Marketing Automation at Scale- Strategies from the Boardroom

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Join Saniya Kaluskar, Head Of Strategic Partnerships @CleverTap, Kritika Prashant, Director of Product Marketing @MSG91 and Himanshu Periwal, Vice President of Growth @Ixigo for a riveting webinar on marketing automation.

Marketing

Loved by over 100 Million travellers, ixigo is India’s
leading travel metasearch & marketplace
● Named as the fastest growing travel app in India by
Financial TImes & Kalagato
● In 2 years:
○ From 10 Million to 60 Million App Installs
○ From 4 Million to 17 Million MAUs
○ 1.7 Billion Screen Views per month
About ixigo

What is marketing automation?
Smarter data-driven
engagement for better
performance and
conversions at scale
Personalization &
segmentation for better
engagement at every
touchpoint of user
journey
Achieve scale & reach,
multi-channel,
geo-targeted, behavioral
targeted
Use of tools to streamline, automate & track your marketing engagements

+12%users prevented from churning
(B2C industry average)
Reactivation

+16%boost in sales
(B2C industry average)
Cross-sell &
up-sell

Framework to scale-up marketing
AARRR framework
Source: Dave McClure’s Pirate Metrics for Startup Growth

21x growth in transactions over 3 years
Mix of various strategies all leveraging marketing automation at scale
Retargeting &
Remarketing
User
Segmentation
Personalization &
Dynamic Content
ExperimentationUser Journey &
Drip Campaigns

1.78ximprovement in CTRs
& flight searches
User
Segmentation

Personalization
& Dynamic
Content
+14%increase in international
flight bookings

+23%increase in
hotel bookings
Retargeting &
Remarketing

1.44ximprovement in conversion rate
for users in this cohort
User Journey &
Drip Campaign

+72%better conversions from these users;
achieved after 5 design & product iterations
Experimentation

Build automated marketing campaigns that
scale with you, whether you have
hundreds of users or billions.

Behavioral Analytics, Smart Segments with Personalized Messaging all built on a Platform that gives you complete control.
We collect data from the following
sources in real-time
How does CleverTap function?
… and enable the following channels of
marketing automation
Unify User
across devices &
apps
+
Realtime
Segmentation
+
Automated
actionable Insights
Desktop
Microsite
Mobile
Websites
CRM Data Partner
Platforms
(API)
Partner /
Offline Data
Push In App SMS
Facebook
Remarketing
Email
Web
Pop Ups
Ad Networks /
DSPs
Trigger
Workflows
Apps

Behavioral Analytics, Smart Segments with Personalized Messaging all built on a Platform that gives you complete control.
Connected Campaigns: Journeys
● A campaign builder to visualise
user communication matrix
● Automate engagement across
any channel
● Improve your media marketing
ROI by addressing user drop-off
● Tweak and A/B test your
messaging across millions of
users on the fly

Developing a user engagement strategy that fuels sustainable app growth is one of the most difficult aspects of developing a mobile brand, spanning everything from marketing campaigns to product development and beyond. Watch the On-Demand video of our webinar here at : https://bit.ly/3eDKhUM #EngagementStartegies #App #GrowthMarketing #MobileMarketing #UserEngagement #MarketingCampaigns #Webinar #CTEvents

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1. Marketing Automation at Scale Himanshu Periwal VP, Growth ixigo.com

2. Loved by over 100 Million travellers, ixigo is India’s leading travel metasearch & marketplace ● Named as the fastest growing travel app in India by Financial TImes & Kalagato ● In 2 years: ○ From 10 Million to 60 Million App Installs ○ From 4 Million to 17 Million MAUs ○ 1.7 Billion Screen Views per month About ixigo

3. What is marketing automation? Smarter data-driven engagement for better performance and conversions at scale Personalization & segmentation for better engagement at every touchpoint of user journey Achieve scale & reach, multi-channel, geo-targeted, behavioral targeted Use of tools to streamline, automate & track your marketing engagements

4. +12%users prevented from churning (B2C industry average) Reactivation

5. +16%boost in sales (B2C industry average) Cross-sell & up-sell

6. Framework to scale-up marketing AARRR framework Source: Dave McClure’s Pirate Metrics for Startup Growth

7. 21x growth in transactions over 3 years Mix of various strategies all leveraging marketing automation at scale Retargeting & Remarketing User Segmentation Personalization & Dynamic Content ExperimentationUser Journey & Drip Campaigns

8. 1.78ximprovement in CTRs & flight searches User Segmentation

9. Personalization & Dynamic Content +14%increase in international flight bookings

10. +23%increase in hotel bookings Retargeting & Remarketing

11. 1.44ximprovement in conversion rate for users in this cohort User Journey & Drip Campaign

12. +72%better conversions from these users; achieved after 5 design & product iterations Experimentation

13. Build automated marketing campaigns that scale with you, whether you have hundreds of users or billions.

14. Behavioral Analytics, Smart Segments with Personalized Messaging all built on a Platform that gives you complete control. We collect data from the following sources in real-time How does CleverTap function? … and enable the following channels of marketing automation Unify User across devices & apps + Realtime Segmentation + Automated actionable Insights Desktop Microsite Mobile Websites CRM Data Partner Platforms (API) Partner / Offline Data Push In App SMS Facebook Remarketing Email Web Pop Ups Ad Networks / DSPs Trigger Workflows Apps

15. Behavioral Analytics, Smart Segments with Personalized Messaging all built on a Platform that gives you complete control. Connected Campaigns: Journeys ● A campaign builder to visualise user communication matrix ● Automate engagement across any channel ● Improve your media marketing ROI by addressing user drop-off ● Tweak and A/B test your messaging across millions of users on the fly

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19. Thank you

Marketing Automation at Scale- Strategies from the Boardroom

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