Sbbj

MARKETING STRATEGY OF STATE BANK OF BIKANER AND JAIPUR

CHAPTER 1: STATE BANK OF BIKANER AND JAIPUR

1.1 Introduction

1.2 Vision

1.3 Mission

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State Bank of Bikaner and Jaipur

1.1 INTRODUCTION:

The genesis of State Bank of Bikaner and Jaipur dates back to the year 1943-44, when

the Bank of Jaipur Ltd. and the Bank of Bikaner Ltd. came into existence. In 1960, both

banks were incorporated as subsidiaries of State Bank of India and on January 1, 1963, both

banks were merged into one entity viz. State Bank of Bikaner and Jaipur. The constitution,

capital, management and other matters pertaining to the Bank are governed by the provisions

of SBI Act, 1959. 75% of the shares of SBBJ are held by SBI and the remaining by

institutions and general public. The Bank took over the business of the Govind Bank Pvt. Ltd,

Mathura on 25th April, 1966.

SBBJ went public in the year 1997-98 with an issue of 12.21 lakh shares of Rs.100 each at a

premium of Rs.440/-. SBBJ is the only public sector bank with headquarter in Rajasthan. At

the time of incorporation, the Bank had a business of Rs.45 crore, net profit of Rs.7.5 lakh

and a network of 124 branches (96 in Rajasthan). By March 2011 the business of the Bank

increased to Rs.95,596 crore, net profit stood at Rs.550.88 crore and the number of branches

increased to 902 (744 in Rajasthan).

SBBJ had sponsored three Regional Rural Banks viz. Marwar Gramin Bank (set up in

1976), Sriganganagar Kshetriya Gramin Bank (1984) and Bikaner Kshetriya Gramin bank

(1985). These have since been merged into single RRB viz. MGB Gramin Bank in June 2006.

The Bank shoulders Lead Bank responsibility in 9 districts of the State. SBBJ is an associate

bank of State Bank of India. Currently, SBBJ has over 848 branches, mostly located in the

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state of Rajasthan, India. Its branch network out of Rajasthan covers all the major business

centres of India. In 1997, the Bank entered in the capital market with an Initial Public

Offering of 13,60,000 shares at a premium of Rs 440 per share.

1.2 VISION:

“To be a state-of-the-art, customer-centric, values driven and professionally managed

banking organisation; committed to the highest standards of good corporate governance

practices; perpetual enhancement of the wealth of the shareholders and welfare of all

stakeholders and the society”.

1.3 MISSION:

“To provide one stop solutions to all the banking needs of customers through a highly

motivated, professional and efficient human resources pool with quality of service, customer

care and customers’ business in focus by efficient use of Information Technology in a cost

effective manner; meeting the expectations of all stakeholders through transparent, true and

fair disclosures and responsive management principles in all the activities; to strive to fulfil

corporate social responsibility with special emphasis on financial inclusion throughout the

State of Rajasthan and aiming to provide the best banking services to one and all”.

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CHAPTER 2: PRODUCTS OFFERED

2.1 Personal Banking

2.2 NRI Banking

2.3 Government Business

2.4 Corporate Banking

2.5 International Banking

2.6 Agriculture Products

2.7 Zero Balance Current a/c

2.8 Other Services

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PRODUCTS OFFERED

They provide a lot of different types of products to all segments of society. The products

are bifurcated as follows:

PERSONAL NRI GOVT. CORPORATE OTHER
BANKING SERVICES BUSINESS BANKING SERVICES

INTERNATIONAL AGRICULTURE ZERO BALANCE
BANKING PRODUCTS CURRENT A/C

2.1 PERSONAL SERVICES

The different products offered under personal banking are as follows:

PERSONAL
BANKING

DEPOSITS ADVANCES SAFE
DEPOSIT
LOCKERS

 Deposits:

State Bank of Bikaner & Jaipur offers various deposit plans that you can choose from

depending on the nature of deposit, term period, unique saving and withdrawal features.

Apart from competitive interest rates and convenient withdrawal options, our deposit plans

offer other features such as overdraft facility, outstation cheque collections, safe deposit

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lockers, ATM's etc.

Savings and Current deposits are ideal for individuals who wish to take advantage of

multiple benefits within the same plan and even be eligible to opt for overdrafts. Depending

on the nature of the account and the governing terms and conditions, SBBJ offers you under

Savings Accounts, a choice between Savings Bank a/c or No frill Saral Bachat Khata A/c.

SBBJ also offers SBBJ Flexi Deposit scheme, where funds in your savings bank account

earn term deposit interest subject to terms and conditions.

1. Savings Bank Account

Key Benefits

Simplest deposit option available to the depositor.

Easy to operate and terms and conditions are simple to

understand.

No hidden costs.

Low minimum balance requirement.

Option to withdraw money through withdrawal slips,

cheque or ATM.

An ideal option to cultivate the habit of banking and saving amongst the younger

generation.

Students above 10 years can open accounts in their own names.

Easy withdrawal of cash under single window concept.

Provision for nomination.

ATM cum debit card facility available

25 cheque leaves free per annum

Facility for standing instructions

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Cheques drawn on other SBBJ branches can be credited immediately (subject to

charges).

Outstation cheques of other Banks (up to Rs. 20000/-) can be credited immediately

(subject to charges).

Money can be deposited freely in the account; there are no minimum or maximum

deposit periods for this offering.

Minimum withdrawal amount Rs. 50/-; no maximum withdrawal ceiling subject to

balance in account.

Minimum balance to be maintained (with or without cheque book facility)

Amount (In Rural Branches Non-rural branches
Rs.) With Cheque Without With Cheque Without
Book Cheque Book Book Cheque Book
Individual 500 250 1000 500
Others 500 250 1000 500
Pensioner 250 125 500 250

Documents required:

Passport size photograph

Proof of residence

Proof of identity

An introduction as per Bank's norms where ever is required

PAN card or IT Declaration (Form 60/61)

Documents such as passport, driving license, PAN card, election i-card, defence i-

card, etc accepted as proof of identity / residence.

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2. Silver Savings Account:

Eligibility Minimum Average Quarterly balance Rs. 5000/-
Type of account Single/ Joint
Accidental Insurance Free Accidental insurance for Rs. 1.00 lac. for first year.
ATM cum Debit Card Free- Domestic Card. Annual maintenance charges – Nil
Cheque Book 25 leaves free in a year,
Multicity Cheque
Available
Book
Internet Banking Free

Utility bill payment
Free
through ATM

Free accidental insurance of Rs. 1.00 lac for first account
Others
holder in case of joint account for first year.

3. Suraksha Savings Bank Account:

Minimum Balance Quarterly average balance of Rs. 50000/-

SBBJ National Medikavach policy for minimum assured amount
of Rs. 1 lac SBI Life Group Swadhan – for minimum 3 lacs (If the
Add on Features (At
depositor is not eligible for any of the aforesaid policies, same
depositors cost and is
may be obtained in the name of any family member i.e. spouse,
compulsory)
father, mother, son, daughter-in-law, daughter, son-in-law,
brother, sister and their spouses.)

ATM cum Debit Card Free Domestic Card : No annual maintenance charge

Internet Banking Free : Unlimited

Cheque Book 50 leaves free in a year

Multicity Cheque Book 20 leaves free in a year

Utility Bill Payments
Free of cost – as per the present scheme.
through internet

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50% concession on locker hiring charges for the first year on
Discount in locker small sized locker in the name of the depositor or his/her spouse
hiring (or in joint name with any family member) – Subject to
availability at the branch.
Concession in other
No
service charges
Service charges for
non-maintenance of
minimum quarterly Rs.100/- per quarter only.
average balance of
Rs.50,000/-

4. Saral Bachat Khata:

This is to facilitate low-income group customers, SBBJ offers No Frill account, Saral Bachat

Khata where minimum balance requirement is Nil. The account can be opened on the basis of

introduction from an existing customer of the Bank with minimum initial deposit of Rs. 5/-.

Photo of the customer will be required. Money can be deposited freely in the account; there

are no minimum or maximum deposit periods for this offering. Minimum withdrawal amount

Rs. 50/- A maximum of 5 withdrawals per month are permitted in the account.

5. Term Deposit Scheme

Features:

Minimum deposit can be Rs. 1000/-.

Deposits can be accepted for upto 10-year period.

Interest is payable at quarterly intervals.

Option to withdraw interest at monthly (discounted)/ quarterly intervals.

Suitable to meet monthly expenditure

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TDS is deductible as per rules.

Pre mature withdrawal facility available. Alternatively avail loan on deposit.

6. Special Term Deposit Scheme

Features:

Minimum deposit can be Rs. 1000/- and thereafter in multiple of Rs.100/-.

Deposits accepted for periods ranging 6 months (in multiples of 3 months) to 10

years.

Option to open accounts in joint names, firms, companies, etc.

Interest compounded on quarterly rests.

TDS is deductible as per rules.


7. Recurring Deposit Scheme

Features

Suitable for salaried, small business people and children.

Deposits accepted monthly with a minimum of Rs.100/- and multiples of Rs.10/-

thereafter.

Interest compounded on quarterly rests.

No TDS is deducted


8. Special Scheme For Senior Citizens

For Senior Citizens over 60 years of age, differential rate of interest, 0.50% higher

than the rates on term deposit plan.

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The special rate of interest will also be payable on joint deposit of Senior Citizens

with persons below the age of 60 years, if the first name is of a senior citizen.

At the time of opening of a new deposit account of a senior citizen, the bank will

satisfy about the age through verification of any of the following documents

Secondary School Leaving Certificate indicating date of birth.

LIC policy, Voters Identity Card, Pension Payment Order, Passport

Any other document acceptable to the bank.

Type & Period of Deposit

Minimum amount Rs.10, 000/-

Flexibility in period of deposit from 1 year to 10 years

An extra 0.50% interest vis-à-vis others

9. Capital Gain Scheme 1988

You can defer payment of Income Tax on Long Term Capital gains for the time being

and invest in the future capital at the appropriate time but within 2 or 3 years, while

earning interest on the amount.

Capital gains tax can be saved fully, if the amount is invested in designated

immovable properties.

You can open your Capital Gains deposit accounts under the Capital Gains Account

Scheme 1988.

Eligible Resident Individuals, Body of individuals
Applicants Non- individuals like Hindu Undivided family
(HUF), sole proprietorship firms; partnership firms
companies, Association of persons etc
Non -resident Indians Not Ordinary Resident

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assesses. Artificial judicial persons who have capital
gains, taxable in India.

Minimum Rs. 5000 in case of Term Deposits and
Amount
Rs. 1000 in case of Saving Banks a/c
Period of Deposit Not exceeding 2/3 years from the date of transfer of original
asset as given below-

2 years - if capital gains is U/s 54B, 54 F. 54 G

3 Years - if capital gains is U/s 54, 54 D
Interest Rate As applicable to normal Savings and Term Deposits for
respective maturities.
Coverage The Capital Gains Deposit Scheme is operative at all branches
except rural branches.
Premature Premature payment of Term Deposit is permitted only after
Payment production of specific authority letter/ certificate from the
Income Tax Officer having jurisdiction and on the terms
mentioned in the letter of authority
Loan facility No loan facility against this deposit is available

This term deposit can neither be accepted as margin money for
non-fund based nor as collateral to any type of fund-based
facilities.
Accounting Depositor can open accounts under the scheme after filling the
Procedure prescribed application - cum specimen signature form.

10. SBBJ Tax Saver Term Deposit Scheme

An individual (singly or jointly) or Karta of an HUF can invest upto Rs.1.00 lac in

a financial year in such deposit product, which will qualify for deduction from

income tax for calculation of tax under Section 80-C of Income Tax Act 1961.

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Eligible Individuals (singly / jointly)
Depositors Karta in HUF.
Period of Deposit Only for 60 months
Type of Deposit
Term Deposit/Special Term Deposit.
Accounts
Singly or jointly (provided that in case of joint holder type
Mode of
deposit, the deduction from income under section 80C of the act
+Operation
shall be available only to the first holder of the deposit).
Rate of Interest As applicable to time deposits for five years.
Premature
Not Permitted .
withdrawal
Availability of
Not Available.
Loan / OD
A/c opening Extant procedure for regular deposits. The customer has to
procedure compulsorily provide PAN number.
Nomination
Available.
facility

11. SBBJ Flexi Deposit Scheme:

Individuals including minors aged 10 years and above and NRIs, in single or joint

names can open SBBJ Flexi Deposit account.

To avail the benefit under this scheme, you need to have a Savings Bank a/c (either a

new or existing) with a minimum balance of Rs. 5,000/-

You can decide the threshold amount (Rs. 5,000/- or more), which will be maintained

in your account.

After maintaining the threshold amount, the fixed deposits would be created for a

minimum amount of Rs. 5000/- and thereafter in multiples of Rs. 1000/- for SB

account. This auto-sweep facility would be operative on daily basis on the balance

available in the account at the commencement of business.

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You can opt for any-one maturity for the TDRs/STDRs (6 to 60 months in round

month) or else the deposits will be opened for 6 months.

You can draw on the deposits by merely issuing a cheque on the Savings account or

through ATM.

Premature withdrawals (sweep out) of fixed deposits for payment of cheques / drawal

from ATMs would be subject to the Bank's rules for premature withdrawals of term

deposits.

In the absence of any such specific instructions, the system would break the latest

fixed deposit (in multiples of Rs. 1,000/ 5,000) by an amount adequate for payment of

the cheque.

12. SBBJ Delight

In order to strengthen the value of our relationship with existing high net worth

individuals and also to attract such new customers, we offer concessions / value added

services for customer delight at our branches where 'P' Division is in existence.

Eligible Customers:

(a) Depositors having deposit of Rs.5 lacs and more.

(b) Home Loan borrowers having limits of Rs.10 lacs and more and having deposit of

Rs.2 lacs and more.

(c) Car Loan borrowers having limits of Rs.5 lacs and more and having deposit of

Rs.2 lacs and more.

Customers in case of (a) and (c) should be more than 6 months old

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Concessions / benefits

Free remittances (bankers cheque/drafts/TT) with a ceiling of Rs.25, 000/- per

instance and three times per month.

Free collection of cheques with a ceiling of Rs.25, 000/- per instance and three times

per months.

Immediate credit of cheques within an overall limit of Rs.50, 000/- outstanding at a

time.

Waiver of processing charges on fresh 'P' segment loans.

Priority allotment of lockers.

Demat account facility with 50% concession of normal annual charges, at branches

where DP services are available.

13. SBBJ Gold Savings Bank Account

Eligibility Individuals
Minimum Age for
10 years and above
opening of account
Can be opened either in single name or jointly with parent /
Type of Account
guardian
KYC compliance Fully KYC
Minimum balance
Requirement(Average Rs.10000/-
Quarterly)
Minimum amount of
Rs.10000/-
initial deposit
(a)No limit if not a minor
Maximum balance in
(b) Fully KYC compliant A/c - Maximum balance Rs.2.00
the account
lacs (For minor)
Mode of Operation As per instructions

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Nomination facility Available and is essential.
Pass Book Pass Book will be issued.
As applicable to cheque operated Savings Bank Accounts
Payment of interest
for the area where the account is maintained
Charges for non- Rs. 500/- per quarter. System will recover charges as per
maintenance of normal savings Bank Account. Branches should recover the
minimum balance difference manually.
Whether ATM card
Yes
facility available
Charges for ATM
Card
At the time of issue Nil
Annual renewal Nil
Charge
Facility of instant
credit of outstation Available
instruments
Minimum withdrawal Rs. 50/- at branch (as applicable to normal a/c’s)
limit Rs. 100/- from ATM (as applicable to normal a/c’s)
Maximum
No Limit at branch.
withdrawal limits
Rs. 25,000/- at ATM
(Amount per day)
Maximum No. of free
withdrawals other 30 per half year (as applicable to normal a/c’s) Branches
than ATM and should recover charges manually beyond 30 transactions
Internet Banking
Whether Cheque Yes, 50 leaves per annum free of cost. Extra leaves Rs.3
Book facility per leaf. Branches should recover charges manually beyond
permitted 50 cheque leaves.
20 leaves free in a year. Branches should recover charges
Multicity cheques
manually beyond 20 cheque leaves
Multicity transactions Free up to 25000/-per cheque. Above Rs. 25000/-Rs.25/-
charges per cheque. Branches should recover charges manually

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above Rs. 25000/-
Service charges on
Rs. 25/- if account closed within 12 months of opening
closure of account
Standing Instructions Permitted
Overdraft facility Not permitted
Internet Banking
Permitted
facility
Applicability At all centres
Free accidental insurance of Rs. 1 lac for first year of
Value Added Feature depositor (in case of joint accounts only for the First named
depositor). Claim Procedure will be advised in due course.

14. SBBJ Diamond Savings Bank Account

Eligibility Individuals
Minimum Age for
10 years and above
opening of account
Can be opened either in single name or jointly with parent /
Type of Account
guardian
KYC compliance Fully KYC
Minimum balance
Requirement(Average Rs.50000/-
Quarterly)
Minimum amount of
Rs.50000/-
initial deposit
(a)No limit if not a minor
Maximum balance in
(b) Fully KYC compliant A/c - Maximum balance Rs.2.00
the account
lacs (For minor)
Mode of Operation As per instructions
Nomination facility Available and is essential.
Pass Book Pass Book will be issued.
As applicable to cheque operated Savings Bank Accounts
Payment of interest
for the area where the account is maintained

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Charges for non- Rs. 600/- per quarter. System will recover charges as per
maintenance of normal savings Bank Account. Branches should recover the
minimum balance difference manually.
Whether ATM card
Yes
facility available
Charges for ATM
Card
At the time of issue Nil
Annual renewal Nil
Charge
Facility of instant
credit of outstation Available
instruments
Minimum withdrawal Rs. 50/- at branch (as applicable to normal a/c's)
limit Rs. 100/- from ATM (as applicable to normal a/c's)
Maximum
No Limit at branch.
withdrawal limits
Rs. 25,000/- at ATM
(Amount per day)
Maximum No. of free
withdrawals other
Unlimited
than ATM and
Internet Banking
Whether Cheque
Book facility Free Unlimited
permitted
Multicity cheques Free unlimited
Multicity transactions
Fully waived
charges
Service charges on
Rs. 25/- if account closed within 12 months of opening
closure of account
Standing Instructions Permitted
Overdraft facility Not permitted

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Internet Banking
Permitted
facility
Applicability At all centres
Free accidental insurance of Rs. 5 lac for first year of
Value Added Feature depositor (in case of joint accounts only for the First named
depositor).Claim Procedure will be advised in due course.

 Advances:

State Bank of Bikaner and Jaipur has designed a variety of schemes under Personal Finance

to satisfy/suit your varying needs.

Advantage:

Complete transparency in operations

Interest rates are levied on a daily reducing balance method

Lowest processing charges

 SBBJ Home Loans:

Advantage:

High Eligibility for Businessmen

Doorstep Service

Attractive Interest Rates

Simplified Documentation

Quicker Turnaround time

 SBBJ- Personal Loan:

Our Personal Loans help to make a difference in your life. No matter what financial needs are

- unexpected expenses, school fees, wedding in the family, home improvement or that long

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awaited vacation? Whatever the occasion, our Personal Loans

can help. Even pensioners can enjoy this scheme.

SBBJ Personal Loan
Purpose General purpose loan for various expenses
Permanent employees of Central / State Govt., Quasi Govt., reputed PSUs,
profit making public limited companies, reputed institutions and MNC’s
corporates enjoying credit facilities from our Bank having credit rating of
Eligibility
SBBJ-1 & SBBJ-2 and reputed institutions with minimum of 2 years
service drawing salary through account maintained with our bank.
Minimum Net Monthly Income 9000/- pm
18 times of Net Monthly Income
Min. 50,000/- Maximum 10.00 lac subject to:
Income slab Maximum Loan amount
NMI of upto 20, 000/- 2.50 lac
Loan Amount
NMI above 20000/- and upto 35, 000 /- 6.00 lac
NMI above 35000/- and upto 50, 000 /- 8.50 lac
NMI above 50000/-. 10.00 lac
Pensioners- 1.50 lacs
Margin NIL
EMI Upto 60 months subject to repayment of loan upto maximum of
Repayment
superannuating age
NIL
Security
Check off facility / Post Dated Cheques
Processing Fee 1.00% of loan amount

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 SBBJ CAR LOAN:

Name of the scheme SBBJ Car Loan
Purchase of new/old car/jeep, MUV/SUV (old upto 5 years)
Purpose
Reimbursement of car purchased from own sources within 2 years
Permanent employees, self employed, professionals, businessmen,
traders agriculturists Net Annual Income 2, 50,000/- and above.
Eligibility Income of spouse / father / mother/ brother / sister (any one) can be
clubbed, who will join as co-borrower. NMI should be at least 2 times
of EMI.
30 times of Net Monthly Income or
2.5 times Net Annual Income.
Loan Amount
No maximum ceiling for new cars
15 lacs for old vehicles.
Margin 15% on road cost.
EMI 36-84 months
Repayment Repayment to be completed by the time the borrower reaches 70
years
Hypothecation of vehicle purchased
Security Hyp. Charge noting with RTO
PDCs for EMI
0.60% of the loan amount with minimum 500 and maximum
Processing Fee
10000

 Housing Loan for Raj. Govt. Employees:

Name of the
Housing Loan for Raj. Govt. Employees
scheme
Purchase of plot/house/flat, construction, extension, renovation and
Purpose
refurbishing
Regular employees of State Govt. having minimum service of 2 years and
Eligibility
upto the age of 55 years
Loan Amount 60 times of gross monthly income subject to total deduction including

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proposed EMI is restricted to 60% (voluntary saving excluded).
Income of spouse cannot be clubbed.
15%
Margin
20% for the plot.
Rate of
As applicable from time to time.
interest
Repayment Maximum 20 years or upto the remaining length of service
Mortgage/Eq. mortgage of the property proposed to be
Security
purchased/constructed/improved
Processing
NIL
Fee

 Loan for Earnest Money:

Name of the
Loan for Earnest Money
scheme
For booking of residential plot/built of house sold by Govt. agencies and
Purpose
projects approved by the Bank.
Eligibility Individuals above 21 years with a steady source of income
90% of application money or
15 times NMI.
Incomes of all the applicants may be taken into account if application is
in joint names or
Loan Amount 10% of the value of the house/ plot/ flat or
5.00 lacs
Which ever is lower
Care should be taken to finance only genuine applicants (individuals
only) should be financed and not the speculative buyers
Margin Minimum 10%.
On receipt of refund
Repayment Lump sum repayment on availing of housing loan but period is not more
than 12 months
Security Third party guarantee or any other tangible security Sanctioning

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authority may waive the third party guarantee in case the applicant is
dealing with our Bank for the last 5 years and eligible for the housing
loan.
Processing Fee 0.60% of the loan amount Minimum 110/-

 Safety Lockers:

Our Bank has adopted the various guidelines issued by Reserve Bank of India in connection

with allotment of Safe Deposit Lockers and Safe Custody articles facility and allowing access

to the nominees / survivors / legal representatives in the event of the death of the Locker

Hirer/s and Depositor/s of Safe Custody articles.

1. The lockers will be allotted on availability to the

customers only at the branches having locker

cabinet a register is maintained by the branches.

2. At the time of hiring the locker, bank will obtain

a Fixed Deposit under bank's lien which would

cover 3 years rent and the charges for breaking open the locker in case of an

eventuality.

3. The hirer of the locker will be provided the copy of the locker agreement by the bank.

4. Loss of key should be immediately informed to the Branch.

5. With standing instruction, the rent may be paid from the deposit account of the hirer

on due date.

6. Where the lockers have remained un-operated for more than three years the bank may

ask the Renter/Lessee to either operate the locker/give valid reason for not operating

the same or surrender the locker even though the rent is paid regularly or the bank

itself can give a notice to the renter that they will be opening the locker.

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Benefits of nomination:

The Bank has the facility of nomination in case of Safe Deposit Locker also. In the event of

the death of one of the joint holders of locker/ safe custody, the right to the contents of the

locker or the articles under safe custody does not automatically devolve on the surviving joint

holder, unless there is a nomination. The customers are, therefore, advised to make

nomination / open joint accounts under survivorship clause in their own interest.

2.2 NRI SERVICES:

Highest returns on your Deposits

Repatriation of Funds

Interest income exempt from Indian Income Tax Rules (As permitted under extant

Income Tax Act.)

Loan Facility

Internet Banking

ATM Card

Mobile Banking

Who is a Non-Resident Indian [NRI]?

A Non Resident Indian (NRI) as per FEMA 1999 is an Indian citizen outside India for the

purpose of employment, carrying on business or vocation in circumstances as would indicate

his intention to stay outside India for an indefinite period. An individual will also be

considered NRI if his stay in India is less than 182 days during the preceding financial year.

Types of Deposit Accounts

We have bouquet of accounts to suit all your

requirements:

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NRE Savings Bank Rupee Account.

Current Account

NRE Term Deposit (Deposits in Indian Rupee)

Foreign Currency Non-Resident Deposit Account (FCNR-B Account) (Deposits in 6

Permitted Foreign Currencies)

Non Resident (Ordinary) Account (Deposits in Indian Rupee) [For crediting income

In India]

Resident Foreign Currency Account (RFC Account)

 NRE Savings Bank Rupee Accounts / Rupee Current Account

Can be opened only by any Non-Resident Indians (NRIs)

Can be opened jointly only with another NRI/Joint account with resident close

relative may be opened on Former or Survivor basis.

ATM-cum-Debit Card can be issued. If you wish, International ATM-cum-Debit

Card can also be issued

Internet banking facility available. Through our SBBJ Online Banking facility

transact at your convenience, saving time and cost

You can view and then transact on your account(s) online

Can be opened with Low Minimum balance of Rs.500/- (Rs. 1000/- in case of

Cheque operated account)

Nomination facility is available (nominee can be a resident Indian also)

You can also withdraw cash from Maestro endorsed ATMs of other banks (5

transaction in a month -FREE) under bilateral sharing.

As and when you desire to transfer your account to any other branch, it can be

transferred without any charge

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Your deposits under the scheme are exempt from Income Tax and Wealth Tax as per

extant tax rules

Permissible Credits:

Remittances from abroad (SWIFT, Telegraphic transfers)

Personal cheque drawn on your account(s) abroad.

Proceeds of Foreign Currency Notes/ Travellers cheques tendered by you in person

during your visits to India. Amounts in excess of $ 5000 (or equivalent) in currency or

$ 10,000/- (or equivalent) in Travellers cheques should be accompanied by a

Currency Declaration Form.

Drafts issued by Bank/Exchange Cos. abroad

Transfer from another NRE /FCNR account

Interest/dividend/maturity proceeds of investments made in India on repatriable basis.

Any other credit as permitted by the RBI

Permissible Debits:

Remittances outside India

Local Disbursements

Transfer to the NRE / FCNR accounts of the account holder or any other person

eligible to maintain such account

Investment in shares/ securities / commercial paper of an Indian company or for

purchase of immovable property in India subject to such purchase / investment is

permitted under relevant FEMA-99 provisions

Any other debit as permitted by the RBI

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 NRE Term Deposits:

Rupee deposits of fixed tenure:

Minimum period 1 year

Maximum period 10 years

Interest can be drawn quarterly on Term Deposit Receipts (TDRs) Or compounded

quarterly on Special Term Deposits (STDRs)

In exigencies you can get premature withdrawal of the deposited amount. Interest

payable will be, applicable rate for period deposit has been with the bank less 1%. No

interest is payable for deposits of less than 12 months

You can repatriate Balance laying in the account without any RBI approval

You can nominate resident / Non-resident Indian as a nominee in the account

Recurring Deposits: Under NRE term deposits, recurring Deposits account can be

opened. Under the scheme you can deposit a fixed sum on monthly basis, on maturity

a corpus will be available to you to meet your requirements.


extant tax rules.

You can give 'Power of Attorney' to operate this account as permitted under extant

FEMA-1999 rules.

Rupee loans can be taken in India against the security of the deposit by the

depositor(s) and to third parties

 Foreign Currency Non-Resident Deposit Accounts (FCNR-B Account):

For our NRI Customers, who desire to put their deposits in foreign currency, we have

FCNR-B deposit scheme. Under the scheme, you can maintain deposit in following

currencies for a fixed time period ranging from minimum 1 year to 5 years, as per

27


your convenience. Apart from earning attractive interest on your deposit, your

deposits are insulated from exchange rate fluctuations.

a)US Dollar

b)British Pound Sterling

c)Euro Canadian Dollar

c)Australian Dollar

d)Japanese Yen

FCNR accounts can be opened only by an NRI.

Account can be opened jointly with another NRI / Joint account with resident close

relative may be opened on Former or Survivor basis.

You can nominate resident / Non-resident Indian as a nominee in the account.

In exigencies you can get premature withdrawal of the deposited amount. Interest

payable will be, applicable rate for period deposit has been with the bank less 1%. No

interest is payable for deposits of less than 12 months.

You can repatriate Balance laying in the account without any RBI approval.

You have the liberty to convert your deposits into Indian Rupee.


depositor(s) himself and third parties.

Foreign currency loans can be availed by the NRI depositor(s) (Self) against the

security of FCNR deposits.


extant tax rules.

You can give 'Power of Attorney' to operate this account as permitted under extant

FEMA-1999 rules.

28


On your return to India for permanent settlement, deposits can be converted as

'Resident Foreign Currency Account' (RFC account).

 Non Resident (Ordinary Accounts):

You can open joint account with other non residents or residents.

You can have Savings Bank, Current, Fixed Deposits, and Recurring Deposits

Accounts.

You can place your deposits for any maturity from 15 days to 10 years.

Balance laying in the account can be withdrawn for making local payments in Rupees.

Investment in shares/securities/ immovable properties on non repatriation basis with

general or specific permission from the RBI.

You can repatriate balance in the account for any bonafide purpose up to a maximum

of US$ one million per financial year, subject to payment of taxes, duly certified by a

Chartered Accountant.


depositor(s) himself and third parties

Your current income in India can be credited to NRO accounts.

We accept 'Nomination' in the account.

2.3 INTERNATIONAL BANKING:

State Bank of Bikaner & Jaipur offers International Banking Services to Resident / Non-

Resident Indians customers, Foreign Entities and Banks. Services offered by us include

export finance by way of pre-shipme+nt and post-shipment credit both in Indian Rupee and

in foreign currency, financing of import, other consultancy services to exporters and

importers and services to resident customers, overseas tourists and travelers by way of

29


remittance facility, encashment and sale of foreign currency notes and travellers' cheques,

collection of cheques / drafts, other instruments.

Our Forex Network:

o Provide competitive exchange rate to the

exporters/importers.

o Provide advisory services to exporters/importers

for hedging their foreign exchange risk.

o Deal in all major currencies with facilities to

handle transactions in all time zones.

o Maintain 20 Nostro accounts in all major currencies and

o BKE arrangement with more than 1200 foreign bank branches spread all over the

world to cater to the needs of exporters/importers, corporate, non-corporate of all

sectors and individual customers.

o Apart from our presence at all major commercial centres / cities, to serve exporters,

importers and individuals we have large network of 'B' and 'C' category authorized

branches even in small remote places.

o Our all 'B' category branches are connected with SWIFT terminals for fast

communication and money transfer in all time zones.

o Specilised Trade Finance Central Processing Cells (TFCPC) at prominent centres for

speedy processing of import / export transactions.

 Trade Finance

We at SBBJ understand that your much stake is involved in Export Import business.

We offer trusted financial solution to all your complex trade finance related fund

needs (both in Indian Rupee and foreign currencies).

(i) Pre-shipment Export Credit

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(ii) Post-shipment Export Credit

(iii) Services of Guarantee

(iv) Other Services

(v) Documentary Credit

(vi) Prompt Remittances

(vii) SBBJ Expo Gold Card Scheme

2.4 CORPORATE BANKING:

 Regular Current Account:

Features and Benefits:

Minimum average quarterly balance criteria is as under:

Area Minimum Average Quarterly balance Penalty on default of QAB

Rural 2500.00 CD (Personal) 750 /- per
quarter

Non-Rural 5000.00
CD (Non Personal) 1350 /- per
quarter

 Deposit your local cheques in one branch of a city and have

it credited to your account at a branch in another city or make

payments across SBBJ Bank locations using Core Power

facility at a nominal rate.

 Free collection thorough NEFT / RTGS / ECS.

Payment through NEFT / RTGS / ECS at a nominate rate.

Cheques payable at par at all RBI's Speed Clearing Centres in all over the Country.

31


 Diamond Current Account


Minimum average quarterly balance (QAB) of 1,00,000/-.

Free Cheque leaves 500. (Including Multicity Cheques).

Free Account to Account (in same title) Fund Transfer within bank.

Reduced Demand Draft Issue charges: 0.50 per thousand with a minimum of 25/-

and Max. 5000/-.

Free Banker's Cheque

Free Folio Charges


Instant Credit * (per day) up to 50,000/-.

Multicity Cheque Facility - transaction charges - 25/- per cheque up to 5.00 lacs

and 50.00 per cheque for amounts above 5.00 lacs.

*Instant Credit Facility will be provided only to satisfactorily run accounts, which fulfill

under noted conditions:-

(a) QAB never goes below the prescribed limit.

(b) No cheques are returned unpaid.

Penalty for non-maintenance of QAB (per quarter) - Rs. 2000.00

 Gold Current Account


Minimum average quarterly balance (QAB) of 50,000/-.

Free Cheque leaves 300. (Including Multicity Cheques).

Free Account to Account (in same title) Fund Transfer within bank.

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Reduced Demand Draft Issue charges: 1.00 per thousand with a minimum of 25/-

and Max. 5000/-.


Free Folio Charges

Instant Credit * (per day) up to 25,000/-.

Multicity Cheque Facility - transaction charges - 25/- per cheque up to 5.00 lacs

and 50.00 per cheque for amounts above 5.00 lacs.

*Instant Credit Facility will be provided only to satisfactorily run accounts, which fulfill

under noted conditions:-

(a) QAB never goes below the prescribed limit.

(b) No cheques are returned unpaid.

Penalty for non-maintenance of QAB (per quarter) - 2000.00

 Sme power pack current account:

Another Value Added Product For Our current account holders of SME and Trade segments

on maintaining


Minimum Quarterly Average Balance (QAB) of 5,00,000.00

Free Cash handling charges

Free Drafts.

Free TT/STEPS/RTGS

Free Multicity Facility - Issue and transaction charges.

Free Inter core transaction.

Free deposit of cheque at any SBBJ Bank branches.

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Free deposit of clearing cheques at non-home branch drawn on that clearing center for

credit of account at home center.

Free remittance of funds from Home branch to other CBS branch.


 Flexi Deposit - Saving & Current Accounts:


Minimum balance criteria for Current Account are 10,000/- and Saving Bank

Account 1,000.00.

The surplus fund over and above threshold limit is auto swept to term deposit / special

term deposit account on weekly basis.

The tenure of deposit is decided by the depositor at the time of opening of account.

In case of necessity, the depositor may withdraw the amount by means of reverse auto

sweep (i.e. breaking the deposit - Last in First Out - LIFO) in multiples of 1,000/- to

meet the shortfall and to maintain minimum balance.

Deposit broken through reverse sweep will be paid interest as per the card rates for

such period applicable as at the date of opening of such deposits with penalty as

applicable for premature withdrawal.

Rate of interest - As applicable for Term Deposit for the tenure the deposit is

contracted.

 Power Jyoti Current Account For Fee Collection:

To Cater The Need of Educational Institutions, Coaching Classes, Tuition Fees Centers,

Charitable Organizations etc. which require the generic (standard) fee collection facility,

34


we 'POWER JYOTI' current account product at


Minimum quarterly average balance (QAB) of 1,00,000.00.

Different types of fees (up to 10 times) can be collected through a single challan.

It has a provision to capture 17 digit alphanumeric number as the reference no.

Transaction other than fee collection is not permitted in non-home branches.

Corporate Internet banking facility - Free.

Chequebook facility not available. The Institution can transfer the required balance

through authorization / sweep.

Cash handling charges - Waived.


 Advances:

 Easy Loan For Trade & Services Sector ( Mortgage Loan):

Purpose : To provide hassle free finance to the borrowers in trade and services sector who

are willing to furnish mortgage of property of adequate value.

Nature of facility: Term Loan / Cash Credit

Eligibility :

 Existing customers

 New connections

 First generation entrepreneurs as well as promoters of existing units for the

pose of setting up new unit.

35


The following categories will be covered:

a) Retail traders/wholesale traders.

b) Professional &Self Employed.

Quantum of Loan:

Minimum - 100,000

Maximum - 5.00 Crores

For Cash Credit- 20% of Turnover/Estimated Sale

For Term Loan - 75% of the Cost Value of Asset created

Margin: 25% of DLC Value/Market Value/Realisable Value of Mortgage Property

whichever is lower

Repayment: For Term Loans, maximum repayment period will be 84 months.

Security

i. Primary: Hypothecation of stocks and receivables.

ii. Collateral: Tangible security of minimum of 133 % of loan amount in the form of

Equitable Mortgage of land & building.

Interest Rates:

3.75% above Base Rate

 SBBJ Corporate Car Loan:

Purpose: To provide term loan to the firm/ companies, for purchase of passenger cars, jeeps

and staff transport vehicles etc. (not for commercial purpose). The loan to be availed in the

name of the firm/ company.

Nature of facility: Term Loan

Quantum of Finance:

36


a) 10% of the fund-based limit not exceeding 50.00 Lacs for existing borrowers with our

bank/ other banks

b) Firms/companies, Having only current account with us, quantum of finance will be

restricted to 5 times of lowest average monthly balance in previous twelve months, not

exceeding 50 lacs.

Margin: Minimum 15% on invoice price.

Security

i. Primary: Hypothecation of vehicle.

ii. Collateral: For all loans: Personal Guarantee of Director/s, partner/s having adequate

net worth to cover the loan availed under the scheme.

Up-Front Fee: @ 0.60% of the loan amount.

Repayment

36 to 60 Monthly instalments and interest as and when applied or 36 to 60 Equated Monthly

instalments (EMI), as per request of borrower.

 SBBJ Shikshayatn Plus:

Purpose

a) Construction of new building / repair, renovation of existing building with adequate safe

infrastructure.

b) Purchase of electronic equipments such as computer/ computer peripherals etc.

c) Cost of acquiring software programmes, purchase of costly manuals/books related to

training, teaching materials.

d) Purchase of Lab equipments.

37


e) Purchase of furniture’s/fixtures.

f) Other equipments necessary for the teaching / sports / mid-day meals scheme.

Eligibility

Educational Institution with adequate source of income. (Both Government aided Schools

/Schools governed by private management).

Quantum of Finance:

Minimum Loan Amount 0.50 Lacs.

Maximum Loan Amount 25.00 Lacs

Margin: 15% of the project cost.

Security

i. Primary: Hypothecation of charge over the assets acquired out of Bank finance.

ii. Collateral: Personal guarantee of the Key Manager/Trustees/ Promoters/any other

person/body acceptable to the Bank.

Equitable Mortgage of the land and building of the School or of the guarantor.

Repayment: 36 to 60 Monthly Installments.

 SBBJ Super Shoppe:

Purpose

a) For purchase of new / old shops /establishment /offices.

b) Modernisation / renovation / face lifting of shops

c) Expansion /addition / alteration to shops.

d) Dealer's showroom.

e) Dealer’s showroom under tie-up arrangement with the reputed industries (viz. Bajaj,

Maruti, Mahindra/ Hindustan Lever).

38


f) Building for Training Centre, Service Centre.

g) Repairs Centre/ Garage.

h) All furniture / fixtures / electrical fittings and other accessories required for the

showroom/offices/shops.

Eligibility: Individual/Firms/ Partnership /Franchises.

Quantum of Finance:

The total loan amount will be maximum 200 lacs, which may include-

a) Premise / shop used for service operations / repairing.

b) Computer software development and software services.

c) Call Centre /back office processing for different purposes.

d) However, the list is illustrative and not exhaustive.

Interest Rate: As per CRA rating.

Security

i. Primary Security- Hypothecation / pledge / mortgage / assignment of property

purchased out of Bank’s finance.

ii. In case of leased property, mortgage / assignment of leased hold property will be

obtained, NOC from the lessor be invariably obtained. But in any case repayment

period has to be within the lease tenure. In such cases, another collateral security

equivalent to 125 % of loan amount should invariably be obtained.

Margin: 35% (in respect of purchase of old property margin will be 50%).

Up Front Fee:1% on loan amount.

DSCR: Minimum DSCR 1.75.

Repayment: Repayment of loan will be made between 3 to 7 years, including moratorium

period of 6 months.

39


 Corporate Loan:

Nature of facility: Term Loan

Purpose

Loans can be considered only for the following specific activities:

a)Shoring up the net working capital (NWC)

b) Ongoing capital expenditure such as replacement of parts of machineries, upgradation,

renovation etc

c) Repayment of high cost debts

d) Research and Development expenditure

e) Acquisition of tools and jigs etc.

f) Implementing Voluntary Retirement Scheme in the Company

Quantum of Finance:

Minimum 25 lacs.

Maximum 10 Cr for non-corporate borrowers of C&I (Mfg) & SSI segment.

No cap for Corporate Borrowers.

Interest Rate

Reset of interest once in 2 years to be made applicable to both fixed and floating rate

Corporate Loans.

Security

i. Primary- First charge on assets created from financial assistance. WCTL for shoring

up NWC will be secured by extension of first charge on current assets.

ii. Collateral-

i. First charge on fixed assets on pari passu basis with other term lenders. Where first

charge cannot be obtained for valid reasons, a second charge on fixed assets should be

obtained.

40


ii. Personal Guarantee of Promoters/ Partners/Proprietor. In case of Corporates, pledge

of Promoters equity should be examined and obtained wherever possible.

Repayment

The repayment period not to exceed 3 years.

The repayment schedule may be flexible (quarterly/half yearly). Uneven or bullet repayments

also be permitted, if the cash accruals so justify.

2.5 AGRICULTURE PRODUCTS

Kisan Credit Card Scheme (KCC)

Kisan Gold Card Scheme (KGC)

Loans for Purchase of Agricultural

Implements:

Tractor Plus

Thresher, Implements etc.

Minor/Micro Irrigation Scheme:

■ Loan for new wells /deepening of wells/Bore wells

■ For pump sets diesel/electric/submersible.

■ For conveyance Pipes/Lining of water courses.

■ For sprinkler sets

■ For drip sets

■ For construction of Diggies in Canal areas.

■ Rain water harvesting Schemes for SC/ST farmers

41


 Loans for activities allied to Agriculture

■ Dairy Loans

■ Scheme for members of dairy Co-operative societies for purchase of cattle.

■ Loans for Poultry/Sheep/Goat rearing.

Loans for Medicinal & Horticulture Plantation

Kisan Vahan Yojana

Vermi Compost Scheme for Organic Farming

For development of storage facilities

■ Construction of farmers/Rural godowns

■ Cold storage

For Rural housing – Gramin Awas/ Sahyog Niwas Schemes.

Arthias Plus scheme.

Loans to Agri Input seeds, fertilizers/Agri. Machinery dealers/Cattle feed and Poultry

feed dealers.

Others.

2.6 GOVERNMENT BUSINESS:

State Bank of Bikaner & Jaipur is the premier Bank in Rajasthan and is looked upon as the

Bank wholly patronised by the Government of Rajasthan. As such SBBJ's linkage with

Government Business is quite widespread and nearly 318 of its branches offer one or more of

the following services to its customers:

1. Receipts and Payments on behalf of Rajasthan State Government

42


2. Collection of taxes for Central Board of Direct Taxes

3. Collection of taxes for Central Board of Excise and Customs

4. Transaction on behalf of Post & Telegraph Department

5. Transaction on behalf of Railway Department.

6. Transaction on behalf of Defence Department.

7. Public Provident Fund Scheme - 1968

8. Senior Citizen Savings Scheme - 2004

9. Pension Payment to Government Employees

2.7 ZERO BALANCE CURRENT A/C

For Online (e-Payment) of Rajasthan State VAT and CST now you can open Zero Balance

Current Account in any of our Branches. No Minimum Balance Fee will be charged on Zero

Balance Current Accounts. You will also get the following Online Payment facilities through

our Internet Banking:

• Direct and Indirect Taxes e.g. Income Tax, Central Excise, Service Tax, etc.

• Fund Transfer facility and Third Party Transfer facility

• Inter-Bank Transfer through SBGRPT, RTGS and NEFT

• Maharashtra State VAT and CST

• All other Online Payment facilities available for general Customers Other Features of the

Facility:

• As the facility is to encourage epayments, no Cheque Book will be issued in Zero Balance

Current Accounts.

• Amount can be deposited through Cheque, Cash or Online Fund Transfer in Zero Balance

Current Accounts.

• Option for the Account holder to convert Zero Balance A/c in Normal A/c at any time.

43


• Other Terms and Conditions at par with Normal Accounts.

2.8 OTHER SERVICES:

DEMAT:

We have launched depository participant services with National Securities Depository Ltd.,

(NSDL). You can now hold your securities as electronic book entries and transfer securities

without actually handling physical scripts. Hand in your share

certificates with a Demat Request form. When you want to

sell or purchase securities, you only need to give

delivery/instructions to effect a settlement.

Why should I hold securities in dematerialized form?

Because, in the demat form, you do not run the risk of theft,

loss, misplacement, bad deliveries, or damage to scripts. No stamp duties on transfers of

securities.

No bad deliveries. The settlement cycle is faster. You do not lose out on market

opportunities as the securities are available in your account immediately after pay out(T+2

settlement). There are no cumbersome transfer deeds to be signed and bonus and rights

shares are credited by issuers directly into your demat account, cash components to your

SB/CA accounts maintained at your branch directly through ECS, eliminating delays.

When you purchase new issues of securities in the primary market, they are directly credited

to your account on allotment. You enjoy preferential treatment to obtain loans against demat

shares. SBBJ is registered with NSDL as a Depository Participant, which permits us to

perform the following activities:

Demat and Remat of securities such as equities, shares and debentures

44


Market transfer purchases and sales

Off-Market transfer purchase and sale

Internet Banking:

Features and facilities:

1. Access your account anytime, anywhere

2. View & Print Balance / Statement of your accounts.

3. Download details of your interest income of fixed deposits and

TDS details thereon.

4. Transfer funds to any account within SBBJ instantly.

5. Transfer funds to accounts outside SBBJ through NEFT /

RTGS / GRPT

6. E-payment of Indirect Taxes (Central Excise & Service Tax) .

7. E-Payment of Direct Taxes (Income Tax, Custom Duty, etc.) .

8. e-Payment of Rajasthan and Maharashtra State VAT-CST

9. Book Railway tickets, pay Insurance premium & Utility Bills, Satellite TV, merchant

payments, online shopping, etc. (for Retail Customers).

10. Make Supplier payments (for Corporates).

11. Make Bulk Payments, like Salary payment to employees etc.

12. e-STDR/e-TDR/e-RD (for Retail Customers).

13. Online view of Income Tax Statement 26AS.

14. Apply online for IPO (Online ASBA).

15. Online Stop Cheque Request

16. I-Collect (generic e-payment module)

45


ATM services:

State Bank Of Bikaner & Jaipur has more than 1080 ATMs installed all over India.

All the ATMs are connected to the network of State Bank Group ATMs thereby

enabling all customers to access more than 25900 ATMs in practically every nook

and corner of the country. The transactions carried out

at the State Bank Group ATMs are free of charge, apart

5 transactions per month of other Banks ATMs.

Services provided through ATMs are

Fast Cash

2. Cash withdrawal - limit extended to 40000/-

3. Mini statement showing last 10 transactions

4. Payment of utility bills

5. Payment of institutional fees

6. Payment of donation for Vaishno Devi, Thirumala Pilgrimage, Tirupati Balaji, Arogya

seva sadan samiti etc.

7. Card to Card fund transfer upto 15000/- per transaction maximum two transactions in a

day within State Bank Group through any State Bank ATM.

8. Students can pay fee for JMET/GATE examination through ATMs.

9. Users of MTNL,Mumbai can pay their landline bills through ATMs.

10. Consumers of Bescom (Banglore Electricity Supplier Company) Banglore,Mysore can

pay their electricity bills through ATMs.

11. Policy holders of SBI Life can pay their premiums through ATMs.

46


RTGS:

Through RTGS, we provide instant remittance facility to our customers for more than 36000

RTGS enabled branches of different banks situated in India.

RTGS is a system which enables banks and financial institutions to transfer funds to one

another, on their own or on behalf of their customers, on an immediate, final and irrevocable

basis during the business hours specified by RBI.

Minimum Amount for RTGS Customer transfer is 2,00,000/- .

At present following business hours have been specified by RBI for RTGS transactions:

Days Customer to Customer Transfers
Monday to Friday 9.00 A.M. to 4.30 P.M.
Saturday 9.00 A.M. to 1.30 P.M.

Branches will remit the funds 15 to 20 minutes before end of operating session mentioned

above to avoid liquidity problems / cancellation of messages.

RTGS SERVICE CHARGES

Service charges to be recovered from customers inclusive of time varying charges and

service tax @10.30% for RTGS transactions.

Service Charges to be recovered from customers
Block Time slot for settlement inclusive of time varying charges and service tax @
10.30% for RTGS transactions
Above 5.00
Upto 5.00 lakh
lakh
1 From 09.00 hrs to 12.00 hrs 28 56
2 After 12.00 hrs to 15.30 hrs 29 57
3 After 15.30 hrs to 17.30 hrs 33 61
4 After 17.30 hrs 33 61

47


NEFT:

NEFT is an interbank payment system which enables banks and financial institutions to

transfer funds to one another on behalf of their customers on final and irrevocable basis.

Funds below 2.00 lac for customers cannot be remitted through RTGS, it can be remitted

through NEFT only.

NEFT transactions will be sent to RBI based on the following schedule:

RBI settlement Timings

Day Start Time End Time

Monday to Friday 09:00 hrs 19:00 hrs

Saturday 09:00 hrs 13:00 hrs

NEFT transactions are settled in batches based on the following timings:

• Settlements on weekdays at hourly intervals from 9:00 hrs to 19:00 hrs

• Settlements on Saturdays at hourly intervals from 9:00 hrs to 1:00 hrs.

Please note that all the above timings are based on Indian Standard Time (IST) only.

NEFT SERVICE CHARGES

Amount Revised Service charges

Upto 1 lakh FREE

Above 1 lakh to 2 lakhs 17.00

Above 2 lakhs 28.00

48


CHAPTER 3: MARKETING

3.1 Definition

3.2 Scope of marketing

3.3 Features

3.4 Advantages of marketing

3.5 Marketing Strategy

49


MARKETING

3.1 Definition:

Marketing is an activity, set of institutions, and processes for creating, communicating,

delivering, and exchanging offerings that have value for customers, clients, partners, and

society at large.

3.2 Scope of marketing:

Marketing research:

Through marketing research work detailed and reliable information of different aspects of

marketing is available. Such information is useful for planning and decision making with

regards to marketing activities.

Product Planning and Development:

The product must be as per the needs and expectation of the customer. A marketing company

has to bring suitable modifications in its existing products line.

Pricing:

Fixing of price is a delicate and responsible function. If the prices are high it may affect

market demand adversely. Similarly, profit margin goes down when prices fixed are too

slow. Market competition, market demand, consumer psychology and availability of

substitutes are some of the factors which need careful consideration.

50


Advertising and Publicity:

The marketing company has to give due publicity to its product through suitable advertising

and public relations. Advertising supports personal selling and sales promotion measures.

Sales Promotion:

Sales promotion measures can be introduced at the dealer level and also at the consumer

level by offering discounts, free gifts and attractive packages as well as contests. Attention to

sales promotion is necessary because of market competition.

Packaging:

Attractive and durable packages are needed for the products. It must be agreeable to

consumers. It also acts as a sales promotion measures. In order to maintain interest of

consumers in the product, periodical changes in the package design, colour combination, size

etc. are necessary.

Branding and Labeling:

Branding means giving suitable name or symbol to the product. Label is attached to product

and it gives useful information to purchasers. As packaging is useful to the product so also

branding and labeling are useful for sales promotion.

After Sales Service:

This comes in the form of repairs, maintenance, and replacement of defective components. It

is required in the case of consumer durables and costly machinery.

51


3.3 Features:

Regular and continuous:

Marketing is a regular and continuous activity in which goods are manufactured and

distributed to consumers. Assembling, grading, packaging, transportation, warehousing etc.

are the activities which are supplementing marketing and are useful for the smooth conduct

of marketing operations.

Satisfaction to Human wants:

Marketing activities are basically for satisfying the consumers needs.

Relates to goods and services:

It is concerned with exchange of goods and services with the medium of money between

buyer and seller.

Transfer of Ownership:

Marketing of goods bring transfer of ownership and services and facilitates physical

distribution.

Importance of 4 Ps:

Marketing is the sum total of Product, Price, promotion, and Physical distribution which

often termed as 4 Ps of marketing.

52


3.4 ADVANTAGES OF MARKETING:

It helps to satisfy the needs of the human beings.

Because of satisfaction people like buying more of those goods and the companies

sales and profit as well as profit goes up.

Improves the standard of living of the people.

Brings economic growth

Provides channel of communication for the companies.

Price control

3.5 MARKETING STRATEGY:

Marketing strategy is a process that can allow an organization to concentrate its limited

resources on the greatest opportunities to increase sales and achieve a sustainable

competitive advantage.

53


CHAPTER 4: CHANNELS OF MARKETING

54


CHANNELS OF MARKETNG

There are different ways of marketing. Different companies follow different types of
marketing strategy. Following are some of the channels:

MEDIA ONLINE
MARKETING MARKETING
MARKETING

FACE TO
MARKETING TELEMARKETI
FACE
NG

CATALOGUE DIRECT MAIL
MARKETING MARKETING

1) Face-to-Face Selling:

This is most oldest and original form of marketing and all the companies force because this is

the marketing professionals come in direct contact of the customers and can understand their

needs better and helps to maintain good relation with the customers and helps to grow the

business. The agents are like insurance agents, stock brokers and distribution.

2) Telemarketing:

This has become the major source of marketing because in this they sell directly to the

customer on telephone. Through this the companies get 38% of direct marketing. Many

companies even go for this because the cost gets reduced because everything is done through

55


phone. The success of this method is possible only if you have the proper telemarketing

personnel.

3) Direct Mail Marketing:

In this the company sends emails containing offers, announcements, reminder or any other

item on the interest of any person. Through this the company tries to bring down the cost of

marketing and thereby reduce the cost of the product which is been offered to the customer.

4) Catalogue Marketing:

This occurs when a company sends selective products and its details to some selective

customers. The success of this marketing depends on the relation of the company with the

customers.

5) Media Marketing:

This is one of the famous ways of marketing one’s products. There are many companies who

opt this. This is done by such companies who have a good profit margin because it is costly.

Various types of media marketing are- pamphlets, newspaper, television, radio, computer,

telephones, home shopping channels, etc.

6) Online Marketing:

This source of marketing is one of the easiest way of marketing and mostly used by the

company. Through this the companies put their products ads on various websites which is

most visited by the people so that they see it and they should become aware of the new

products offered by the company. The most visited websites are- yahoo, facebook, rediffmail,

gmail, tweeter, etc.

56


CHAPTER 5: MARKETING STRATEGIES OF SBBJ

57


MARKETING STRATEGIES OF SBBJ

The marketing strategies adopted by SBBJ bank are as follows:

a. Website:

They have their banks website wherein they continuously upload new schemes for various

segments of the society. When we see their website in the section of their products we can see

that they have made different links to differentiate between the products of different segments

and they also keep on adding new products or schemes whatever they come up with time to

time on their websites so that their existing customers can see who visit their online a/c from

time to time. Through this their existing customers can come to know what’s new with their

existing bank.

b. Word-of-mouth:

This is the most important and very precious because the existing customers share their

experience of their banks with other people and if they are happy then they will tell others

good about their bank which helps in promotion. This has helped a lot to the bank because of

the happy customers.

c. Hoarding, Posters and Digital Boards:

The banks have put up a lot of hoardings and boards in their branches which explain about

the schemes available with the bank and so that their existing customers can use it and spread

it amongst the other. The banks have digital boards through which they show their exchange

rates. They also keep continuously changing the rate of interest according to the RBI

instructions. This acted as good marketing strategy to attract and retain current customers by

making them aware of new products.

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d. Campaign:

The banks hold campaigns in different colleges and schools so that they can convince the

students to open account with the bank. This is done every year in every school and colleges

turn by turn. This helps them to get customers for their bank every year. They get more than

50 customers every year for savings a/c. they even conduct campaigns in different in

companies and explain them about the different products which they have for them and

accordingly try to convince the company people to open accounts. This has also played an

important role for increasing the no. of customers for the bank.

e. Donations:

The bank gives donations to various government schools. This year they donated water

purifiers to the government school for the benefit of the students and so that the health of the

students is good. This technique is successful to a great strength.

f. Marketing Professionals (Marketing person)

The marketing department of the bank trains some employees to work on field and go door-

to-door for the publicity. The employees who are on field have to visit many people and

convince them to open up accounts in their banks. These marketing people also visit different

companies and meet the employees and give detailed presentation to the employees of the

company and try to convince the employees to open a/c’s in their bank.

g. Pamphlets & Newspapers:

The bank provides their rate of interest of different schemes in the newspaper and also

distributes pamphlets. Publishing rates in the newspapers also act as a good technique of

marketing strategy in the making people aware about bank.

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CONCLUSION

State bank of Bikaner and Jaipur is a subsidiary of SBI they don’t extensively perform

any marketing function. As per my conversation with branch manager of SBBJ whatever the

activities they perform is the policies of the Management. They don’t extensively perform

any major activity for marketing but yes they have some marketing strategies which they use

on branch level like distributing pamphlets to the people, campaigns in schools, colleges and

companies to sell their product and also use sales man for that purpose.

Nowadays marketing plays an important role not only with respect of this bank but each

and every company. None of the company or bank can survive without marketing because

these strategies are the one who help them to make the people aware that they are present in

the market to sell their products. To make places in people’s mind marketing is the best way

out and to manage that companies come out with different strategies for their product. There

are many strategies available but that does not mean that every strategy will be successful.

Success of strategies totally depends upon the product which you are producing and is

according to the customers.

The different strategies adopted by SBBJ were very good but the most successful was the ads

which they gave in newspapers and the donations which they made and also the campaigns.

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REFERENCES

Bibliography:

Marketing in Banking and Insurance. By-Romeo Mascarenhas, Vipul Prakashan.

Websites:

www.sbbj.com (STATE BANK OF BIKANER AND JAIPUR)S

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