1) The document discusses marketing strategies for a crime film being released on Valentine's Day 2015 aimed at audiences aged 15 and older. 2) It emphasizes using online promotion through social media and websites to target the target audience that has grown up with internet access. 3) In addition to traditional promotions like film trailers and posters, the document proposes screening previews to gauge audience feedback and plan further marketing efforts.

1. Evaluation Question 2
How effective is the combination of
your main product and ancillary
texts?

2. Target audience
We are aiming our film at both male and females aged 15 and
above. We have done this as most crime films are rated at a 15
and that is what we have decided to do. We did not want to
specify ourselves to one gender and also did not want to offend
viewers by adding an age limit. We are releasing our film on
February 14th 2015 (Valentines Day). We had done this because
we felt it added a twist to usual films released around this day. It
is well-known for couples, as well as singles to visit the cinema
on this day every year. Some people may not want to watch a
typical romantic film, but do want to visit the cinema. As 50
Shades of Grey would be released the day before our film, we
felt that not all audiences would want to watch this genre of film,
so we wanted to offer something different, to almost juxtapose
the idea of love on Valentines day, as our film is a about a
twisted marriage, similar to the narrative of Mr and Mrs Smith.

3. Marketing a film…and how
important it is…
Throughout the planning, production, post-
production to marketing and releasing a film, the film
industry will need to keep careful consideration for
the target audience. They need this to gain as many
people as possible to watch their film as word of
mouth is the best advertising technique. It also
makes sure that the film producers To be able to do
this, the industry need to have developed an in-
depth understanding about their audience. They will
need to look into the age groups, lifestyle, social
networking and how their media consumption
activities take place.

4. Our target audience of ages 15 and upwards,
have grown up within the era of the internet.
Therefore it is inevitable that we would need to
make sure the internet plays a big part in the
advertising of our film. The internet can be
accessed from several platforms in the present
day; mobile phones; tablets; TV’s; computer
etc.
Web 2.0 is the internet; this comes at an
advantage for film industries and distributors as
a positive buzz can be created between
audiences, adding another aspect of
advertisement.

5. Promoting our film…
We chose to use Miramax as our distribution
company. We did this as although we did not
want to have a high-end mainstream film, using
a well-known distribution company will allow us
to promote our film in a much more large-scale
manner. This would then include focusing on
promoting our film to a wider audience. As we
are not using high-end technology to produce
our film, we would be able to focus on spending
the money on promotion specifically.

6. Other films promoting techniques…
Most films have their film trailers shown on television and in cinemas. They also pay for
posters to be displayed on bus shelters as well billboards and on buses themselves. We
realised that as we are focusing on audiences from the age of 15 and up, we should
depend on using web 2.0 to spread the word and allow people to share and collaborate
information within each other, about our film. Many social networking sites such as
Twitter, YouTube and Facebook allow films to display interactive posts of their film on
their websites. By simply showing a small banner of our film on one of these websites
and using interactive techniques, we could interact with our audiences without direct
interaction itself. Also, using web 2.0 allows us to use the ‘related films’ and ‘other films
you might like’ approach whilst audiences are perhaps looking at other films similar to
ours. Advertisements such as these, come at a small cost on social network sites and
would allow us to make bigger profits for the rest of our film to sell.

7. Film previews…
Our film is mainstream and will therefore be screened at cinemas
nationwide.
As well as film festivals such as Cannes, most films nowadays screen
previews of their films. This is usually a way to entice wider audiences
for films that have well-known and loved actors and actresses. Films
such as Harry Potter and The Hunger Games will have these previews
in London as a way of getting people in to try and ‘catch a glimpse’ of
their favourite characters. Most cinemas also advertise one off
screenings for films to see what feedback and response they receive.
Both Cineworld and Odeon cinemas are known to screen previews of
films. This is a way that we considered as it would see how and what
type of audience reacts with our film. We can do this as cinemas offer
different ticket types. Cineworld for example offer tickets such as; Adult,
Child, Senior, Student and Family. This way, we can communicate with
cinemas and see what age of audiences are buying tickets to watch our
film.

8. Feedback
As previously mentioned that Web 2.0 allows
audiences to communicate between one
another; it also means that as the producers, we
can see what feedback that was received from
our audiences. As well as this, the user can use
comments from others to inform their decisions.
We also want to use Web 2.0 so that reviews
and awards can be displayed which enables a
buzz to be created about the film and gives
more ‘authority’ when influencing cinema goers.

9. Posters are a great advertisement
technique. It can offer information about a
film without giving too much away, unlike a
trailer, it it simplistic and a lot cheaper. They
can be seen on bus shelters, billboard,
buses and many more places.

10. For our film posters we wanted to have
more than one. This could offer a better
way of promoting our film as it would
show different aspects, with regards to
characters in our film.
We wanted to follow a similar theme
to the Star Wars posters shown
above. We liked the way that you
can get an idea of the characters
but not too much is given away. It’s
a simplistic idea which would
hopefully entice our audience into
wanting to find out more.

11. This is the second of our two posters. It
follows the same idea as the other, similar
to Star Wars. We liked the fact that we
used both our main characters for the
picture. We also liked that it shows both a
male and a female perspective and would
therefore be attracted by both a male and
female audience. Both the posters have a
characters outline with an image of
Brighton. We liked this idea as it
introduced both character, setting and a
hint of narrative for the audience to want
to see more.
The smear/drip effect is an idea
we found from a Skyfall poster.
It shows no end and works well
with the lighting, especially from
the pier on this poster.