Most marketers understand that using Personalization in your marketing campaigns can be an extremely effective way to cut through the clutter and capture the attention of customers and prospects.
What you may not know is that there are many different types of Marketing Personalization, ranging from very simple to highly complex. Each level of complexity can bring increases in response, greater degrees of loyalty and a higher ROI.
Join me for a FREE webinar that explores the topic of Personalization, including...
* Why you should use Personalization in your marketing campaigns.
* Different degrees of Personalization and their benefits and drawbacks.
* Examples of Personalization across several marketing channels including print, web and video.
* How you can implement a Personalized Marketing Strategy that will lead to better results and more powerful relationships.
I am an influence marketer who is socially aware, fair and honest with the ability to convey authenticity. My reputation as a forerunner in what's new, trendy, hot or not, is conveyed with authenticity, As a team, we can review your sales goal to be beneficial for both sides.
NaturallHairLatina-www.naturalhairlatina.blogspot.com
Social Media is a booming field which help you to enhance your business performance and make your business a brand name on the marketing. Social Media is very helpful for those person or business holder which are looking for instant business growth.
Contact me if you have any query and want to social media marketing services.
Master The 3 C's Of Social Selling: Context, Content, & CollaborationHubSpot
Join experts from Evernote, LinkedIn and HubSpot as we uncover how to make your sales and marketing organization more efficient and effective through content, context and collaboration.
How to Bridge The Trust Divide [Infographic]LinkedIn
For the first time in the Edelman Trust Barometer’s 17-year history,
trust has fallen globally across all institutions: government,
business, media and NGOs.
So what can marketers proactively do to build trust? Here are 5 practical steps to take.
Outsmart your competition. In today’s highly competitive business world, you need to be aware of what others in your industry are doing and how you can adapt their best techniques to make your business even stronger.
Tune in for our live webinar with experts from WordStream and iSpionage; we'll show you the latest paid search strategies so you can outshine your rivals, attract more leads, and win more business. Don't miss your chance to learn how to increase your competitive advantage in the marketplace - register now!
During the webinar, you'll learn:
-How to strategically write ad copy to snipe traffic from competitors
-How to use custom affinity to divert leads from rival companies
-How to use innovative paid placements on Gmail and YouTube to steal traffic from competing businesses
I am an influence marketer who is socially aware, fair and honest with the ability to convey authenticity. My reputation as a forerunner in what's new, trendy, hot or not, is conveyed with authenticity, As a team, we can review your sales goal to be beneficial for both sides.
NaturallHairLatina-www.naturalhairlatina.blogspot.com
Social Media is a booming field which help you to enhance your business performance and make your business a brand name on the marketing. Social Media is very helpful for those person or business holder which are looking for instant business growth.
Contact me if you have any query and want to social media marketing services.
Master The 3 C's Of Social Selling: Context, Content, & CollaborationHubSpot
Join experts from Evernote, LinkedIn and HubSpot as we uncover how to make your sales and marketing organization more efficient and effective through content, context and collaboration.
How to Bridge The Trust Divide [Infographic]LinkedIn
For the first time in the Edelman Trust Barometer’s 17-year history,
trust has fallen globally across all institutions: government,
business, media and NGOs.
So what can marketers proactively do to build trust? Here are 5 practical steps to take.
Outsmart your competition. In today’s highly competitive business world, you need to be aware of what others in your industry are doing and how you can adapt their best techniques to make your business even stronger.
Tune in for our live webinar with experts from WordStream and iSpionage; we'll show you the latest paid search strategies so you can outshine your rivals, attract more leads, and win more business. Don't miss your chance to learn how to increase your competitive advantage in the marketplace - register now!
During the webinar, you'll learn:
-How to strategically write ad copy to snipe traffic from competitors
-How to use custom affinity to divert leads from rival companies
-How to use innovative paid placements on Gmail and YouTube to steal traffic from competing businesses
Influencer Marketing - Marketing To Millennial'sIAAPI HQ
The Third webinar of Indian Association of Amusement Parks & Industries was a grand success.
The webinar was well attended by over 200 members from all across the country.
We thank Mr. Ashwin Dange of GRS Fantasy Park for the knowledgeable and excellent presentation.
Incorporated in the year 1999, IAAPI is India's Apex Body representing the Amusement, Leisure & Entertainment Industry in India.
Topic: Influencer Marketing - Marketing To Millennials
Presenter: Mr Ashwin Dange, Business Head - GRS Fantasy Park
Date & Time: 04/May/2020 4-5pm IST
Youtube: https://youtu.be/q18vP4X_lo8
IAAPI Website: www.iaapi.org
IAAPI Facebook: https://www.facebook.com/IAAPIHq/
IAAPI Twitter: https://twitter.com/IAAPI_HQ
IAAPI LinkedIn: https://www.linkedin.com/in/iaapi-hq/
The Basics of planning a marketing campaign.Damian Capello
I built this in 2013 and presented it in hour long key notes and marketing presentations. People once paid a lot of money to hear this course. Its simple and short but the ideas and thoughts it sparks are very powerful and necessary for any marketing plan.
Perhaps the most underused marketing tactics used by marketers these days is segmentation and CRM retargeting. Why segment? To uncover and identify numerous marketing opportunities. Why retarget through CRM data? Email only goes so far, so CRM tactics allow you to go beyond spamming inboxes.
Join us for this Kissmetrics webinar and we’ll show you:
How to uncover insights and find opportunities through segmentation
The benefits of CRM retargeting
How to create your very own CRM campaign using multiple advertising platforms
Bonus: How to use your segments to launch LookaLike campaigns
Get ready to see an increase in conversion rates. See you at the webinar!
LSA Bootcamp Chicago: Elements of a Successful Digital Marketing Strategy (Go...Localogy
This presentation was given to an audience of small businesses at the LSA Bootcamp in Chicago 8/16/16 which was an event to help small businesses learn the fundamentals of digital marketing. For more on the event, visit: http://www.marketingbitz.com/marketing/boot-camp.aspx
LSA Bootcamp Chicago: Welcome and Overview (LSA)Localogy
This presentation was given to an audience of small businesses at the LSA Bootcamp in Chicago 8/16/16 which was an event to help small businesses learn the fundamentals of digital marketing. For more on the event, visit: http://www.marketingbitz.com/marketing/boot-camp.aspx
From Social Media Benchmarks to ROI: How to Begin with the End on MindLightspan Digital
Everybody wants to know - what's the social media ROI? Some claim there isn't a way to measure social media ROI. And others have redefined social media ROI to mean anything but return on investment. This presentation shows you how set up tracking, how to choose measurements based on the objectives you set and how to do the hardest thing of all - talk to your bosses about the fact that social media marketing just like any marketing is always a cost.
Presented at Content Jam, Chicago, 2014.
A strong presence on social media is an absolute must for any modern-day company – but it is crowded, noisy, and competitive. It’s not easy to stand-out and get noticed by potential customers.
Cue social media advertising. It allows your brand to break through the craze and connect with your audience in a place they are already frequenting on a daily basis.
Larry Kim, long-time search geek turned Facebook enthusiast, is pairing up with results-driven advertising guru Perry Marshall to bring you the latest hacks to elevate your social presence. Don’t miss the chance to supercharge your paid social efforts.
Although delivering highly valued social media content for their clients, many advertising and communication agencies are struggling to develop their own effective social media strategies. This presentation, delivered at AGA Chicago 2013, walks you through tips and a process to employ to drive traffic and leads to the top of your sales funnel, using social media.
It's every digital marketers dream to have their content go viral; the traffic, the backlinks, the mentions... oh my! Here are some real world content wins from the Go Fish Digital team (and the secrets behind them).
Why Word of Mouth Matters in the Consulting BusinessNathan Sproul
No matter what type of consulting services you offer and what industry you specialize in, there’s one marketing tactic that applies to all: the power of the word of mouth.
LSA Bootcamp Chicago: Email Marketing Best Practices (Constant Contact)Localogy
This presentation was given to an audience of small businesses at the LSA Bootcamp in Chicago 8/16/16 which was an event to help small businesses learn the fundamentals of digital marketing. For more on the event, visit: http://www.marketingbitz.com/marketing/boot-camp.aspx
The Growing Power Of Social Media For BusinessNet Stripes
Gain Valuable Customer Insights
Social Media Generates a huge amount of data about your customers in real time.
Behind these staggering numbers is a wealth of information about your customers who they, are, what they like, and how they feel about your brand.
Increase Brand Awareness And Loyalty
When you have a presence on social media for business, you make it easier for your customers to find and connect with you.
And by connecting with your customers on social, you’re more likely to increase customer retention and brand loyalty.
Generate Higher Converting Leads
Social Media increases sales and customer retention through regular interaction and timely customer service.
In the state of social selling in 2015, nearly 75 percent of companies that engaged in selling on social media reported increases in sales in 12, months.
Provide Rich Customer Experiences
Even if you aren’t on social media, most of your customers expect you to be.
Over 67 percent of consumers now go to social media for customers service. They expect fast response times and 24/7 support and companies that deliver win out.
Founder of FundRaising.How, Søren Madsen, taught 25 aspiring entrepreneurs how to secure charitable foundations in Denmark @ Filmbyen Aarhus on 20th may 2015.
Local SEO Marketing Can Help Pasadena, CA Businesses Top Google Search ResultsDavid Thornton
Pasadena, California-based SEO Trust has just updated its local search marketing service, which helps small-to-mid-sized businesses reach the top of Google results pages. Learn more by visiting https://seotrust.us
Unleash Your Digital Potential: Strategies for Marketing Successshailendratanwar06
1
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The digital landscape is constantly evolving, and keeping up with the latest trends and strategies can feel overwhelming. But fret no more, for this guide aims to demystify the maze of digital marketing and equip you with the crucial knowledge to navigate it effectively.
What is Digital Marketing?
Simply put, digital marketing encompasses any marketing activity that utilizes electronic devices or the internet to connect with customers and promote a brand or product. This vast landscape covers a multitude of channels and strategies, each playing a unique role in reaching your target audience and achieving your marketing goals.
Key Components of Digital Marketing:
Search Engine Optimization (SEO): This involves optimizing your website and online content to rank higher in search engine results pages (SERPs) for relevant keywords. This increases the organic visibility of your website, attracting potential customers searching for products or services like yours.
Search Engine Marketing (SEM): While SEO focuses on organic traffic, SEM utilizes paid advertising platforms like Google Ads and Bing Ads to display targeted ads to users searching for specific keywords. This allows you to reach a wider audience and drive immediate traffic to your website.
Content Marketing: Creating and sharing valuable, informative, and engaging content helps attract and retain customers. This can include blog posts, articles, videos, infographics, and more. Effective content marketing establishes your brand as an expert in your field, builds trust with your audience, and ultimately drives conversions.
Social Media Marketing: Engaging with your audience on social media platforms like Facebook, Instagram, Twitter, and LinkedIn allows you to reach potential customers where they spend their time. This involves creating engaging content, building a community, and fostering conversations with your target audience.
Email Marketing: Building an email list and sending targeted email campaigns can be a powerful way to nurture leads, promote products and services, and build brand loyalty. This allows for personalized communication with your audience, fostering stronger relationships.
Pay-Per-Click (PPC) Advertising: This involves running ads on various platforms where you pay a fee each time someone clicks on your ad. This can be effective for reaching targeted audiences and driving specific actions, such as website visits, app downloads, or product purchases.
Affiliate Marketing: Partnering with other websites or influencers to promote your products or services in exchange for a commission on sales generated through their referrals can be a cost-effective way to reach new audiences.
Mobile Marketing: As mobile devices become increasingly ubiquitous, optimizing your website and marketing campaigns for mobile browsing is crucial. This includes ensuring your website is responsive, creating mobile-spec
Influencer Marketing - Marketing To Millennial'sIAAPI HQ
The Third webinar of Indian Association of Amusement Parks & Industries was a grand success.
The webinar was well attended by over 200 members from all across the country.
We thank Mr. Ashwin Dange of GRS Fantasy Park for the knowledgeable and excellent presentation.
Incorporated in the year 1999, IAAPI is India's Apex Body representing the Amusement, Leisure & Entertainment Industry in India.
Topic: Influencer Marketing - Marketing To Millennials
Presenter: Mr Ashwin Dange, Business Head - GRS Fantasy Park
Date & Time: 04/May/2020 4-5pm IST
Youtube: https://youtu.be/q18vP4X_lo8
IAAPI Website: www.iaapi.org
IAAPI Facebook: https://www.facebook.com/IAAPIHq/
IAAPI Twitter: https://twitter.com/IAAPI_HQ
IAAPI LinkedIn: https://www.linkedin.com/in/iaapi-hq/
The Basics of planning a marketing campaign.Damian Capello
I built this in 2013 and presented it in hour long key notes and marketing presentations. People once paid a lot of money to hear this course. Its simple and short but the ideas and thoughts it sparks are very powerful and necessary for any marketing plan.
Perhaps the most underused marketing tactics used by marketers these days is segmentation and CRM retargeting. Why segment? To uncover and identify numerous marketing opportunities. Why retarget through CRM data? Email only goes so far, so CRM tactics allow you to go beyond spamming inboxes.
Join us for this Kissmetrics webinar and we’ll show you:
How to uncover insights and find opportunities through segmentation
The benefits of CRM retargeting
How to create your very own CRM campaign using multiple advertising platforms
Bonus: How to use your segments to launch LookaLike campaigns
Get ready to see an increase in conversion rates. See you at the webinar!
LSA Bootcamp Chicago: Elements of a Successful Digital Marketing Strategy (Go...Localogy
This presentation was given to an audience of small businesses at the LSA Bootcamp in Chicago 8/16/16 which was an event to help small businesses learn the fundamentals of digital marketing. For more on the event, visit: http://www.marketingbitz.com/marketing/boot-camp.aspx
LSA Bootcamp Chicago: Welcome and Overview (LSA)Localogy
This presentation was given to an audience of small businesses at the LSA Bootcamp in Chicago 8/16/16 which was an event to help small businesses learn the fundamentals of digital marketing. For more on the event, visit: http://www.marketingbitz.com/marketing/boot-camp.aspx
From Social Media Benchmarks to ROI: How to Begin with the End on MindLightspan Digital
Everybody wants to know - what's the social media ROI? Some claim there isn't a way to measure social media ROI. And others have redefined social media ROI to mean anything but return on investment. This presentation shows you how set up tracking, how to choose measurements based on the objectives you set and how to do the hardest thing of all - talk to your bosses about the fact that social media marketing just like any marketing is always a cost.
Presented at Content Jam, Chicago, 2014.
A strong presence on social media is an absolute must for any modern-day company – but it is crowded, noisy, and competitive. It’s not easy to stand-out and get noticed by potential customers.
Cue social media advertising. It allows your brand to break through the craze and connect with your audience in a place they are already frequenting on a daily basis.
Larry Kim, long-time search geek turned Facebook enthusiast, is pairing up with results-driven advertising guru Perry Marshall to bring you the latest hacks to elevate your social presence. Don’t miss the chance to supercharge your paid social efforts.
Although delivering highly valued social media content for their clients, many advertising and communication agencies are struggling to develop their own effective social media strategies. This presentation, delivered at AGA Chicago 2013, walks you through tips and a process to employ to drive traffic and leads to the top of your sales funnel, using social media.
It's every digital marketers dream to have their content go viral; the traffic, the backlinks, the mentions... oh my! Here are some real world content wins from the Go Fish Digital team (and the secrets behind them).
Why Word of Mouth Matters in the Consulting BusinessNathan Sproul
No matter what type of consulting services you offer and what industry you specialize in, there’s one marketing tactic that applies to all: the power of the word of mouth.
LSA Bootcamp Chicago: Email Marketing Best Practices (Constant Contact)Localogy
This presentation was given to an audience of small businesses at the LSA Bootcamp in Chicago 8/16/16 which was an event to help small businesses learn the fundamentals of digital marketing. For more on the event, visit: http://www.marketingbitz.com/marketing/boot-camp.aspx
The Growing Power Of Social Media For BusinessNet Stripes
Gain Valuable Customer Insights
Social Media Generates a huge amount of data about your customers in real time.
Behind these staggering numbers is a wealth of information about your customers who they, are, what they like, and how they feel about your brand.
Increase Brand Awareness And Loyalty
When you have a presence on social media for business, you make it easier for your customers to find and connect with you.
And by connecting with your customers on social, you’re more likely to increase customer retention and brand loyalty.
Generate Higher Converting Leads
Social Media increases sales and customer retention through regular interaction and timely customer service.
In the state of social selling in 2015, nearly 75 percent of companies that engaged in selling on social media reported increases in sales in 12, months.
Provide Rich Customer Experiences
Even if you aren’t on social media, most of your customers expect you to be.
Over 67 percent of consumers now go to social media for customers service. They expect fast response times and 24/7 support and companies that deliver win out.
Founder of FundRaising.How, Søren Madsen, taught 25 aspiring entrepreneurs how to secure charitable foundations in Denmark @ Filmbyen Aarhus on 20th may 2015.
Local SEO Marketing Can Help Pasadena, CA Businesses Top Google Search ResultsDavid Thornton
Pasadena, California-based SEO Trust has just updated its local search marketing service, which helps small-to-mid-sized businesses reach the top of Google results pages. Learn more by visiting https://seotrust.us
Unleash Your Digital Potential: Strategies for Marketing Successshailendratanwar06
1
Demystifying the Maze: A Comprehensive Guide to Digital Marketing in 2024
The digital landscape is constantly evolving, and keeping up with the latest trends and strategies can feel overwhelming. But fret no more, for this guide aims to demystify the maze of digital marketing and equip you with the crucial knowledge to navigate it effectively.
What is Digital Marketing?
Simply put, digital marketing encompasses any marketing activity that utilizes electronic devices or the internet to connect with customers and promote a brand or product. This vast landscape covers a multitude of channels and strategies, each playing a unique role in reaching your target audience and achieving your marketing goals.
Key Components of Digital Marketing:
Search Engine Optimization (SEO): This involves optimizing your website and online content to rank higher in search engine results pages (SERPs) for relevant keywords. This increases the organic visibility of your website, attracting potential customers searching for products or services like yours.
Search Engine Marketing (SEM): While SEO focuses on organic traffic, SEM utilizes paid advertising platforms like Google Ads and Bing Ads to display targeted ads to users searching for specific keywords. This allows you to reach a wider audience and drive immediate traffic to your website.
Content Marketing: Creating and sharing valuable, informative, and engaging content helps attract and retain customers. This can include blog posts, articles, videos, infographics, and more. Effective content marketing establishes your brand as an expert in your field, builds trust with your audience, and ultimately drives conversions.
Social Media Marketing: Engaging with your audience on social media platforms like Facebook, Instagram, Twitter, and LinkedIn allows you to reach potential customers where they spend their time. This involves creating engaging content, building a community, and fostering conversations with your target audience.
Email Marketing: Building an email list and sending targeted email campaigns can be a powerful way to nurture leads, promote products and services, and build brand loyalty. This allows for personalized communication with your audience, fostering stronger relationships.
Pay-Per-Click (PPC) Advertising: This involves running ads on various platforms where you pay a fee each time someone clicks on your ad. This can be effective for reaching targeted audiences and driving specific actions, such as website visits, app downloads, or product purchases.
Affiliate Marketing: Partnering with other websites or influencers to promote your products or services in exchange for a commission on sales generated through their referrals can be a cost-effective way to reach new audiences.
Mobile Marketing: As mobile devices become increasingly ubiquitous, optimizing your website and marketing campaigns for mobile browsing is crucial. This includes ensuring your website is responsive, creating mobile-spec
Applying technology to jumpstart your sales v092711scorephila
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Digital Marketing Companies in Bangaloreblrseoonecity
At Onecity, being the best Digital Marketing Agency means continually adapting to industry trends, embracing innovation, and staying ahead of the curve. Our commitment to excellence, combined with a passion for driving results, makes us the go-to digital marketing partner for businesses in Bangalore. Choose Onecity and experience the difference that expertise, innovation, and dedication can make in elevating your digital presence and achieving your business objectives.
https://onecity.co.in/
Digital Wizards at Your Service: When it comes to digital marketing, we're the wizards in the industry. From email marketing enchantments to SEO sorcery, we'll work our magic to ensure your brand stands out in the online realm.
This complete deck is oriented to make sure you do not lag in your presentations. Our creatively crafted slides come with apt research and planning. This exclusive deck with twenty-three slides is here to help you to strategize, plan, analyze, or segment the topic with clear understanding and apprehension. Utilize ready to use presentation slides on Brand Activation PowerPoint Presentation Slides with all sorts of editable templates, charts and graphs, overviews, analysis templates. It is usable for marking important decisions and covering critical issues. Display and present all possible kinds of underlying nuances, progress factors for an all-inclusive presentation for the teams. This presentation deck can be used by all professionals, managers, individuals, internal external teams involved in any company organization.
In the world of digital marketing, personalization has become increasingly important for businesses wanting to stand out from the competition. Personalization has the ability to provide customers with a unique experience, connecting them to their favorite brands and inspiring loyalty.
John Foley, Jr. had the pleasure of speaking at Rescigno’s Mailing Solutions in Chicago this past Monday. He discussed the importance of creating an online marketing plan and a strategy for social media marketing, as well as how both can be used for non-profits. He also provided information on mobile marketing and text messaging.
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3. Cutting Through The Clutter Using Personalization To Create More Powerful Marketing Relationships
4. Using Personalization To Create More Powerful Marketing Relationships Why Should You Personalize? The Cocktail Party Effect: Nothing capture someone’s attention more than hearing (or seeing) their own name.
5.
6. Personalized direct mail pieces increase response rates by more than 500 percent over a basic, non-personalized piece. – The Digital Printing Council
7. Personalizing an email marketing campaign can improve response rates by 45 percent. – Gotmarketing
26. Using Personalization To Create More Powerful Marketing Relationships RecipientsName.CampaignWebsite.com JohnSample.GonnaNeedShades.com MarySmith.Ride105.com MyLifeway.com/JudyKitzer
27.
28. Using Personalization To Create More Powerful Marketing Relationships Update Profile Page Thank You Page Survey Page Welcome Page
40. Using Personalization To Create More Powerful Marketing Relationships Measure, Analyze, Rinse & Repeat
41. Q&A Email: Aaron@MarketPathOnline.com Call: 314-485-9778 Twitter: www.Twitter.com/MarketPathAC LinkedIn: www.LinkedIn.com/in/AaronCorson Facebook: www.Facebook.com/Aaron.Corson SlideShare: http://www.SlideShare.net/MarketPathAC YouTube: http://www.YouTube.com/user/MarketPathAC www.MarketPathOnline.com Using Personalization To Create More Powerful Marketing Relationships
Editor's Notes
MarketPath creates integrated marketing campaigns that combine personalized direct mail, email, personalized websites, video, mobile, social media and more to help businesses get higher response rates, generate more leads and increase the ROI of their marketing efforts.We are the Marketing Services Division of NJC Printing which is a full service printing company that is currently celebrating it’s 40th year in business.We launched MarketPath in December 2008 but we have been helping businesses with personalized marketing programs and direct mail campaigns for over 10 years.We offer a range of other printing and marketing services including offset & digital printing, personalized marketing materials, graphic design, email marketing, database services and fulfillment to name a few.--This presentation will last about 30 minutes then we’ll do a Q&A. If you have any questions or comments, you can type them in chat at anytime or hold them till the end. I’m recording the presentation and I’ll post the video on Slideshare and send a email with a link to the recording and a survey asking you feedback within a few days.
Since I started in the printing business 8 years ago, personalization has always been a passion of mine. At first, I thought it was just cool. Wow, you can print peoples names on things so each printed piece in the same run is different? That’s neat.But then I realized, it wasn’t about the technology, it was about the results. It’s our job as marketers to try and cut through the clutter and capture our prospects attention.The average American is exposed to over 3000 marketing messages a day so we have our work cut out for us. That’s where personalization comes in.
In psychology there is a principal called the cocktail party effect, which states…As marketers, we are trying to capture our prospects attention amidst the clutter of marketing messages. Using someone’s name along with providing personalized, relevant information is one of the most effective ways to do this.
But capturing your prospects attention is only the beginning. More importantly, we all want to get better results in our marketing efforts and that is where personalization truly shines.I have a few pages of statistics that support the effectiveness of personalization, but here are a few of my favorites…
Most commonOften referred to as mail mergeTypically only uses first and maybe last name
Has a greater impactIntegrates the persons name into the imageImages and messages can vary from person to person
Uses data to completely customize a document for the recipientMay take buying preferences into accountEach piece has different images, text, offers and messages that are truly personalized on the individual level
Let’s take a look at some examples of personalization in print and other mediums…
These don’t use name personalization, but I had a hard time finding good examples of highly personalized emails, which shows me that there is a lot of room for improvement in this medium. Companies that start implementing personalization in their email marketing are going to most likely be ahead of their competition.Amazon does a great job of tracking buying preferences and offering personalized recommendations. Here are a few examples…
You have to know who your customers and prospects are and have easy access to your data to use personalization effectively. In fact, one of the biggest challenges that I come across with companies that are interested in doing personalized marketing, is getting good data.Use CRM SoftwareAdd ALL New Customers & ProspectsCapture as much information as possiblePerform Regular MaintenanceDevelop ProceduresBe Consistent
You don’t have to run out and spend $1000s of dollars developing a complex, personalized campaign with you local printer or marketing services provider.Start simple, use word, excel and publisher to try some things on a smaller level and see what’s effective. I’ve seen very effective personalized mailings done by business owners and receptionists with just word and their excel list. Once you determine what works, then you can ramp it up with your provider.
If you aren’t doing email marketing, you should be. I know that sounds odd coming from someone that does printing, but especially with your current customers, email is cheap and effective. Most email marketing software allows you to insert personalized fields from your imported data. You can use the recipients name & company name to give you email campaigns a much more personalized look and feel. Furthermore, many software providers allow you to import custom fields for even greater personalization. Talk to your email software provider about using these features.
Provide content and offers that are valuable for people and they would likely respond to. Put yourself in their shoes. Ask yourself, if I were this person, what would I be interested in. Don’t just sell, sell, sell. People aren’t interested in your company or products, they are interested in what you company or product can do for them. If you send a personalized mail piece or email to a young single guy offering advice for retiring, it doesn’t matter how cool and eye catching your personalization is, it will still end up in the trash.
Don’t limit yourself to a single channel, use them all. Each marketing medium can see significant increases by being integrated with others. Send a letter, then an email. Use offline channels to drive people online, use online channels to promote live events and in store sales. Use personalization whenever possible.
Track the results of your personalized marketing efforts, especially against any previous non-personalized marketing that you have done. Email is easy to track, mail can be tracked using personalized website and other types of landing pages. You can get trackable phone numbers for a pretty low cost. If nothing else, if you do a campaign and start getting new clients, ask them how they got to you and manually keep track of that in your CRM program or even just an excel file.Once the campaign is complete, look at your results and determine what worked and what didn’t. Survey people that responded if you can. Make changes that will further increase your effectiveness and do it all over again. If it was a failure, try something else.Effective marketing is a journey, with a solid strategy and the use personalization, you can cut through the clutter and develop more powerful marketing relationship’s with your customers and prospects by showing them that you truly care about who they are and what they are interested in. I would sure be more likely to buy from or work with a company that gives me this kind of personal attention, wouldn’t you?