Mainstream cinemas like Vue and ODEON would be the best distribution for the film as they appeal to younger audiences interested in current thrillers. These cinemas show popular films at affordable prices in the evenings, allowing students and young people aged 16-20 to easily see the film. Independent cinemas and the BBC cater to older, niche audiences, so would not be suitable given the film's target demographic. Digital platforms like Netflix and YouTube could expand the audience reach, as could social media promotion like what Gone Girl used. A smaller UK film company like the BFI would be more willing to support an unknown, low-budget film than larger studios.

1. Q3) What kind of media institution might distribute your media product and why?
Who would distribute our film?
Due to the context and content of our thriller film, we would appeal to a mainstream cinema audience. For
example, Vue or ODEON cinemas are the most likely cinema for the distribution of ‘The Unseeable.’
These mainstream cinemas are predominately aimed at a younger film interested audience, showing the trending
and most current films. Which they can be sure will get a good reception.
After researching on ODEON and Vues’ website; I found a few thriller
films available to currently watch. One example is ‘The Divergent Series:
Insurgent’ the film available at a wide variety of times during the day; the
majority of times in the evening, after work or school which allows
younger people to be able to go and watch the films.
Thrillers and action films seem to be a staple at the mainstream
cinemas, catching the attention of young audiences and securing the
majority of that market.
Vue is seen as a mainstream cinema, but also is specialist to certain
aspects of film. (See Right) With the additions of streaming live Operas,
Theatres, Museums and Bollywood, which are seen to be aimed at
more niche audiences. I don’t think out thriller would fit into this bracket
as thriller films are more catered to the mainstream cinema industry.
Our film would not be suited specifically to a niche audience in an independent cinema; their audience
demographic are often an older audience, into more sophisticated viewing, or specific niche audiences.
The prices of independent cinemas are usually more expensive. For example, the film ‘While We’re Young’ is
available to students at Cinema City for the price of £10, but at ODEON tickets cost £8.20 for a student. This is
another reason why our film would be more suited to mainstream cinema as it’s more affordable to our audience.
Our film would be aimed at mainstream cinemas, such as ODEON, and targeting a young audience
demographic, similar to our own age, 16 to 20, so it can be affordable and easily accessible to the audience.

2. Q3) What kind of media institution might distribute your media product and why?
Television Distribution:
Digital Distribution:
Our Distribution Company:
Being able to access platforms like Netflix and YouTube, allowing our film to reach
a wider span of our young audience demographic. The sites are easy to access
and view in the comfort of the home; allowing the film to be part of a social
occasion as well as a cinema trip.
Recent thrillers like ‘Gone Girl’ have used the power of social media in order to
promote their film and get the message out to their audience demographic; using
their Twitter, FaceBook and website advertisement. The film shown at mainstream
cinemas aimed at young adults; social media is therefore one of the best ways
they could promote and reach the audience with information of their film.
Working Title wouldn't be an adequate company to package our film; our film appealing to a more mainstream
market. Universal also wouldn’t be suitable; due to them working with high-budget productions.
A film company which is smaller and based in the UK, like the British Film Institute, would be more willing to
package a film like ours; with a low-budget, unknown cast and could support us as you film-makers.
The BBC provide viewing of thrillers both live scheduled and on the ‘BBC
iPlayer.’ There’s a variety of thriller TV series available and scheduled, the
majority shown on BBC 4.
‘The Unseeable’ wouldn’t be broadcast on TV as these BBC 4 shows are
aimed at an older, niche audience. Our thriller is more suited to a
mainstream cinema, our young audience demographic isn’t the same as
who BBC 4 aim their programmes to.
There are now multiple platforms online which are brilliant for word-of-mouth
promotion for films like our own.