This webinar discusses the growing need for ecommerce brands to implement a personalisation and abandonment recovery strategy. With some hard hitting industry statistics, what the capabilities are of such solutions and real life examples of how these personalisation and abandonment recovery solutions can transform your ecommerce business. 44% of consumers say that they will likely become repeat buyers after a personalised shopping experience, now is the time to rethink your personalisation strategy. We also showcase our PureTargeting solution, giving you the ins and outs of its powerful capabilities and features, how it works and the real ROI our solution offers our ecommerce customers. See a range of PureTargeting’s features in action: - Cross-channel personalisation - Cart and browse abandonment recovery - Product recommendations - Social Proof - Post-purchase journeys - Overlays - Plus more Discover how personalisation and abandonment recovery solutions will offer your visitors a superior personalised experience, increase conversions, improve customer retention and show significant ROI in a short space of time after implementation. Watch the full webinar at: https://www.pure360.com/webinar/ecommerce-personalisation-in-action/ ‘Luke 1977 decreased abandonment rates by 17% and increased revenue from cart abandonment recovery by 60% using PureTargeting'.

1. Ecommerce Personalisation and
Abandonment Recovery in Action

2. Your hosts
Luke Knight
Senior Marketing Manager
Pure360
Russell Flawn
Head of Product Marketing &
Partnerships
Pure360

3. ● About Pure360 and our technology
● Why prioritise personalisation
● Common challenges faced
● Live product demo
○ Delivering cross-channel personalisation
○ Automating your customer lifecycle marketing
○ Reporting + Integrations
What we’ll cover today...

4. About Pure360
Marketing technology
company
Established in 2001
Trusted by hundreds of
leading brands

5. Why prioritise personalisation?
88%
of people prefer
shopping with retailers
who offer personalised
cross-channel
experiences.
93%
of companies see an
uplift in conversion
rates using
personalisation.
ECONSULTANCYSWIRL NETWORKS

6. Why prioritise personalisation?
Win Win

7. Why now?
Your customers no longer
compare you to your
competitors.
They compare you to the
best customer
experiences they receive
anywhere.

8. Personalisation is now a reality for
businesses of all sizes

9. James
Marketing Manager at medium-sized fashion retailer
500,000 page views/month
A lot of resource and budget is used to drive traffic to the
website
Wants to increase conversion rates and drive more revenue
from existing customers
The Need

10. James
Marketing Manager at medium-sized fashion retailer
500,000 page views/month
A lot of resource and budget is used to drive traffic to the
website
Wants to increase conversion rates and drive more revenue
from existing customers
Only Amazon can do that!
The Perception

11. “If we have 4.5 million customers,
we shouldn’t have one store. We
should have 4.5 million stores.”
JEFF BEZOS, Founder and CEO of Amazon
From an interview in 1998!

12. Why retailers aren’t personalising?
Only for the likes of Amazon

13. Why retailers aren’t personalising?
Only for the likes of Amazon Technology trickled down

14. Why retailers aren’t personalising?
Only for the likes of Amazon
Think it’s too expensive
Technology trickled down

15. Why retailers aren’t personalising?
Only for the likes of Amazon
Think it’s too expensive
Technology trickled down
Affordable + strong ROI

16. Why retailers aren’t personalising?
Only for the likes of Amazon
Think it’s too expensive
Hard to implement and manage
Technology trickled down
Affordable + strong ROI

17. Why retailers aren’t personalising?
Only for the likes of Amazon
Think it’s too expensive
Hard to implement and manage
Technology trickled down
Affordable + strong ROI
Machine-learning instead of rules

18. Why retailers aren’t personalising?
Only for the likes of Amazon
Think it’s too expensive
Hard to implement and manage
Lack of internal resource
Technology trickled down
Affordable + strong ROI
Machine-learning instead of rules

19. Why retailers aren’t personalising?
Only for the likes of Amazon
Think it’s too expensive
Hard to implement and manage
Lack of internal resource
Technology trickled down
Affordable + strong ROI
Machine-learning instead of rules
Single line of code + onboarding

20. Why retailers aren’t personalising?
Only for the likes of Amazon
Think it’s too expensive
Hard to implement and manage
Lack of internal resource
Don’t know how to get started
Technology trickled down
Affordable + strong ROI
Machine-learning instead of rules
Single line of code + onboarding

21. Why retailers aren’t personalising?
Only for the likes of Amazon
Think it’s too expensive
Hard to implement and manage
Lack of internal resource
Don’t know how to get started
Technology trickled down
Affordable + strong ROI
Machine-learning instead of rules
Single line of code + onboarding
We’ll get you started now!

22. Why?
● Deliver real-time personalisation
across website and email
● Recover lost revenue with
abandonment campaigns
● Create post-purchase experiences that
add value (and revenue!)
● Drive repeat purchases with
automated lifecycle marketing

23. ✓ Cross-channel
✓ Cross-device
✓ Real-time - as they browse
✓ Powered by machine-learning
✓ Combine multiple datasets

24. Recover lost revenue
with abandonment
campaigns

25. 69% of carts are
abandoned
BAYMARD

26. 50% of all cart
abandonment emails
are opened.
A third of people click
through to purchase.

27. Visitors don’t
need to be
logged in.
Increases reach
of abandonment
emails by 300%.
Logged in Not logged in
Browse products
Add item to
basket
Triggered email
Abandon
Abandon

28. 12% increase in
revenue from
abandonment
campaigns.

29. Hesitant
Frequent
Researching
Yet to make a purchase
Price sensitive
Timed coupon
Makes regular purchases
Impulse buyer
Low stock levels
Visited same page over Testimonials and reviews
Behaviour Content
Personas

30. Cross-selling and
upselling across
the customer
journey
Awareness
Consider
Purchase
Upsell
Loyalty
Repeat
Purchases

31. Amazon reported
that 35% of its
revenue came from
cross-selling

32. As they browse

33. As they browse After they buy
Post-purchase emails
Return visits

37. Using lifecycle
automations to
increase
customer
lifetime value
Awareness
Consider
Purchase
Upsell
Loyalty
Repeat
Purchases

38. Acquiring customers
is 5 times more
costly than retaining
existing ones.
HARVARD BUSINESS REVIEW

39. Increasing customer
retention rates by
5% increases profits
by 25% to 95%.
BAIN & COMPANY
Acquiring customers
is 5 times more
costly than retaining
existing ones.
HARVARD BUSINESS REVIEW

40. Goodbye to ‘batch-and-blast’ email campaigns
Timely Relevant Automated
Market to a segment of one
Behavioural

41. Replenishment Emails

42. Renewal Emails

43. Re-Engagement Emails

44. Price Drop &
Back-in-stock Emails

45. ✓ Relevant and timely communications
✓ Run in the background 24 hours a day,
7 days a week
✓ Keep your customers from going
elsewhere
✓ Incentivise repeat purchases with
coupon codes

46. Complete marketing solution for eCommerce brands
Our technology
Marketing
Automation
Email Marketing
Platform
Cart Abandonment
Recovery
Cross-channel
Personalisation

47. Awareness
Consider
Purchase
Upsell
Loyalty
Repeat
Purchases
How we help
Deliver personalised
experiences and
automated marketing
across the customer
lifecycle

48. The results
Increase website
conversion rates
Increase average
order values
Expand your
marketing
capabilities
Increase customer
lifetime value

49. Our customers
average 22% more
online revenue

50. Live demo

51. Thank you!
Ready to learn more?
Book a personal demo at
www.pure360.com/demo