how effective Advertisement is capturing the Market

1. EFFECTIVE TV
ADVERTISMENT
-Shubhanshi mishra

2. Origin of Television Advertisement
• 1941-The first television advertisement was broadcast in the
united states of Bulova watches, company paid $9.00
• 1955- The First TV Ad broadcast in the UK was on ITV on 21
September 1955 advertising Gibbs SR toothpaste.
• 1978- Gwalior Suiting was the first television advertisement in
India.

3. Market Size Of Television Advertisement Industry
• India’s Advertising industry is expected to grow at a rate of 16.8 per
cent year-on-year US$ 7.61 billion in 2016-17
• According to the source, the revenue from TV advertising worldwide
will reach 210.3 billion U.S. dollars in 2020.
• Globally Revenue in 2016 is 175.4 billion dollar
• Television advertising contribute 38 % of Revenue of whole
advertisement industry

4. 38%
20%
13%
9%
7%
6%
6%
1%
MEDIUM MARKET
SHARE
Television advertisement 38%
Online Advertisement 20%
Print Advertising 13%
Mobile Advertising 9%
Outdoor advertising 7%
Magazines Advertising 6%
Radio Advertising 6%
Cinema 1%
SHARES OF GLOBALADVERTISEMENT MEDIA

5. Process of broadcasting TV Advertisement
TRANSMITTER/
RECEIVER
UPLINKING DOWNLINKING
TV
RECEIVER
SATELLITE

6. FACTS OF TV ADVERTISMENT
• The TV advertising industry is projected to be the second
fastest growing advertising market in Asia after China.
• TV advertisement industry is a part of repetition segment
• People must see an advertisement at least nine times before
they will acquire enough interest to consider buying the
product or service advertised

7. •Women spent more than five hours a day watching
television, with men turning on the tube for slightly less
than five hours per day
•To attract the kids segment the most preferred time slot is
5p.m to 7p.m
•Most of the television runs for 30sec to 50sec

8. Forms Of TV Advertisement
• Animation-Animated images are often used in television
advertising so that more fantastic or impossible scenes can
be used.
• Documentary- Documentary style adverts are used to
suggest ‘real people’ who are using the product. They
borrow from the trust we have in documentaries to ‘tell the
truth’.

9. Forms of TV advertisement
 Talking heads-A talking head may be an expert or satisfied
customer saying how much they love the product
 Series advertisements - Some ad campaigns use a series of
advertisements to promote a single brand, product or
service.

10. Why Prefer Advertisements
• Mass Coverage
• Low cost per exposure
• Some Selectivity
• Creativity & Impact
• Prestige
• Social Dominance
• connectivity

11. CODES AND CONVENTIONS
• Camera Angle And Shot
• Iconography
• Editing
• Lighting
• Sound
• Music
• Computer Graphics
• Specials Effects (SFX)