The document discusses the changing landscape of marketing during the COVID-19 pandemic, outlining four new rules for engagement from business leaders. These rules emphasize transparency, adaptability, empathy, and self-care for marketers and their teams. The traditional marketing approaches are deemed outdated, urging a more human-centric and responsive strategy to meet the current challenges.

1. #NewMarketingRules
New Reality, New Rules:
Marketing & Consumers
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OF MARKETING ENGAGEMENT

2. Customers and prospects are distracted because they are trying to
navigate life in a way they have not experienced.
Children are home full-time, households are filled with family and
relationship stress, and people are looking for answers, release, and
connection. The marketing rules we’ve known do not apply anymore.
Leading companies are writing new rules, below, we learn from four
leading decision-makers.
The rules and methodologies marketers
set forth for 2020 are no longer relevant,
and for one simple reason:

3. Four New Rules of Marketing
Engagement from Business Leaders
And how they’re navigating COVID-19

4. New Rule #1:
Be Open About the Crisis
Remember you have a perspective and a following. During a time where
there is the magnitude of COVID-19 is vast, transparency is key.
“The foundation is to communicate. My priority continues to be talking to
people, communicating with people, trying to get to the nuances
of how we can help.”
Sunil Thomas
CEO, CleverTap

5. New Rule #2:
Adjust Your Marketing Plans
There is no "normal" right now. The result is that as companies are
impacted, the ones adapting better to the crisis embrace change,
develop agility, and react quickly.
“If your brand or company doesn't have a social, environmental, or
climate- based advantage, it will fail.”
Hermione Way
CMO, Sportside

6. New Rule #3:
Be Human
We need to empathize and acknowledge the situation. This means,
we provide space for people to process the shock and grief. It also means
that marketers communicate in deeply personal ways to customers.
“Never miss an opportunity to remind people that there are people
behind the brand.”
Rebecca Nackson
CEO, Notable

7. New Rule #4:
Take Care of Yourself, Your Team
“Focus on your health, focus on your family. These are the two things that
are most important. Yes, we have a business to run, and yes, we have consumers
that depend on us, but at the end of the day this is what really matters.”
Jana Jacobs
Head of Product Marketing, Credit Sesame

8. Thank you!
Questions?
webinars@clevertap.com
#NewMarketingRules