Across the world customer value management is gaining importance and is the key focus areas. At the recently concluded AfricaCom 2015, Amit Sanyal, Joint Head & Assistant Vice President for the Customer Value Management portfolio shared his views on - CX2.0: Sweating the Digital Assets – Analytics Way. Attached is the presentation from the event.
Presentation from the Markedsføringsdagen 2013 conference, june 12 2013 in Copenhagen. Contains an overview of trends, uses, challenges for the CMO and innovation aspects of big data.
The Information Agenda Guide for CSPs - Transform your business through information and analytics. The elements of an effective Information Agenda plan for communications service providers to help ensure the right information is delivered to the right people at the right time.
Big Data, customer analytics and loyalty marketingKevin May
Want to improve the customer experience while optimizing customer service, marketing spend and wallet share?
In this FREE webinar from Tnooz and IBM, attendees learn the benefits of big data analytics including:
Developing persona-level customer segmentation.
Improving products/services launches.
Optimizing return on marketing spend.
Utilizing social media analytics.
Webinar presenters are:
Kurt Wedgwood – information agenda consultant for travel and transportation, IBM
Tzaras Christon – executive vice president for growth, Aginity
Kevin May - editor and moderator, Tnooz
Gene Quinn - CEO and producer, Tnooz
Presentation from the Markedsføringsdagen 2013 conference, june 12 2013 in Copenhagen. Contains an overview of trends, uses, challenges for the CMO and innovation aspects of big data.
The Information Agenda Guide for CSPs - Transform your business through information and analytics. The elements of an effective Information Agenda plan for communications service providers to help ensure the right information is delivered to the right people at the right time.
Big Data, customer analytics and loyalty marketingKevin May
Want to improve the customer experience while optimizing customer service, marketing spend and wallet share?
In this FREE webinar from Tnooz and IBM, attendees learn the benefits of big data analytics including:
Developing persona-level customer segmentation.
Improving products/services launches.
Optimizing return on marketing spend.
Utilizing social media analytics.
Webinar presenters are:
Kurt Wedgwood – information agenda consultant for travel and transportation, IBM
Tzaras Christon – executive vice president for growth, Aginity
Kevin May - editor and moderator, Tnooz
Gene Quinn - CEO and producer, Tnooz
Data analytics is a game changer for telcos in the digital eraFlytxt
Mario Nolla, Senior VP – Analytics and Consulting Practice at Flytxt, talks with VanillaPlus Magazine on how data analytics is going to be a game changer for telcos in the digital era.
The Omnichannel Opportunity in Digital World: Unlocking the potential of conn...Flytxt
The digital lifestyle of consumers as well as the proliferation of smart devices and channels have intensified the speed and possibilities for digital interaction. Using vast amounts of customer data telcos can embark upon an analytics-driven evolution to deliver a seamless omni-channel experience. The omnichannel strategy, if executed correctly, has the potential to propel telcos to the leadership trajectory of the digital economy. They can not only leapfrog in the battle of customer ownership in digital space, but also create opportunities for ecosystem at large to generate significant business value from innovative digital services. This session will explore the approach and underpinnings required to achieve success in the digital world by successfully rolling-out an omni-channel strategy.
How Hansa Cequity can help you enrich your Customer Equity?Ajay Kelkar
Cequity is a unique company. We help bring together your digital, analytics & campaign management into a unique Customer Relationship Centre that enriches your Customer equity. We do this by using superb Customer marketing processes that align these different disciplines into a coherent offering.
How SDL helps power a retailers customer journeyRoger Luxton
Presentation given at Internet Retailing Customer Journey Research Briefing on 11th June 2013. The presentation explains how @SDL_CMA can help retailers improve the customer journey of their customers. By using a combination of data, technology and expertise, retailers can deliver improvements to ROI.
A video of the presentation can also be found on the Internet Retailing you tube channel at http://www.youtube.com/watch?v=PpJJ7qinGec
eMarketer Webinar: Data Management Platforms—Using Big Data to Power Marketin...eMarketer
Join eMarketer for a discussion on how Data Management Platforms (DMPs) are enabling marketers to use their big data to make smarter and more efficient marketing decisions.
Customer and marketing analytics: Integrating multichannel data to gain actio...Mindtree Ltd.
Understanding consumers is the key to long term engagement, loyalty and profitability. The increasing number of channels that consumers can interact with makes available an explosion of data for deriving customer insights and effective marketing. The integration of this multichannel data has become increasingly complex, leaving many marketers overwhelmed and unable to derive meaningful insights.
Presentation at Customer Analytics Dublin Meetup exploring ways to visualize and analyze the paths customers take, over time and across multiple channels to drive intelligent, personalized customer engagement.
ANTS | BigData and AdTech in the new Performance Marketing AgeANTS
ANTS | BigData and AdTech in the new Performance Marketing Age
Industry 4.0 to Marketing 4.0
Productivity in Marketing Automation and Data-Driven Marketing
Hansa Cequity is a marketing services company that brings together the power of data, analytics, campaign management, digital platforms & services for brands.
We bring-in the rigor of left-brain thinking & balance it using the power of intuition through right-brain strategies & delivery for clients.
Data analytics is a game changer for telcos in the digital eraFlytxt
Mario Nolla, Senior VP – Analytics and Consulting Practice at Flytxt, talks with VanillaPlus Magazine on how data analytics is going to be a game changer for telcos in the digital era.
The Omnichannel Opportunity in Digital World: Unlocking the potential of conn...Flytxt
The digital lifestyle of consumers as well as the proliferation of smart devices and channels have intensified the speed and possibilities for digital interaction. Using vast amounts of customer data telcos can embark upon an analytics-driven evolution to deliver a seamless omni-channel experience. The omnichannel strategy, if executed correctly, has the potential to propel telcos to the leadership trajectory of the digital economy. They can not only leapfrog in the battle of customer ownership in digital space, but also create opportunities for ecosystem at large to generate significant business value from innovative digital services. This session will explore the approach and underpinnings required to achieve success in the digital world by successfully rolling-out an omni-channel strategy.
How Hansa Cequity can help you enrich your Customer Equity?Ajay Kelkar
Cequity is a unique company. We help bring together your digital, analytics & campaign management into a unique Customer Relationship Centre that enriches your Customer equity. We do this by using superb Customer marketing processes that align these different disciplines into a coherent offering.
How SDL helps power a retailers customer journeyRoger Luxton
Presentation given at Internet Retailing Customer Journey Research Briefing on 11th June 2013. The presentation explains how @SDL_CMA can help retailers improve the customer journey of their customers. By using a combination of data, technology and expertise, retailers can deliver improvements to ROI.
A video of the presentation can also be found on the Internet Retailing you tube channel at http://www.youtube.com/watch?v=PpJJ7qinGec
eMarketer Webinar: Data Management Platforms—Using Big Data to Power Marketin...eMarketer
Join eMarketer for a discussion on how Data Management Platforms (DMPs) are enabling marketers to use their big data to make smarter and more efficient marketing decisions.
Customer and marketing analytics: Integrating multichannel data to gain actio...Mindtree Ltd.
Understanding consumers is the key to long term engagement, loyalty and profitability. The increasing number of channels that consumers can interact with makes available an explosion of data for deriving customer insights and effective marketing. The integration of this multichannel data has become increasingly complex, leaving many marketers overwhelmed and unable to derive meaningful insights.
Presentation at Customer Analytics Dublin Meetup exploring ways to visualize and analyze the paths customers take, over time and across multiple channels to drive intelligent, personalized customer engagement.
ANTS | BigData and AdTech in the new Performance Marketing AgeANTS
ANTS | BigData and AdTech in the new Performance Marketing Age
Industry 4.0 to Marketing 4.0
Productivity in Marketing Automation and Data-Driven Marketing
Hansa Cequity is a marketing services company that brings together the power of data, analytics, campaign management, digital platforms & services for brands.
We bring-in the rigor of left-brain thinking & balance it using the power of intuition through right-brain strategies & delivery for clients.
The Age Of New Reality Marketing V5.1 FinalTony Mooney
It\'s been a bug-bear of mine for many years that the average marketing skill set has not moved on very much from the 1960\'s model of 4 \'P\'s (Product, Price, Promotion, Place). Or that marketing is still largely synonomous with advertising - and spam advertising at that. This is a presentation I did to a marketing forum out in Singapore, where I\'ve tried to outline the new capabilities of the marketer of the 21st century. I also postulate the (controversial) perspective that a chunk of this new capability - especially around data and decisioning - might be better out sourced, leaving the internal marketing skills to be concentrated on strategy and proposition. See what you think. [Sorry you won\'t have my spoken narrative just yet but the slides are reasonably self explanatory]
Benefits of Location-based Analysis for TelecomsRait Raal
Short summary of benefits Telecom's can obtain applying location-based analysis to their data to:
‒ improve customer service experience,
‒ make knowledge based investment decision,
‒ offer their customers services that they need,
‒ make sophisticated decisions in introducing new services.
Comtrade System Integration - Digital Banking in Retail - Customer EngagementVladimir Ljubibratic
Digital transformation as a business strategy is enabling disruption at the industry level and how it is happening is one company at time. VeriTouch solution for Microsoft Dynamics 365 platform is allowing banking organizations to better engage customers, empower employees, optimize operations and transform their products.
Change, innovate, explore and adjust. These will become the hallmarks of financial institutions that survive and thrive in today’s consumer-driven market. Digital Insight explored importance of an omni-channel offering in today's marketplace, why more engagement across all channels is critical, and how to get started on developing your own omni-channel strategy.
2019 Predictions: What CMOs Demand From MarTech This YearMapp Digital
The digital transformation movement was supposed to improve the customer experience. But data and technology gaps are still holding CMOs back from fulfilling their tech-enabled brands promises. Heading into 2019, the role of CMO needs to be prepared to answer these questions:
• What data and technology skills does their marketing team lack to deliver the perfect customer experience?
• How should the CMO evolve to accelerate their company’s digital transformation and data-driven initiatives?
• Why do companies need to invest in the right balance of mature marketing technology with emerging tech like AI and conversational interfaces?
This webinar is hosted by Steve Warren, CEO of Mapp, and feature guest speaker, Thomas Husson, VP & Principal Analyst from Forrester Research, Inc.
Digital SMBs - Powering India into the FutureZinnov
Zinnov leveraged insights gathered from 5000+ SMBs over the last year to assess the digital opportunity across geographies and industry verticals. This report studies the key enablers and business segments that will undergo disruption due to the digital revolution. Digitally empowered SMBs will leverage technological advances to enhance efficiency and impact India’s GDP, Growth and Employment.
The following paper aims to help business stakeholders identify market trends and effective ways to use technology for boosting productivity.
In order to take advantage of the digital chance, enterprises need to understand where digitization can help their processes
[AI Webinar Series P1] - How Advanced Text Analytics Can Increase the Operati...JK Tech
Digitization is considered as the next step-change that will have a bigger impact on businesses than even the internet. To win in the digital journey, companies must act now, or be left behind wondering what happened!
In this webinar series, JKT Smart Analytics demonstrates how they empower their customers to create maximum business value out of this eminent Digital data explosion through digital business empowerment by leveraging the digitization to increase their top-line revenue – customer experience, optimize the bottom-line costs – operational efficiency, enhancing the safety factor and reinventing the business process in line with the changing world.
This webinar is focused on how our AI-based text analytics solutions – First, JKT Social Media Radar; a SaaS-based AI NLP Platform, helping organizations to gain insights on market and customer perceptions on their brands, products & services. Secondly, Sales Promotion Recommendation Engine helps customers to enhance their top-line growth and streamline the bottom-line costs.
KEY TAKEAWAYS:
1) How should a business plan their journey through the Digital data revolution?
2) How can a company make use of digital data to create effective data strategies for the increased outcome(s)?
3) How IT practitioners can catalyst the digital data mining journey and attract business adoption?
4) JKT Social Media Radar solution – What, Why, Supporting Business applications, and more.
5) How can companies reduce operational costs by automating human effort-intensive tasks using cognitive Analytics?
Retail Omni Channel Commerce Platform IndustryAryanRaj496746
Retail omni channel commerce platform has gain popularity in recent times. It helps companies to manage their customers' data and manage their needs easily. In this report, you will find an introduction about retail omni channel commerce platform, latest news in industry, and detail about Delvens' market research report on global retail omni channel commerce platform market.
Developing a customer data platform to provide omnichannel customer visibility for a retailer serving +100M households.
The Global Customer Insight team for one of the world's largest retailers, serving over 100M households, wanted to create a unified customer data platform to provide complete visibility across their customer's omnichannel touchpoints. Historically, the retailer had less than 50% visibility to their customer's omnichannel engagement. As a result, their analysis and data
scientists relied on data from multiple sources and legacy technology platforms to generate customer insights for stakeholders, resulting in reduced productivity, multi-day run-times, and incomplete insights
Learn more: https://www.tredence.com/services/customer-analytics
Similar to CX2.0: Sweating the Digital Assets – Analytics Way (20)
In the emerging markets, mobile payment is being widely used for including unbanked mobile subscribers in the financial world. Use of various technologies like QR codes, NFC, Bluetooth low energy on being used for various POS and mobile wallet transactions.
How to analyze churn rate and its effect on businessMahindra Comviva
Churn rate is the loss of customers. It is the measure of customer leaving over a certain time period and is used to identify how much revenue is lost due to this attrition.Churn rate is an important measure used by organizations to understand the revenue opportunity loss.
Mobile payment has transformed the financial services in two different ways. They complement the banking system and they also disrupted the traditional way of banking in India
The role of mobile payment technologies in era of demonitizationMahindra Comviva
Demonetization, gave fuel to mobile ecosystems. Mobile payments were the savior in the time when citizens found themselves paralyzed without any cash in hand and
ATMs ran without cash.
Call Management Services Should be Part of Every Business Telephone SystemMahindra Comviva
Today’s sophisticated call management systems integrate various other devices including mobiles and tabs so that an all inclusive call management can be achieved by the business.
10 Things You Need to Know about Mobile Money Services Mahindra Comviva
We have covered various aspects of mobile money services before. So, we thought we would cover 10 important facts that you need to know about it. There are various facts that are important, here’s our list of top 10 for you.
What is NFV and Why is it Significant to the Networking Industry?Mahindra Comviva
A lot of this rise can be attributed to NFV when telecom operators across the world are adopting the technology to gain competitive advantage. NFV will bring a sea change in how the industry works in the coming years along with fetching extra revenue.
Differentiate Between Omni Channel & Multi Channel Customer ExperienceMahindra Comviva
The customer service industry is captured by two trending terms- “omnichannel customer service” and “multi-channel customer service”. Multi-channel customer support refers to the availability of customer service across two or more channels like web, e-mail, social media, apps, calls etc. & the omnichannel customer service strategy refers to a customer engagement strategy which caters to the customers via all available channels of support.
The SMS Grey route is a term gaining popularity in the telecom world. Grey route SMS refers to an SMS between two parties or countries which is legal for one party at one end but is illegal for the other party at the other end. A good example of a grey route SMS is the Application to Person (A2P) traffic where messages are generated automatically through a sim but are used for Person to Person (P2P) uses.
A new era is about to come in direct operator billing because several companies are exploring the option of selling physical goods through direct operator billing.
Mobile POS is the next in thing in the mobile payment solution market in India. The Mobile POS market in India is growing at a 10% rate every year. The number of mobile terminals has grown by 50% in the last one year. Mobile POS makes it easy for businesses to accept payments where-ever you want and whenever you want. All you need is a mobile or a tablet and a good internet connection.
The upcoming mobile financial services of the companion cards like merchant payments, e-commerce, ATM withdrawals, etc. would assist mobile operators expand their bouquet of the offering. They also intrigue the youth for the convenience they get to shop through the virtual cards from local & international markets at being home. Their global usage would make it popular among expats, travellers, students going abroad to meet their financial needs.
The metamophosismm in enterprise messaging has alleviated its use for analytics and newer innovations. Its scope is extending beyond MoM technology to include protocols and standards to enable transport and exchange of messages instantaneously.
The new age big data technologies include predictive analytics, no SQL databases, search and knowledge discovery, stream analytics, in-memory data fabric, data virtualization and more.
Direct carrier billing (DCB) has witnessed significant traction. Initially, the concept was introduced to make purchasing ringtones and wallpapers more convenient. Direct carrier billing is being used for a variety of functions, ranging from purchasing air tickets to paying parking fees.
Banks can Implement NFC Payment Choosing between two Options - HCE platform &...Mahindra Comviva
The financial institutions and banks can compare the pros and cons of using HCE platforms or OEM tokenization. Know which concept is more suitable for NFC in banking.
The Importance & Benefits of IT Managed ServicesMahindra Comviva
IT managed services reduce an operator’s foreseen problems & increase ROI by enhancing focus on core business functions, lower cost & productivity risks & lot more.
Telecom operators require to proactively engage customers. The Telecom Loyalty Programs allow the service providers to run high-quality and advanced loyalty programs of different scales that validate their sales and marketing strategies with to retain existing customers & acquire new ones.
Read more: http://www.mahindracomviva.com/products/customer-value-management/mobilytix-suite/mobilytix-loyalty-management-solution.htm
Intelligent broadband traffic management ensures that all broadband subscribers connected to the same local exchange have an equal share of bandwidth. This arrangement provides a unique end-to-end quality of service (QoS) differentiation with content adaptation, caching and distributed delivery.
Big data combines information sources for an end-to-end view of the subscriber-operator interactions. To leverage big data, operators must modify how they gather, verify & make use of the information available.
http://blog.mahindracomviva.com/strategies-monetizing-big-data/
Neuro-symbolic is not enough, we need neuro-*semantic*Frank van Harmelen
Neuro-symbolic (NeSy) AI is on the rise. However, simply machine learning on just any symbolic structure is not sufficient to really harvest the gains of NeSy. These will only be gained when the symbolic structures have an actual semantics. I give an operational definition of semantics as “predictable inference”.
All of this illustrated with link prediction over knowledge graphs, but the argument is general.
Let's dive deeper into the world of ODC! Ricardo Alves (OutSystems) will join us to tell all about the new Data Fabric. After that, Sezen de Bruijn (OutSystems) will get into the details on how to best design a sturdy architecture within ODC.
GraphRAG is All You need? LLM & Knowledge GraphGuy Korland
Guy Korland, CEO and Co-founder of FalkorDB, will review two articles on the integration of language models with knowledge graphs.
1. Unifying Large Language Models and Knowledge Graphs: A Roadmap.
https://arxiv.org/abs/2306.08302
2. Microsoft Research's GraphRAG paper and a review paper on various uses of knowledge graphs:
https://www.microsoft.com/en-us/research/blog/graphrag-unlocking-llm-discovery-on-narrative-private-data/
Transcript: Selling digital books in 2024: Insights from industry leaders - T...BookNet Canada
The publishing industry has been selling digital audiobooks and ebooks for over a decade and has found its groove. What’s changed? What has stayed the same? Where do we go from here? Join a group of leading sales peers from across the industry for a conversation about the lessons learned since the popularization of digital books, best practices, digital book supply chain management, and more.
Link to video recording: https://bnctechforum.ca/sessions/selling-digital-books-in-2024-insights-from-industry-leaders/
Presented by BookNet Canada on May 28, 2024, with support from the Department of Canadian Heritage.
Key Trends Shaping the Future of Infrastructure.pdfCheryl Hung
Keynote at DIGIT West Expo, Glasgow on 29 May 2024.
Cheryl Hung, ochery.com
Sr Director, Infrastructure Ecosystem, Arm.
The key trends across hardware, cloud and open-source; exploring how these areas are likely to mature and develop over the short and long-term, and then considering how organisations can position themselves to adapt and thrive.
State of ICS and IoT Cyber Threat Landscape Report 2024 previewPrayukth K V
The IoT and OT threat landscape report has been prepared by the Threat Research Team at Sectrio using data from Sectrio, cyber threat intelligence farming facilities spread across over 85 cities around the world. In addition, Sectrio also runs AI-based advanced threat and payload engagement facilities that serve as sinks to attract and engage sophisticated threat actors, and newer malware including new variants and latent threats that are at an earlier stage of development.
The latest edition of the OT/ICS and IoT security Threat Landscape Report 2024 also covers:
State of global ICS asset and network exposure
Sectoral targets and attacks as well as the cost of ransom
Global APT activity, AI usage, actor and tactic profiles, and implications
Rise in volumes of AI-powered cyberattacks
Major cyber events in 2024
Malware and malicious payload trends
Cyberattack types and targets
Vulnerability exploit attempts on CVEs
Attacks on counties – USA
Expansion of bot farms – how, where, and why
In-depth analysis of the cyber threat landscape across North America, South America, Europe, APAC, and the Middle East
Why are attacks on smart factories rising?
Cyber risk predictions
Axis of attacks – Europe
Systemic attacks in the Middle East
Download the full report from here:
https://sectrio.com/resources/ot-threat-landscape-reports/sectrio-releases-ot-ics-and-iot-security-threat-landscape-report-2024/
"Impact of front-end architecture on development cost", Viktor TurskyiFwdays
I have heard many times that architecture is not important for the front-end. Also, many times I have seen how developers implement features on the front-end just following the standard rules for a framework and think that this is enough to successfully launch the project, and then the project fails. How to prevent this and what approach to choose? I have launched dozens of complex projects and during the talk we will analyze which approaches have worked for me and which have not.
Software Delivery At the Speed of AI: Inflectra Invests In AI-Powered QualityInflectra
In this insightful webinar, Inflectra explores how artificial intelligence (AI) is transforming software development and testing. Discover how AI-powered tools are revolutionizing every stage of the software development lifecycle (SDLC), from design and prototyping to testing, deployment, and monitoring.
Learn about:
• The Future of Testing: How AI is shifting testing towards verification, analysis, and higher-level skills, while reducing repetitive tasks.
• Test Automation: How AI-powered test case generation, optimization, and self-healing tests are making testing more efficient and effective.
• Visual Testing: Explore the emerging capabilities of AI in visual testing and how it's set to revolutionize UI verification.
• Inflectra's AI Solutions: See demonstrations of Inflectra's cutting-edge AI tools like the ChatGPT plugin and Azure Open AI platform, designed to streamline your testing process.
Whether you're a developer, tester, or QA professional, this webinar will give you valuable insights into how AI is shaping the future of software delivery.
UiPath Test Automation using UiPath Test Suite series, part 4DianaGray10
Welcome to UiPath Test Automation using UiPath Test Suite series part 4. In this session, we will cover Test Manager overview along with SAP heatmap.
The UiPath Test Manager overview with SAP heatmap webinar offers a concise yet comprehensive exploration of the role of a Test Manager within SAP environments, coupled with the utilization of heatmaps for effective testing strategies.
Participants will gain insights into the responsibilities, challenges, and best practices associated with test management in SAP projects. Additionally, the webinar delves into the significance of heatmaps as a visual aid for identifying testing priorities, areas of risk, and resource allocation within SAP landscapes. Through this session, attendees can expect to enhance their understanding of test management principles while learning practical approaches to optimize testing processes in SAP environments using heatmap visualization techniques
What will you get from this session?
1. Insights into SAP testing best practices
2. Heatmap utilization for testing
3. Optimization of testing processes
4. Demo
Topics covered:
Execution from the test manager
Orchestrator execution result
Defect reporting
SAP heatmap example with demo
Speaker:
Deepak Rai, Automation Practice Lead, Boundaryless Group and UiPath MVP
Epistemic Interaction - tuning interfaces to provide information for AI supportAlan Dix
Paper presented at SYNERGY workshop at AVI 2024, Genoa, Italy. 3rd June 2024
https://alandix.com/academic/papers/synergy2024-epistemic/
As machine learning integrates deeper into human-computer interactions, the concept of epistemic interaction emerges, aiming to refine these interactions to enhance system adaptability. This approach encourages minor, intentional adjustments in user behaviour to enrich the data available for system learning. This paper introduces epistemic interaction within the context of human-system communication, illustrating how deliberate interaction design can improve system understanding and adaptation. Through concrete examples, we demonstrate the potential of epistemic interaction to significantly advance human-computer interaction by leveraging intuitive human communication strategies to inform system design and functionality, offering a novel pathway for enriching user-system engagements.
Kubernetes & AI - Beauty and the Beast !?! @KCD Istanbul 2024Tobias Schneck
As AI technology is pushing into IT I was wondering myself, as an “infrastructure container kubernetes guy”, how get this fancy AI technology get managed from an infrastructure operational view? Is it possible to apply our lovely cloud native principals as well? What benefit’s both technologies could bring to each other?
Let me take this questions and provide you a short journey through existing deployment models and use cases for AI software. On practical examples, we discuss what cloud/on-premise strategy we may need for applying it to our own infrastructure to get it to work from an enterprise perspective. I want to give an overview about infrastructure requirements and technologies, what could be beneficial or limiting your AI use cases in an enterprise environment. An interactive Demo will give you some insides, what approaches I got already working for real.
2. 2
Agenda
Growth isn’t Growth anymore !
The new age assets – Digital !
Building Blocks for Digital Assets
Harnessing digital assets through power of Analytics
Getting the best out !
Mahindra Comviva’s CVM Solution
4. 4
Economic Trend Supporting Growth of Middle
Class Population
Growth isn’t Growth anymore!
Migration of people
into Middle Class due
to disparity in income
& positive GDP
Africa- One of the
fastest growing
continents in the
world with 5.2% of
forecasted annual
GDP growth by 2016
Between 2000 and
2010 itself Africa’s
middle class base
grew by 130m
Source: African Development Bank, World bank data, IMF forecasts, Deloitte ‘Rise and Rise of the African Middle Class
5. 5
Mobile Markets are moving towards lower
revenue growth
Growth isn’t Growth anymore!
Improved economic condition
enabled Africa to experience the
fastest telecom growth worldwide
Mobile subscriber growth remains
fastest in the world positively
impacting telecoms markets
Mobile subscription penetration
has > 72% across Africa
But huge Multi-SIM ownership
observed leading to low revenue
growth
In Nigeria mobile
penetration is > 60% but
SIM ownership is >2.4 per
user
2000 2015 (Estimated)
Need is to harness the existing assets for driving higher revenues
6. 6
The new world order - Rules have changed!
Mass marketing “Segment of one” marketing
Batch & blast Contextual Communication
Aligned to campaign calendar Aligned to customer lifecycle
One-way communication Dialogue/interactive
Business & channel silos Integrated & informed
Manual/semi-automated Fully automated
Periodic Real-time/ near-real time
1
2
3
4
5
6
7. 7
Marketing Redefined: Digital assets are evolving !
Have you identified the right
assets?
Subscriber Profiles
Transaction & Spend Patterns
Ability to reach out on SMS,
USSD, Email, Bill, Portal
New Age Assets:
Transaction data, Usage patterns, Social data => Context
Identify the right
customer and serve
contextually
relevant offers
8. 8
Building Blocks for Digital Assets
Strategic
Marketing Plan
Marketing
program &
content
development
Digital Assets
Management
Multi-channel
Delivery &
Fulfillment
Analytical
Measurement of
Digital Assets
Need to manage digital assets through
robust process design
Practices
Potential
9. 9
Strategic & Innovative Marketing Plan
Strategic
Marketing Plan
Marketing
program &
content
development
Digital Assets
Management
Multi-channel
Delivery &
Fulfillment
Analytical
Measurement of
Digital Assets
Formulating a strategic marketing
map to ‘sweat’ digital assets is the
key
Customer-side
engagement is the key
Who is the customer
Demographic information, life
stage, transactional patterns,
device type, social group
Where is the
customer
present
Location & network
environment When would a
person take an
action
Real-time information
Who
Where
When
Operators have large volumes of
customer data
Power of analytics to understand and
bring context to engagement
Potentially treat each subscriber as
unique
10. 10
Harnessing Digital Assets for Contextual
Marketing
Strategic
Marketing Plan
Marketing
program &
content
development
Digital Assets
Management
Multi-channel
Delivery &
Fulfillment
Analytical
Measurement of
Digital Assets
Contextual & Predictive Marketing
powered by Big Data analytics
Big Data
Applications
Predictive
Analytics
Contextual
Marketing
Pillars for new era Marketing Programs
Consumer insights- key to derive the
Customer persona
Recommendations - need to be contextual
and relevant
11. 11
Multi-channel delivery of right offers
Strategic
Marketing Plan
Marketing
program &
content
development
Digital Assets
Management
Multi-channel
Delivery &
Fulfillment
Analytical
Measurement of
Digital Assets
Analytics- predicting the right
channel for offer delivery
Multiple Channel delivery & fulfillment
Identify the right customer and send
contextually relevant offers by the
most relevant channel with power of
‘one-click’ fulfilment
12. 12
Do we have Right
product mix?
Ability to discover the
products?
When and how you reach out to subscriber?
Digital Assets Management
Data is immense – imperative to manage
the assets in the most profitable way
Strategic
Marketing Plan
Marketing
program &
content
development
Digital Assets
Management
Multi-channel
Delivery &
Fulfillment
Analytical
Measurement of
Digital Assets
New Age Digital Assets:
Transaction data, Usage patterns,
Social data => Context
13. 13
Analytical Measurement of Digital Assets
Creating ‘Actionable Insights’ to power
growth !
Strategic
Marketing Plan
Marketing
program &
content
development
Digital Assets
Management
Multi-channel
Delivery &
Fulfillment
Analytical
Measurement of
Digital Assets
Have you identified right assets?
Have you measured efficiency of your
Marketing Programs?
– Subscribers
– Subscriber profile
– Ability to reach out on SMS, USSD, Email,
Bill, Portal
14. 14
Power of Analytics - The paradigm
Analytics to micro-segment (even N=1) based on behavior and profiles
Cross-product into micro-segments
Reach via more than one touch point:
“Average is for marketers who don’t have
enough information to be accurate ” --Seth Godin
15. 15
How do you do all this ? Big Data Analytics
Descriptive
PredictivePrescriptive
Unstructured data/
Profile data/
Demographic Data
Statistical /
Association/
Feature extraction
algorithms
Reports/Drill-downs/
Associations/ Feature
patterns
Usage data
and
transactional
data
Logistic
Regression
/ ML classifiers
Predictive
scores /
forecasts
Historical transactional
data and real-time data
feeds
Predictions,
random variable
optimization +
business rules
Recommendations,
optimized solutions
16. 16
Deploying a multidimensional approach to
arrive at granular customer insights
Analysis based
on tariff profile
Value based
analysis
Multi-dimensional
analysis
Transactions
Attitude
Demography
Interactions
Platinum
Silver
RFM score
Recency
Frequency
Monetary value
=
+
+
Gold
Location
Defines broad
segments based on
class of service
Ranks customers on
recency, frequency &
monetary value to
create segments
Leverages demographic,
transaction, location,
interaction & social media
data to identify and
address each customer
uniquely
17. 17
Deepen engagement over the lifecycle of the
customer
Acquire Grow Retain Winback
Pricing
Incentives for the first
top-up
Discount on VAS
trials
Bundled pricing
plans
Location based
pricing
Real-time Offers
Personalized real
time offers
Next best offers
Data/VAS/mMoney
promotions
Location based offer
Churn control
Churn propensity
scoring
Customer experience
optimization
Winback campaigns
Recommendation
Service/content
recommendations
Rewards
Loyalty programs
Tenure based
personalized rewards
Usecases
19. 19
Addressing the 3V Business Challenges
The 3V challenge Magnitude of challenge
Use analytical tools to gain insight
into customer data and drive
business decisions and action in real/
near-real time
Use open source
framework to
process and store
large datasets
Data
velocity
Data
volume
Data
variety
GB TB PB
Analyze both structured data
(transactional data) and unstructured
data (data from social networks,
customers’ feedback) to develop deep
insights into consumer behavior
Number of
mobile
customers
Number of CDRs
generated per
person per day
CDRs processes
5mn
20
x
=
100mn
20. 20
Through Mahindra Comviva’ s CVM Solution
Analytics layerData sources
Subscriber profile
Location
Social media
Multi-channel
Campaign delivery
Transactional data
Campaign manager,
scheduler and
executor
Reports
Data
visualization
layer
RFM segmentation
Custom micro-segmentation
using customer’s 360°
profile parameters
Mahindra Comviva’s Revenue Plus suite is a unique analytics driven CVM solution that drives Revenue
Growth by Contextual Marketing with emphasis on Customer Engagement and Retention
21. 21
Driving CVM
Revenue Plus: Creating Value at every step !
Revenue Plus Suite
Micro Marketing
Solution
Max Engage
Solution
Subscriber Segmentation
Campaign Management
iEOCN
(Intelligent Notifications)
Winback Solution
Loyalty Solution
(Subscribers/Retailers)
IRIS (Incremental Rev
through Incremental Sale)
Recommendation Engine
(NBA)
Churn Prediction
Dynamic Tarifing
Solution
DPS - Data
DPS - Voice
Data & Voice Micro-
pricing
1 2 3
Marketing Platform Marketing Solutions Marketing Services
Analytical Driven Marketing
platform
Tools & Technologies to
develop CVM Campaigns
Module based offering as a ‘pick
and choose’ package
Best Business processes &
Consultancy
Allows transfer of Operational Usage &
Revenue enhancement Responsibilities
Manage end-to-end U & R operations
Revenue Plus suite is a unique CVM solution that drives Revenue Growth by Contextual Marketing
with emphasis on Customer Engagement, Loyalty and Retention
IncreasedCustomer
Value
Business Consultancy Analytics Office
In sum, with the intense competition in the Mobile space, new customer acquisition is no longer the only option for growth. We need to realize and bring forward the new Digital assets and leverage them with new world analytics. Emphasize: Mass is passe, 1 is in!
All current tools available with Telcos enable them to do everything on the Left, so why isn't growth happening the way it was. It’s the same customer! The customer is now aware and ‘demanding’. I want to know what is there for me and not ‘us’. A shift in marketing approach is required to create new assets and also find tools to leverage them.
The customer is the biggest asset...RIGHT ! But what is the biggest asset of the customer ? The way the customer interacts with the Telco and with each other using the Telco services. In the new world of Telecom, the customer interaction is the new asset and the BIGGEST digital asset.
Break through the silos of customer data, to evaluate the full impact of the customer experience on various KPIs such as loyalty, customer lifetime value, and profitability
The engagement with the customer has to be sustained and has to be across the Lifecycle. Analytics leverages the hidden digital assets to ‘create’ value at each step of the customer life-cycle.
While structured data fits into traditional data warehouses, existing systems are less capable of handling/processing the large volumes of unstructured data that comes from social media and voice services. As a result, new Big Data analytics technologies are being developed, including Hadoop platforms, MapReduce processing, and other NoSQL databases. These are part of an open source framework that can process large datasets.
The Comviva solution uses all available digital assets to give an all round customer view and then adapts communication approach, Products and channels most suited to that customer while at every step reporting the business performance across a host of KPIs.