The document discusses brand awareness and provides steps and metrics for building brand awareness. It includes an introduction to brand awareness, outlines key steps like identifying the audience and creating interest. It also provides examples of brand awareness roadmaps and campaigns. Metrics for measuring brand awareness through various online and offline channels are presented. Effectiveness of brand awareness strategies can be measured through awareness surveys.

1. Brand Recall
Your company name

2. Content
Brand Awareness - Introduction
Brand Awareness Steps
Brand Awareness Roadmap
Brand Awareness Campaign
Brand Awareness Metrics
Measuring Effectiveness of the Brand
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3. Brand Awareness
Unaware of the brand
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Aided awareness
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Unaided awareness
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Top of mind
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Dominant
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Awareness Pyramid
Identify your brand
segment in this brand
awareness pyramid and
prepare short term and
long term strategies to
move up in the ladder
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4. Brand Awareness - Steps
Step 1 Step 2 Step 3
› Hold contests & challenges
› Plan campaigns & events
› Create a loyalty program
Reward Interest
› Create content themes and
establish expertise
› Balance the use of different
marketing channels
Maintain Interest
› Identify your Audience
› Determine your positioning
› Create your platforms and
materials
Create Interest
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5. Steps To Build Brand Awareness Online
Facebook Ads Impressions & Reach
Youtube Ads
Impressions & Video
Views
Twitter Ads Impressions
Search Ads Sales, Revenue, Profit
Email Blasts Sales, Revenue, Profit
Landing Page Optimization Conversion Rate
Search Ads Sales, Revenue, Profit
Facebook Ads Engagements and Clicks
Youtube Ads Clicks
Twitter Ads Engagements and Clicks
Social Posts Engagements and Clicks
Retargeting
Audience Size and
Impressions
LinkedIn Group
Members and
Engagements
Email Subscribers, opens, Clicks
Pinterest Friends and Engagements
Repeat Visibility &
Engagement
Awareness
Sales
Channel Key Metrics
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attention. 5

6. Brand Awareness Roadmap (Layout)
04Development & Execution of
Brand positioning strategies
March 2016
01 Choose a Brand
name, logo and color
January 2015
02 Consider the slogan
of the Brand
December 2015
06Extension of the
existing brand
November 2019
03 Launch a brand
campaign program
January 2017
05Promotion of brand on all
social media platforms
August 2017
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layout of the timeline of
a Brand, you can alter
it as per your
requirements
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7. Expected ROI
5 times the program spend
Budget
$ 250K
Goals
Multiple responses
Key Messages
Type your text here
Campaign Name
XYZ
Objectives
Introduce the product and
generate interested prospects
Duration
March- May’18 (90 days)
Components
Display Ads, Webinar Series, Tech Summit
Target Audience
Type your text here
Brand
Awareness
Campaign
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8. Brand Awareness Metrics
Awareness
How do people hear about my brand ?
Jan 16 Feb 16 % MoM
Tweets 1,364 1,441 5.7%
Twitter Followers 928 487 -47.5%
Facebook Posts 109 167 53.3%
Facebook Fans 14,990 9,541 -36.3%
Brand Mentions 3,547 3,628 2.3%
Referring Links 1,550 445 -71.3%
New Links 1,991 855 -57.1%
Branded Search 9,944 11,718 17.8%
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9. 69.4
72.1
64.0
75.5
71.142.3
39.8
33
36.7
36.4
28.8
35.7
31
35.4
33
28.8
24.5
36
27.9
30.6
50's
40's
30's
20's
Total
Certainly have seen before Maybe have seen before Have never seen before
Effectiveness Measurement
Awareness
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10. Brand Recall Icon Slide
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11. Coffee Break
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12. Charts &
Graphs
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13. Combo Chart
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FY' 11 FY' 12 FY' 13 FY' 14 FY' 15 FY' 16 FY' 17 FY' 18
GrowthRate(%)
MarketSize(RMB100Million)
✓ Product 01 ✓ Product 02 ✓ Product 03
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14. Scatter line
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DollarInMillions
Sales in Percentage
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15. Area Chart
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FY '12 FY '13 FY '14 FY '15 FY '16 FY '17 FY '18
SalesInPercentage(%)
✓ Product 01 ✓ Product 02
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100%
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16. Additional
Slides
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17. Our Vision
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18. Our Team
Name Here
Designation
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Name Here
Designation
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Name Here
Designation
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Name Here
Designation
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19. About Us
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20. Comparison
Positive Factors
Negative Factors
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21. Financial
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$259
Million
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$359
Million
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$659
Million
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$459
Million
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22. Quotes
Opportunity is missed by most people
because it dresses in overalls and looks
like work.
…Thomas Edison
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23. Dashboard
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37%
Text Here
50%
Text Here
80%
Text Here
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24. Location
Australia
70 Million User
Men
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Women
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Russia
35 Million User
USA
15 Million User
Brazil
50 Million User
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25. Our Target
Target 01
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Target 02
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Target 03
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26. Timeline
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2015
2016
2017
2018
2019
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27. 80%
90%
100%
95%
Mind Map
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28. Bulb or Idea
GENERATE
IDEA
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Idea 04
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Idea 03
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Idea 01
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Idea 02
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29. Magnifying Glass
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30. Thank You
Address
# street number,
city, state
Email Address:
emailaddress@123.com
Contact Numbers:
0123456789
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