Marketing, advertising and distribution
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The document discusses the marketing, advertising, publishing and distribution plan for a new film trailer. It outlines several advertising avenues that will be used including social media, TV, billboards, magazines, posters on buses and in the underground. Specific London locations like Piccadilly Circus and large buildings will feature eye-catching billboard advertisements. The trailer will also be distributed by Rogue Pictures and published by Paramount Pictures, both well-known companies in the film industry.
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Marketing and advertising
The document discusses various marketing and advertising strategies for a new horror film. These include creating a website and social media accounts to promote the film online, placing billboards on busy roadways, running television commercials during primetime, advertising in magazines targeted towards film enthusiasts, posting posters in London's underground system where many travelers will see them, showing trailers for the film in movie theaters, adding a QR code to the movie poster that links to sneak previews, and displaying advertisements on the sides of buses in London.
Marketing campaign
The marketing campaign for the film "Gone" will include a mysterious television advert using a sinister clip to convey the horror genre without revealing too much of the plot. Posters will be displayed on public transport like buses to target their audience and in shopping centers and high streets with high foot traffic. A website will be created to provide updated information and preview trailers while maintaining an air of mystery around the film. Social media accounts will also be made on platforms like Facebook, Twitter and Instagram to engage more of the audience and hold competitions to increase popularity and success.
Marketing campaign
The marketing campaign for the film "Gone" will include a mysterious television advert using a sinister clip to convey the horror genre without revealing too much of the plot. Posters will be displayed on public transport like buses to target their audience and in shopping centers and high streets with high foot traffic. A website will be created to provide updated information and preview trailers while maintaining an air of mystery around the film. Social media accounts will also be made on platforms like Facebook, Twitter and Instagram to engage more of the audience and hold competitions to increase popularity and success.
How are film trailers advertised
The document discusses how a film's trailers can be advertised, marketed, published, and distributed. It outlines several strategies: using social media, billboards, newspapers, magazines, TV advertisements, underground posters and bus stops to reach broad audiences. It aims to target teenagers 15+ through platforms like Facebook, Instagram, and youth magazines. It also plans to advertise on film-focused TV channels and in public transit areas with high traffic in London to maximize visibility. The filmmakers chose Paramount Pictures UK to publish and distribute the horror film since they have experience with similar genres which could help attract interested audiences.
Rst q3
Columbia Pictures would be a good media institution to distribute the romantic comedy film "Two Faced" for three key reasons:
1) Columbia Pictures releases a variety of genres, including many successful romantic comedies.
2) They have released highly profitable blockbuster films that appeal to wide audiences, similar to the intended audience for "Two Faced".
3) Their financial resources could help fund "Two Faced" and allow it to be shot on location in cities like New York, enhancing the romantic mood of the film.
Q3 einas presentation
The document discusses why the filmmakers chose to work with two independent local production and distribution companies, Candi Studios and Sky View Films, to produce and distribute their low-budget thriller film. They selected these smaller companies because they could help the film reach local audiences through cinema screenings, DVD releases, and social media promotion, without demanding changes from larger studios. Working with their own production company, Sky View Films, also allowed the filmmakers creative freedom.
Assignment 39
The distribution company chosen was Warner Bros Entertainment for several reasons:
1) Warner Bros has successfully distributed similar films in this genre, such as the Twilight saga and Interview with the Vampire, showing they can market and exhibit films of this type.
2) As one of the six major conglomerates, Warner Bros can invest significant money into marketing and publicity for the film, increasing the chances of profit.
3) Warner Bros releases and exhibits films in UK cinemas, including local cinemas, allowing local audiences to see the film and relate to the British story.
Memeala
Film 4 is a British film distribution company established in 1998 that focuses on distributing low to medium budget British films without heavy CGI or special effects. They have had success distributing films like Slumdog Millionaire and horror films. The document suggests Film 4 would be a good choice to distribute a low budget British horror film because of their target audience and experience with similar films.
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Marketing and advertising
The document discusses various marketing and advertising strategies for a new horror film. These include creating a website and social media accounts to promote the film online, placing billboards on busy roadways, running television commercials during primetime, advertising in magazines targeted towards film enthusiasts, posting posters in London's underground system where many travelers will see them, showing trailers for the film in movie theaters, adding a QR code to the movie poster that links to sneak previews, and displaying advertisements on the sides of buses in London.
Marketing campaign
The marketing campaign for the film "Gone" will include a mysterious television advert using a sinister clip to convey the horror genre without revealing too much of the plot. Posters will be displayed on public transport like buses to target their audience and in shopping centers and high streets with high foot traffic. A website will be created to provide updated information and preview trailers while maintaining an air of mystery around the film. Social media accounts will also be made on platforms like Facebook, Twitter and Instagram to engage more of the audience and hold competitions to increase popularity and success.
Marketing campaign
The marketing campaign for the film "Gone" will include a mysterious television advert using a sinister clip to convey the horror genre without revealing too much of the plot. Posters will be displayed on public transport like buses to target their audience and in shopping centers and high streets with high foot traffic. A website will be created to provide updated information and preview trailers while maintaining an air of mystery around the film. Social media accounts will also be made on platforms like Facebook, Twitter and Instagram to engage more of the audience and hold competitions to increase popularity and success.
How are film trailers advertised
The document discusses how a film's trailers can be advertised, marketed, published, and distributed. It outlines several strategies: using social media, billboards, newspapers, magazines, TV advertisements, underground posters and bus stops to reach broad audiences. It aims to target teenagers 15+ through platforms like Facebook, Instagram, and youth magazines. It also plans to advertise on film-focused TV channels and in public transit areas with high traffic in London to maximize visibility. The filmmakers chose Paramount Pictures UK to publish and distribute the horror film since they have experience with similar genres which could help attract interested audiences.
Rst q3
Columbia Pictures would be a good media institution to distribute the romantic comedy film "Two Faced" for three key reasons:
1) Columbia Pictures releases a variety of genres, including many successful romantic comedies.
2) They have released highly profitable blockbuster films that appeal to wide audiences, similar to the intended audience for "Two Faced".
3) Their financial resources could help fund "Two Faced" and allow it to be shot on location in cities like New York, enhancing the romantic mood of the film.
Q3 einas presentation
The document discusses why the filmmakers chose to work with two independent local production and distribution companies, Candi Studios and Sky View Films, to produce and distribute their low-budget thriller film. They selected these smaller companies because they could help the film reach local audiences through cinema screenings, DVD releases, and social media promotion, without demanding changes from larger studios. Working with their own production company, Sky View Films, also allowed the filmmakers creative freedom.
Assignment 39
The distribution company chosen was Warner Bros Entertainment for several reasons:
1) Warner Bros has successfully distributed similar films in this genre, such as the Twilight saga and Interview with the Vampire, showing they can market and exhibit films of this type.
2) As one of the six major conglomerates, Warner Bros can invest significant money into marketing and publicity for the film, increasing the chances of profit.
3) Warner Bros releases and exhibits films in UK cinemas, including local cinemas, allowing local audiences to see the film and relate to the British story.
Memeala
Film 4 is a British film distribution company established in 1998 that focuses on distributing low to medium budget British films without heavy CGI or special effects. They have had success distributing films like Slumdog Millionaire and horror films. The document suggests Film 4 would be a good choice to distribute a low budget British horror film because of their target audience and experience with similar films.
media2014
1) Film distribution companies like 20th Century Fox and Lionsgate distribute films through movie theaters, DVDs, and streaming services while promoting through advertisements and events.
2) These types of major distribution companies would be good fits for the film because they have experience distributing similar teenage films on an international scale.
3) The filmmakers believe their film could appeal internationally because the social situations depicted can be relatable across many cultures.
Media Distributor Evaluation 3
The document discusses the roles of distributors and production companies in the film industry. It notes that distributors control the marketing and circulation of movies in theaters and home video formats. They promote films to target audiences to maximize profits. The document suggests that an independent UK thriller film would be best distributed by UK independent distributors like IVT, Film4, or BBC. A production company assists with budgeting, casting, and scripting and is responsible for any issues during filming.
Evaluation Activity 3
The document discusses distribution options for an independent UK thriller film. It states that a distributor's role is to market and circulate films in theaters and home video. For an independent short film, distributors like Dazzle, Futureshorts, and Shorts International could represent the film at festivals in hopes of selling it to television or other outlets. The document determines that UK independent distributors like IVT, Film4, and BBC would be best suited to distribute an independent British thriller, rather than large Hollywood studios, due to the film's smaller budget and unknown cast.
Unusual print ads
The document summarizes an analysis of two different print advertisements. The first advertisement is for a BMW car, depicting the car's outline shaped like a shark to imply it is powerful and dominant. The second advertisement shows a rubber duck in a dramatic landscape to suggest a Volvo car can accommodate adventures while still suiting family needs. Both ads effectively target their audiences - wealthy buyers for BMW and families for Volvo - through surreal imagery leaving an impression of the vehicles' qualities and positioning.
Media thriller presentation
Small independent labels like Vertigo are most likely to distribute the thriller due to their success distributing low-budget films profitably in the past, such as Gareth Edwards' 2010 film "Monsters" which had a budget of £250,000 and grossed over £4,000,000. Vertigo would distribute the thriller because, as a smaller label than large studios like Warner Bros., they are more suited to films without big budgets, special effects, or famous directors and actors. Advertising for the low-budget thriller would likely involve posters, fliers, and a mobile app to engage audiences given the limited advertising budget.
Presentation1
Vertigo would be a suitable distributor for the filmmaker's thriller "WITH-held" because Vertigo is a UK-based, independent company that distributes lower-budget, niche movies similar to "WITH-held". Vertigo targets similar niche audiences, does not require big name actors, advertises on social media like smaller budget films would need to do, and can work with films that do not have major unique selling points requiring big marketing budgets.
Question 3
The document discusses potential media institutions that could distribute an independent film product. It suggests that small independent production companies like Cinema City or Warp Film would be suitable options as they focus on low-budget, creative European and British films. Cinema City and Warp Film both appeal to target audiences through social media platforms like Facebook and Twitter. They could help advertise the film and make it recognizable to younger audiences who frequently use social networking sites. As an example, the document notes that the film "Animal Kingdom" was successfully distributed by Cinema City using similar advertising strategies.
Anything Goes Analysis
The document provides an analysis of the 1934 musical "Anything Goes" by Cole Porter. It summarizes the plot, which follows a young man named Billy Crocker who stows away on a ship to win the heart of his love, Hope Harcourt. It also discusses the show's themes of love, class, and crime. Potential marketing strategies are proposed, including advertisements on billboards and public transportation for a professional production, and lower-cost options like a promotional video for a school performance.
Evaluation Question 3
The document discusses potential film distributors for a heist comedy film, including Warner Bros, Paramount Pictures, and 20th Century Fox. Warner Bros has significant experience distributing iconic heist films. Paramount Pictures distributed one of the most memorable heist films, The Italian Job. 20th Century Fox has produced successful crime comedy films like The Kingsman and Big Momma's House that are similar in genre to the film being pitched.
Question three
Warner Brothers would be the best media institution to distribute the film because they are a major studio with their own distribution companies that can advertise the film widely and maximize profits. As a mainstream action film, it would likely be shown in large multiplex cinemas like Cineworld and Odeon to reach the largest possible audience. Advertising in cinemas, on film channels like FilmFour, and through banners on buses and YouTube videos would be effective ways to promote the film to its target audience.
Distribution BDR
Distribution involves making a product available to an audience through direct marketing techniques like posters, billboards, and TV ads. Major film distributors like Walt Disney Studios and Pathe distribute blockbuster films globally. 20th Century Fox would likely be interested in a teen comedy-drama about a bullied girl standing up to her bullies, as it relates to their film Diary of a Wimpy Kid. The film appeals widely since bullying is a universal theme. Self-distributing or submitting to film festivals are options to find a distributor for the film.
Evaluation Question 3
This document discusses which media institutions might distribute an independent thriller film with a low budget. It suggests that only British independent film companies like Momentum, Independent Film Company, Warp Films and Vertigo Films would be interested, as they regularly distribute low-budget films from unknown directors. Big production companies prefer films with famous actors, special effects and interesting locations, which require higher budgets. The document proposes marketing the film through social media and online platforms to prove an audience and attract interest from an independent film company, who could then help finance production, distribution and exhibition.
Media Evaluation 3
Distribution involves making products available to audiences through direct marketing techniques like posters, billboards, and TV ads. Major film distributors include Walt Disney Studios and Pathe. Walt Disney has distributed several films that grossed over $1 billion worldwide, including Avengers and various Marvel films. Pathe has distributed successful films like Slumdog Millionaire.
The document proposes a teen comedy-drama about a bullied girl standing up to her bullies. It argues that 20th Century Fox may be interested since it distributed Diary of a Wimpy Kid, which had a similar bullying theme. Bullying can relate to wide audiences. The film could self-distribute to retain full profits, or be submitted to festivals for
Sians presentation
The document discusses potential film distribution companies for a low-budget, independent thriller film called "Wild Horses". It suggests that "Wild Horses" and "Verve Pictures" would be good fits as they have experience distributing similar small, local films on a limited budget. These smaller companies can better target the film's anticipated 16-30 year old audience through focused online and local marketing like Facebook, Twitter, online releases, and word of mouth to build interest and buzz around the film.
Question 3.
The document discusses choosing a production company and distribution company for a new independent film set in London. For production, Working Title Films is proposed as they have experience producing similar genre films like drama and romance. They also focus on films for younger audiences and are interested in independent content with meaningful stories. For distribution, Studio Canal is suggested as they are a leading European distributor that could help the film effectively reach its target British audience locally and allow for potential expansion through Universal Studios partnerships. Both companies are presented as good fits for the independent London-based film.
Question 3
The document discusses choosing a production company and distribution company for an independent film set in London with a target audience of younger Londoners. It proposes Working Title Films as the production company, as they focus on independent films in similar genres of drama and romance. Studio Canal is proposed as the distribution company, as they are a leading European distributor that would allow the filmmakers to easily reach their target British audience. Both companies have experience with films set in London that could help market the film.
Media evaluation question 3
This document discusses that a large studio like Warner Brothers would be best suited to produce and distribute a movie similar in genre and budget to the one described. Warner Brothers makes big budget action and adventure films for worldwide audiences of males ages 15-30. They could market and distribute the movie globally in theaters and on home video/streaming platforms to maximize profits, just as they did for movies like The Dark Knight Rises.
Virgin Media Brief Ideas
Hyper Island Crew 3 ideas for the Running Creative Business project of the MA in Digital Media Management in Manchester.
Media task 3
Distribution is the process of getting films noticed by audiences through identifying the target demographic, estimating revenue potential, and convincing exhibitors to show the film. The UK has six main distribution companies linked to Hollywood studios, such as Entertainment One and Metrodome. The film Exile is a British independent thriller/crime/romance hybrid that would appeal most to a UK audience given its low-budget, British actors and setting. Metrodome may be a good fit as they have distributed similar British "indie" films in the past like Shifty.
Target audience moodboard
This document discusses the target audience for a film production company's new film. It describes that the target audience will be 15-25 years old, currently in education at university, A-Levels, or GCSEs. It notes that this audience frequently uses social media and spends time at fast food restaurants. They enjoy shopping in high street stores and using public transportation. The target audience also heavily uses current technology like phones, tablets, and laptops. The production company plans to advertise on social media, in stores, on public transit, and use other methods to connect with this audience and promote their new film.
Question 3
Showtime Networks would be a good potential distributor for the film because they have experience distributing similar thriller genres that deal with bullying and crime stories. Showtime Networks distributes films and TV shows like Scream and Bang Bang You're Dead, which the film is based on. They understand how to market and distribute this type of film. While self-distribution could allow keeping all profits, it would be very time consuming without the industry connections that distributors have.
Marketing
This document discusses various marketing strategies that could be used to promote a new film to Mark, who is described as a contemporary and social person. It suggests using YouTube ads, large posters in public areas, QR codes linked to special offers, official social media profiles, social networking ads, TV ads and trailers, and interviews with popular cast members. The strategies aim to raise awareness, attract Mark and his similar audience, and increase ticket sales through engagement across different promotional channels.
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media2014
1) Film distribution companies like 20th Century Fox and Lionsgate distribute films through movie theaters, DVDs, and streaming services while promoting through advertisements and events.
2) These types of major distribution companies would be good fits for the film because they have experience distributing similar teenage films on an international scale.
3) The filmmakers believe their film could appeal internationally because the social situations depicted can be relatable across many cultures.
Media Distributor Evaluation 3
The document discusses the roles of distributors and production companies in the film industry. It notes that distributors control the marketing and circulation of movies in theaters and home video formats. They promote films to target audiences to maximize profits. The document suggests that an independent UK thriller film would be best distributed by UK independent distributors like IVT, Film4, or BBC. A production company assists with budgeting, casting, and scripting and is responsible for any issues during filming.
Evaluation Activity 3
The document discusses distribution options for an independent UK thriller film. It states that a distributor's role is to market and circulate films in theaters and home video. For an independent short film, distributors like Dazzle, Futureshorts, and Shorts International could represent the film at festivals in hopes of selling it to television or other outlets. The document determines that UK independent distributors like IVT, Film4, and BBC would be best suited to distribute an independent British thriller, rather than large Hollywood studios, due to the film's smaller budget and unknown cast.
Unusual print ads
The document summarizes an analysis of two different print advertisements. The first advertisement is for a BMW car, depicting the car's outline shaped like a shark to imply it is powerful and dominant. The second advertisement shows a rubber duck in a dramatic landscape to suggest a Volvo car can accommodate adventures while still suiting family needs. Both ads effectively target their audiences - wealthy buyers for BMW and families for Volvo - through surreal imagery leaving an impression of the vehicles' qualities and positioning.
Media thriller presentation
Small independent labels like Vertigo are most likely to distribute the thriller due to their success distributing low-budget films profitably in the past, such as Gareth Edwards' 2010 film "Monsters" which had a budget of £250,000 and grossed over £4,000,000. Vertigo would distribute the thriller because, as a smaller label than large studios like Warner Bros., they are more suited to films without big budgets, special effects, or famous directors and actors. Advertising for the low-budget thriller would likely involve posters, fliers, and a mobile app to engage audiences given the limited advertising budget.
Presentation1
Vertigo would be a suitable distributor for the filmmaker's thriller "WITH-held" because Vertigo is a UK-based, independent company that distributes lower-budget, niche movies similar to "WITH-held". Vertigo targets similar niche audiences, does not require big name actors, advertises on social media like smaller budget films would need to do, and can work with films that do not have major unique selling points requiring big marketing budgets.
Question 3
The document discusses potential media institutions that could distribute an independent film product. It suggests that small independent production companies like Cinema City or Warp Film would be suitable options as they focus on low-budget, creative European and British films. Cinema City and Warp Film both appeal to target audiences through social media platforms like Facebook and Twitter. They could help advertise the film and make it recognizable to younger audiences who frequently use social networking sites. As an example, the document notes that the film "Animal Kingdom" was successfully distributed by Cinema City using similar advertising strategies.
Anything Goes Analysis
The document provides an analysis of the 1934 musical "Anything Goes" by Cole Porter. It summarizes the plot, which follows a young man named Billy Crocker who stows away on a ship to win the heart of his love, Hope Harcourt. It also discusses the show's themes of love, class, and crime. Potential marketing strategies are proposed, including advertisements on billboards and public transportation for a professional production, and lower-cost options like a promotional video for a school performance.
Evaluation Question 3
The document discusses potential film distributors for a heist comedy film, including Warner Bros, Paramount Pictures, and 20th Century Fox. Warner Bros has significant experience distributing iconic heist films. Paramount Pictures distributed one of the most memorable heist films, The Italian Job. 20th Century Fox has produced successful crime comedy films like The Kingsman and Big Momma's House that are similar in genre to the film being pitched.
Question three
Warner Brothers would be the best media institution to distribute the film because they are a major studio with their own distribution companies that can advertise the film widely and maximize profits. As a mainstream action film, it would likely be shown in large multiplex cinemas like Cineworld and Odeon to reach the largest possible audience. Advertising in cinemas, on film channels like FilmFour, and through banners on buses and YouTube videos would be effective ways to promote the film to its target audience.
Distribution BDR
Distribution involves making a product available to an audience through direct marketing techniques like posters, billboards, and TV ads. Major film distributors like Walt Disney Studios and Pathe distribute blockbuster films globally. 20th Century Fox would likely be interested in a teen comedy-drama about a bullied girl standing up to her bullies, as it relates to their film Diary of a Wimpy Kid. The film appeals widely since bullying is a universal theme. Self-distributing or submitting to film festivals are options to find a distributor for the film.
Evaluation Question 3
This document discusses which media institutions might distribute an independent thriller film with a low budget. It suggests that only British independent film companies like Momentum, Independent Film Company, Warp Films and Vertigo Films would be interested, as they regularly distribute low-budget films from unknown directors. Big production companies prefer films with famous actors, special effects and interesting locations, which require higher budgets. The document proposes marketing the film through social media and online platforms to prove an audience and attract interest from an independent film company, who could then help finance production, distribution and exhibition.
Media Evaluation 3
Distribution involves making products available to audiences through direct marketing techniques like posters, billboards, and TV ads. Major film distributors include Walt Disney Studios and Pathe. Walt Disney has distributed several films that grossed over $1 billion worldwide, including Avengers and various Marvel films. Pathe has distributed successful films like Slumdog Millionaire.
The document proposes a teen comedy-drama about a bullied girl standing up to her bullies. It argues that 20th Century Fox may be interested since it distributed Diary of a Wimpy Kid, which had a similar bullying theme. Bullying can relate to wide audiences. The film could self-distribute to retain full profits, or be submitted to festivals for
Sians presentation
The document discusses potential film distribution companies for a low-budget, independent thriller film called "Wild Horses". It suggests that "Wild Horses" and "Verve Pictures" would be good fits as they have experience distributing similar small, local films on a limited budget. These smaller companies can better target the film's anticipated 16-30 year old audience through focused online and local marketing like Facebook, Twitter, online releases, and word of mouth to build interest and buzz around the film.
Question 3.
The document discusses choosing a production company and distribution company for a new independent film set in London. For production, Working Title Films is proposed as they have experience producing similar genre films like drama and romance. They also focus on films for younger audiences and are interested in independent content with meaningful stories. For distribution, Studio Canal is suggested as they are a leading European distributor that could help the film effectively reach its target British audience locally and allow for potential expansion through Universal Studios partnerships. Both companies are presented as good fits for the independent London-based film.
Question 3
The document discusses choosing a production company and distribution company for an independent film set in London with a target audience of younger Londoners. It proposes Working Title Films as the production company, as they focus on independent films in similar genres of drama and romance. Studio Canal is proposed as the distribution company, as they are a leading European distributor that would allow the filmmakers to easily reach their target British audience. Both companies have experience with films set in London that could help market the film.
Media evaluation question 3
This document discusses that a large studio like Warner Brothers would be best suited to produce and distribute a movie similar in genre and budget to the one described. Warner Brothers makes big budget action and adventure films for worldwide audiences of males ages 15-30. They could market and distribute the movie globally in theaters and on home video/streaming platforms to maximize profits, just as they did for movies like The Dark Knight Rises.
Virgin Media Brief Ideas
Hyper Island Crew 3 ideas for the Running Creative Business project of the MA in Digital Media Management in Manchester.
Media task 3
Distribution is the process of getting films noticed by audiences through identifying the target demographic, estimating revenue potential, and convincing exhibitors to show the film. The UK has six main distribution companies linked to Hollywood studios, such as Entertainment One and Metrodome. The film Exile is a British independent thriller/crime/romance hybrid that would appeal most to a UK audience given its low-budget, British actors and setting. Metrodome may be a good fit as they have distributed similar British "indie" films in the past like Shifty.
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Similar to Marketing, advertising and distribution
Target audience moodboard
This document discusses the target audience for a film production company's new film. It describes that the target audience will be 15-25 years old, currently in education at university, A-Levels, or GCSEs. It notes that this audience frequently uses social media and spends time at fast food restaurants. They enjoy shopping in high street stores and using public transportation. The target audience also heavily uses current technology like phones, tablets, and laptops. The production company plans to advertise on social media, in stores, on public transit, and use other methods to connect with this audience and promote their new film.
Question 3
Showtime Networks would be a good potential distributor for the film because they have experience distributing similar thriller genres that deal with bullying and crime stories. Showtime Networks distributes films and TV shows like Scream and Bang Bang You're Dead, which the film is based on. They understand how to market and distribute this type of film. While self-distribution could allow keeping all profits, it would be very time consuming without the industry connections that distributors have.
Marketing
This document discusses various marketing strategies that could be used to promote a new film to Mark, who is described as a contemporary and social person. It suggests using YouTube ads, large posters in public areas, QR codes linked to special offers, official social media profiles, social networking ads, TV ads and trailers, and interviews with popular cast members. The strategies aim to raise awareness, attract Mark and his similar audience, and increase ticket sales through engagement across different promotional channels.
Evaulation question 2
Mosaic Films was chosen as the production company due to their experience producing creative documentaries and focus on cinematic style over television. Journeyman Productions was selected as the distributor for their documentary experience and platforms for wide distribution. Professionally, funding would be sought from organizations like NESTA, and more planning and production time would allow for improved securing of locations and music. Distribution would involve an extensive marketing campaign utilizing various online and offline platforms. Exhibition would include screenings at independent cinemas and film festivals in London as well as online platforms for broader reach. The 6 month process would follow the AIDA model moving from initial awareness activities to driving interest, desire, and ultimately action among audiences.
Evaulation question 2
Mosaic Films would produce the documentary and Journeyman Productions would distribute it. Marketing would include a social media presence 6 months before release, teaser posters 5 months before, and full posters 4 months before. Clips and trailers would be released 3 months before. A radio ad would air 3 weeks before alongside synergy marketing of the soundtrack. The film would screen at independent cinemas in London as part of short film festivals to reach the target audience. Online platforms would also be used to maximize exposure. The marketing strategy follows the AIDA model of raising awareness early and building interest, desire, and action over time. While some elements like radio ads may not be practical, the plan shows an understanding of effectively promoting an independent
Evaluation question 3
The document discusses potential options for distributing an independent student film called "Animus". Large film studios would likely not support the film due to its low budget and unknown producers. However, Film London could help by providing information, funding, and support for filming in London. The document also discusses using social media advertising campaigns and hosting a school screening to distribute the film to other students.
Evaluation question 3
Warner Brothers would be an ideal company to distribute the film "anonymous" due to their successful track record distributing thriller and action films. They are one of the major film studios in Hollywood and produce and distribute around 18-24 films per year. The film would be marketed using both traditional (posters, billboards) and viral digital strategies (social media, online forums). The marketing campaign would begin with reveal trailers released 7 months before the film's cinema release to generate buzz online. The film would be first released in cinemas, then on DVD 4 months later, and finally made available on streaming platforms like Netflix and demand services provided by cable companies. Additional content like merchandise, soundtrack, and behind-the-scenes
Audience marketing campaign part 2
This document outlines a marketing campaign to target a 16-20 year old audience for a horror film. It recommends placing print ads at locations like cinemas, bus stops, and train stations. For television, it suggests targeting programs in this demographic like Skins and Misfits. Newspaper ads should use images of the antagonist and positive reviews. Radio spots will use chilling quotes and screams. Social media efforts include Facebook, Twitter, MySpace, and Bebo pages as well as targeted online ads. Opportunities for promotions include Halloween costumes and a film-related app. Direct engagement could occur through private screenings and a press conference.
Evaluation question 3 PP
The document discusses the author's choice of 20th Century Fox as the production and distribution company for their film. 20th Century Fox is a major Hollywood studio known for producing successful films in the same genre as the author's film. The author believes 20th Century Fox would widely advertise the film using various offline and online methods, like billboards, television spots, social media and film festivals, which would help the film reach a large audience and find commercial success. The distribution plan involves initially releasing the film at festivals and major cinemas, followed by releases on DVD/Blu-ray and streaming platforms like Netflix to maximize the potential audience for the film.
Where campaign would be placed in the market
This document discusses the three main stages of film production: production, distribution, and exhibition. It focuses on an independent sci-fi film and how it would utilize production companies like Warp Films and distributors like Vertigo Films at each stage. For production, it describes planning cast, timing, and targeting the genre and audience. Distribution involves marketing through posters, radio, and online platforms to promote the film's small target audience. Exhibition plans to debut the film in independent London cinemas and film festivals to build publicity before possible wider distribution.
Question 3
The document discusses potential media companies to distribute a film and reasons for each. It suggests Monarch as they typically distribute similar horror and thriller genres. Monarch is an independent company accustomed to low budget films and would give a limited UK cinema release that could expand based on sales. Advertising through social media, websites and viral ads is recommended as an affordable option to reach the target young adult audience without a big marketing budget.
Distribution companies
Distribution companies are responsible for making films available to audiences through marketing strategies, release dates, and exhibition methods. They determine whether a film is shown in movie theaters, on television, or through personal home viewing. Some potential UK distribution companies that may be interested in an independent, low-budget thriller film include New Line Cinema, Kaleidoscope, and Warp Films due to their experience distributing similar genre films. While the film only contains British actors, the thriller genre has universal appeal. An effective marketing strategy would utilize social media platforms as well as traditional television and billboard advertisements. The film could target both a UK and global audience with an initial cinema release followed by home video. Self-distribution provides full control but is very time
Media distribution
The document discusses distributing a new psychological thriller film called "The Searchers". It considers several potential film distribution companies to partner with, including Rogue Pictures and New Line Cinema. Rogue specializes in thriller and horror films while New Line has had huge successes distributing films like Lord of the Rings. Self-distribution is also discussed but is not preferred due to the high budget of the film and desire to earn profits. The filmmakers believe the film could appeal to audiences in the UK and US due to similar cultures and language. Potential marketing strategies mentioned include television and radio interviews, billboards, TV trailers, and a London premiere.
How my film was distributed and engaged My audience
The document discusses strategies for engaging an audience and distributing an independent film. It identifies the target audience as males aged 15 and up who enjoy thought-provoking mystery films. To identify the target audience, questionnaires were used. Distribution strategies discussed include using social media platforms like Instagram, Twitter and Facebook to regularly provide behind-the-scenes content and updates. A website was also created to further engage the audience and provide professional information on the film.
Where would our campaign be placed in the market?
This document discusses the marketing and distribution strategy for a documentary film called "Backstage". It proposes working with Mosaic Films for production due to their focus on storytelling. Journeyman Pictures is suggested for distribution as they specialize in factual content. Exhibition would be at the Phoenix Cinema, known for niche and art films, as well as film festivals. Marketing tactics proposed include social media, posters in creative magazines, and radio ads on Radio X and Absolute Radio. The goal is to create awareness, interest, desire, and action among the target audiences through repeated exposure to release date and screening information.
Marketing and Advertising
The document discusses the marketing and advertising plan for a film called "No Vacancy". It will utilize both traditional forms of advertising like billboards, posters and TV ads as well as digital forms like social media, websites and YouTube. The marketing campaign will feature Snapchat stories for each main character to help audiences build a relationship with the characters. It will also have dedicated Facebook and Twitter pages to promote reviews, cinema promotions and the release date. Most of the UK has iPhones so they will sell phone cases with the logo to create mass awareness.
Nagata, Company Profile - Thein Sann
A multi-stakeholder workshop on Responsible Tourism and Human Rights in Myanmar was held in Naypyidaw from 30 September to 2 October by the Myanmar Centre for Responsible Business and the Hanns Seidel Foundation.
Task 3
The document discusses film distribution, including the different distribution windows (theatrical release, DVD/online release, subscription/pay TV, and free TV) and some example distribution companies like Warner Bros and 20th Century Fox. It also discusses options for distributing an independent film, including using a traditional distribution company like Warner Bros or self-distributing and having full control but taking on more work.
Question 3
This document discusses a group's choice to have Lionsgate distribute their film. Lionsgate is known for distributing major franchises like The Hunger Games and Twilight. The group feels Lionsgate could effectively distribute their mainstream action thriller film. The film may appeal to young adults aged 16-25 and have a big budget to film scenes in London. Investors could fund the film due to its creative story. Lionsgate's experience distributing films appealing to young adults makes it a good fit to distribute this group's film.
Question 3 of AS evaluation
BBC Films would produce the film and Pathé would distribute it. This is because they have successfully worked together before on films dealing with social issues. The film would be a social realism drama focusing on overlooked social issues. It would be marketed using both traditional and online/social media methods to target both the main adult audience and secondary teenage audience. The film would have a limited theatrical release in urban areas before being distributed digitally on platforms like Netflix to appeal to different audience preferences.
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How my film was distributed and engaged My audience
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Production Company
Torment Productions is a production company focused on horror films, with its name chosen to appeal to that target audience. The company will use synergy by adding its logo to documents like location permits and model releases. Its logo and those of other companies will also be featured in trailers and posters for its films.
Production Schedule
The production schedule outlines the filming of Black Journal at Cedars Park on October 14th and 15th. On the 14th, all actors and crew will meet at 6pm to sign contracts and prepare props, establishing shots will be filmed from 6:15pm, and the main shooting will take place from 6:30-8pm following the storyboard. A short break is scheduled for 7:15-7:30pm. On the 15th, filming will continue from 6:30-8pm to complete all remaining shots. A reshoot date is scheduled for October 21st if needed.
Research and planning
Research and planning are important when developing any product to ensure it appeals to the target audience. For a horror film trailer, research can involve surveys to identify the target demographic. Planning incorporates all other aspects like cinematography, editing, sound, and visual elements once research is complete to make the trailer as professional as possible. Creating an effective horror film requires extensive research and planning at each stage, from developing the initial plot to carefully considering how technical elements like lighting and sound design can build tension and suspense to engage audiences.
Audience investigation
The document discusses different theories of audiences for media texts:
1) The hypodermic needle model suggests audiences are easily manipulated by media creators and their behavior can be changed.
2) The two-step flow theory found information does not directly influence audiences but is filtered through opinion leaders who influence others.
3) Uses and gratifications theory says individuals choose media for purposes like escapism, entertainment, and education.
4) Reception theory explains the encoding and decoding of messages between producers and audiences, where meanings may differ between the two.
The theories can help understand how horror genre audiences are influenced, such as the hypodermic needle model persuading crimes through extreme films.
Genre investigation
Genre refers to categories of media texts defined by their content, style, and audience expectations. Common genres include horror, comedy, crime, romance, and sci-fi. Genre theorists such as Daniel Chandler, Steve Neale, John Fiske, and Rick Altman have proposed that genres are based on shared conventions that provide pleasure and structure for audiences through a balance of repetition and novelty.
Representation
Representation refers to how certain groups are portrayed in media texts, with a focus on age, gender, race, financial status, job, and culture. Representation theory examines how identities are constructed in both the production and reception of media. Representation theorists like Gill Branston and Roy Stafford note that representations often emphasize easily recognizable stereotypical features to categorize and evaluate groups for audiences. Laura Mulvey was a feminist representation theorist who believed that in film, audiences view characters from the perspective of heterosexual males.
Post production
Post production involves all stages of filmmaking that occur after shooting ends, including editing together video clips and adding soundtracks and special effects digitally. To create a horror film trailer in post production, the filmmaker will edit together video clips, add non-diegetic sounds and lighting effects, and use digital technology to include special effects.
Creativity
Creativity involves using original ideas to produce artistic works. In media, creativity is used during production to make products interesting, original, and appealing to audiences. Creative features used in horror trailers include characters, narrative, setting, sound, costume, special effects, and editing. These features must be employed in a way that aligns with conventions of the horror genre, such as using dark, scary settings like woods.
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Marketing, advertising and distribution
- 1. Marketing, Advertising, Publishing and Distribution.
- 2. Marketing and Advertising We will be marketing our product in several different ways, these include • Social networking sites • TV adverts • Billboards • Magazines • Posters • Buses • The underground These are all seen by the everyday public so our advert will be viewed and seen by a lot of people. We will use synergy throughout the marketing of our film on each different form.
- 3. Piccadilly Circus Our trailer will be advertises on the large and famous billboards in a top central London destination. This location is a good place to advertise as daily thousands of people pass these billboards, whether its walking past or on transport they are seen everyday. This will gain a lot of Coming Soon publicity from the people seeing our trailer on the huge eye catching billboards.
- 4. Magazines and Newspapers Our trailer will be advertises in Magazines which will range from gossip magazines to film magazines. This will gain the attention of different genders. Our striking images will catch the attention of the readers and they will remember it. Magazines are read every day by a lot of people which is why magazines are good for marketing a product. Newspapers are also good to advertise to our target market as they are read on the train by most workers who are 18+ so many will be seeing our advert.
- 5. Large Buildings Our trailer will be advertises on large buildings. This is a good location as the bigger the billboard the more eye-catching it will be to the viewer. This will gain a lot of publicity from the people seeing our trailer on the eye catching billboard. Tons of people pass billboards each day so they wont miss our trailer being advertised on it.
- 6. Underground Our trailer will be advertises at popular and busy train stations and underground stations. This location is a good place to advertise as daily thousands of people use the underground to get to and from their place of work. Our film will get noticed by a large number of peoples. Our poster will be viewable down escalators and on platforms this will be advertising to a lot of people as they will be very noticeable and would appeal well to our target audience.
- 7. Bus Stops Our trailer will be advertises on the side of bus stops in London and other areas. Having our trailer advertised at bus stops in London would attract tons of people as it is a very busy place and buses are used everyday. Also on the side of buses our trailer will be advertised, as this wont be missed by our audience.
- 8. Social Networking The internet has developed over the years and has now allowed us advertise world wide easily by advertising on several different social networking sites such as Facebook, twitter. Our film will have its own Facebook, twitter, Instagram and Tumblr page as theses are being used everyday by our target audience and are becoming popular all over the world and it will create an interactive relationship with our target audience.
- 9. Publishing and Distribution We have chosen rogue pictures to distribute our horror trailer as they are a well known name and have been a distribution company since 1997 and have distributed several horror films such as the strangers therefore we decided that rogue pictures is a good distribution company to use. We chosen paramount pictures to publish our horror trailer as have a well known name to the public therefore our trailer will be published by a well known publisher that a lot of the public know off so they will want to watch our film and the other films they have publish fit well with our horror trailer.