SlideShare a Scribd company logo
3 Lessons Your Business Can
Learn from BIG Campaigns
Britt Raybould, Managing Editor, ReveNews
$933 million
$2.4 billion

               @logmycalls
Marketing Budget
for   2/3   of businesses with

<20 employees

                                 @logmycalls
<$5 million
revenues
 7-8% of
 revenues
              @logmycalls
The 3 BIG
Lessons
            @logmycalls
Lesson #1: Create a
campaign that fits
your company.


                      @logmycalls
@logmycalls
3) What one
2) What do my
Start by do
1)
experienceI want
customers
quality do
askingyou can
you feel 3
appreciate the
most commonly
confidentlywith
most about offer
            doing
questions:
associated
your customers
business with my
my business?
every time?
company?
                    @logmycalls
@logmycalls
@logmycalls
Lesson #2: Build a
campaign that fits
multiple channels


                     @logmycalls
@logmycalls
@logmycalls
@logmycalls
@logmycalls
Lesson #3: Go to your
audience.


                        @logmycalls
@logmycalls
@logmycalls
BONUS
Lesson #4: Don’t be
afraid to experiment.


                        @logmycalls
@logmycalls
@logmycalls
The 34 BIG
Lessons
             @logmycalls
Lesson #1: Create a campaign
that fits your company.
Lesson #2: Build a campaign
that fits multiple channels
Lesson #3: Go to your
audience.
Lesson #4: Don’t be afraid to
experiment.
                                @logmycalls
Track Your Marketing
  15 Minute Live Demo
   logmycalls.com/request-demo
  Call us at (866) 811-8880




                                 @logmycalls
Next Webinar
 Thursday, August 16 – 2 PM EDT
 Title: 8 Reasons Your Business Needs to Go Mobile
          •   How to get started today
          •   Powerful data about mobile marketing in your segment
          •   Pros/Cons of mobile sites/apps
          •   Why it is critical to track calls coming from mobile
          •   Where mobile will be in 5 years, 10 years
          •   Sign up LogMyCalls/webinar



 Mike Sansone, Social Mediatician, ConverStations
                    Mike Sansone is an independent business consultant specializing in teaching
                    professionals in various fields about using their voice (in-person or digitally) in ways
                    to better reach their audiences.

                    Prior to starting his own business, Mike helped to build thriving online
                    communities with America Online, Real Fans Sports Network, Ignite Sports Media
                    and HeyMax.




                                                                                                               @logmycalls

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Webinar - 3 Lessons Your Business Can Learn From BIG Campaigns

  • 1. 3 Lessons Your Business Can Learn from BIG Campaigns Britt Raybould, Managing Editor, ReveNews
  • 3. Marketing Budget for 2/3 of businesses with <20 employees @logmycalls
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  • 6. Lesson #1: Create a campaign that fits your company. @logmycalls
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  • 25. Next Webinar  Thursday, August 16 – 2 PM EDT  Title: 8 Reasons Your Business Needs to Go Mobile • How to get started today • Powerful data about mobile marketing in your segment • Pros/Cons of mobile sites/apps • Why it is critical to track calls coming from mobile • Where mobile will be in 5 years, 10 years • Sign up LogMyCalls/webinar Mike Sansone, Social Mediatician, ConverStations Mike Sansone is an independent business consultant specializing in teaching professionals in various fields about using their voice (in-person or digitally) in ways to better reach their audiences. Prior to starting his own business, Mike helped to build thriving online communities with America Online, Real Fans Sports Network, Ignite Sports Media and HeyMax. @logmycalls