Onboarding a new user is one of the most important experiences to get right. Here's how you ensure a smooth mobile onboarding experience for your users.

1. 8 Onboarding Tips to
Get App Users Hooked

2. 1. Keep it simple
Only ask for essential personal details
and permissions. Stick to key features
and UI elements that are absolutely
necessary to experience the
app’s value.
72% of users say completing the
app onboarding process in less
than a minute is a key factor in
their decision to keep using an
app.
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3. 2. Let them
skip ahead
Consider allowing users to skip
the entire process (or portions of it).
Vevo found that adding a skip option
to their onboarding flow increased
logins by nearly 10%, and the number
of successful sign-ups jumped
by almost 6%.
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4. 3. Ask permission
Giving users an idea of exactly what
they’re signing up for boosts your
opt-in rates.
According to Clutch, 82% of users say
it’s somewhat to very important to
know why an app is asking for
information like: device permissions,
payment info, or personal details.
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5. 4. Deliver
immediate value
Your users download your app for
a reason. One of the biggest reasons
new users churn is apps not living up
to that reason.
Keep the onboarding focus on
benefits, not features.
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6. 5. Encourage
first-time
conversions
Offer users something valuable for
completing simple onboarding tasks,
whether it’s filling out a profile, choosing
a paid subscription, or making
a first purchase.
Incentives could be:
• In-app currency or rewards points
• Free shipping or promo code
• Access to exclusive features
or content
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7. 6. Let users
preview your app
Let users jump right in and
experience your app before
asking them to sign up or taking
them on a product tour.
By letting users see what your
app has to offer, they know
what completing the onboarding
process is worth to them.
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8. 7. Engage users
across multiple
channels
Complementary welcome emails,
push notifications, and in-app
messages should help users experience
the app’s core value and nudge them
to complete the onboarding process.
Send personalized messages based
on what users have already done
to encourage them to take the next
step, like completing a registration,
interacting with other users, or
consuming personalized content.
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YOUR WELCOME GIFT
Emily,
Congratulations on successfully signing up to the ixigo flights app.
Here is Rs. 250 ixigo money to get you started.
This amount will expire within next 7 days, so book your
first flight via ixigio soon.
VIEW ACCOUNT BOOK FLIGHTS

9. 8. Find out what
works for your users
Users are unpredictable — and they’re
not all the same.
Every user base and app vertical is
different. As a smart mobile marketer,
you understand the importance of
continually A/B testing the onboarding
experience to find what works for
your users.
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10. Read More About User Onboarding:
https://clevertap.com/blog/user-onboarding-best-practices/
THE INTELLIGENT MOBILE MARKETING PLATFORM
www.clevertap.com
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