In this edition of Masters of Marketing, Website Coordinator Matt Farrell goes over an insurance website's often-overlooked features, and how leveraging these tools can lead to a higher return on investment.

1. Masters of Marketing
Bang for your Buck: Underused Features of Your Insurance Website
Matt Farrell
Website Coordinator

2. Welcome to Masters of Marketing!
We will begin the webinar promptly at 12:00pm, CST.
• Today we'll be talking about how you can make use of ALL features included with your Insurance Website and maximize
your investment.
• We’ll be live-tweeting this webinar. Follow along with the hashtag #MastersMktg
• If you have questions during the webinar, please use the chat window and I will answer all questions at the end.
• Join us next time on September 21st at 12pm, CDT for Are You Missing the Mark: Email Marketing Opportunities You
May Be Missing Out On hosted by AgencyBuzz Coordinator Malika James.
Thanks for joining us today.
Matt Farrell
800-383-3482 x 135
mfarrell@getitc.com

3. Websites can be costly
• Make sure you’re using EVERYTHING you’re paying for
• Several areas of your website that you may have missed can be money-making
features
• For example:
• Blogging can help maximize SEO and help you be found
• Referral Forms can turn into leads…which can become new customers.
• Other missed features may provide additional customer service benefits to your
site visitors
• For example:
• Event calendars can alert customers to Open Enrollment or community events
• FAQs can answer questions that customers may not even know they had.

4. Today, we’ll be going over the
following features
• Blogging
• Mailing Lists
• FAQs
• Event Calendars
• News Feeds

5. Blogging
• VERY Underused
• Can have SEO Benefits
• Possible return on investment
• Made very easy in Insurance Website Builder
• Unique Content and Consistent Activity
• No science to creating a blog
• Your thoughts on paper
• Connect to your Client-Base

6. Example
Timely Content
Unique Content
Connects with
audience

7. Mailing List
1. Organize your contacts
1. Surefire way to lose somebody’s interest
2. Easy Importing into Agency Marketing Systems
1. Like AgencyBuzz
3. Easy Importing into Agency Management Systems
1. Like InsurancePro

8. Simple Form
Long forms can be daunting. A
Newsletter signup form can be as
short as 3 fields. Very easy for a
client to fill out.

9. Benefits of Insurance Website Builder
• Once people sign up for your newsletter, you can then
export it from Insurance Website Builder as a CSV file
which can be opened with Microsoft Excel.
• Thus you have a nice spreadsheet with all of your contents.
We take the guesswork out of it.

10. FAQs
• FAQ stands for “Frequently Asked Questions
• The name is fairly self-explanatory
• These can actually answer questions people didn’t know they had
• Allows the customer to answer some questions before their initial
consultation with you.
• Efficient use of time.

11. Example
Questions organized at the top
as hyperlinks.
Clicking on a question will take
a reader straight to the answer
for that question.

12. Benefits of Insurance Website Builder
Our Administration Console uses an
easy-to-use Fill-In-The-Blank system
to allow you to input your Frequently
Asked Questions. The platform then
does all the work for you, organizing
the FAQ page itself.

13. Event Calendars
• Very useful for customers
• Can let them know about events coming up
• Office outings
• Seminars
• Deadlines & Enrollment periods
• Customer Service can lead to retention

14. Example
• Handy Calendar Display
• Any links can be clicked for
more information

15. Insurance Website Builder Makes It
Easy as 1,2,3!
1
2
3
Give the event a name
Pick a start/end time
Enter a brief description

16. News Feeds
• Few know the benefits of this ‘hidden’ feature
• RSS Feeds
• Really Simple Syndication
• Syndication:
• the sale or licensing of material for publication or broadcasting by a number of
television stations, periodicals, etc
• How does this apply to websites?
• Someone else writes the articles and they automatically populate on your
website.
• How do you take advantage of this?

17. Step 1 – Find an RSS Feed

18. Step 2 – Pick a feed
• In this case, I’ve clicked on the 3rd Google Result “RSS Feeds –
Business Insurance”
• Number of feeds to choose from
• Let’s choose the “Workers Comp channel”

19. Step 3 – Uh oh…
It’s just a bunch
of XML
code…how is
any of this
useful? Did we
do something
wrong?
The answers to
the 2 questions
are “It’s not” and
“no”

20. Step 4 - Exhale
• Blissfully, we don’t need ANY of that code.
• All we need is the URL.
• Copy the URL from the RSS Feed and then open up your
Insurance Website Builder Administration Console or any other
website platform that you may be using.

21. Insurance Website Builder makes it
easy.
• Just paste the URL you copied into the “News Feed URL”
box and click “Add News Feed”
• That’s it. You’re done.

22. Meanwhile, back on the website…
• Now that you’re subscribed to an
RSS Feed, your website has MUCH
more content than it did before…and
you didn’t have to write a single word
of it.
• This will NOT help with SEO, as it is
not original content, BUT there may
be useful information for your
customers, and we ALL know the
benefit of a happy customer

23. In conclusion…
• Make sure you’re using all of your tools
• Can make the cost of a website seem less obtrusive
• Benefits for your customers AND your bottom line

24. Questions?

25. Thank You for Joining Us!
• We will be posting the link to today’s recording on our blog:
http://www.getitc.com/blog/marketing/
• Join us next time (9/21 at 12pm, CDT). AgencyBuzz
Coordinator Malika James be presenting: Are You Missing
the Mark?: Email Marketing Oppurtunities You May Be
Missing Out On.
Matt Farrell
800-383-3482 x 135
mfarrell@getitc.com