Designing STP on smart band

1. Designing of STP
On
SMART BAND
By
Sultan
Sumanth
Sumit
Sushmita
Tista

2. STP ANALYSIS
• It is a strategic approach in modern marketing
S T P
1. Market
segmentation
2. Market
targeting
3. Market
positioning

3. Smart band
• Primarily used for data tracking and monitoring in many cases and
sync wirelessly, to a smart device.
• Data tracking & monitoring
Distance walked/run
Heart beat
Calorie consumption
Sleep

4. Geographic Demographic
Psychographic Behavioural
SEGMENTING
Urban Region suburban age unisex
Sporty Outdoor Readiness Attitude Benefits

5. Urban
Metropolitan
Cosmopolitan
Age
16+ age group
College students
Techies
Gender
Unisex
Sport & outdoor
oriented
Sprinters, cyclists, swimmers,
trekkers, adventure seekers
TARGETING

6. POSITIONING
 USP (Unique Selling Proposition)
• Health monitoring
• Activity tracking
• Handy
• Durable
• Affordable
• Efficient
• Style

7. CONCLUSION
• This device is leading in wearable devices category.
• A smart band is
• sufficiently accessible.
• Fairly priced.
• Appropriately relevant.