the largest sportswear manufacturer in Europe
and the second biggest in the world.
 Adidas was founded in 1924 by ADOLF (ADI)
DASSLER
 GOT REGISTERED IN 1948

6. Logo #1 : The Three Stripes
This logo doesn’t have a specific look.
Company simply placed three black stripes on everything that they
manufactured.
Owner of the company liked to call his business “The Three Stripes
Company”.
Even as new logos have replaced the old ones, company remains
loyal to the three stripes look.

7. • Logo #2 : The Trefoil
• Trefoil was the second adidas logo.
• On some products, particularly on line of classic product. Theme of Three Stripes
is still evident in the look that it crosses it diagonally.
• Chosen because the company wanted to portray a brand which was lot larger and
more diverse while still keeping the classic adidas look.

8.  Logo #3 : The Three Bars
 Latest logo, represents some of the finest equipments
that adidas sells.
 Logo is supposed to have a lot of meaning, a company
wanted to keep the three stripes, but also add
something to give the logo some power.
 It resembles a mountain, like it is challenging the
people who buy adidas products to push themselves to
their limits.

9. PERFORMANCE ORIGINAL
LIFE STYLE

10. •Complete Sportsmen
•Quality
•Comfort
•Class
•Fashion
•Expensive
•Colour
•Innovation
•Value for Money

11. METHODOLOGY

12. PRIMARY
Questionnaires, Interviews, Observations etc..
SECONDARY
Websites, Books, Newspapers etc..

13. MISSION

14.  The Adidas Group strives to be the
global leader in the sporting goods
industry with brands built on a
passion for sports and a sporting
lifestyle.

15. VISION

16.  The company is consumer focused and therefore to
continuously improve the quality, look, feel and
image of the product to match and exceed
consumer expectations.

17. OBJECTIVES

18. Their objective is to target the
youth (16-25) years of age to
achieve their company goals.

19. SWOT
ANALYSIS

20. STRENGTHS
• Availability
• High brand value
• Ability to compete with other top companies
• Sponsors Events, Sportsmen and teams

21. WEAKNESS
 High transportation cost
 Number of potential buyers
 Huge Competition

22. OPPORTUNITIE
S
• E-commerce
• Industrial Growth
• Latest Technology
• New Sponsorships

23. • Competition
• Frauds
• Technological Security

24. PRODUCTS

26. POPULAR PRODUCTS

27. ADIDAS SUPERSTAR

28. ADIDAS YEEZY

29. ADIDAS ADICOLOR

30. ADIDAS NMD

31. ADIDAS YEEZY
BOOST 750

32. ADIDAS STAN SMITH

33. ADIDAS FLASH/XENO

34. ADIDAS NEO

35. COMPETITORS

37. ECONOMY

38. INCOME
STATEMENT
2015 2014 2013 2012
REVENUE $18,479.63
8
$17,666.07
7
$19,949.68
7
$19,667.88
4
GROSS
PROFIT
$8,922.448 $8,416.122 $9,828.924 $9,386.614
OPERATIN
G
EXPENSE
S
$1,156.958 $1,073.286 $1,654.673 $1,215.78
NET
INCOME
$692.645 $595.595 $1,083.384 $695.109

39. STASTICAL GRAPH
0.00
2,000.00
4,000.00
6,000.00
8,000.00
10,000.00
12,000.00
14,000.00
16,000.00
18,000.00
20,000.00
2015 2014 2013 2012
REVENUE
GROSS PROFIT
OPERATING
EXPENSES
NET INCOME

40. 692.645
595.595
1,083.38
695.109
2015
2014
2013
2012
0 200 400 600 800 1000 1200
NET INCOME
NET INCOME

41. CONCLUSION

42. • Customer Satisfaction
• More Innovation
• Increase competition
• Diversified Products
• Sponsorship

43. Presented by,
Mohammed Faizuddin