The case study outlines how CleverTap assisted BookMyShow in enhancing user retention by 25% through optimized push notifications and targeted marketing strategies. BookMyShow, a leader in India's entertainment ticketing market, faced challenges in engaging first-time users but leveraged CleverTap's comprehensive analytics and user engagement platform. The partnership resulted in a 50% increase in conversion and traffic, bolstering monthly active users significantly.

1. Case Study
CleverTap BookMyShow
increase user
retention by
How
helped
25%

2. Founded in 2007, BookMyShow enjoys the distinction of being one of the early pioneers in mobile commerce
and is a leader in the entertainment ticketing space in India.
About BookMyShow
25 million
APP DOWNLOADS
10 million
TICKETS SALES
250
CITIES
admitone
N.O: 0123456789
CINEMA
TICKET
admitone
N.O: 0123456789
CINEMA
TICKET
admitone
N.O: 0123456789
CINEMA
TICKET
www.clevertap.com info@clevertap.com

3. Analyzing
Campaigns
Onboarding
Users
Maintaining Mobile
App Revenue
Engaging
Users
Retaining
Customers
Segmenting
Users
Every mobile marketer faces difficulties in driving engagement, increasing retention and maintaining on-going mobile app revenue.
BookMyShow identified targeting first-time users was the biggest challenge they faced in today’s competitive landscape.
Challenge
www.clevertap.com info@clevertap.com

4. Enter CleverTap
The CleverTap Platform provides a single, consolidated and comprehensive solution for all app analytics and user engagement needs.
Everything at one place
Exceptional user engagement experiences powered by world-class analytics
+ =
Behavioral Analytics User Engagement
www.clevertap.com info@clevertap.com

5. Behavioral Analytics
Attribution
Rich user profilesFunnels
Retention cohorts Uninstalls
Find out where users drop off. Rich user profiles to understand your user better.
Measure how many of your new users come back. Track and analyze app uninstalls.
Optimize your campaign spends across channels.
Device crossovers
Get a single view of the users as they move from
mobile to tablet to desktop.
www.clevertap.com info@clevertap.com

6. User Engagement
Personalization
A/B Testing
User
Segmentation
Mobile Push
SMS
In-App
Web Push
Remarketing Ads
Webhooks
Web Pop Ups
Email
Clever
Campaigns
Trggered & Scheduled
Campaigns
www.clevertap.com info@clevertap.com
User Engagement

7. How CleverTap works
Measurement across data,
campaigns and channels
Analytics to understand
user behavior
Segmentation of users
into actionable groups
Engagement by sending
contextual messages to users
1.
3.
2.
4.
www.clevertap.com info@clevertap.com

8. How CleverTap helped BookMyShow
NEW USERS USERS BROWSING
FOR MOVIES
USERS LOOKING
FOR OFFERS
USERS LOOKING
FOR TICKETS
USERS
TRANSACTING
The CleverTap platform helped BookMyShow optimize push notifications response rates and test multiple
campaigns across their segmented user base to tackle issues with new users.
BookMyShow used CleverTap’s prescriptive marketing tools for optimizing their current mobile marketing campaigns and
updated their messaging strategy.
To broadcast automated/scheduled push notification messages based on the customer lifecycle to all active & non-active users.Goal:
www.clevertap.com info@clevertap.com

9. Key Results
2x
50%
25%
MONTHLY
ACTIVE
USERS
INCREASE IN
CONVERSION
& TRAFFIC
INCREASE IN
RETENTION
www.clevertap.com info@clevertap.com

10. CleverTap is a trusted partner for BookMyShow.
They offer an advanced Mobile CRM
Technology,which lets us implement complex
yet easy to set-up automated scenarios for our
Android,iOS,and Windows app users.The
impact of having CleverTap is clearly seen in our
conversions and traffic that has increased over
50% in the last several months.
Marzdi Kalianiwala
Vice President
www.clevertap.com info@clevertap.com

11. www.clevertap.com info@clevertap.com
Read this casestudy on how
CleverTap helped BookMyShow
increase retention by 25 percent
https://goo.gl/zcKxam
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12. We’d love to hear from you!
Got a question? Send us a message and we’ll respond as soon as possible.
PHONE
+1 415-513-5756 (US)
SALES
sales@clevertap.com
SUPPORT
support@clevertap.com
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MEDIA
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www.clevertap.com