Using retargeting, mobile marketing & social to generate more revenue from your online store
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This document outlines 3 key email marketing strategies - retargeting, mobile marketing, and getting social - to generate more online store revenue. It discusses retargeting customers who don't open or click emails, designing emails for mobile, and using social media interactions to drive email engagement. Retargeting abandoned carts and non-responsive customers is highlighted as an easy win. Mobile optimization, like sizing buttons and images for small screens, is also emphasized as mobile usage continues to rise.
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Using retargeting, mobile marketing & social to generate more revenue from your online store
- 1. Using email marketing to generate more revenue from your online store RetargetingMobile marketingGetting social
- 2. It’s not about me …
- 3. It isn’t about Pure360 Cue splash of relevant logos
- 10. Targeting based on device
- 11. Getting social
- 12. Using social in email
- 18. Cart Abandonment Consumers are abandoning carts MORE Increase in consideration period Discount vouchers effect How to combat the common issues: Make shipping charges reasonable (47%) Display customer service details (22%)
- 19. Separate yourself from the pack You can rule the ecommerce world!!! Only 30% currently email retarget Only 10% retarget by phone
- 20. Approach Sales approach puts people off... “Complete your transaction now to get 10% off!” Service based approach works much better... “we noticed you had items in your basket, something we can help you with?”
- 22. Use built in tracking to follow recipients after the click
- 23. Web Analytics
- 24. Need to spend money on these – won’t work with GA
- 25. DC storm
- 26. Coremetrics
- 29. How many competitive products
- 31. Email behaviour
- 34. Mobile marketing
- 36. Targeting based on device
- 37. Getting social
- 38. Using social in email
- 41. Data usage has doubled
- 42. 41% increase in the number of users checking email
- 44. What can you imply from mobile
- 47. Size of buttons – small screens & big fingers
- 48. Size of images – even 3G isn’t fast enough!
- 50. More advanced techniques https://bitly.com/design4mobile
- 52. Device Reporting Now you can build dynamic campaigns based on which device they’ve opened your emails on.
- 53. What can you imply from mobile http://bit.ly/hunchinfo
- 54. SMS
- 56. Email behaviour
- 59. Mobile marketing
- 61. Targeting based on device
- 62. Getting social
- 63. Using social in email
- 66. Driving email interactions from social
- 69. People try and do too much
- 70. Not so great
- 71. Textbook example
- 72. Facebook Email Signup is ok…… But the future is the register button:
- 73. What to do with all that data? Personalised campaigns using what you know: Instead of “share this” Try “click to share with your 540 friends” Campaigns based on:
- 74. Getting Social
- 76. Email behaviour
- 79. Mobile marketing
- 81. Targeting based on device
- 82. Getting social
- 83. Using social in email
- 86. Questions >>> Answers Thanks for listening, can’t wait to hear all your questions... Go on... Ask lots Follow me @marcmunier and @pure360 Email me marc.munier@pure360.co.uk Or even call me 01273 647880
- 88. Clear Call to Actions
- 90. Provide clear call to actions
- 91. Provide clear call to actions
- 92. Provide clear call to actions
Editor's Notes
- Inbox preview No good without knowing what people are opening onTalk about litmus
- Set width to 650Viewable area is significantly smaller
- PROGRESSIVE DISCLOSURE
- You may not know much about the email address but if you know which device they opened their email on you can do some very specific.
- Even something as simple as displaying a logo indicating the link to their version or including it in the copy.
- Android 71% more likely to have never left the country 12% more likely to have petsIphone67% more likely to have a household income in excess of $200k27% more likely to live in a city
- Some interruptions you should pay attention to.SMSIT takes an average of 27 hours for some one to report a wallet missing – a phone only 68 minutes! It takes 90 minutes for the average person to respond to an email, but only 90 seconds for them to respond to an SMS
- IT takes an average of 27 hours for some one to report a wallet missing – a phone only 68 minutes! It takes 90 minutes for the average person to respond to an email, but only 90 seconds for them to respond to an SMS
- Add this. Share this, tell your friends about this, it’s just so DULL now, even worse it’s now invisible
- Massive benefits…No need to fill out form – will be pre-populated with basic informaionShows friends who have done the sameCan ask for more informationGet DOB, # of friends as standard.