The document outlines seven essential ecommerce automations that can enhance customer lifecycle marketing, emphasizing the importance of personalization and optimization. These automations include welcome emails, thank you emails, and lapsed customer engagements, which together can significantly boost revenue and customer experience. The key takeaways highlight the benefits of automations such as improving ROI, increasing average order value, and enabling strategic thinking.

1. Lifecycle Marketing Masterclasses
7 must-have eCommerce automations
Cara Wilson
Digital Marketing Manager @ Pure360

2. Build, automate and personalise your customer lifecycle
NurtureWelcome Browse
Abandon
Cart
Abandon
Cross-
sell
Upsell Loyalty Renew Lapsed
Purchase
Lapsed
Engagement
Customers using our best practice customer lifecycle framework average 22% more revenue

3. 90% of companies see the
value of marketing
automations…ECONSULTANCY

4. ...but over half are using a
maximum of just one automation
programme
DIGITAL DOUGHNUT

5. 7 essential eCommerce
automations

6. 1. Welcome

7. Welcome emails
generate 8 x more
revenue than average
bulk email!

8. 2. Thank You Emails

9. 3. Returns

10. 4. Upsell & Cross Sell

11. 5. Review Requests

12. 6. Replenishment
Reminder

13. 7. Lapsed Customer

14. Make sure you measure and optimise on an
ongoing basis
Always test
and learn

15. Why push the button on automations?
● Improve customer experience
● Boost ROI on staff costs
● Increase average order value
● Increase customer lifetime value
● Predict and shape behaviour
● Create space for strategic thinking
Key Takeaways

16. Thank you
pure360.com
@pure360
marketing@pure360.com