This presentation provides an overview of Axis Bank, the third largest private sector bank in India. Some key points: - Axis Bank was founded in 1993 as UTI Bank and renamed in 2005. It is headquartered in Mumbai with over 2,900 branches and 12,700 ATMs. - The bank's vision is to pursue global benchmarks in profitability, efficiency, and risk management while excelling in customer service. - Products and services include savings and credit cards, loans, mobile and internet banking. Innovations include lifestyle banking apps and youth accounts. - An analysis of the bank's strengths, weaknesses, opportunities, and threats is provided. - Annual report figures for 2017-18 show deposits

1. PRESENTATION
ON AXIS BANK
MBA SEC B
UPAYAN SARKAR
SUBHANJALI ROY
SUCHETA DAS
SONIKA GOYAL
SOUMYADIPTA SAHA
TUHIN CHOWDHURY
SUVOJIT DEY

2. INTRODUCTION
 Third largest private sector bank in India.
 Founded: 1993
 Old Name: UTI Bank
 Headquarter: Mumbai
 Registered Office: Ahmadabad
 Tag Line: Badhti Ka Naam Zindagi
 Branches: 2904
 ATMs: 12743

3. UTI TO AXIS
Avoiding confusion as several unrelated entities
were using the UTI brand
Alphabetically Axis comes on top on any internet
banking
Create fresh brand image by adding dimension
other than mutual funds

4. VISION
To emerge as a “Best practices Bank” by pursuing
global benchmarks in profitability, operational
efficiency , asset quality, risk management and
expanding global reach.
To be preferred financial solution provider excelling in
customer delivery through insight , empowered
employees and smart use of technology.

5. MISSION
 Customer service and product Innovation tuned to
diverse need of individual and corporate clientele.
 Continuous technology up grading while maintain
human values.
 Progressive globalization and achieving international
standards.
 Efficiency and effectiveness built on ethical practice.

6. FEATURES OF AXIS BANK
 Anywhere Banking
 Instant Fund Transfer
 Internet and SMS Banking
 Loans
 Credit/Debit Card
 Mobile Banking
 At-Par(Multicity) Cheque Book
 Next Gen Payments (Contactless Multicurrency Forex
Card)
 Axis Pay(UPI)

7. PRODUCTS AND
SERVICES
 Accounts and Cards
 Credit and Financing
 Capital Market Solutions
 Treasury Solutions
 Other Trending services

8. INNOVATIONS
 Lifestyle App
 Axis Mobile
 Axis Bank Suvidha Prepaid Card
 Youth Account
 Ladies First Card
 Thought Factory

9. SWOT
ANALYSIS
STRENGTH
S
•Brand Name
• Well distributed,
Networked
•Technology
• Largest ATM
Network
WEAKNESS
Corporate,
Wholesale
Banking
Fraudulent
Activities
OPPORTUNITI
ES
•Geographical
expansion
• Banking
Solutions
•Global Foot
Print
THREATS
• RBI
Regulations
• Growing
Competition
SWOT
ANALYS
IS

10. ANNUAL REPORT (In Crores)
CRORESParticulance 2017-18 2016-17 growth
Deposits 453,622.72 414,378.79 9.47%
Advances 439,650.31 373,069.35 17.85%
Total
Assets/Liabilities
691,329.58 601,467.67 14.94%
Net Interest Income 18,617.73 18,093.12 2.90%
Other Income 10,967.09 11,691.31 (6.91%)
Operating
Expenses
13,990.34 12,199.91 14.68%
Net Profit 275.68 3,679.28 92.51%