Description of online audience targeting capabilities for SMBs in the Philadelphia area and throughout the US

1. #GetBetter
Providing Better Digital Solutions for your Business

2. #GetBetter
Digital
Marketing
Solutions
Get Open
Digital Storefront
Get Found
Customer Action
Get Known
Customer Awareness
Get Social
Customer Engagement
Reputation/Review
Management
Targeted SMOTargeted
Display Ads
SEO
Targeted SEM
Mobile
Optimization
Website
Development
Get Better: Strategic Digital Solutions
Targeted
Email

3. #GetBetter
Get Open: Website Development
• Customized, search-optimized sites
• Responsive design
• Having a website is mandatory for any
business today. It improves brand
awareness and customer reach
• The vast majority of adults in the U.S. use
the web to research information, browse,
and purchase.
• Social pages on networks like Facebook
are good, but not enough.

4. #GetBetter
Get Open: Mobile Site Development
• Americans spend 23% of all digital time on their mobile device
• Most common use for mobile sites includes locating business
addresses, directions, store hours, phone numbers. M-commerce
is rapidly increasing.
• Mobile Internet usage has already taken over desktop Internet
usage which has slipped to 18%
• Optimize your website for mobile devices to facilitate navigation
to your business, enable click-to-call, and generate additional
traffic and sales.
Source: eMarketer 2014.

5. #GetBetter
Get Found: Search Engine Marketing
Simple and effective solutions to ensure your business
appears in local searches via:
– Zip code targeting of campaigns
– One budget across Google, Bing,
and Yahoo! (Bing engine)
– Unique landing page creation for ad units
– Call tracking available

6. #GetBetter
• Get your website higher in search
results to drive traffic. Organic search
results yield 90% of all clicks.
• Annual program includes:
– Initial website audit
– Directory listings (built and maintained)
– Targeted link building
– Data distribution
– Data collection and keyword research
– On-page and off-page optimization
– Comprehensive and local search SEO services
– Optimization for Google, Yahoo!, and Bing
– Monthly reporting
Get Found: Search Engine Optimization

7. #GetBetter
Get Known: Audience Targeting
“I’m a 40-year-old woman in
Philadelphia interested in
live performances.”
• Get in front of your best audiences wherever they are on the web by placing
your local marketing message on a national network of web sites.
• Target your audience in a variety of ways:
– Demographics: age, sex, race, family profile
– Geography: DMA or zip code
– Behavior: activities, keyword searches, purchases
– Context: interests, lifestyles
– Retargeting: previously visited your site or landing pages

8. #GetBetter
• A highly effective way to proactively communicate with
customers and prospects to increase your sales, drive site
or store traffic, and develop loyalty
• 92% of adults use email, making it the most popular online
activity along with search
• 66% of emails are initially opened on a mobile device
• 20 times more cost effective than direct mail
• Targeted to selected zip codes anywhere in the country
• Reporting includes emails sent, open rates, and click-
through rates
Get Known: Email Marketing
Source: Marketing Land, 2014.

9. #GetBetter
Get Social: Reputation and Review Management
Sources: Global Trust in Advertising and Brand Messaging. Nielsen 2012;
Dimensional Research, 2013.
• 90% of consumers say buying decisions are
influenced by online reviews.
• Track and analyze online comments, reviews and
listings about your business on hundreds of online
sources including Yelp, Twitter, CitySearch, and
more.

10. #GetBetter
• 80% of internet users use social media sites
and blogs
• 63% of companies say social media has
increased their brand awareness and
marketing effectiveness
• SMO on T, FB, G+, and LI saves you valuable
time to run your business
• Includes custom profile development,
posts, comment responses,
optional ad management, and monthly reports
Get Social: Social Media Optimization
Sources: Nielson, MN Incite,, Sybase 2014,

11. #GetBetter
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Example Campaign Snap Shot:
Display:
• Ads were viewed for 3,378 hours
• Desktop units performed 27% better than mobile
In-Banner Video:
• Average % Viewed: 40.35%
• Average % Complete: 21.89%
• Clicks:
• Background: 169
• Social Media buttons: 5 clicks
• Other Unique Buttons (detailed): 49 clicks
Click Audience Profile:
• Demographics skewed more toward age 35-54
and income: $75-$100k +
Univ Interaction %
% of impressions where a user entered the
frame of ad and remained active for at
least 0.5 seconds.
5.06%
Benchmark: 2.7%
Attention Quality
Ratio of users that converted from
hovering to interacting.
48.05%
Benchmark: 27.8%
Channel Device Impressions Clicks CTR
Network Mobile 194,262 214 0.11%
Network Display 265,786 999 0.38%
Total 460,048 1,213 0.26%
Fully Transparent Reporting

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Total Exposure Time
The total time in hours that the ad was
active and viewable.
3,738 hours
Attention Quality
Ratio of users that converted from
hovering to interacting.
48.05%
Benchmark: 27.8%
Ad Dwell Time
The total amount of time in hours that
users spent interacting with an ad.
19 hours
Univ Interaction %
% of impressions where a user entered the
frame of ad and remained active for at
least 0.5 seconds.
5.06%
Benchmark: 2.7%
Fully Transparent Reporting
Visual heat mapping option tells us
where on the ad people are looking

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Fully Transparent Reporting
Available data shows us audience demos and affinities
These valuable insights can be
compared to your offline media
buys like print, tv, and radio.

14. #GetBetter
About Me
Who am I?
A Temple grad and 15-year digital media professional with the desire to specifically help
small and medium sized business who are looking to better understand and best take
advantage of the dynamic digital media landscape.
What Do I Do?
Digital media solutions via display ads on premium desktop, mobile, and video
networks, as well as search engine optimization marketing designed to increase reach,
frequency and targeting of your ad messages to your potential customers from consideration
to purchase with an unparalleled level of reporting transparency. I work with you to design
the solution to meet your specific business needs, not an off-the-shelf package.
Alert customers you are open for business and get found, known, and socially active.
Why Do I Do This?
I have a passion for the digital media space and all of it’s possibilities. Having worked with
many small, regional and national businesses across many verticals in my career, I want to
further even the playing field and help business with more finite resources better compete
for
digital audiences and dollars. By repurposing my involvement in the online space, I can help
those who need it most and educate the business community on how to most-effectively
reach out to their desired audiences online and stay viable during this digital paradigm shift.

15. #GetBetter
Thank You!
Get Open Get Found Get Known Get Social