Programmatic planning: Brand vs. Performancedigitalinasia
Women in Programmatic is a professional organization with the mission of bringing together women within the programmatic advertising space to share knowledge and support. WiP holds a series of educational workshops related to the industry.
"Programmatic Planning: Brand vs Performance" was a workshop that covered the basics of programmatic and how to achieve marketing goals programmatically.
Acquire high LTV users working on risk-free CPI mode.
Raftika drives engaged users with high retention rate by handpicking media to your campaigns using advanced targeting options and clean-cut optimization. Raftika will help you to achieve the highest return on your investment.
For more info visit : www.raftika.com
[Webinar] 3 Reasons Why Digital Publishers Should Integrate DFP with Google A...Tatvic Analytics
Key Takeaways:
- Export GA 360 custom audiences to DFP based on behavior, affinity and content
- Monetize these targeted audiences at a premium eCPM in direct sales deals and ad exchanges
- Measure engagement and DFP revenue opportunity of audience acquired from paid advertising channels
- Report & optimize content/ author pages which drives more DFP revenue and high CTR
Choosing the Right Trading Desk for Your Display Programmatic BuyingAcquisio
This is the first year in the history of advertising where display has surpassed spending on search in the US, and for agencies leaving display out of their marketing mix, there’s no better time than now to find the right trading desk to help you run and manage your clients display advertising.
With so many display buying services and vendors out there, it can be overwhelming to find exactly what fits your needs. Whether your agency is just getting started in display or if you’re looking for a new more transparent display management solution, here are the questions you should ask in order to understand exactly what you’ll be getting from an agency trading desk.
Programmatic planning: Brand vs. Performancedigitalinasia
Women in Programmatic is a professional organization with the mission of bringing together women within the programmatic advertising space to share knowledge and support. WiP holds a series of educational workshops related to the industry.
"Programmatic Planning: Brand vs Performance" was a workshop that covered the basics of programmatic and how to achieve marketing goals programmatically.
Acquire high LTV users working on risk-free CPI mode.
Raftika drives engaged users with high retention rate by handpicking media to your campaigns using advanced targeting options and clean-cut optimization. Raftika will help you to achieve the highest return on your investment.
For more info visit : www.raftika.com
[Webinar] 3 Reasons Why Digital Publishers Should Integrate DFP with Google A...Tatvic Analytics
Key Takeaways:
- Export GA 360 custom audiences to DFP based on behavior, affinity and content
- Monetize these targeted audiences at a premium eCPM in direct sales deals and ad exchanges
- Measure engagement and DFP revenue opportunity of audience acquired from paid advertising channels
- Report & optimize content/ author pages which drives more DFP revenue and high CTR
Choosing the Right Trading Desk for Your Display Programmatic BuyingAcquisio
This is the first year in the history of advertising where display has surpassed spending on search in the US, and for agencies leaving display out of their marketing mix, there’s no better time than now to find the right trading desk to help you run and manage your clients display advertising.
With so many display buying services and vendors out there, it can be overwhelming to find exactly what fits your needs. Whether your agency is just getting started in display or if you’re looking for a new more transparent display management solution, here are the questions you should ask in order to understand exactly what you’ll be getting from an agency trading desk.
Get more leads: How diversifying ad spend is better for businessAcquisio
Leading advertising company, Sensis, will discuss how they managed to improve ROI for their local small business customers, by advertising on Bing Ads.
Maximize the benefits of digital advertising media by analyzing customers' reaction and quantitatively measuring ad effectiveness, and efficiently deliver advertising messages.
A look at the most current mobile advertising opportunities, best practices and challenges on self-serve ad platforms like Google AdWords and Bing Ads.
The sheer amount of consumer data available has made manual campaign optimization strategies costly and inefficient. Predictive
marketing and programmatic campaigns are quickly becoming the industry standard, with programmatic ads estimated to make up 50% of all digital ad sales by 2018. But what is programmatic advertising, and what can it do for your business? Programmatic advertising uses artificial intelligence (AI) technologies with advanced algorithms that analyze consumer data and process it in real time.
Five benefits of using mapp's whiteboard to orchestrate cross channel marketingMapp Digital
Your customers engage with your brand differently. Running multi-channel marketing campaigns are the most effective way to drive engagement, but they add complexity to your marketing organization. Mapp Digital simplifies cross-channel marketing. With Mapp’s newly enhanced Whiteboard, marketers can design, schedule, and automate cross-channel digital campaigns (email, social, web, and mobile) for their unique customer journeys. And once campaigns have been initiated, Whiteboard also provides a consolidated view of the campaign’s actions and performance statistics.
Programmatic creatives - The near future of Digital MarketingNandan S Kedlaya
With increasing competition in the world of opportunities, it is clear that ingenuity is what matters. The article talks about Programmatic Creatives and its benefits to the digital world of advertising. The fact that these technologically advance set of creatives allow you to infuse creatives with real-world data from all kinds of first and third-party data sources makes it a lot more effective to reach the right customers.
When you’ve got something great to offer mobile users, you don’t have to go out there and do all the hard work of finding them. Rendezvous does that for you.
Rendezvous is a cloud based social recommendations engine for mobile operators, content developers & apps stores that helps you find the right audience for digital goods.
Rendezvous social graphs deliver improved recommendations and can be extremely helpful to content developers looking to launch new products in new or existing markets.
Key learnings:
-Discover the top acquisition channels that are driving real growth right now.
-Find out where successful growth leaders are investing acquisition resources for optimal ROI.
Perform Media - 2017 Sponsor Spotlight PresentationMediaPost
Search and Performance Insider Summit, Deer Valley, UT, Dec. 12, 2019 - 10:30 AM: Perform Media Spotlight PresentationPerform Media Search: driving performance with direct access, transparency, and unique optimization controls.Presenter: LeoPolanowski, CEO,Perform MediaLeo holds a degree in Biomedical Engineering from Harvard University and has over 18 years of sales, product and executive management experience with leading media & financial services companies. Most recently, he led the Revenue Organization for the Americas at Yahoo prior to starting Perform Media 2 years ago.We started Perform Media to bring a set of truly unique opportunities in digital marketing to our clients. Through exclusive supply and technology partnerships with industry leaders like Media.net, our clients buy more directly, with greater transparency, and increased control across one of the largest top quality publisher ecosystems in the world. Search continues to be the most effective ROI vehicle in digital marketing. Through our Media.net relationship, we have direct access to the 3rd largest search marketplace in the US, with over 85% reach and 10B monthly impressions. Working through Perform Media is the only way to tap into this incredible performance supply directly with full control and transparency on an industry leading platform.
Learn more about the Doubleclick Dynamic remarketing potential in the presentation of Dmytro Tonkikh, Promodo PPC expert. He compares the effectiveness of AdWords versus Doubleclick Dynamic creative and provides a few useful solutions.
In 2014, the buzzword “programmatic” was acknowledged as the Marketing Word of the Year by the Association of National Advertisers, defeating other industry words such as “content,” “millennials,” or “transparency.” Programmatic advertising uses technology to purchase and sell media in real-time, giving media buyers access to inventory across desktop, display, mobile (web and apps), social media, video and TV.
MaxAxion is a specialist, performance focused digital media sales house connecting brands and agencies to their desired audiences using a combination of Low-tech (Wi-fi, SMS, Please Call Me), Programmatic & Premium digital advertising. For more info check out our website at:
http://maxaxion.co.za
For sales contact Shauna Carter on:
Shauna@maxaxion.co.za
Get more leads: How diversifying ad spend is better for businessAcquisio
Leading advertising company, Sensis, will discuss how they managed to improve ROI for their local small business customers, by advertising on Bing Ads.
Maximize the benefits of digital advertising media by analyzing customers' reaction and quantitatively measuring ad effectiveness, and efficiently deliver advertising messages.
A look at the most current mobile advertising opportunities, best practices and challenges on self-serve ad platforms like Google AdWords and Bing Ads.
The sheer amount of consumer data available has made manual campaign optimization strategies costly and inefficient. Predictive
marketing and programmatic campaigns are quickly becoming the industry standard, with programmatic ads estimated to make up 50% of all digital ad sales by 2018. But what is programmatic advertising, and what can it do for your business? Programmatic advertising uses artificial intelligence (AI) technologies with advanced algorithms that analyze consumer data and process it in real time.
Five benefits of using mapp's whiteboard to orchestrate cross channel marketingMapp Digital
Your customers engage with your brand differently. Running multi-channel marketing campaigns are the most effective way to drive engagement, but they add complexity to your marketing organization. Mapp Digital simplifies cross-channel marketing. With Mapp’s newly enhanced Whiteboard, marketers can design, schedule, and automate cross-channel digital campaigns (email, social, web, and mobile) for their unique customer journeys. And once campaigns have been initiated, Whiteboard also provides a consolidated view of the campaign’s actions and performance statistics.
Programmatic creatives - The near future of Digital MarketingNandan S Kedlaya
With increasing competition in the world of opportunities, it is clear that ingenuity is what matters. The article talks about Programmatic Creatives and its benefits to the digital world of advertising. The fact that these technologically advance set of creatives allow you to infuse creatives with real-world data from all kinds of first and third-party data sources makes it a lot more effective to reach the right customers.
When you’ve got something great to offer mobile users, you don’t have to go out there and do all the hard work of finding them. Rendezvous does that for you.
Rendezvous is a cloud based social recommendations engine for mobile operators, content developers & apps stores that helps you find the right audience for digital goods.
Rendezvous social graphs deliver improved recommendations and can be extremely helpful to content developers looking to launch new products in new or existing markets.
Key learnings:
-Discover the top acquisition channels that are driving real growth right now.
-Find out where successful growth leaders are investing acquisition resources for optimal ROI.
Perform Media - 2017 Sponsor Spotlight PresentationMediaPost
Search and Performance Insider Summit, Deer Valley, UT, Dec. 12, 2019 - 10:30 AM: Perform Media Spotlight PresentationPerform Media Search: driving performance with direct access, transparency, and unique optimization controls.Presenter: LeoPolanowski, CEO,Perform MediaLeo holds a degree in Biomedical Engineering from Harvard University and has over 18 years of sales, product and executive management experience with leading media & financial services companies. Most recently, he led the Revenue Organization for the Americas at Yahoo prior to starting Perform Media 2 years ago.We started Perform Media to bring a set of truly unique opportunities in digital marketing to our clients. Through exclusive supply and technology partnerships with industry leaders like Media.net, our clients buy more directly, with greater transparency, and increased control across one of the largest top quality publisher ecosystems in the world. Search continues to be the most effective ROI vehicle in digital marketing. Through our Media.net relationship, we have direct access to the 3rd largest search marketplace in the US, with over 85% reach and 10B monthly impressions. Working through Perform Media is the only way to tap into this incredible performance supply directly with full control and transparency on an industry leading platform.
Learn more about the Doubleclick Dynamic remarketing potential in the presentation of Dmytro Tonkikh, Promodo PPC expert. He compares the effectiveness of AdWords versus Doubleclick Dynamic creative and provides a few useful solutions.
In 2014, the buzzword “programmatic” was acknowledged as the Marketing Word of the Year by the Association of National Advertisers, defeating other industry words such as “content,” “millennials,” or “transparency.” Programmatic advertising uses technology to purchase and sell media in real-time, giving media buyers access to inventory across desktop, display, mobile (web and apps), social media, video and TV.
MaxAxion is a specialist, performance focused digital media sales house connecting brands and agencies to their desired audiences using a combination of Low-tech (Wi-fi, SMS, Please Call Me), Programmatic & Premium digital advertising. For more info check out our website at:
http://maxaxion.co.za
For sales contact Shauna Carter on:
Shauna@maxaxion.co.za
MaxAxion is a specialist, performance focused, digital media sales house connecting brands and agencies to their desired audiences using a combination of Low-tech (Wi-fi, SMS, Please Call Me), Programmatic & Premium digital advertising.
Data Science Salon: Enabling self-service predictive analytics at BidtellectFormulatedby
Having previously worked at both Millennial Media and AOL, Michael Conway brought his expertise to Bidtellect tasked with transforming the business to a self-service SaaS-based content distribution platform, enabling the company to grow 10-fold.
Next DSS MIA Event - https://datascience.salon/miami/
During the 30-minute presentation, Michael will provide background information about Bidtellect and how data is an integral component of the business managing their premium native inventory across their supply ecosystem with over 5 billion native auctions per day. As Bidtellect embraces big data, Michael will share the challenges and successes he and his team have experienced along the way. In addition, Steve Sarsfield, Vertica Senior Product Marketing Manager, will be available to discuss how specific technologies (SQL, Python, R and embedded algorithms) can be combined in an MPP environment to achieve big data analytics success.
Basics of Programmatic Advertising for Indian MarketersSocial Beat
Basics of Programmatic Advertising for Indian Marketers - and best case practices on how to succeed with programmatic. For more details visit https://www.socialbeat.in/programmatic-advertising-agency-india/
Driving intelligent connections to consumers in AfricaTwinpine
Mobile has contributed immensely to the disruption of the digital marketing space. The key drivers of this disruption being Automation, Diversification, Attribution and Personalization.
The digital agency's role in all of this is to continually use these to unlock the highest possible value for their brands by driving intelligent connections to consumers.
All of this is enabled by data-driven marketing which is powered by these four pillars: Understanding the consumer's journey; Applying multi-channel marketing; Personalizing each customer's experience and Utilizing performance drivers (data, channel, ad formats & tools).
CPPL Digital Marketing Solutions For Business Owners. KUKU Babatunde
We connect brands with their target audience
via traditional & digital advertising as well as
experiential marketing strategies that form
long term emotional connections
Our mission is to promote and connect brands
to people across Africa through expertise,
technology and meaningful connections across
touch points.
ProTableau is a programmatic digital media buying specialist agency serving marketers, advertisers and agencies. We plan and buy online advertising across all digital media formats using the latest programmatic technology, data and cost efficiency - for better campaign ROI.
How To Acquire Quality Users Through Technology And Analytics -- Ed Laws, Francois Deschenes, InMobi (The White Nights: Mobile Games Conference http://www.wnconf.com/)
Unlock App Marketing Success With Rewarded AdsAdjust
Rewarded ads have evolved greatly since the early days and have now grown to be more than just incentivised traffic. It’s proven to be a successful strategy to push an app’s visibility by achieving a high app store ranking and then benefitting from the genuine installs that result from the gained visibility effect.
You'll discover:
- Current state of Rewarded Ads in 2017: How it has grown from being more than just incentivised traffic
- Evolution of Rewarded Ads: From burst campaigns to ongoing incentivised campaigns
- Volume and scale of doing rewarded ads: How to take advantage of volume and popularity of doing incent on organic
- How to measure the impact of rewarded ads
Programmatic is a revolution, not just in media buying, but for all of digital marketing and increasingly for traditional channels, like TV, radio and Out-of-Home. Through automation, efficiencies and unprecedented visibility, marketers can do breakthrough programmatic targeting, content optimisation and personalisation that transforms roles, data collection, tech stacks and performance results for any sized business. This webinar will cover the “why, what and how” of the ways in which programmatic marketing can be essential to delivering outstanding marketing performance.
2. | 2
glispa is a high-performance, digital marketing pioneer empowering our clients to activate
global audiences, reach growth objectives and move markets.
#1
performance
marketing
platform
Founded
in Berlin in
2008
200+
employees
37 nationalities // 28 languages
7 offices
Globally
+550
Global brands
& App dev.
$100m
Revenue
glispa GmbH | About Us
4. | 4
glispa develops a multi-channel strategy to enable the acquisition & retention of the
highest quality users.
Intro | One Partner For All Your UA Targets
App Ranking Solution
Direct In-App Traffic
through our Native Ad
Platform
Performance Platform of
direct Publishers
Internal Media Buying,
Social Media and Search
Marketing Teams
5. | 5
• Custom and non-intrusive
native formats that achieve
high user acceptance &
engagement
• Global reach within
international, top-ranked apps
• Exclusive ad placements
within fully controlled in-app
inventory
• Advanced targeting
capabilities through contextual
and keyword targeting to ensure
highest audience relevance
• Proactive post-install
optimization to deliver the best
quality users
• Dynamic CPI optimization for
efficient user acquisition
Solution | gNative™
7. | 7
Placement 1: Native In-feed Cards
In-feed cards blend into apps with scrolling content
such as communication apps. These ads are equipped
with prominent creatives and are clearly labelled which
guarantees view-through.
Story card example
List card example
Placement 2: Native Custom Ads
These ads are often times presented as a native
element/part of the user interface of the hosting app.
Typically they are in the form of a button or menu
item and only incorporate app icon as its creative.
Native Button
Ad Format | gNative™
8. | 8
Placement 1: Contextual ads
Can target users based on their
installed apps by guessing their
interests. glispa can target the
following categories: Shopping,
Games, Utilities, Entertainment,
Lifestyle, etc.
Placement 2: Search Inventory
App recommendations based on
search queries (left hand side)
App recommendation based on trends
(right hand side)
Placement 3: Market place.
Various placements within
marketplace apps such as search,
categories (apps, games, music etc.),
genres, and featured ad space.
More Placements | gNative™
9. | 9
• Risk-free Pricing CPI
pricing with differential
payouts based on Quality
• Private and highly
selective Network of
premium publishers with
proven traffic quality with
ongoing Fraud and
Compliance control
• Optimization Engine to
monitor and optimize source,
sub-source quality
continuously to match and
exceed advertiser KPIs
• Global reach through
premium partners
worldwide with direct local
and international traffic
• Publisher
Categorization based on
capabilities, strengths and
historical performance
across verticals and
markets
• Publisher Management
Division to maximize the
strengths of each
publisher and deliver the
right traffic based on
advertiser targets
Solution | gPerform™
12. | 12
The ultimate app ranking solution, that boosts your
mobile app to the top of the charts, getting
thousands of new users quickly and cost-effectively.
• Super aggregator of 150+ major app
discovery & burst partners
• Creates a mix of traffic channels to
obtain the desired ranking in the app
stores
• Cost-minimising Organic Uplift
through improved visibility in the app
stores
• International Reach and global
expertise allows us to launch bursts in
+25 markets simultaneously
• Comprehensive business intelligence
tool tracking installs, post-install events
and app store rankings
Solution | gBoost™
14. Thus, we provide gBoost proposal based on each OS
iOS Strategy
2-3 day blast at max speed to reach the
necessary velocity and volume
Play Store Strategy
7-14 day blast combined with a sustained
UA campaign
| 14
iOS vs Android | gBoost™
For each app store, ranking algorithms are
different:
Key factors for ranking
App
Store
Google
Play
Store
Number of installs Yes Yes
Velocity of install growth Yes No
Number of reviews No Yes
App store user ratings Yes Yes
App store user reviews Yes Yes
Uninstall rate No Yes
Other key ranking factors No Yes
15. Search. Social. Display.
Orchestrate display, search,
social, mobile and video
channels cohesively to
ensure they have one voice.
Media Planning & Buying
Our international media team maximizes your digital exposure to
the right people, at the best rates in the industry.
Social Media Advertising
We leverage the massive popularity of social media, increasing
your user base and expanding your brand.
Search Engine Marketing
As a Google certified company we manage a Search Engine
Marketing mix to meet your visibility and ROI goals.
Creative Development
With our extensive conversion experience we are able to
conceptualize and develop the creative we pilot, from banners to
full landing pages.
| 15
Solution | Media Services
16. | 16
Focusing on Converting Users
Pricing Type Option
* Cost + fee
* Cost per action (CPC, CPI, CPL)
Data Analysis Dedicated Team Creative Factory
Key Features | Media Services
18. | 18
Overview
• Free service to scale live campaigns and
improve quality based on transparent reports on
campaign performance.
• Proprietary algorithms to rate every traffic
source and sub-source based on the quality of
users measured by set advertiser KPIs.
• Adjust pay-outs and budgets based on real-time
data across multiple acquisition channels to
maximize ROI.
Methodology
• Measures campaign performance by days,
times, and ad placements to ensure the best
possible ROI for our clients.
• Identifies quality and volume thresholds for
different KPIs and continuously improve upon
them. Example KPIs we optimize towards:
• registration rates, add to cart, purchase rates,
monetization rates, etc.
Quality Optimization Engine | Introduction
20. glispa’s advanced reporting technology allows us to optimize various traffic sources based on the client’s KPI and
the publisher’s TQ (traffic quality score calculated by our tracking solution: gTrack)
• glispa’s dedicated account management team monitors the KPI, TQ and other indicators daily.
• Publishers receive differentiated payouts depending not only on their current performance, but also on their
potential to perform.
• The glispa team communicates this feedback with publishers regularly to optimize campaigns.
• Finally, a select group of premium publishers with data transparency are allowed to scale campaigns on their
inventory.
Table 1. Optimization on Quality Conversion Rate Table 2. Differential Payout for best publishers
Quality Assurance | CR and Payout
21. | 21
Conversion Pattern Tracking
identifies traffic that doesn’t match the intended country’s
time zone and notifies the glispa team.
Device OS & Language Control
detects suspicious activity from out of target devices,
operating systems and device languages.
Quality Score & Click Data
allows us to further control the quality of traffic by assessing
factors such as time difference between clicks and
conversions.
Compliance Control | Observation
24. www.glispa.com
Sophienstrasse 21A 10178 Berlin, Germany
Yonathan Mizrachi
Senior Business Development Manager at Glispa IL
Email: yonatan.mizrachi@glispamedia.com
Phone: +972-77-220-6206 Mobile: +972-50-218-1885
Skype: yonimizrachi
Editor's Notes
How can we use design to make this make sense
1. Conversion Time Check
Suspicious conversion time patterns that do not match the time zones of the targeted countries/cities sends a red alert to our system, enabling our team to conduct further checks at the first instance
2. Device, OS and Device Language Checks
Our system automatically detects suspicious activity from out of target devices, operating systems and device languages, enabling our team to analyze these data immediately and take relevant action
3. TQ Score and Click Data
Our system attributes a traffic score to every publisher for every campaign to rate the quality of their traffic. The score is calculated by a complex algorithm accounting for various factors such as IP addresses and conversion rate.
The click data sent back by our tracking link also allows us to further control the quality of traffic by assessing factors such as time difference between clicks and conversions.
