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Serviceable Obtainable Market PowerPoint Presentation Slides
The document outlines a comprehensive framework for launching new products, including company overview, market analysis, product categorization, and strategic approaches for market penetration. It highlights the importance of understanding Total Addressable Market (TAM) using both top-down and bottom-up approaches along with market segmentation strategies. Additionally, the document emphasizes the significance of competition analysis, buyer personas, and recommendations for effective product launch strategies.
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Serviceable Obtainable Market PowerPoint Presentation Slides
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- 2. Content 2 Company Overview 01 Product / ServiceCategorization 02 • New Product Launch Strategy • Company SWOT Analysis Industry Analysis 03 Steps in Determining Market Size 04 • Bottom-Up Approach • Top-Down Approach Approaches to TAM 05 Market Segmentation 06 Market Trends Analysis 07 Buyer’s Persona 08 Competition Market Share Analysis 09 Total Addressable Market Overview 10 TAM Forecasting 11 Conclusion & Recommendation 12
- 3. Agenda Analysing Strategy To analyzestrategy for launch of product in new market with new segments of customers. Penetration of New Market To penetrate new product in new market and measure its market addressability. Agenda This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Agenda This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Write your agenda here to describe the purpose of the meeting and major points for discussion. 3
- 4. Company Overview Background CapabilitiesAccreditation • Add details on company’s history • Previous line of services • How it all started etc. • Other key points • Key services offered/Production capacity • Milestones achieved in services offered/production • Key projects handled • List of main accreditation, if any Promoters and Shareholding • One Liner On CMD’s Background • One Liner On CEO’s Background • One Liner Of Company’s Key Shareholder; e.g. PE Investor This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Company’s Vision Company’s Mission This slide is 100% editable. Adapt it to your needs and capture your audience's attention. A Brief company overview Displaying the company’s Vision, Mission ,Background, Capabilities, Accreditation, and Shareholding. 4
- 5. Product / ServiceCategorization Product/Service Category A • Air Conditioners • Fridge • LED Television Product/Service Category B • Mobile Phone • Tablets • Laptops Product/Service Category C • Website Development • App Development Product/Service Category D • Add Text Here • Add Text Here A list of Products and Services that are offered by your company are shown in this slide . You can make changes accordingly. 5
- 6. Industry Analysis Company SWOT Analysis NewProduct Launch Strategy 6
- 7. NewProductLaunch Strategy This slide displaysthe Ansoff Matrix which you can utilize to develop strategy for the launch of a new product . EXISTINGMARKETSNEWMARKETS INCREASINGRISK INCREASING RISK NEW PRODUCTSEXISTING PRODUCTS Ansoff Matrix Market Penetration Market Development Product Development Diversification 7
- 8. Company SWOT Analysis Strengths This slideis 100% editable. Adapt it to your needs and capture your audience's attention. Weaknesses This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Opportunities This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Threats This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide shows the analysis of Strength, Weakness, Opportunity and Threats of the company . You can use this information to develop effective plan. 8
- 9. Steps in DeterminingMarket Size Defining total market for the product or service, and then establishing realistic estimate for your market share. Top-Down Determine where to sell the products, how many locations will stock them and how many substitutes are in the market. Bottom-Up Elaborated assessment of the market & its demographics , opportunities and psychographics are to be conducted. Assessment A detailed and thorough analysis of the completion in the market is to be conducted. Competition Defining a clear market sub- segment for efficient calculation of the Total Addressable Market. Sub Segmenting Steps to be followed while determining the size of the market are displayed in this slide . Highlight the key step and note down the action taken. 9
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- 11. Bottoms-Up Approach This slideis 100% editable. Adapt it to your needs and capture your audience's attention. Addressability This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Fundamental Understanding of the Market This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Company Specifics and Known Market Specific Bottoms-Up Approach This slide shows the Bottom- top approach to determine the Total Addressable Market. You can edit it according to your will. 11
- 12. Top-Down Approach This slideis 100% editable. Adapt it to your needs and capture your audience's attention. Competitiveness and Penetration This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Addressability This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Understanding of Macro Economy Top-Down Approach This slide shows the Top- Down approach to determine the Total Addressable Market. You can edit it according to your will. 12
- 13. Market Segmentation • Age • Gender •Nationality • Ethnicity • Occupation • Income • Family Size Demographic • Region • Country • Population • Climate Geographic • Lifestyle • Personality • Values • Interest Psychographic • Brand Loyalty • Benefits Sought • User Status • Usage Rates • Occasion • Readiness to buy Behavioral Segmentation of market based on Geographic, Demographic, Psychographic and Behavioral aspect are shown in this slide . You can make alterations accordingly. 13
- 14. Market Trends Analysis HighUsage of more advance technology for promotional activity and manufacturing process. Use of Advance Technology Increase in sales management software for better and efficient sales. Sales Software This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Trend This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Trend This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Trend This Slide displays various trends that might have a positive or negative effect on the market. You can make changes accordingly. 14
- 15. Buyer’s Persona Sean Henning Hobbies& Interests: • Playing Golf • Riding horse • Trekking on small mountains • Add text Here Background: • President of marketing, founded 25 years ago • Add Text Here Demographics: • Male • Age 58 • Annual Income $ 300000 • Add Text Here Goals: • Have less employee turnover • Have a retirement Plan • Add text here Challenges: • Keep customers from switching to competitor's product. • Add Text Here Common Objections: • Low Quality of product Packing. • Add Text Here Biggest Fears: • Business losses after retirement • Add Text Here You can use this slide to develop a Buyers persona by taking into consideration the key point shown. 15
- 16. Competition Market ShareAnalysis 1/2 34% 19% 10% 33% 4% Text Here Apple This slide is 100% editable. Adapt it to your needs and capture your audience's attention. HTC This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Others This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Samsung This slide is 100% editable. Adapt it to your needs and capture your audience's attention. LG This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This Slide displays an overview of market share held by major players in the Industry. 16
- 17. CompetitionMarketShare Analysis2/2 0 10 20 30 40 50 60 70 Q1 Q2 Q3Q4 YourFigures($,%) Development (Market Share & Share Revenue) Own Business Competitor 1 Competitor 2 Competitor 3 Competitor 4 Competitor 5 Other Graphical representation of Market Share analysis is displayed in this slide. You can edit this Graph accordingly. 17
- 18. Addressable Market Overview1/3 This Slide shows the Total addressable market , Served Available market and Target Market You can Edit It according to your preference . 18 Total Addressable Market This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Served Available Market This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Target Market This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
- 19. Total Addressable MarkerOverview 2/3 This slide is 100% editable. Adapt it to your needs and capture your audience's attention.TAM = This slide is 100% editable. Adapt it to your needs and capture your audience's attention.SAM = This slide is 100% editable. Adapt it to your needs and capture your audience's attention.SOM = TAM SAM SOM This Slide shows the Total addressable market , Served Available market and Serviceable Obtainable Market You can Edit It according to your preference 19
- 20. Total Addressable MarkerOverview 3/3 $600 BN $60 BN 800 M PEOPLE This slide is 100% editable. Adapt it to your needs and capture your audience's attention.TAM = This slide is 100% editable. Adapt it to your needs and capture your audience's attention.SAM = This slide is 100% editable. Adapt it to your needs and capture your audience's attention.SOM = This Slide shows the Total addressable market , Served Available market Serviceable Obtainable Market Target Market You can Edit It according to your preference 20
- 21. TotalAddressableMarket Forecasting TAM SAM SOM 20183 2.5 1.8 2019 3.6 3.3 2.2 2020 5 4.5 3 2021 4 3 2 TAM SAM SOM 100000 10000 1000 100 10 1 0 (ThousandofUnits) This slide shows the Comparative analysis of TAM SAM & SOM you can edit the graph yourself 21 Market position
- 22. Conclusion & Recommendations Conclusions TextHere Text Here Text Here Text Here Recommendations Text Here Text Here Text Here Text Here Use this slide to conclude the meeting and display various recommendations. 22
- 23. Serviceable Obtainable marketIcons Slide 23
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- 25. About Us Target Audiences Thisslide is 100% editable. Adapt it to your needs and capture your audience's attention. Valued Clients This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 25
- 26. Our Team Name Here Destination Thisslide is 100% editable. Adapt it to your needs and capture your audience's attention. Name Here Destination This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Name Here Destination This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 26
- 27. Our Mission This slide is100% editable. Adapt it to your needs and capture your audience's attention. Vision Mission This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Goal 27
- 28. Quotes _Warren Buffett In thebusiness world, the rearview mirror is always clearer than the windshield 28
- 29. Post It This slideis 100% editable. Adapt it to your needs and capture your audience's attention. 01 Text Here This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 02 Text Here This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 03 Text Here 29
- 30. Financial Minimum This slide is100% editable. Adapt it to your needs and capture your audience's attention. Medium This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Maximina This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 30
- 31. Comparison 58% Female This slide s100% editable. Adapt it to your needs and capture your audience’s attention. 96% Male This slide s 100% editable. Adapt it to your needs and capture your audience’s attention. 31
- 32. Magnify Glass This slideis 100% editable. Adapt it to your needs and capture your audience's attention. Text Here This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Text Here This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Text Here 32
- 33. Bulb or Idea 33 Thisslide is 100% editable. Adapt it to your needs and capture your audience's attention. Text Here This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Text Here This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Text Here
- 34. Our Target Awareness This slide is100% editable. Adapt it to your needs and capture your audience's attention. Quality This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 34
- 35. Puzzle Text Here TextHere Text Here This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 35
- 36. Thank You Contact Numbers 0123456789 EmailAddress emailaddress123@gmail.com Address # street number, city, state 36