The classroom activities to think and plan business plan for sample company. This business plan not related to the real plan for Adidas AG. For more exchange in ideas please comment. Thank you.
Presentation on adidas and it's company profileAkash Islam
hlw guyes .this is akash and i am proud to be an SMUCTAN. i give this slide only to help the upcoming apparel students.if u love this pls do a comment and give me encouragement
The classroom activities to think and plan business plan for sample company. This business plan not related to the real plan for Adidas AG. For more exchange in ideas please comment. Thank you.
Presentation on adidas and it's company profileAkash Islam
hlw guyes .this is akash and i am proud to be an SMUCTAN. i give this slide only to help the upcoming apparel students.if u love this pls do a comment and give me encouragement
Adidas is words second leading company of sports footwear and clothing.
Adidas is Germany Based company.
Being the 61th positioned brand amongst the World's Most Valuable Brands and having more than 92 imaginative organizations, Adidas has situated itself as the pioneer on the planet market.
The Adidas AG plans, creates, delivers and markets a scope of athletic and sports way of life items.
Integrated Marketing Communication - Adidas Viren Lathiya
Integrated Marketing Communication tools of Adidas. This Presentation Includes:-
1) Tools Of I.M.C
2) Channels
3) Marketing Mix Strategies
4) Competitive Advantage
5) B.C.G Matrix
6) Competitive Strategies
Integrated Marketing Communications is a simple concept. It ensures that all forms of communications and messages are carefully linked together. At its most basic level, Integrated Marketing Communications, or IMC, as we'll call it, means integrating all the promotional tools, so that they work together in harmony.
Marketing management case analysis of 'NIKE'. This PPT contains Nike's Acquisitions, Pros & cons and risk faced by NIKE and spokes persons of the NIKE. SWOT analysis of ADIDAS. Purely focused on Marketing Mix and SWOT analysis of NIKE and ADIDAS.
This presentation provides a unique view of crisis communications principles. It is based on the author's many years of experience in PR and corporate communications.
Adidas is words second leading company of sports footwear and clothing.
Adidas is Germany Based company.
Being the 61th positioned brand amongst the World's Most Valuable Brands and having more than 92 imaginative organizations, Adidas has situated itself as the pioneer on the planet market.
The Adidas AG plans, creates, delivers and markets a scope of athletic and sports way of life items.
Integrated Marketing Communication - Adidas Viren Lathiya
Integrated Marketing Communication tools of Adidas. This Presentation Includes:-
1) Tools Of I.M.C
2) Channels
3) Marketing Mix Strategies
4) Competitive Advantage
5) B.C.G Matrix
6) Competitive Strategies
Integrated Marketing Communications is a simple concept. It ensures that all forms of communications and messages are carefully linked together. At its most basic level, Integrated Marketing Communications, or IMC, as we'll call it, means integrating all the promotional tools, so that they work together in harmony.
Marketing management case analysis of 'NIKE'. This PPT contains Nike's Acquisitions, Pros & cons and risk faced by NIKE and spokes persons of the NIKE. SWOT analysis of ADIDAS. Purely focused on Marketing Mix and SWOT analysis of NIKE and ADIDAS.
This presentation provides a unique view of crisis communications principles. It is based on the author's many years of experience in PR and corporate communications.
Crisis Communications 101: A Crash CourseMissionMode
12 major principles that will help you take charge of the next corporate crisis. Effective communications during a crisis can make the difference between quickly resolving the situation and it becoming a nightmare. This presentation covers the bases from crisis leadership and planning to social media and the press.
Crisis Communications: Manage (and Avoid) Crises with Media MonitoringCARMA
Shel Holtz, principal of Holtz Communication + Technology, and Jennifer Zingsheim Phillips, founder of 4L Strategies, co-host Crisis Communications: Manage (and Avoid) Crises with Media Monitoring, a webinar sponsored by CARMA.
In the current era of global communication, social media, digital, and traditional news outlets circulate information surrounding crises faster than ever before. PR professionals and communicators must be armed with the skills and plans to handle these delicate situations before they escalate.
This session addresses how to approach crisis management, as well as examples of modern crises and using monitoring tools to manage them.
Amazon.com: the Hidden Empire - Update 2013Fabernovel
Our "most favorited" 2011 study revealing Amazon.com's strategies for dominating online retail has been updated to include analyses on all of the company's latest moves, and insights into where they may be going next.
Follow us on Twitter: @faberNovel
In this presentation I have covered 7Ps of Marketing Mix of Google
1 Product
2 Price
3 Promotion
4 Place
#adidas4ps, #adidas7ps, #adidasadsense, #adidasmarketing, #adidaspresentation, #adidasprice, #adidasproducts
3. 2015
Adi Dassler
registers Adidas after
making shoes for
Olympic gold medal
winners Lina Radke and
Jesse Owens.
1949
1972
Adidas introduces the
Trefoil symbol to
represent performance.
Adidas becomes
a multi-sport line.
1979
1986
Adidas partners
with Run DMC,
creating a merge
of sports with arts
& street style.
1993
New CEO Robert
Louis-Dreyfus,takes
Adidas public”
New CEO,
Herbert
Hainer
2001
2006
Reebok is
acquire to focus
on fitness.
2011
Adidas launched
the ‘All in One’
campaign to
combine fashion,
sports & street
art.
“Creating the
New” Campaign,
aligns with Adidas
objective to lead
in fast fashion.
Kasper
Rorsted to
succeed
Hainer in Q3
2016
history
1924
8. revenue in north america
Billions
2012 2013 2014 2015
13.74
12.299
10.387
8.839
92% basketball shoe marketon-field apparel rights
MLB on-field apparel
sources: nike annual reports 2012-2015, Statista, Sports Daily, Forbes
9. Revenue in North America
Billions
2012 2013 2014 2015
3.456
2.796
2.194
1.727
Stephen Curry
focus on gymnastics
Jordan Spieth's golf shoes
sources: Under Armour Annual Report 2012-2015, CNN, Reuters
10. be the best sports brand in America and the world.
objective
adidas group: strategy 2020 report
13. unclear mission statement
Our mission, vision, and values
The adidas Group strives to be the global leader in
the sporting goods industry with brands built on a
passion for sports and a sporting lifestyle. We are
committed to continuously strengthening our
brands and products to improve our competitive
position.
We are innovative design leaders who seek to
help athletes of all skill levels achieve peak
performance with every product we bring to market.
We are consumer focused and therefore we
continuously improve the quality, look, feel, and
image of our products and our organizational
structures to match and exceed consumer
expectations and to provide them with the highest
value.
We are a global organization that is socially and
environmentally responsible, that embraces
creativity and diversity, and is financially rewarding
for our employees and shareholders.
We are dedicated to consistently delivering
outstanding financial results.
Make all Athletes better
through passion, design,
and relentless pursuit of
innovation.
To bring inspiration and
innovation to every athlete in
the world.
16. describe adidas
Athletic/ Sporty Stylish/ Trendy
adidas survey: Q31: If you had to describe adidas to someone who had never heard of it, what would you tell them about adidas?
17. “Adidas is making
a comeback
because lots of
models are
wearing them”
“Athletic shoes
for actual
athletes”
“soccer”
“They’re a cool brand
that was popular with old
school rap”
“Great fit with
variety of options”
“It has made the
transition to the new
age with fashionable
shoes”
describe adidas
adidas survey: Q31: If you had to describe adidas to someone who had never heard of it, what would you tell them about adidas?
18. challenge two
strong association with soccer
0%
25%
50%
75%
100%
soccer gym basketball
48%
30%
37%
adidas survey: Q19: sports association
21. sneaker freakers
+3 sneakers
own more
sneakers than
average
adidas survey: Q16: How many pairs of sneakers and running shoes do you currently own?
22. 0%
25%
50%
75%
100%
Purhased sneakers in the past 6 months Will Purchased sneakers in the next 6 months
purchase more frequently
sneaker freakers
75% ↑
50%↓
66%↑
57%↓
bought in past 6 months will buy in next 6 months
5+ sneakers
1-2 sneakers
adidas survey: Q4. And which of the following, if any, have you purchased in the past 6 months? Q5. And which of the following, if any, do you think
you’re likely to buy in the next 6 months?
23. UNDER ARMOUR
PUMA
REEBOK
CONVERSE
ADIDAS
NIKE
0% 25% 50% 75% 100%
adidas
15%
16%
26%
34%
42%
73%
more likely to own adidas than other brands
sneaker freakers
adidas survey: Q15. And which of the following brands of sneakers and running shoes do you currently own?
24. 0%
25%
50%
75%
100%
> 2 pairs 3-4 pairs 5+ pairs
13% ↓
23%
42% ↑
most likely to own adidas
sneaker freakers
adidas survey: Q3. Which of the following, if any, do you currently own?
25. who are sneaker freakers?
active life style 78%↑ vs 55%↓
men 20% and women 22%
self-motivated 45%↑ vs 27%↓
feel good when exercise 53%↑ vs 37%
Q16. How many pairs of sneakers and running shoes do you currently own?
athleisure style 40%↑ vs 19%↓
Q8R. NET strongly agree: A I like to wear exercise clothes when I just want to feel comfortable.
Q8R. NET agree: I’ve always been an athletic person.
Q8R. strongly agree: I like the way being physically active makes me feel.
Q8R. NET agree: One of my problems is motivating myself to exercise.
26. about sneaker freakers
care about their appearance
exercise to look attractive 40%↑ vs 16%↓
like to look stylish to exercise 33%↑ vs 7%↓
notice what workout clothes people wear 33%↑ vs 75↓
look at the workout clothes celebrity wear 33%↑ vs 7%↓
feel more athletic with sneakers on 36%↑ vs 16%↓
Q8R NET Agree: I notice what workout clothes other people I see are wearing.
Q8R NET strongly agree: I exercise so that I look attractive.
Q8R NET agree: I watch what workout clothes celebrities wear.
Q8R NET strongly agree: when I put on my sneakers/athletic shoes, I feel more athletic than before I put them on
Q8R NET strongly agree: I like to look stylish when I workout.
31. exciting
a night with a
little bit of
danger
lives for
the moment
nike
8
nike
11
converse
0
adidas
3
converse
3
can improve
your game
adidas
6
converse
-13adidas
3
nike
2
adidas survey: Q24 brand party
adidas survey: Q22/23 is someone who has just the right
amount of aggression
adidas survey: Q22/23 is someone
who has just the right amount of aggression
34. evidence for insight
- Schlegel, Rebecca J, Hicks, Joshua A, King, Laura A, Arndt, Jamie,
Personality and Social Psychology Bulletin
"The essence of who a person really is has been labeled the
“true self,” and an emerging area of research suggests that this
self-concept plays an important role in the creation of a fulfilling
experience."
- Mark Twain
“Challenges make life interesting, however, overcoming them is
what makes life meaningful.”
35. people want to be challenged without changing
who they are
insight