Digital marketing is a new business opportunity for entrepreneurs. Traditional marketing methods like print, mail, and cold calls are not effective for websites. Digital marketing helps increase business for websites by decreasing bounce rates. It includes SEO, SMO, PPC, and email marketing. SEO involves on-page optimization like keywords and content and off-page optimization like backlinks to improve page rank and organic search results. Social media optimization uses platforms like Facebook, Twitter, LinkedIn and Instagram to promote business. Experts estimate digital marketing will create 150,000 new jobs by 2016.

1. NEW BUSINESS NEW OPPORTUNITY
Be Business Entrepreneur in
Digital Marketing

2. MARKETING
1)Traditional Marketing:-
1) Direct Mail
2) Print
3) Broadcast
4) Referral
5) News Paper
6) Flyers,
7) Posters,
8) Networks,
9) Follow-up
10) cold-calling
This are the above ways to do traditional marketing and all are working fine .
Traditional marketing will not work for the website and the business happens through
website.

3. MARKETING
2) Digital Marketing:-
Each and every company ,shop ,business, school, college, library,
media,government,private sector have website.
Every website give proper business to that particular shop, company or businesses?
If the business owner is not satisfied with business or customer are coming to website
but not buying your product then what is the use of website ?Website is useless for you.
The solution of unsatisfied website owner is digital marketing. Digital marketing is the
solution through which the website’s bounce rate will be decrease and business
increases.

4. DIGITAL MARKETING
 Digital Marketing has so many variations.
1) SEO(Search Engine Optimization)
2)SMO(Social Media Optimization)
3)PPC(Pay Per Click)
4)E-mail Marketing

5. SEARCH ENGINE OPTIMIZATION(SEO)
 SEO is an outcome of your website, website’s page rank or website’s search
result.
 SEO Types:-
1)On-Page Optimization
2)Off-Page Optimization
SEO Techniques:-
1)Black Hat SEO
2)White Hat SEO

6. SEO TYPES
 On page optimization
1) Keyword Identification
2) New, Fresh and Unique Content.
3) Internal Links
Off page optimization
1)Back links
2)Directory Submission
3)Bookmark Submission
4)Article Submission
5)Press Release Submission
6)Blog Post
7)Blog Comment
8)Yahoo Answer
9)Deep Link Directory Submission
10) Forum Postings

7. SEO TECHNIQUES
1)White Hat SEO:-
White Hat SEO is legal technique of doing SEO.
2)BlackHate SEO:-
I. Link Framing
II. Hidden Text
III. Keyword Stuffing
IV. Doorway Pages
V. Cloaking

8. SEO OUTCOME
 High Page Rank
 Business increases.
 Competitive strength with your competitor
in same business.
 Organic result.

9. SOCIAL MEDIA OPTIMIZATION
 Face book
 Twitter
 Linked In
 Google Plus
 Instagram
 Pinterest
 Flickr
 Unplash
 Quora
 MySpace
 YouTube

10. TIMES OF INDIA REPORRT
 http://timesofindia.indiatimes.com/tech/jobs/D
igital-marketing-to-create-1-5-lakh-jobs-by-
2016-Experts/articleshow/40198077.cms