This webinar details some large, enterprise-level campaigns and exactly what you and I can learn from them. This is a great webinar for marketers featuring Britt Raybould, Editor of ReveNews.
10 Tips to Turn Your Average One-Time Website Visitor Into a CustomersIvanti
Affiliate marketing expert Jeremy Schoemaker shares knowledge he's learned from ShoeMoney.com. How do you turn your website visitors into leads and customers?
Search Engine Land/Digital Marketing Depot - The 11 Elements of a Converted CallIvanti
Marketers spent more than $78B to generate phone calls in 2013. Calls matter.
What are the differences between the calls that resulted in a conversion (appointment, reservation, sale) and calls that didn’t result in a conversion? Is there a ‘formula’ that will allow you to convert more calls and increase your revenue? How is a converted call different than a non-converted call?
After analyzing millions of phone calls from dozens of industries in the first 4 months of 2014, LogMyCalls has deciphered the differences between converting a call and not converting a call. We will share with you the critical factors in improving your chances of converting more calls.
In this webinar we’ll discuss the elements of a converted call. This is revolutionary data never seen before:
Missed opportunities for revenue
Determining calls that are good leads or great leads
The impact call length has on conversion?
This document proposes a strategy for companies to empower customers to become micro-influencers by incentivizing them to create and share authentic content about products through social media. It notes current challenges with influencer marketing like lack of measurable ROI. The strategy would turn customers into micro-influencers by having them create video reviews and other shoppable content to promote products with affiliate links. This would give customers commissions and provide brands new social reach, word-of-mouth marketing, and measurable sales.
This presentation is from Affiliate Summit West 2017 (January 15-17, 2017 in Las Vegas, Nevada). Session description: Social media can work for non-sexy brands, products & services too! Learn to make social media work for businesses that aren’t very social. Get content ideas and examples.
LSA Bootcamp Denver: Making the Most of a Limited Marketing Budget (RevLocal)Localogy
This document provides guidance on developing an effective online marketing strategy on a limited budget. It recommends focusing on optimizing your business's website, social media pages, and search engine listings to improve visibility. This includes creating video, reviews, and simple content to engage customers and build an audience. Setting up paid search ads, retargeting, email marketing and automations can help convert leads and boost sales. Outsourcing some tasks to a partner can help businesses accomplish more with their budget.
Email Marketing Automation For Affiliates – Why, What & HowAffiliate Summit
This presentation is from Affiliate Summit West 2017 (January 15-17, 2017 in Las Vegas, Nevada). Session description: The session will give affiliates info on email marketing automation and how to use it to increase conversions and scale marketing activities for their lists. Hands on from concept, tools and examples.
10 Tips to Turn Your Average One-Time Website Visitor Into a CustomersIvanti
Affiliate marketing expert Jeremy Schoemaker shares knowledge he's learned from ShoeMoney.com. How do you turn your website visitors into leads and customers?
Search Engine Land/Digital Marketing Depot - The 11 Elements of a Converted CallIvanti
Marketers spent more than $78B to generate phone calls in 2013. Calls matter.
What are the differences between the calls that resulted in a conversion (appointment, reservation, sale) and calls that didn’t result in a conversion? Is there a ‘formula’ that will allow you to convert more calls and increase your revenue? How is a converted call different than a non-converted call?
After analyzing millions of phone calls from dozens of industries in the first 4 months of 2014, LogMyCalls has deciphered the differences between converting a call and not converting a call. We will share with you the critical factors in improving your chances of converting more calls.
In this webinar we’ll discuss the elements of a converted call. This is revolutionary data never seen before:
Missed opportunities for revenue
Determining calls that are good leads or great leads
The impact call length has on conversion?
This document proposes a strategy for companies to empower customers to become micro-influencers by incentivizing them to create and share authentic content about products through social media. It notes current challenges with influencer marketing like lack of measurable ROI. The strategy would turn customers into micro-influencers by having them create video reviews and other shoppable content to promote products with affiliate links. This would give customers commissions and provide brands new social reach, word-of-mouth marketing, and measurable sales.
This presentation is from Affiliate Summit West 2017 (January 15-17, 2017 in Las Vegas, Nevada). Session description: Social media can work for non-sexy brands, products & services too! Learn to make social media work for businesses that aren’t very social. Get content ideas and examples.
LSA Bootcamp Denver: Making the Most of a Limited Marketing Budget (RevLocal)Localogy
This document provides guidance on developing an effective online marketing strategy on a limited budget. It recommends focusing on optimizing your business's website, social media pages, and search engine listings to improve visibility. This includes creating video, reviews, and simple content to engage customers and build an audience. Setting up paid search ads, retargeting, email marketing and automations can help convert leads and boost sales. Outsourcing some tasks to a partner can help businesses accomplish more with their budget.
Email Marketing Automation For Affiliates – Why, What & HowAffiliate Summit
This presentation is from Affiliate Summit West 2017 (January 15-17, 2017 in Las Vegas, Nevada). Session description: The session will give affiliates info on email marketing automation and how to use it to increase conversions and scale marketing activities for their lists. Hands on from concept, tools and examples.
This presentation is from Affiliate Summit West 2017 (January 15-17, 2017 in Las Vegas, Nevada). Session description: Affiliate recruitment is a costly and complicated part of an affiliate program development – simplify it with a targeted approach! Find new affiliates that will sell.
LSA Bootcamp Denver: Increasing Customer Engagement After the Sale (Dex Media)Localogy
This presentation was given to an audience of small businesses at the LSA Bootcamp in Denver 5/18/16 which was an event to help small businesses learn the fundamentals of digital marketing. For more on the event, visit: http://www.marketingbitz.com/marketing/boot-camp.aspx
Hijacking Global Consciousness To Build World Changing And Hugely Profitable ...Affiliate Summit
This document provides advice on building a successful brand through harnessing shifts in economic, social, and environmental consciousness. It discusses opportunities arising from trends like automation eliminating jobs, distributed production models, and concerns over climate change and sustainability. The key recommendations are to start with a clear brand purpose beyond just making money; understand your target audience and what matters to them; craft an authentic story and vivid vision that customers can relate to; and focus on delivering an incredible customer experience through engaging content and community building.
Today’s marketers in highly competitive industries need to have the best tools to stay ahead in the digital space. There are a lot of factors to consider, both pre-click and post-click. First, you need the best methods to get meaningful, valuable clicks, and then you need to see if those leads are actually turning into sales.
It starts with optimizing your pay-per-click campaign and continues with an effective marketing automation platform.
This webinar will help you:
-Write ad copy that converts customers
-Track sales down to a keyword level to see exactly what’s working and what’s not
-Use nurturing campaigns and workflows to stay top-of-mind with your leads
This document summarizes key points about optimizing pay-per-click advertising campaigns for mobile devices. It provides tips on setting competitive mobile bids, focusing on quality score, basing bids on daily mobile search volume patterns, creating engaging mobile-optimized ad extensions and landing pages, and utilizing call-only mobile campaigns to drive high-converting phone calls.
Expanding Reach: How Affiliates and Social Drive TogetherAffiliate Summit
The document discusses how affiliates and social media can work together to expand brand reach. It provides 7 ways to do this: 1) Build a brand through social media, 2) Gain followers, 3) Provide valuable and authentic content, 4) Leverage brand and sales messaging, 5) Measure success, 6) Use data, and 7) Trust instincts. Affiliates can help brands by acting as a powerful voice, creating buzz, and driving people to take action like following or purchasing. Social media should be used alongside other channels like SEO, PPC, and affiliates to understand the full customer journey.
Negotiation Tactics for Affiliates and Affiliate ManagersAffiliate Summit
This presentation is from Affiliate Summit East 2016 (July 31-August 2, 2016 in New York City, NY). Session description: Learn how to apply general negotiation tactics specifically to affiliate relationships regarding placements, commissions, and promotions so that both sides come out happy.
Tara McCommons gave a presentation on making affiliate programs better and standing out. She discussed 5 enemies of ordinary programs: 1) Not humanizing the program. 2) Not empowering affiliates. 3) Not diversifying marketing reach. 4) Not investing in organic relationships. 5) Not standing out and being noticed. She provided tips in each area like listening to affiliates, sharing best performing product categories and regions, and ensuring the program page is compelling.
This document provides tips for using LinkedIn to transform B2B marketing. It discusses how LinkedIn allows direct access to profiles of 15 million potential customers and is a trusted source. LinkedIn tactics recommended include building a compelling profile with a photo and recommendations, connecting with relevant groups, using InMail and advanced search, and advertising to distribute content. The document advises thinking like a journalist by using concise headlines, integrating LinkedIn Pulse and Slideshare, and including images and video to boost engagement. In summary, LinkedIn offers exceptional reach, access to customer data, and a trusted environment to reach people early in the sales process.
This document discusses how websites can generate leads and strengthen sales pipelines using Anonymous Visitor Identification (AVI) technology. It notes that while Google Analytics provides some useful data, it only identifies about 2% of website traffic and doesn't track anonymous visitors. AVI can tag anonymous visitors, allowing marketers to see which campaigns are most effective at driving converting traffic, identify visitors interested in the business, and provide sales teams with valuable insights about website visitors to improve conversion rates during phone calls. The document promotes trying a two-week free trial of the company's AVI technology.
Building A Culture Of Success In The Affiliate ChannelAffiliate Summit
This document outlines a framework for building a successful affiliate marketing culture based on 5 C's: Curation, Conversation, Collection (of data), Collaboration, and Closing. It discusses why each of these components is important and provides tips for effectively implementing them. Specifically, it emphasizes the importance of curating high-quality affiliate relationships, having ongoing conversations to build trust, sharing data collaboratively to optimize performance, and customizing the closing experience for each affiliate. The overall message is that mass accepting affiliates is less effective than developing strong, hand-curated relationships through implementing these 5 C's.
Key Concepts for Implementing a Data-Driven Email ProgramMediaPost
The numbers are clear, with a median ROI of 122%, email is still one of the best channels in your marketing mix. But with engagement falling, your strategy needs to go beyond traditional segmentation and reach customers at a more personal level. Join Kim Jennett as she demonstrates key strategies to drive contextually relevant experiences to the right customer, at the right time on the right device. This 30 min presentation will give you actionable insights you can employ today.
Masters of Marketing -- Teach Me How to MarketDarmini Kara
In the September 17, 2015, Masters of Marketing webinar, Marketing Sidekick Phillip Long discussed insurance agency marketing, all its parts, and how to tie it all together.
Stop selling and start serving: how to bring data, creativity and technology ...Rachel Aldighieri
The document summarizes key points from a conference on combining data, creativity and technology. It discusses how understanding customer journeys is important to provide personalized experiences across interactions. It notes businesses often provide disjointed and impersonal experiences. A presentation discusses recognizing anonymous customers, understanding their journeys through different interactions, and continuing conversations across channels. Another talk outlines finding the "data and creative sweet spot" by using data inputs up front as a springboard for creative ideas while allowing freedom in execution. The document concludes with closing comments from the conference chair.
Video marketing is the most effective form of online advertising and can be a powerful driver for your sales organization. In this webinar, Charlotte Broadbent, the Director of Marketing at Lemonlight, will demonstrate the tops ways to successfully use video to guide your consumers through the sales funnel and the analytics you need to pay attention to.
You'll learn:
Top three ingredients to include in your video to turn website visitors into customers
The KPIs you need to focus on to measure your success throughout your sales cycle
Average engagements rates when using a video instead of text
Which types of videos are most successful throughout your buyer's journey
How to get Personal with Marketing AutomationGetResponse
Webinar presentation by Kath Pay of Holistic Email Marketing for GetResponse. Find out what are the best ways to personalize your email marketing campaigns, how to leverage touch points through marketing automation, and see real life business examples of using marketing automation in action.
In this edition of Masters of Marketing, Website Coordinator Matt Farrell goes over an insurance website's often-overlooked features, and how leveraging these tools can lead to a higher return on investment.
This document discusses the role of the sales manager in implementing social selling. It provides guidance on setting goals and defining success, creating a plan, tracking progress, staying motivated, and improving results. The sales manager should set SMART goals, educate the sales team, track metrics like connections and engagement, and keep the focus on business goals like pipeline and revenue. Regular tracking, coaching, and celebrating successes are important to drive social selling performance over the long term.
Social Media Marketing Tips - Best Practice for Businesssociamigo
Read out these best social media marketing tips that can be a great practice for your business. Free MP3 Podcast reveals how to use social media to sell more stuff. Find out more at www.sociamigo.com/mp3
The document outlines 10 strategies for defining a business's future in 2010 according to Jay Berkowitz. The strategies are: 1) Micro Communications, 2) Virtualization, 3) Free!, 4) Social Search, 5) Customer Service as the New Marketing Department, 6) Disintermediation - Part II, 7) Super Widgetization, 8) Video, 9) Personal Branding, and 10) Semantic Web/Web 3.0. Each strategy is accompanied by business applications and advanced tactics for implementation.
This presentation is from Affiliate Summit West 2017 (January 15-17, 2017 in Las Vegas, Nevada). Session description: Affiliate recruitment is a costly and complicated part of an affiliate program development – simplify it with a targeted approach! Find new affiliates that will sell.
LSA Bootcamp Denver: Increasing Customer Engagement After the Sale (Dex Media)Localogy
This presentation was given to an audience of small businesses at the LSA Bootcamp in Denver 5/18/16 which was an event to help small businesses learn the fundamentals of digital marketing. For more on the event, visit: http://www.marketingbitz.com/marketing/boot-camp.aspx
Hijacking Global Consciousness To Build World Changing And Hugely Profitable ...Affiliate Summit
This document provides advice on building a successful brand through harnessing shifts in economic, social, and environmental consciousness. It discusses opportunities arising from trends like automation eliminating jobs, distributed production models, and concerns over climate change and sustainability. The key recommendations are to start with a clear brand purpose beyond just making money; understand your target audience and what matters to them; craft an authentic story and vivid vision that customers can relate to; and focus on delivering an incredible customer experience through engaging content and community building.
Today’s marketers in highly competitive industries need to have the best tools to stay ahead in the digital space. There are a lot of factors to consider, both pre-click and post-click. First, you need the best methods to get meaningful, valuable clicks, and then you need to see if those leads are actually turning into sales.
It starts with optimizing your pay-per-click campaign and continues with an effective marketing automation platform.
This webinar will help you:
-Write ad copy that converts customers
-Track sales down to a keyword level to see exactly what’s working and what’s not
-Use nurturing campaigns and workflows to stay top-of-mind with your leads
This document summarizes key points about optimizing pay-per-click advertising campaigns for mobile devices. It provides tips on setting competitive mobile bids, focusing on quality score, basing bids on daily mobile search volume patterns, creating engaging mobile-optimized ad extensions and landing pages, and utilizing call-only mobile campaigns to drive high-converting phone calls.
Expanding Reach: How Affiliates and Social Drive TogetherAffiliate Summit
The document discusses how affiliates and social media can work together to expand brand reach. It provides 7 ways to do this: 1) Build a brand through social media, 2) Gain followers, 3) Provide valuable and authentic content, 4) Leverage brand and sales messaging, 5) Measure success, 6) Use data, and 7) Trust instincts. Affiliates can help brands by acting as a powerful voice, creating buzz, and driving people to take action like following or purchasing. Social media should be used alongside other channels like SEO, PPC, and affiliates to understand the full customer journey.
Negotiation Tactics for Affiliates and Affiliate ManagersAffiliate Summit
This presentation is from Affiliate Summit East 2016 (July 31-August 2, 2016 in New York City, NY). Session description: Learn how to apply general negotiation tactics specifically to affiliate relationships regarding placements, commissions, and promotions so that both sides come out happy.
Tara McCommons gave a presentation on making affiliate programs better and standing out. She discussed 5 enemies of ordinary programs: 1) Not humanizing the program. 2) Not empowering affiliates. 3) Not diversifying marketing reach. 4) Not investing in organic relationships. 5) Not standing out and being noticed. She provided tips in each area like listening to affiliates, sharing best performing product categories and regions, and ensuring the program page is compelling.
This document provides tips for using LinkedIn to transform B2B marketing. It discusses how LinkedIn allows direct access to profiles of 15 million potential customers and is a trusted source. LinkedIn tactics recommended include building a compelling profile with a photo and recommendations, connecting with relevant groups, using InMail and advanced search, and advertising to distribute content. The document advises thinking like a journalist by using concise headlines, integrating LinkedIn Pulse and Slideshare, and including images and video to boost engagement. In summary, LinkedIn offers exceptional reach, access to customer data, and a trusted environment to reach people early in the sales process.
This document discusses how websites can generate leads and strengthen sales pipelines using Anonymous Visitor Identification (AVI) technology. It notes that while Google Analytics provides some useful data, it only identifies about 2% of website traffic and doesn't track anonymous visitors. AVI can tag anonymous visitors, allowing marketers to see which campaigns are most effective at driving converting traffic, identify visitors interested in the business, and provide sales teams with valuable insights about website visitors to improve conversion rates during phone calls. The document promotes trying a two-week free trial of the company's AVI technology.
Building A Culture Of Success In The Affiliate ChannelAffiliate Summit
This document outlines a framework for building a successful affiliate marketing culture based on 5 C's: Curation, Conversation, Collection (of data), Collaboration, and Closing. It discusses why each of these components is important and provides tips for effectively implementing them. Specifically, it emphasizes the importance of curating high-quality affiliate relationships, having ongoing conversations to build trust, sharing data collaboratively to optimize performance, and customizing the closing experience for each affiliate. The overall message is that mass accepting affiliates is less effective than developing strong, hand-curated relationships through implementing these 5 C's.
Key Concepts for Implementing a Data-Driven Email ProgramMediaPost
The numbers are clear, with a median ROI of 122%, email is still one of the best channels in your marketing mix. But with engagement falling, your strategy needs to go beyond traditional segmentation and reach customers at a more personal level. Join Kim Jennett as she demonstrates key strategies to drive contextually relevant experiences to the right customer, at the right time on the right device. This 30 min presentation will give you actionable insights you can employ today.
Masters of Marketing -- Teach Me How to MarketDarmini Kara
In the September 17, 2015, Masters of Marketing webinar, Marketing Sidekick Phillip Long discussed insurance agency marketing, all its parts, and how to tie it all together.
Stop selling and start serving: how to bring data, creativity and technology ...Rachel Aldighieri
The document summarizes key points from a conference on combining data, creativity and technology. It discusses how understanding customer journeys is important to provide personalized experiences across interactions. It notes businesses often provide disjointed and impersonal experiences. A presentation discusses recognizing anonymous customers, understanding their journeys through different interactions, and continuing conversations across channels. Another talk outlines finding the "data and creative sweet spot" by using data inputs up front as a springboard for creative ideas while allowing freedom in execution. The document concludes with closing comments from the conference chair.
Video marketing is the most effective form of online advertising and can be a powerful driver for your sales organization. In this webinar, Charlotte Broadbent, the Director of Marketing at Lemonlight, will demonstrate the tops ways to successfully use video to guide your consumers through the sales funnel and the analytics you need to pay attention to.
You'll learn:
Top three ingredients to include in your video to turn website visitors into customers
The KPIs you need to focus on to measure your success throughout your sales cycle
Average engagements rates when using a video instead of text
Which types of videos are most successful throughout your buyer's journey
How to get Personal with Marketing AutomationGetResponse
Webinar presentation by Kath Pay of Holistic Email Marketing for GetResponse. Find out what are the best ways to personalize your email marketing campaigns, how to leverage touch points through marketing automation, and see real life business examples of using marketing automation in action.
In this edition of Masters of Marketing, Website Coordinator Matt Farrell goes over an insurance website's often-overlooked features, and how leveraging these tools can lead to a higher return on investment.
This document discusses the role of the sales manager in implementing social selling. It provides guidance on setting goals and defining success, creating a plan, tracking progress, staying motivated, and improving results. The sales manager should set SMART goals, educate the sales team, track metrics like connections and engagement, and keep the focus on business goals like pipeline and revenue. Regular tracking, coaching, and celebrating successes are important to drive social selling performance over the long term.
Social Media Marketing Tips - Best Practice for Businesssociamigo
Read out these best social media marketing tips that can be a great practice for your business. Free MP3 Podcast reveals how to use social media to sell more stuff. Find out more at www.sociamigo.com/mp3
The document outlines 10 strategies for defining a business's future in 2010 according to Jay Berkowitz. The strategies are: 1) Micro Communications, 2) Virtualization, 3) Free!, 4) Social Search, 5) Customer Service as the New Marketing Department, 6) Disintermediation - Part II, 7) Super Widgetization, 8) Video, 9) Personal Branding, and 10) Semantic Web/Web 3.0. Each strategy is accompanied by business applications and advanced tactics for implementation.
The document discusses the importance of social media for businesses. It provides examples of how companies can use different social media platforms like Twitter, Facebook, LinkedIn, Flickr and YouTube to engage customers and listeners. Specific strategies are outlined, such as developing a blog and social media presences. Examples are given of how Citrix Online and Sony successfully implemented social media campaigns that resulted in increased engagement, quicker issue resolution and positive press coverage.
With so many social media tools to choose from, which one should you choose for your business? If you're new to social media, you may not realize what tools exist.
SMM06. Bullseye: Data-Driven Ways to Increase PipelineSalesLoft
During this session, TOPO's Kristina McMillan and SalesLoft's Jeremey Donovan will totally geek-out on data. Specifically, they provide benchmarks and immediately actionable best practices drawn not only from surveys but also from analyzing hundreds of millions of prospect interactions. Their tips will span across messaging, execution, and skills to answer questions such as:
- Should you put your prospect's first name and/or company name in email subject lines?
- How many touches via what channels should be included in cadences?
- Is college athletics really a predictor of success in sales?
Make sure to bring your inner sales nerd to this session!
In this session, you will learn how to:
. Leave armed with immediately actionable best practices drawn not only from surveys but also from analyzing hundreds of millions of prospect interactions.
The document discusses the large size and impact of social media. It notes that 3 out of 4 online Americans use social media, Twitter averages 3 million tweets per day, and Facebook would be the 8th largest country. It recommends that companies have a social media presence because 85% of users believe companies should interact with customers and 93% believe all companies should have a social media presence. The document provides tips on listening to audiences, understanding their needs, and engaging with communities on social media. It also discusses measuring the impact of social media efforts.
The document outlines 10 strategies for generating revenue through social media platforms such as blogs, podcasts, YouTube, Facebook and Twitter in an ethical manner. The strategies are: 1) Make lots of friends on social media, 2) Aggregate and curate content to create value for producers and users, 3) Create great, high-quality content, 4) Monetize blogs and content through ads, affiliates and info products, 5) Engage in micro-selling and promotions, 6) Leverage video content, 7) Use customer service as a marketing tool, 8) Develop apps to make social media use easier, 9) Promote products and services through free content and engagement, and 10) Create an online community.
Information for small business owners and brands looking for digital marketing trends in 2016. This presentation includes information about USA and Thailand statistics.
Content marketing workshop in Athens with Michael Leander, part 2 of 2Michael Leander
Slide deck (part 2) from the content marketing workshop in Athens. Speaker and trainer Michael Leander shared his content marketing and inbound marketing experience with 33 top brand marketers and marketing agency folks.
The content marketing workshop was organized the The Institute of Communication and EDEE Greece.
How to Build a Social Media Strategy... And Why!AJ Gerritson
This presentation was created to give you a basic understanding of how and why you should build a social media strategy for your organization. The information was boiled down from a much more extensive process that our agency (451 Marketing) performs for our clients over a 3-5 week engagement.
This document provides guidance on building a successful social media marketing campaign. It discusses how social media campaigns can benefit businesses by creating buzz, generating traffic and leads, joining conversations, working with customers, and building reputation. Key tenets are outlined, including monitoring, engaging, and influencing across owned, earned, and paid social media channels. A seven-step process is then described for planning, creating content, setting up landing pages, crafting optimal messages, distributing on social platforms, tracking performance, and refining the campaign.
This presentation was presented in 'Go Social: A Digital Marketing Tour Bootcamp' in Iligan City, Cebu City and Baguio City from November -December 2017.
"Making Social Media Make Money"
This presentation will share Ten Ethical Strategies to generate revenue through blogs, podcasts, YouTube, Facebook and Twitter.
Learn how one company generated over $6,000,000 through Twitter, how another company generates millions of dollars selling one product each day through Social Media and how a blender manufacturer increased sales over 700%!
Best practices for YouTube videos, winning Facebook Fan Pages, Location based Networking with FourSquare and GoWalla. What is S-Commerce? How to use WeFollow and TwitterGrader to generate a valuable Social Media Audience. Learn how an individual blogger pulls in over $1,000,000. Discover the Three E's of Social Media. Communities and Facebook Applications and iPhone Applications.
Do you feel as though you are forever playing catch up to your competition? What do they know that you don't?
We live in a time where technology is advancing at an exponential rate. A few years ago 3d television was a dream.
Here in Australia where your competition has not yet caught on to the potential of Social Media. The US has understood it for years, just look at the Barack Obama presidential campaign.
Do you have what it takes to get ahead of the pack?
Conklin Media / Digital Business Growth Hacking IntroductionDave Conklin
Conklin Media has been helping companies to grow using digital marketing based growth hacking for 17 years. This presentation goes over their history and how they see marketing
Preparing to Manage Social Media in a Crisis
Social media has changed crisis management exponentially. It has become the primary source for news as it breaks, to maintain a connection to the crisis, and to reach out to ask questions, comment, or get support. Consumers flock to find the ‘official’ page of the business within search, and their official channels on Social Media. This presentation from Matt Lynch explores best practice across Search Engine Optimisation and Social Media for the Crisis Management Leaders Summit, Perth 2015 #gocrisis #voriantraining
Balihoo Guide - Local Marketing Insights from Industry Leaders on Developing ...Balihoo, Inc.
The document provides insights from industry leaders on developing an effective local marketing strategy. It discusses four key insights: 1) Maximizing local search visibility at scale, focusing on connecting a brand's website, locations, and brand identity. This includes optimizing store locator pages and managing location data. 2) Driving local sales with video marketing, noting that video can increase purchase intent and that brands should track engagement and integrate calls-to-action. 3) Three secrets to converting visitors - identifying targets, understanding intent, and intelligently engaging consumers. 4) The new search behavior and importance of the "Zero Moment of Truth" as most purchase decisions are made online before entering a store. Brands must optimize their digital presence and win consumers
6 Content Marketing Trends To Look Out For Beyond 2021PaulDonahue16
Content marketing plays a pivotal role in running a business. If you are a business owner, understanding the trends working well for other brands can help you achieve your business goals, such as generating leads, improving conversions, and increasing sales.
https://advdms.com/blog/6-content-marketing-trends-to-look-out-for-beyond-2021/
This was a presentation I put together for Mission Australia NEIS program participants in 2009 to help them with understanding how social media could be used to grow their small businesses.
Similar to Webinar - 3 Lessons Your Business Can Learn From BIG Campaigns (20)
5 Ways to Improve Conversion Rates with Call Tracking Ivanti
Call tracking is used by thousands of businesses to optimize marketing campaigns and improve conversion rates. This presentation examines 5 ways that our customers have used call tracking to achieve this.
Direct Marketing News Webcast - The 17 Coolest Metrics We Extracted from Phon...Ivanti
DMN Webcast with LogMyCalls about call analytics, call tracking, direct marketing, and in-depth data. Webinar discusses the coolest things that LogMyCalls extracted from phone calls in Q1 of 2014.
Secrets of Google Maps: The Race for Local Business GOLDIvanti
SEO and PPC ads don't guarantee placement on the first page of Google. Google Maps placement--at least for local businesses--pretty much does. This webinar will teach you, step-by-step, how to get found on Google Maps.
This webinar by former Gartner CTO Mitch Lapides will discuss exactly how you improve your marketing efforts and generation more leads. Mitch delves into how to segment email lists, begin a lead gen campaign and MUCH more.
2013 Guide: 4 Ways to Increase Reservations with (Affordable) Call MonitoringIvanti
This webinar by expert hospitality trainer Doug Kennedy will discuss specific ways you can increase reservations at your property. It will present exclusive information from hospitality studies by UNLV. Specifically, this webinar discusses the following:
- Learn what makes a caller 12.6 times more likely to reserve a room
- What is the biggest mistake reservations staff makes on the phone
- Pros and Cons of mystery shopping calls
- Quick and easy solutions to score and record calls in near real-time
5 Critical Local Marketing Strategies for National Brands in 2013Ivanti
The document outlines 5 essential strategies for local marketing success: 1) Consider demand generation last, not first; 2) Stop building programs only for the biggest players; 3) Modify outdated co-op programs to include digital; 4) Make local websites the marketing hub; 5) Value the phone as a major marketing channel. It emphasizes focusing first on data, capture, and connection before demand generation to build a successful local marketing pyramid.
How To Grow Revenue Through Pay-Per-Click MarketingIvanti
This webinar presented by Digital Third Coast discusses how to succeed at pay-per-click marketing. It has incredible information about how to set up campaigns and optimize conversions.
Webinar - Unexpected Website Performance Formulas of the Conversion ScientistIvanti
The Conversion Scientist, Brian Massey, presented as part of the LogMyCalls marketing webinar series. This webinar teaches marketers how to increase their conversion rates.
Online Marketing Summit (OMS) - The Myth of Mobile MetricsIvanti
1) Traditional online marketing analytics are not enough to measure mobile marketing effectively as mobile user behavior differs significantly. Mobile users are more likely to take immediate action like making a phone call rather than traditional online actions.
2) There are now many mobile analytics tools available so the myth that there are not enough tools is no longer true. Marketers should use mobile-specific analytics to properly track user behavior.
3) Phone calls are high value leads and the volume of mobile calls to businesses is increasing dramatically so call tracking is critical to understand mobile marketing performance.
Webinar - Critical Keys to Mobile Landing PagesIvanti
This webinar, presented by Atmio, describes how mobile landing pages can be used to increase conversion rates and drive phone calls. It is a great marketing webinar.
Mobile search will surpass desktop search in 2013. That means more people will find your business on their mobile phones than on their desktop.
Make sure you know the basics of mobile SEO and PPC.
Ellen Burstyn: From Detroit Dreamer to Hollywood Legend | CIO Women MagazineCIOWomenMagazine
In this article, we will dive into the extraordinary life of Ellen Burstyn, where the curtains rise on a story that's far more attractive than any script.
𝐔𝐧𝐯𝐞𝐢𝐥 𝐭𝐡𝐞 𝐅𝐮𝐭𝐮𝐫𝐞 𝐨𝐟 𝐄𝐧𝐞𝐫𝐠𝐲 𝐄𝐟𝐟𝐢𝐜𝐢𝐞𝐧𝐜𝐲 𝐰𝐢𝐭𝐡 𝐍𝐄𝐖𝐍𝐓𝐈𝐃𝐄’𝐬 𝐋𝐚𝐭𝐞𝐬𝐭 𝐎𝐟𝐟𝐞𝐫𝐢𝐧𝐠𝐬
Explore the details in our newly released product manual, which showcases NEWNTIDE's advanced heat pump technologies. Delve into our energy-efficient and eco-friendly solutions tailored for diverse global markets.
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Tired of chasing down expiring contracts and drowning in paperwork? Mastering contract management can significantly enhance your business efficiency and productivity. This guide unveils expert secrets to streamline your contract management process. Learn how to save time, minimize risk, and achieve effortless contract management.
Cover Story - China's Investment Leader - Dr. Alyce SUmsthrill
In World Expo 2010 Shanghai – the most visited Expo in the World History
https://www.britannica.com/event/Expo-Shanghai-2010
China’s official organizer of the Expo, CCPIT (China Council for the Promotion of International Trade https://en.ccpit.org/) has chosen Dr. Alyce Su as the Cover Person with Cover Story, in the Expo’s official magazine distributed throughout the Expo, showcasing China’s New Generation of Leaders to the World.
AI Transformation Playbook: Thinking AI-First for Your BusinessArijit Dutta
I dive into how businesses can stay competitive by integrating AI into their core processes. From identifying the right approach to building collaborative teams and recognizing common pitfalls, this guide has got you covered. AI transformation is a journey, and this playbook is here to help you navigate it successfully.
Prescriptive analytics BA4206 Anna University PPTFreelance
Business analysis - Prescriptive analytics Introduction to Prescriptive analytics
Prescriptive Modeling
Non Linear Optimization
Demonstrating Business Performance Improvement
The Most Inspiring Entrepreneurs to Follow in 2024.pdfthesiliconleaders
In a world where the potential of youth innovation remains vastly untouched, there emerges a guiding light in the form of Norm Goldstein, the Founder and CEO of EduNetwork Partners. His dedication to this cause has earned him recognition as a Congressional Leadership Award recipient.
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8. 3) What one
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@logmycalls
23. Lesson #1: Create a campaign
that fits your company.
Lesson #2: Build a campaign
that fits multiple channels
Lesson #3: Go to your
audience.
Lesson #4: Don’t be afraid to
experiment.
@logmycalls
24. Track Your Marketing
15 Minute Live Demo
logmycalls.com/request-demo
Call us at (866) 811-8880
@logmycalls
25. Next Webinar
Thursday, August 16 – 2 PM EDT
Title: 8 Reasons Your Business Needs to Go Mobile
• How to get started today
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• Sign up LogMyCalls/webinar
Mike Sansone, Social Mediatician, ConverStations
Mike Sansone is an independent business consultant specializing in teaching
professionals in various fields about using their voice (in-person or digitally) in ways
to better reach their audiences.
Prior to starting his own business, Mike helped to build thriving online
communities with America Online, Real Fans Sports Network, Ignite Sports Media
and HeyMax.
@logmycalls