The document outlines various product development tools and strategic matrices, including the BCG and Ansoff matrices, to help companies assess market position and growth opportunities. It also includes methodologies like the empathy map and Kano model to identify customer needs and attributes that drive satisfaction. Furthermore, the document emphasizes the importance of data analysis and strategic options for new product development and marketing.

1. New Product
Development Tools &
Techniques
Your Company Name

2. BCG Matrix
HighLow
Market Share
High
MarketGrowth
Low market share and high growth. Value to
business uncertain
Question Mark
Low in market share and growth.
Consider renovating or divesting product
Dog
High in market share and growth. Likely best-
performing product in portfolio. Nurture sales
Star
High in market share, low in growth. Use
profits to fund NPD
Cash Cow
There are two axes. The horizontal axis
measures market share from low to high;
the vertical axis measures market growth
from low to high. Apply this criteria to
each product you sell in order to plot
them on the chart. Wherever possible
use market and sales data; for example,
you could compare growth in sales
against the growth in the total market. In
the absence of data, use your best
judgment
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3. Ansoff Matrix
Selling existing products to new
customers
Market Development
Selling more of your existing products to
existing customers
Penetration
Selling new product to new markets
Diversification
Selling new products to existing
customers
Product Development
New
NewExisting Products
Markets
3
Use the matrix to help you consider your
strategic options and determine the
necessity for new product development.
For example, your market analysis may
conclude that there is plenty of
opportunity for selling your current range
of products to your current range of
customers by penetrating the market with
promotional strategies, such as multi-buy
offers, to build loyalty

4. Empathy Map
What does he/she See?
• Environment
• Friends
• What the market offers
What does he/she Think and Feel?
• What really counts
• Major preoccupations
• Worries and aspirations
What does he/she Say and Do?
• Attitude in public
• Appearance
• Behavior toward others
What does he/she Hear?
• What friends say
• What boss says
• What influencers say
Pain
• Feels
• Frustrations
Gain
• Wants/needs
• Measure of success
4
First, brainstorm to come up with all the
possible customer segments to whom
you might want to sell your product.
Choose the customer that you think is
most likely to buy your product. Give
them a name and some demographic
characteristics, such as marital status,
income, children and so on. Then, using
the diagram answer the following six
questions:

5. Kano Map
Need Executed Poorly Need Executed Well
Very Satisfied
Very Dissatisfied
Excitement Attributes
Performance Attributes
Time
Threshold Attributes
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The model is divided into three distinct
categories:1. Must be (basic) attributes. These
are taken for granted attributes that the product
must have and if they are unfulfilled consumers
may be dissatisfied
2. One dimensional (performance) attributes.
These result in customer satisfaction when
fulfilled and dissatisfaction when not fulfilled. 3.
Attractive (excitement) attributes. Their
absence does not cause dissatisfaction but their
presence can delight customers

6. Coffee Break
We Back In 10 Minutes
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7. Charts &
Graphs
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8. Line Chart
8
0
10
20
30
40
50
60
70
80
FY' 11 FY' 12 FY' 13 FY' 14 FY' 15 FY' 16 FY' 17 FY' 18
SalesInPercentage(%)
Financial Years
• Product 01
This graph/chart is linked to excel, and
changes automatically based on data. Just
left click on it and select “Edit Data”.
• Product 02
This graph/chart is linked to excel, and
changes automatically based on data. Just
left click on it and select “Edit Data”.

9. Radar Chart
0
5
10
15
20
25
30
35
03-05-2018
05-05-2018
08-05-2018
12-04-2018
15-05-2018
17-05-2018
• Product 01
This graph/chart is linked to excel, and
changes automatically based on data. Just
left click on it and select “Edit Data”.
• Product 02
This graph/chart is linked to excel, and
changes automatically based on data. Just
left click on it and select “Edit Data”.
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10. Additional
Slides
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11. 11
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Mission
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Goal
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Vision
Our Mission

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Professional
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Talented
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Creative
About Us
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13. Meet Our Team
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Name Here
Designation
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14. Idea
Vision
Success
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Our Goal
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15. Financial
50%
01
62%
02
71%
03
86%
04
2018
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2017
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2015
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16. Magnifying Glass
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17. Bulb Or Idea
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Product A
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Product B
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Product C
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