The document discusses various marketing and advertising strategies for a new horror film. These include creating a website and social media accounts to promote the film online, placing billboards on busy roadways, running television commercials during primetime, advertising in magazines targeted towards film enthusiasts, posting posters in London's underground system where many travelers will see them, showing trailers for the film in movie theaters, adding a QR code to the movie poster that links to sneak previews, and displaying advertisements on the sides of buses in London.

2. Marketing and Advertising
There are various ways that we are going to
market and advertise our horror film. These
include:
 The Internet (i.e. a website for our film)
 Billboards
 TV Adverts
 Magazines
 Underground posters
 Cinema Adverts
 QR Codes
 Buses

3. The Internet

The internet is one of the biggest and easiest ways to gain
information quickly. Therefore, We feel it is an important
way for us to market and advertise our horror film. We can
do this by setting up a website for our film that will provide
information to the audience about the film. We can also set
up a twitter account for our film as social networking is also
extremely popular worldwide and will help us gain interest
in our viewers.

4. Billboards

Billboards are huge posters found on busy
motorways. This is a good way to market
and advertise our film as there is a
guarantee that lots of people will see the
billboard for our film and be interested in
seeing it.

5. TV Adverts

TV Adverts are a crucial way for us to
market and advertise our film. The most
important time slot for us to advertise
our film would be during prime time as
this is the point at which the most people
are watching TV. This will help us to gain
the most viewers attention to our film.

6. Magazines

By advertising our film in magazines, this will
help us gain more audiences who have an
interest in films and will make them want to
gain more information into our horror film.

7. Underground Posters

As London is one of the busiest places in the
world, it is guaranteed that lots of people use
the underground to travel into the city.
Therefore, it is a good idea for us to advertise
here as many people would be able to see
the poster.

8. Cinema Adverts
• The cinema is a popular way to socialise
and so many people go there to watch films.
It is important for us to advertise our film in
cinema adverts before the film is released
so that the audience will anticipate the
release of the film.

9. QR Codes

This is a modern method and a new technology
that is becoming more common when creating
unique selling point within marketing
campaigns. We have chosen to use a QR code
on our film poster so that the user will gain
exclusive access to sneak previews of our film.
This gives the audience a sense ofinvolvement.

10. Buses

As buses are a key source of travel in
London, it would be ideal to advertise
our film on the side of these buses so
that lots of people will see the poster as
the bus drives past.