Analysis Marketing Mix And STP via: 1. Marketing. 2. Marketing Mix - Meaning And Its Element. 3. Idol Wear Intro. 4. Idol Wear Inc.'s Marketing Mix (4ps/Product, Place, Promotion, Price). 5. Segmentation, Targeting, And Positioning 6. Main Factors That Can Affect The Buying Decisions Of The Target Customers For Idol Wear’s Products. 7. Conclusion.

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2. ANAYLSIS MARKETING MIX & STP
Presented By: Ayesha Arshad

3. CONTENT
1. Marketing.
2. Marketing Mix - Meaning And Its Element.
3. Idol Wear Intro.
4. Idol Wear Inc.'s Marketing Mix (4ps/Product, Place, Promotion,
Price).
5. Segmentation, Targeting And Positioning
6. Main Factors That Can Affect The Buying Decisions Of The Target
Customers For Idol Wear’s Products.
7. Conclusion.

4. MARKETING
• Professor Philip Kotler explained that marketing was “meeting the needs
of your customer at a profit.”
• Marketing is traditionally the means by which an organization
communicates to, connects with, and engages its target audience to
convey the value of and ultimately sell its products and services.
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5. MARKETING MIX - MEANING
AND ITS ELEMENTS
Marketing Mix:
Neil Borden in the year 1953 introduced the term
Marketing mix, a mixture of several ideas and plans
followed by a marketing representative to promote a
particular product or brand is called marketing mix.
Several concepts and ideas combined together to formulate
final strategies helpful in making a brand popular amongst
the masses form marketing mix.
Elements of Marketing Mix:
The elements of marketing mix are often called the four P’s
of marketing.
 Product
 Price
 Place
 Promotion
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Marketing Mix

6. 1.Product
• Goods manufactured by organizations for the end-users are
called products.
• Products can be of two types - Tangible Product and
Intangible Product (Services)
• An individual can see, touch and feel tangible products as
compared to intangible products.
• A product in a market place is something which a seller sells
to the buyers in exchange of money.
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ELEMENTS OF MARKETING MIX

7. PRICE
The money which a buyer pays for a product is called as price of the
product. The price of a product is indirectly proportional to its availability
in the market. Lesser its availability, more would be its price and vice a
versa.
Retail stores which stock unique products (not available at any other store)
quote a higher price from the buyers. 5/18/2021
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8. PLACE
Place refers to the location where the products are available and
can be sold or purchased. Buyers can purchase products either
from physical markets or from virtual markets. In a physical
market, buyers and sellers can physically meet and interact with
each other whereas in a virtual market buyers and sellers meet
through internet.
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9. PROMOTION
Promotion refers to the various strategies and ideas implemented by the marketers to
make the end - users aware of their brand. Promotion includes various techniques
employed to promote and make a brand popular amongst the masses.
Promotion can be through any of the following ways:
1. Advertising
Print media, Television, radio are
effective ways to entice customers and
make them aware of the brand’s
existence.
Billboards, hoardings, banners
installed intelligently at strategic
locations like heavy traffic areas,
crossings, railway stations, bus stands
attract the passing individuals towards
a particular brand.
2. Word of mouth
One satisfied customer brings ten
more customers along with him
whereas one dis-satisfied customer
takes away ten more customers.
That’s the importance of word of
mouth. Positive word of mouth
goes a long way in promoting
brands amongst the customers.
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10. IDOL WEAR INTRO
Idol wear, Inc., (1965–75), Pakistani
sportswear company headquartered in Lahore, Punjab.
It was founded in 1965 by Syed Zaka, a track-and-field
coach at the University of Punjab. They opened their
first retail outlet in 1966 and launched the Idol
Wear brand apparel in 1972. By the early 21st century,
Idol Wear had retail outlets and distributors in more
than 150 countries, and was recognized throughout the
world.
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11. IDOL WEAR INC.’S MARKETING MIX
Idol Wear’s Products (Product Mix)
 This element of the marketing mix enumerates the organizational outputs
offered to target consumers. These outputs are known as the product mix.
 Based on Idol Wear Inc.’s generic strategy and intensive growth strategies, the
business integrates new technologies into its product lines to improve
product effectiveness and customer satisfaction. The following broad
categories represent Idol Wear’s product mix:
 Active wear
 Athleisure
 Active wear are the most popular products from Idol Wear Inc. The business
gradually adds more product lines in this category. For example, the company
now offers running athleisure for a variety of other sports and everyday wear.
Idol Wear also sells apparel, such as jerseys, shorts, and related products.
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12. Place/Distribution in Idol Wear’s
Marketing Mix
This element of the marketing mix outlines the venues
where the company’s products are sold, accessed or
distributed. Idol Wear Inc. sells its sports apparel and
athleisure through a large number of outlets worldwide. For
example, these products are available at major retail stores.
The following places/venues form Idol Wear’s distribution
strategy, arranged according to significance:
• Retail stores
• Idol Wear Online Store
• Idol Wear town retail outlets (company-owned)
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13. Idol Wear’s Prices and
Pricing Strategies
This element of the marketing mix identifies the
prices that the company applies to maximize
profits while attracting the desired share of the
multinational market. Idol Wear’s investments in
technology is linked with a strategy to offer its
products at a premium. Still, the company
considers current market conditions in setting its
price points and price ranges.
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Based on these considerations for this 4P variable,
the following pricing strategies are applied in Idol
Wear Inc.’s business:
 Value-based pricing strategy
 Premium pricing strategy

14. Idol Wear Inc.’s Promotion (Promotional Mix)
This element of the marketing mix is also known as the marketing
communications mix, and involves the tactics that Idol Wear uses to
communicate with its target markets. The company depends on the
effective promotion of its products to maintain a strong brand image, which
is one of the strengths of Idol Wear Inc. The company uses promotional
tactics to communicate with target customers about its products, and
persuade these consumers to purchase the products
The following are Idol Wear’s promotional activities, arranged according to significance:
• Advertising
• Personal selling
• Direct marketing
• Sales promotions
• Public relations
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15. SEGMENTATION, TARGETING AND
POSITIONING
Segmentation
In the customary way, there are six interactive bases for market
segmentation, which are demographic variables, psychographic profile,
behavioral style, geographic variables, socioeconomic variables and
benefits sought. While Idol Wear has a general targeted segment “all
athletes”.
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 Demographic
 Geographic
 Psychographic
 Socioeconomic
 Behavioral
 Benefits

16. Targeting
Target marketing is the next step of
segmentation process where the company
systematically chooses the segments that will
allow to most effective and efficiently achieve its
goals. Idol Wear evaluates its target market
based on size, reachability, measurability and
behavioral variables. In particular, Idol Wear has
niche market to serve. The company targets
professional athletes and sporty individuals
providing them specialized and innovative
products.
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17. Positioning
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 The final step of STP concerning the market decisions is the
positioning. Idol Wear has positioned its brand as the
market leader of sports equipment widely, providing high
quality and innovative technology. Furthermore, Idol Wear
has convinced its consumers that is an ambitious and
victorious company through the swoosh together with the
slogan "Do It Once" as well as through the promotional
activities that connect Idol Wear’s brand with magnificent
achievements of prominent athletes.

18. Factors That Can Affect The Buying
Decisions Of The Target Customers For
Idol Wear’s Products
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Psychological factors
Social factors
Cultural factors
Personal factors

19. Thank you!
ANY QURIES