The document discusses strategies for effective email marketing in a mobile and social world. It provides tips for optimizing emails for mobile devices like keeping text brief and ensuring pixel widths work properly across screens. It also recommends using social data like number of Facebook friends to personalize calls to action. Overall, the document stresses the importance of designing emails with a mobile and social mindset.
7 Surefire Ways to Improve ROI for Your Email Program - BrightWave MarketingOnline Marketing Summit
7 Surefire Ways to Improve ROI for Your Email Program
Email marketing is the most cost efficient and measurable marketing platform yet ROI is often elusive for many digital marketers. Hear actionable ways to drive revenue, engage your subscribers, cut costs and build stronger relationships with your customers and prospects. List growth, social integration, creative and metrics usage will also be addressed among other email essentials in an always changing email marketing world.
* Simms Jenkins, CEO, BrightWave Marketing
Although it has been around for years, Email Marketing is still one of the most personal, measurable and cost-effective digital channels available. Even as consumers expand the channels they go to for information, email continues to be the glue that holds it all together. However, email suffers from not being shiny and new, and unfortunately it’s the consumers that are being affected.
2016 Facebook Advertising Summit Day 2: How To Fix Non-Converting Social TrafficPeter Messmer
Frustrated by the low conversion rates that you see from social channels like Facebook? In this webinar, I explored exactly WHY Facebook traffic converts much lower than any other channel (hint: there are two driving forces behind it) and then gave a framework that you can use for steadily increasing your conversion rates from social traffic.
Outsmart your competition. In today’s highly competitive business world, you need to be aware of what others in your industry are doing and how you can adapt their best techniques to make your business even stronger.
Tune in for our live webinar with experts from WordStream and iSpionage; we'll show you the latest paid search strategies so you can outshine your rivals, attract more leads, and win more business. Don't miss your chance to learn how to increase your competitive advantage in the marketplace - register now!
During the webinar, you'll learn:
-How to strategically write ad copy to snipe traffic from competitors
-How to use custom affinity to divert leads from rival companies
-How to use innovative paid placements on Gmail and YouTube to steal traffic from competing businesses
How you can grow your funeral home or cemetery's Facebook Page on Facebook using a proven, 3-step strategy. Follow these steps and conquer your market on Facebook, before your competition does.
7 Surefire Ways to Improve ROI for Your Email Program - BrightWave MarketingOnline Marketing Summit
7 Surefire Ways to Improve ROI for Your Email Program
Email marketing is the most cost efficient and measurable marketing platform yet ROI is often elusive for many digital marketers. Hear actionable ways to drive revenue, engage your subscribers, cut costs and build stronger relationships with your customers and prospects. List growth, social integration, creative and metrics usage will also be addressed among other email essentials in an always changing email marketing world.
* Simms Jenkins, CEO, BrightWave Marketing
Although it has been around for years, Email Marketing is still one of the most personal, measurable and cost-effective digital channels available. Even as consumers expand the channels they go to for information, email continues to be the glue that holds it all together. However, email suffers from not being shiny and new, and unfortunately it’s the consumers that are being affected.
2016 Facebook Advertising Summit Day 2: How To Fix Non-Converting Social TrafficPeter Messmer
Frustrated by the low conversion rates that you see from social channels like Facebook? In this webinar, I explored exactly WHY Facebook traffic converts much lower than any other channel (hint: there are two driving forces behind it) and then gave a framework that you can use for steadily increasing your conversion rates from social traffic.
Outsmart your competition. In today’s highly competitive business world, you need to be aware of what others in your industry are doing and how you can adapt their best techniques to make your business even stronger.
Tune in for our live webinar with experts from WordStream and iSpionage; we'll show you the latest paid search strategies so you can outshine your rivals, attract more leads, and win more business. Don't miss your chance to learn how to increase your competitive advantage in the marketplace - register now!
During the webinar, you'll learn:
-How to strategically write ad copy to snipe traffic from competitors
-How to use custom affinity to divert leads from rival companies
-How to use innovative paid placements on Gmail and YouTube to steal traffic from competing businesses
How you can grow your funeral home or cemetery's Facebook Page on Facebook using a proven, 3-step strategy. Follow these steps and conquer your market on Facebook, before your competition does.
Social Media Marketing PowerPoint Presentation SlidesSlideTeam
Presenting this set of slides with name - Social Media Marketing Powerpoint Presentation Slides. Download our professional PPT comprising extensively researched content and professional design layouts. Dont waste hours fiddling with PowerPoint toolbars and finding professional PowerPoint templates. This complete Social Media Marketing Powerpoint Presentation Slides saves hours of your time. Comprising a total of sixty one slides, the PowerPoint presentation is a visual masterpiece with professional PPT templates, data-driven graphs, charts and tables, a beautiful theme, impressive slide designs, icons, imagery and more. It is fully editable so that you can make changes to colors, data and fonts if you need to. Just enter your text in the placeholders provided and rock the meeting or conference you are presenting at.
Email marketers from Mint.com, Turner Sports and The Motley Fool battle each other for the crown of Ultimate Email Champion in this entertaining presentation from StrongMail, presented at the DMA09 Tradeshow in San Diego on October 21, 2009. Learn the latest email marketing best practices and review actual case studies featuring integration of email marketing with social media and video.
Using Personalization to Create More Powerful Marketing Relationships Present...Aaron Corson
Most marketers understand that using Personalization in your marketing campaigns can be an extremely effective way to cut through the clutter and capture the attention of customers and prospects.
What you may not know is that there are many different types of Marketing Personalization, ranging from very simple to highly complex. Each level of complexity can bring increases in response, greater degrees of loyalty and a higher ROI.
Join me for a FREE webinar that explores the topic of Personalization, including...
* Why you should use Personalization in your marketing campaigns.
* Different degrees of Personalization and their benefits and drawbacks.
* Examples of Personalization across several marketing channels including print, web and video.
* How you can implement a Personalized Marketing Strategy that will lead to better results and more powerful relationships.
Back by popular demand, StrongMail hosted the Ultimate Email Marketing Championship at the DMA Annual 2010 in San Francisco. Watch email marketers from Travelocity, Shockwave Games, and Hautelook battle for the title of "Email Marketing Champion"
Masterclass: Nell Norman-Nott's (LinkedIn) presentation at Mumbrella360.Ruperta Daher
Nell Norman-Nott, Head of Marketing at LinkedIn Marketing Solutions ANZ, presented a masterclass on How to Create Great B2B Digital Content at Mumbrella360.
Small businesses may be missing out on an important marketing channel if they miss direct marketing opportunities. In this presentation, Jeanne Grunert, president of Seven Oaks Consulting and an award-winning direct marketer, shares and dispels 5 myths many small business owners believe about direct marketing.
The Latest Updates to Instagram and what they mean for Business!Real-Time OutSource
Instagram has released a range of updates recently. In addition to a new logo and color scheme, they're also updating and adding to their business tools as well.
So what are all the updates, and what do they mean to you and your business?
In this edition of Masters of Marketing, Website Coordinator Matt Farrell goes over an insurance website's often-overlooked features, and how leveraging these tools can lead to a higher return on investment.
Best Practices for Managing Multiple Social ChannelsMaggie Malek
Facebook… Twitter… Snapchat… Pinterest… Instagram…YouTube… LinkedIn. The exploding social media landscape has made managing channels the most urgent challenge facing social media marketers today. How do you execute a cohesive social content strategy? How do you ensure brand consistency across thousands of social pages and accounts? How do you effectively engage your growing social communities? And, most importantly, how do you analyze and measure results? These are just some of the questions that digital marketers are struggling to answer.
I had the opportunity to present on this topic with Dino Kuckovic, Team Lead, Customer Success at Falcon Social. We covered... the important steps to facilitate social media collaboration across teams, how to create more effective workflow and publishing processes, key performance metrics to understand what social media content is (or isn't) working and so much more!
Webinar - 3 Lessons Your Business Can Learn From BIG CampaignsIvanti
This webinar details some large, enterprise-level campaigns and exactly what you and I can learn from them. This is a great webinar for marketers featuring Britt Raybould, Editor of ReveNews.
Getting Personal - Using Content to Connect with CustomersSilverpop
Silverpop looks at the importance of using more "humanised" content in your email marketing programmes in order to better connect with customers, increase relevance and engagement and drive revenue -- with case examples from Air New Zealand, bmiBaby, King Author Flour and Gaylords.
Social Insights: The high street revolutionPure360
Social Insights: The High Street Revolution
Using social data to capture customer feedback has allowed Argos to apply changes to their digital stores and gain insight into public reaction. Customer and Digital Insight Manager James Finch will explain how social intelligence is transforming the high street.
Social Media Marketing PowerPoint Presentation SlidesSlideTeam
Presenting this set of slides with name - Social Media Marketing Powerpoint Presentation Slides. Download our professional PPT comprising extensively researched content and professional design layouts. Dont waste hours fiddling with PowerPoint toolbars and finding professional PowerPoint templates. This complete Social Media Marketing Powerpoint Presentation Slides saves hours of your time. Comprising a total of sixty one slides, the PowerPoint presentation is a visual masterpiece with professional PPT templates, data-driven graphs, charts and tables, a beautiful theme, impressive slide designs, icons, imagery and more. It is fully editable so that you can make changes to colors, data and fonts if you need to. Just enter your text in the placeholders provided and rock the meeting or conference you are presenting at.
Email marketers from Mint.com, Turner Sports and The Motley Fool battle each other for the crown of Ultimate Email Champion in this entertaining presentation from StrongMail, presented at the DMA09 Tradeshow in San Diego on October 21, 2009. Learn the latest email marketing best practices and review actual case studies featuring integration of email marketing with social media and video.
Using Personalization to Create More Powerful Marketing Relationships Present...Aaron Corson
Most marketers understand that using Personalization in your marketing campaigns can be an extremely effective way to cut through the clutter and capture the attention of customers and prospects.
What you may not know is that there are many different types of Marketing Personalization, ranging from very simple to highly complex. Each level of complexity can bring increases in response, greater degrees of loyalty and a higher ROI.
Join me for a FREE webinar that explores the topic of Personalization, including...
* Why you should use Personalization in your marketing campaigns.
* Different degrees of Personalization and their benefits and drawbacks.
* Examples of Personalization across several marketing channels including print, web and video.
* How you can implement a Personalized Marketing Strategy that will lead to better results and more powerful relationships.
Back by popular demand, StrongMail hosted the Ultimate Email Marketing Championship at the DMA Annual 2010 in San Francisco. Watch email marketers from Travelocity, Shockwave Games, and Hautelook battle for the title of "Email Marketing Champion"
Masterclass: Nell Norman-Nott's (LinkedIn) presentation at Mumbrella360.Ruperta Daher
Nell Norman-Nott, Head of Marketing at LinkedIn Marketing Solutions ANZ, presented a masterclass on How to Create Great B2B Digital Content at Mumbrella360.
Small businesses may be missing out on an important marketing channel if they miss direct marketing opportunities. In this presentation, Jeanne Grunert, president of Seven Oaks Consulting and an award-winning direct marketer, shares and dispels 5 myths many small business owners believe about direct marketing.
The Latest Updates to Instagram and what they mean for Business!Real-Time OutSource
Instagram has released a range of updates recently. In addition to a new logo and color scheme, they're also updating and adding to their business tools as well.
So what are all the updates, and what do they mean to you and your business?
In this edition of Masters of Marketing, Website Coordinator Matt Farrell goes over an insurance website's often-overlooked features, and how leveraging these tools can lead to a higher return on investment.
Best Practices for Managing Multiple Social ChannelsMaggie Malek
Facebook… Twitter… Snapchat… Pinterest… Instagram…YouTube… LinkedIn. The exploding social media landscape has made managing channels the most urgent challenge facing social media marketers today. How do you execute a cohesive social content strategy? How do you ensure brand consistency across thousands of social pages and accounts? How do you effectively engage your growing social communities? And, most importantly, how do you analyze and measure results? These are just some of the questions that digital marketers are struggling to answer.
I had the opportunity to present on this topic with Dino Kuckovic, Team Lead, Customer Success at Falcon Social. We covered... the important steps to facilitate social media collaboration across teams, how to create more effective workflow and publishing processes, key performance metrics to understand what social media content is (or isn't) working and so much more!
Webinar - 3 Lessons Your Business Can Learn From BIG CampaignsIvanti
This webinar details some large, enterprise-level campaigns and exactly what you and I can learn from them. This is a great webinar for marketers featuring Britt Raybould, Editor of ReveNews.
Getting Personal - Using Content to Connect with CustomersSilverpop
Silverpop looks at the importance of using more "humanised" content in your email marketing programmes in order to better connect with customers, increase relevance and engagement and drive revenue -- with case examples from Air New Zealand, bmiBaby, King Author Flour and Gaylords.
Social Insights: The high street revolutionPure360
Social Insights: The High Street Revolution
Using social data to capture customer feedback has allowed Argos to apply changes to their digital stores and gain insight into public reaction. Customer and Digital Insight Manager James Finch will explain how social intelligence is transforming the high street.
Your deliverability is decided by your recipients’ reactions to your emails. You are in control.
In this unmissable webinar Pure360’s Deliverability and Compliance Manager, Andy Thorpe reveals all.
How to use Email Marketing and Social Media togetherPure360
Marc Munier takes you through how you can better use your email marketing with social media and what lessons email marketing can learn from social media.
Using multichannel marketing to increase customer engagement and your ROIPure360
Everyone wants to send engaging emails, but do they stop to consider what is actually meant by “engagement”? In this presentation email expert Lucy Wilsdon will discuss the finer details of email engagement, from the type of engagement that you want from your emails, to measurement, disengagement, conversion and even take away tips to increase your email engagement.
Marc Munier from email marketing providers Pure360 and Seatwave team up at a DMA Masterclass to share advice and insight into how marketers can grow their email marketing lists and use them for the best results.
Powerpoint presentation by Business Link giving marketing top tips for your business.
Also presented at the Forest of Dean breakfast meeting on 21.05.10, entitled '40 Top marketing tips'.
Facebook Marketing Mini-Series Day 2: Using Facebook to power dynamic on-site...Peter Messmer
Day 2: Using Facebook to Power Dynamic On-Site Marketing
* Why and how to treat your Facebook traffic differently
* How to use data from Facebook to power personalization
* How to use your existing audience to drive new leads on Facebook
9 Reasons You Should be Using Facebook advertisingSaundra Jackson
“Do Facebook ads work?”
Short answer: You bet they do! We’ve seen firsthand the tangible business benefits of using Facebook ads to target the right customers, raise brand awareness, and drive new and repeat business.
Register now for: 9 Reasons Why Your Business Should Advertise on Facebook (And How to Do It Right!)
“I don’t have much to spend on advertising.”
Even if you’re the very best at what you do, you still need to get the word out. Facebook is ideal for businesses who WANT and NEED a cost-effective and totally transparent (as in measurable) mechanism for raising awareness and driving sales.
Power Session: Social Media for Small & Medium Business OwnersYasmin Bendror
SOCIAL MEDIA is no longer a novelty, but a strong marketing tool for small and medium business owners. This power session is perfect for you if you want to dive into the (sometimes) complex and overwhelming world of social media, but don’t know where to start.
We are surrounded by technology, and that technology has changed the ways that businesses and consumers interact. The changes permeate all aspects of business: running operations, designing and building products, overseeing human resources and education, tracking performance and making projections and strategies. More than those, however, marketing is one of the areas most impacted by the rise of technology in recent years. Taking advantage of that technology and the avenues it creates for engagement between brands and consumers is at the heart of digital marketing. Join us as we look forward at just a few of the trends in digital marketing that we believe small businesses should be paying attention to in the year to come. We’ll explore what the trends are and some simple ideas for jumping on and taking advantage of them. The trends we’ll discuss will be: Digital marketing – it can no longer be ignored Content marketing – it’s more important than ever Targeting + Segmentation = Personalization Mobile (experience and advertising) Beyond big data – make decisions
Having a presence on social media is a must, but finding time to maintain it can be tricky. And unless you have a dedicated specialist, odds are social media doesn't generate many leads for you. But it doesn't have to stay that way.
In this 30-minute webinar, we use real-life examples from the promotional products and sign industries to illustrate how industry experts have successfully generated leads from social media.
Digital marketing is a high-demand profession with endless possibilities for people who are interested in technology. This presentation provides a brief overview of digital marketing, why it is important, and some of the career options available in this field.
Coverings2011: Practical Marketing - Digital Visibility for Small BusinessesSimple Marketing Now LLC
Marketing and promoting your business matter now more than ever in a world where customers educate themselves online first. You must be digitally visible. The challenge for many small businesses is finding the resources [including people] to market effectively while also running day-to-day operations. How then to prioritize what you do so you don’t neglect activities that connect with customers online and offline, while also delivering business results? The solution has to do with thinking about how you deliver value to customers, while creating content that addresses customers’ needs.
Content Creation: The Ultimate “How To” Guide4Good.org
All of your online content should be created from the perspective of “Are you communicating your information in the most compelling and impactful way for your constituents?” We will review the strategy for content and messaging to be used in all marketing initiatives (website, blogging, social media, Search Engine Optimization, email, e-newsletters, brochures, etc.). At the end of this workshop, you’ll know how to create effective content from your homepage to your blog to your brochures!
Marketing Agency Secrets: Creating Powerful Social Media Marketing CampaignsCindy Kelly
Social media can be a very powerful marketing tool. Media Fusion shares some of our marketing agency secrets that can help you create a powerful social media marketing campaign.
Social advertising, native advertising, content marketing, mobile, marketing automation, CRM, email marketing - today's world of marketing is filled with more opportunity than ever before. But with this opportunity comes the potential inertia of too much – too much to learn, too much data to measure, too many technologies to adopt, too many marketing tactics to integrate – too many decisions overall! Find out how to bring strategic structure to the chaos in a way that your peers and leadership can clearly understand and support. Learn how to develop a strong, integrated campaign that will help you justify your marketing budget - or get a budget - to your organization's executive leadership.
Integrating Digital Marketing Strategies Into Your Nonprofit (and Measuring ROI)Shelly Kramer
Understanding digital marketing strategies is a critical component of success for businesses today. And nonprofit organizations and associations are businesses, too.
As such, they need to understand how to integrate digital media into their marketing efforts, how to use the power of social media to help with awareness, reach, community building and fundraising efforts and how to measure success.
This was a presentation that Shelly Kramer, CEO of Kansas City-based V3 Integrated Marketing gave in October of 2011 to a gathering of YMCA Chief Marketing Officers and Chief Technology Officers on digital media.
The presentation covered an overview of digital media, a discussion about how inbound marketing is dramatically different than outbound marketing, and a comparison of the costs of the two very different kinds of marketing tactics.
The presentation covered social media channels - like Facebook, Twitter, YouTube, LinkedIn and the corporate blog, and discussed how to integrate these channels into your overall marketing efforts - and how important that is.
Lastly, the presentation covered data and analysis and touched on the fact that having analytics and using them are two completely different things. Analytics and data can be the roadmap for any successful marketing (or fundraising) initiative. And they can play an integral role in analyzing the ROI of your marketing efforts - both traditional and those focused on utilizing social media channels and other inbound marketing strategies.
Personalisation - The perfect fit for your fashion brandPure360
According to Statista, the global online fashion market was worth $533 billion in 2018, and is predicted to grow to $872bn by 2023.
Within such a competitive and growing marketplace, being able to offer a superior service and experience to your customers and prospects has never been so important.
Personalisation is becoming an expected norm for consumers and a powerful tool for eCommerce brands especially within the Fashion industry to drive conversions, recommend complementary products, increase customer retention plus many more benefits.
Within this webinar we explore the personalisation tactics fashion eCommerce brands can use to:
- Create a stand out personalised customer experience
- Drive purchase intent with proactive marketing
- Improve conversion rates through website personalisation and abandonment recovery
- Increase repeat purchases and loyalty with post-purchase marketing
- We will also look at examples of fashion brands who are doing it well.
Webinar: Overcoming the 5 biggest challenges in eCommercePure360
Engage, convert, retain; A deceptively simple recipe when it comes to achieving eCommerce success, but not without its many challenges that must be overcome by brands of all shapes and sizes.
That's why Pure360 has teamed up with the award-winning eCommerce agency JH, to deliver an insightful webinar into how ambitious brands can cultivate measurable success and overcome 5 of the biggest challenges in today's eCommerce landscape.
Webinar: How do i increase subscriber conversions on my website? Pure360
Within this webinar we explore the tactics and best practices you can use to increase your email subscriber conversions on your website.
The areas we cover include:
– Best practice email subscriber forms
– How to supercharge your email subscribers conversions
– A look at overlays
– Examples from brands who are doing it well!
– Plus more
Webinar: Food and Drink Brands: Increase sales and customer loyalty using per...Pure360
The UK food and grocery market is predicted to grow by 15% between 2019 and 2022, giving it a value of £213 billion, with 40% of all UK shoppings saying they have brought food or groceries online, according to research by the IGD.
Within such a competitive marketplace, brand loyalty is low and price sensitivity and timing are a major factor when consumers are making a purchase. This means it has never been more important for food and drink brands to stand out and offer a personalised service to build brand loyalty and engage with their customers at the most opportune time for repeat purchase.
Within this webinar we explore the tactics the food and drink brands can use to:
- Create a stand out personalised customer experience
- Drive purchase intent with proactive marketing
- Improve conversion rates
- Increase repeat purchases and loyalty with post-purchase marketing
Introducing PureAcademy - Pure360’s free workshop programme that aims to empower marketers to be the best they can be with sessions designed to build on your professional development and help you further your marketing career.
Hosted by our in-house Customer Success experts, we provided a hands-on session loaded with practical advice to take away and start implementing straight away.
We took our guests through best practice advice and helped them take a step back to refocus on why you do what they do. We introduced the SMART planning framework and helped them set appropriate marketing goals and actions for the next year.
What we covered:
- Learn how to plan the SMART way and create clear KPIs to help you meet your business objectives
- Finish the day with a better understanding of your clients and why you do what you do
- Make your working day more efficient with tactical tasks aligned to your strategic plan
- Improve your methods of monitoring, reviewing, and prioritising your campaigns.
Webinar: Build Loyalty and Drive Revenue with Effective Welcome JourneysPure360
Within this webinar you will discover the importance of implementing welcome email journeys, including how to build loyalty, increase engagement and drive revenue.
We cover acquisition based welcome journeys, industry examples and which types of content you should be using for your different stages throughout this welcome journey, including personalising the content based on your subscribers signup-point.
This webinar covers all the crucial areas you need to consider when implementing effective welcome email journeys.
Compared to a normal marketing email, welcome emails generate:
50-60% more open rates
5 x the click through rate
9 x more purchasing potential
8 x more revenue per email
50% – 86% more engagement than email newsletters
Webinar: Beauty Brands: How to Transform Your Customer Experience with Person...Pure360
Beauty is one of the fastest growing retail sector in eCommerce. The online beauty market in the UK is forecast to grow 21.1% over the next five years.
With this growth comes competition. Keeping customers coming back is a big challenge but also a huge opportunity.
Within this webinar we look at the tactics beauty brands can use to:
- Create a stand out personalised customer experience
- Drive purchase intent with proactive marketing
- Improve conversion rates
- Increase repeat purchases and loyalty with post-purchase marketing
To watch the webinar, please visit: https://www.pure360.com/webinar/beauty-brands-how-to-transform-your-customer-experience-with-personalisation/
PureAcademy S.M.A.R.T Planning & Tactics Workshop - Manchester, June 2019Pure360
Introducing PureAcademy - Pure360’s free workshop programme that aims to empower marketers to be the best they can be with sessions designed to build on their professional development and help them further their marketing career.
Hosted by our in-house Customer Success experts, we provided a hands-on session loaded with practical advice to take away and start implementing straight away.
Our S.M.A.R.T Planning session in Manchester allowed our guests to refocus their marketing strategies to maximise their resources and returns on investment.
We took a look through best practice advice and helped our guests take a step back to refocus on why they do what they do. We introduced the S.M.A.R.T planning framework and helped our guests set appropriate marketing goals and actions for the next year.
PureAcademy: Smart Planning Workshop May 2019Pure360
PureAcademy - Pure360’s free workshop programme that aims to empower marketers to be the best they can be with sessions designed to build on your professional development and help you further your marketing career.
Hosted by our in-house Customer Success experts, we provide a hands-on session loaded with practical advice to take away and start implementing straight away.
Discover how to refocus your marketing strategies to maximise your resources and returns on investment.
Areas covered:
- Learn how to plan the SMART way and create clear KPIs to help you meet your business objectives
- Gain a better understanding of your clients and why you do what you do
- Make your working day more efficient with tactical tasks aligned to your strategic plan
- Improve your methods of monitoring, reviewing, and prioritising your campaigns.
Webinar: Ecommerce Personalisation and Abandonment Recovery in ActionPure360
This webinar discusses the growing need for ecommerce brands to implement a personalisation and abandonment recovery strategy. With some hard hitting industry statistics, what the capabilities are of such solutions and real life examples of how these personalisation and abandonment recovery solutions can transform your ecommerce business.
44% of consumers say that they will likely become repeat buyers after a personalised shopping experience, now is the time to rethink your personalisation strategy.
We also showcase our PureTargeting solution, giving you the ins and outs of its powerful capabilities and features, how it works and the real ROI our solution offers our ecommerce customers.
See a range of PureTargeting’s features in action:
- Cross-channel personalisation
- Cart and browse abandonment recovery
- Product recommendations
- Social Proof
- Post-purchase journeys
- Overlays
- Plus more
Discover how personalisation and abandonment recovery solutions will offer your visitors a superior personalised experience, increase conversions, improve customer retention and show significant ROI in a short space of time after implementation.
Watch the full webinar at: https://www.pure360.com/webinar/ecommerce-personalisation-in-action/
‘Luke 1977 decreased abandonment rates by 17% and increased revenue from cart abandonment recovery by 60% using PureTargeting'.
Travel Industry - Maximising Customer Retention Post GDPR Pure360
ABTA Conference: Data Protection and Management in Travel Post-GDPR
Whilst May 25 was the deadline for the General Data Protection Regulation, the reality is that compliance is just beginning. As with any significant new legislation, the text of the GDPR leaves open many interpretive questions and businesses will need to address emerging privacy and security threats in the months and years ahead. Compliance is not just a one off exercise, but an ongoing business process that evolves over time.
With pain points such as reduced list growth and engagement, discover how to retain your customers and grow your email lists post GDPR.
The presentation covers:
- The power of automations to increase customer retention and to drive revenue
- Introducing engaging welcome campaigns to add value from the start
- How to wake up your lapsed and unengaged customers
- Why a preference centre is a must post GDPR
Personalisation vs segmentation - the differences and the benefits Pure360
Personalisation and Segmentation. Marketers often get them confused. And that could be holding back your ability to execute both effectively.
Learn how they are difference, the benefits of each, and how to get them working together.
A Pure360 Lifecycle Marketing Masterclass.
https://www.pure360.com
Automations are a lifesaver for the busy marketer. But they also help you improve your customer experience.
Discover the 7 must-have automations that every eCommerce business should use.
A Pure360 Lifecycle Masterclass
https:/www.pure360.com
Personalisation: Separating the good and the great (from the downright damagi...Pure360
What seperates good personalisation from great personalisation? This talk reveals all.
Learn from real-life examples of great personalisation and discover what happens when it goes horribly wrong.
Presenter: Chantelle Knoetz, Key Account Director, Pure360
Event: eCommerce Expo 2018
Personalisation: Separating the good and the great from the downright damagingPure360
Personalisation is powerful but it also comes from it's risk. Learn why it matters, how and why it goes wrong, and what makes great personalisation great.
Webinar: Rethinking Your Email Creative to Maximise EngagementPure360
We all know that generating maximum engagement from our email campaigns post-GDPR should be a priority, especially if your email lists have reduced in size.
The busy email marketer is always thinking about the next campaign. But sometimes you need to take step back and look at what you’re currently sending.
Is your design looking dated? Are your templates following best practice? Is your content as engaging as it could be?
Watch our webinar to learn how to give your email creative a top-to-bottom audit. Learn the secrets behind attention grabbing emails that drive conversions.
Watch the full webinar at: https://www.pure360.com/webinar/rethinking-email-creative-maximise-engagement/
Studies show that it’s 25 x more expensive to acquire new customers than it is to retain existing ones.
That’s a pretty impactful statement considering a large majority of marketers spend more time and budget on acquiring new customers instead!
GDPR certainly hasn’t helped matters either with its impact on reduced customer email lists.
So we hosted this webinar to showcase the key areas to focus on to keep your customers engaged, ensure they continue to buy from you and to increase your brand advocates.
This webinar covers:
- Introducing engaging welcome campaigns to add value from the start
- The power of automations to increase customer retention and to drive revenue
- Why a preference centre is a must post GDPR
- How to wake up your lapsed and unengaged customers
You should watch if you:
- Are facing a reduced customer email list after a re-consent campaign
- Have a lack of confidence in the consent you have for your customers
- Need to gain more value out of your customer database
- Want to learn new ways to interact with your customers and awaken un-engaged customers
- Want to increase your customer email engagement
To view the webinar please visit: https://www.pure360.com/webinar/maximising-customer-retention-post-gdpr/
Beyond the Basics: Why Consumer Are Demanding Intelligent PersonalisationPure360
Our research has revealed that the common personalisation tactics used in marketing aren't cutting the mustard anymore. To keep up with consumer expectations we need to think beyond the basics of personalisation. But what does that look like?
Beyond the Basics: Why Consumer Are Demanding Intelligent Personalisation
Marc Munier - Using Email Marketing in a Mobile & Social World
1. Using email marketing in a mobile and
social world
And what you can do today to make the most of it
2. The Pure360 cause
We specialise in helping organisations get the best results from
their email marketing.
We work with brands like The FT, Virgin, Innocent Drinks and over
1000 other organisations.
You won’t find a team more passionate about improving results
together.
Our customers stay with us through choice not contract, they tell
their friends about us but never their competitors!
40. Thanks for listening
If you want more information on anything today or if you’d like to
find out how we can help you improve YOUR results please
get in touch or just come to our stand.
@marcmunier
marc.munier@pure360.com
50. Use the alt text to drive the open rate
Use bullet proof buttons
Editor's Notes
The number of smart phones sold now exceeds the number of PC’s300% increase in mobile purchases80% increase in mobile opens in the last 6 monthsApple continues to be the most valuable company EVER People would rather give up sex than their phone!