The document discusses the concept of smart mobility, focusing on the changes in urban transportation and the role of IoT technologies in addressing challenges like congestion and improving efficiency. It highlights the need for an integrated approach and architectural framework to leverage IoT devices and services for better transportation solutions. Additionally, it outlines the challenges in implementation, including business, social, and technological factors that need to be considered for successful deployment.

1. © 2017 Bambucluster.
Enabling digital businesses
IoT enabled Smart Mobility: Hype or Reality?
Srinivasan Ramaswamy, Co-Founder & CEO, Bambucluster
www.bambucluster.com
Wednesday, June 14 2017

2. © 2017 Bambucluster.
Road Map
2
• What is Smart Mobility and why do we need it?
• Business, Social & Technology challenges around Smart
Mobility
• Enablers of Smart Mobility - IoT devices, technologies,
platforms, solutions and services
• An Integrated Approach to IoT enabled Smart Mobility
• An Architectural Framework for IoT enabled Smart Mobility
• Use case around Smart Mobility

3. © 2017 Bambucluster.
Road Map
3
• What is Smart Mobility and why do we need it?
• Business, Social & Technology challenges around Smart
Mobility
• Enablers of Smart Mobility - IoT devices, technologies,
platforms, solutions and services
• An Integrated Approach to IoT enabled Smart Mobility
• An Architectural Framework for IoT enabled Smart Mobility
• Use case around Smart Mobility

4. © 2017 Bambucluster.
The nature of urban mobility is undergoing tremendous
change
4
What is Smart Mobility and
why do we need it?
Traditionally, urban mobility has been about moving people from
one location to another location within or between urban areas.
u People needed to move in order to
access jobs, housing and urban services
such as education and entertainment
u People preferred motorized mobility to
non-motorized mobility, because the
former is economically more efficient
than the latter, especially as cities grow
and the society becomes more affluent.
u Urban mobility is no longer just about
moving people around by motorized
vehicles
u What people really need is the
accessibility to various urban services
u There is a need to build and deploy safe &
sustainable transportation solutions
“ Yesterday” “Today”
Source: World Bank Transporta4on for Development blog, 2015

5. © 2017 Bambucluster. 5
However, Increasing Urbanization Is Only Going To Add To
Urban Traffic Woes, Loss of Productivity & Lower Quality of
Life
Global Urbanization Trends: Percent of Population Living In Urban Areas
30%
1970 2014 2050
As gridlock plagues a growing number of cities around the world,
transportation planners are embracing new ways of tackling the old
problem of congestion
54% 66%
What is Smart Mobility and
why do we need it?
Source: DeloiAe University Press - The rise of mobility as a service, Jan 2017

6. © 2017 Bambucluster. 6
Traffic Gridlock Is Increasing Commute Time And Lowering
Productivity
City and traffic management authorities have implemented numerous projects like road
widening, flyovers, bus rapid transit systems, monorails and metro to improve traffic
congestion and quality of life for citizens. However, these measures have seen varied levels of
success but have not been sustainable over time
Drivers in New York City spent 91 hours in traffic in 2016. It
is estimated that traffic congestion cost American drivers
nearly $300Bn last year, averaging out to about $1,400 per
driver
Drivers spend an average of 32 hours a year stuck in jams
during peak periods in the UK, with the direct and indirect
costs of hold-ups reaching £31 billion last year, an average
of £968 per driver
What is Smart Mobility and
why do we need it?
Source: The Telegraph, Feb 2017; Local8now - Los Angeles top city in the world for 4me spent in traffic, Feb 2017

7. © 2017 Bambucluster. 7
Barcelona
London
San Francisco
Oslo
Singapore
ü Singapore has made substantial investments in road sensors,
phased traffic lights, implemented congestion charging and smart
parking
ü Barcelona has made extensive use of sensors to help monitor and
manage traffic. City planners are planning to remodel the flow of
vehicles to reduce congestion
ü London has made big investments in smart traffic technology
ü Traffic lights in London respond in favor of buses to smooth the
progression of public transport
ü City is leveraging sensors to monitor parking spaces. San
Francisco city officials use the data for dynamic parking system
that adjusts the cost of parking based on whether spots are
occupied or are vacant
ü Oslo has started rolling out smart LED lighting and has launched a
broad sensing network for monitoring traffic levels and parking
spaces
Leading Cities Around The World Are Investing In Road
Sensors And Leveraging Information & Communication
Technologies To Solve Congestion Problems
What is Smart Mobility and
why do we need it?
Source: IoT Ins4tute - The World’s 5 Smartest Ci4es, May 2016

8. © 2017 Bambucluster.
In December 2015, the US Department of Transportation
(DoT) launched the Smart City Challenge
8
• The DoT asked mid-sized cities
across the U.S. to develop ideas
for an integrated, first-of-its-
kind smart transportation
system that would use data,
applications, and technology
to help people and goods move
more quickly, cheaply, and
efficiently
• The DoT received 78 responses
from cities across the U.S. and
shortlisted 7 finalists: Austin,
Columbus, Denver, Kansas City,
Pittsburgh, Portland, San
Francisco
• In early 2017, Columbus, Ohio
was chosen the winner
What is Smart Mobility and
why do we need it?

9. © 2017 Bambucluster.
The Proliferation of Information and Communication
Technologies Is Transforming Urban Mobility
9
What is Smart Mobility and
why do we need it?
“Citi Bike opened in New York City in May 2013, has 10,000 bicycles and over 600 docking stations
across NYC boroughs and has become one of the largest bike sharing programs today”
“Zipcarhas been able to significantly reduce motorized trips. Each Zipcar replaces 15 private cars on the
road, and every Zipcar driver drives 80 percent less than if they used their own cars”
“Uber has enabled people to enjoy mobility without owning a private vehicle”
“Chariot is the anti-Uber model. At the end of the day, a commuter wants to get to work quickly,
reliably and affordably. Everything else is a distraction”
Sources: World Bank Transporta4on for Development blog, 2015, Wikipedia, Chariot, all logos used are trademarks of their respec4ve owners

10. © 2017 Bambucluster. 10
Investing In Smart Mobility Has Become An Imperative To
Improve Transportation Safety And Efficiency
IoT market in intelligent transportation systems is
expected to reach $143.93 billion by 2020 at an
estimated CAGR of 8.95% from 2014 to 2020
ü Greater visibility into traffic flows to minimize traffic
congestion at signal controlled junctions
ü Better understand passenger demand patterns to deliver
transport capacity to handle peaks in demand
ü Ensure excess capacity isn’t provisioned and therefore
save money
ü Reduce inefficiency in parking systems and payments
ü Coordinate data collection and analysis across
transportation systems to enable seamless multi-modal
transportation
• Save costs through
optimal resource allocation
• Achieve environmental
targets by reducing
emission
• Reduce transit time for
citizens
Key Features of Intelligent Transportation Systems
What is Smart Mobility and
why do we need it?
Source: Markets and Markets Research - IoT Market in Intelligent Transporta4on Systems worth $143.93 Billion by 2020

11. © 2017 Bambucluster.
Road Map
11
• What is Smart Mobility and why do we need it?
• Business, Social & Technology challenges around Smart
Mobility
• Enablers of Smart Mobility - IoT devices, technologies,
platforms, solutions and services
• An Integrated Approach to IoT enabled Smart Mobility
• An Architectural Framework for IoT enabled Smart Mobility
• Use case around Smart Mobility

12. © 2017 Bambucluster. 12
However, IoT Enabled Smart Mobility Faces a Host of Business,
Social and Technology Challenges
Business and Social Challenges
“ How do Smart Mobility solutions align with
the changing demographics of a city/town/
village?
“ How do Smart Mobility solutions compete with
other land use – housing, economic
infrastructure, recreation, etc.?
“ How to make Smart Mobility solutions
accessible to the traveler population?
“ How do we deal with data privacy & security
challenges in a data rich environment?
“ How do we ensure that the Smart mobility
solutions are sustainable & environment
friendly?
Technology Challenges
“ Lack of standardization to build, deploy & manage
IoT applications
“ Need high-speed data capture, management,
storage and analysis capabilities
“ Intelligent end-point devices that embody
sufficient computing horsepower for activations
“ No consistency in managing end-to-end privacy &
security of data in the system
“ Remote device update and management
capabilities to reduce field service cost
“ Integration platform to plug IoT data into existing
IT systems, applications & processes efficiently
Business, Social & Technology
Challenges around Smart
Mobility

13. © 2017 Bambucluster.
Road Map
13
• What is Smart Mobility and why do we need it?
• Business, Social & Technology challenges around Smart
Mobility
• Enablers of Smart Mobility - IoT devices, technologies,
platforms, solutions and services
• An Integrated Approach to IoT enabled Smart Mobility
• An Architectural Framework for IoT enabled Smart Mobility
• Use case around Smart Mobility

14. © 2017 Bambucluster.
Today, A Highly Fragmented Ecosystem of IoT devices,
technologies, platforms, solutions & services Enables Smart
Mobility
14
• The Internet of Things (IoT)
ecosystem will remain
fragmented until at least 2018,
with no dominant ecosystem,
providers or technical models to
set industry standards
• Transportation Departments will
need to find ways to make use
of IoT devices, technologies,
platforms, solutions and
services from multiple providers
and sources that are future
proof
Enablers of Smart Mobility -
IoT devices, technologies,
platforms, solutions and
services
Source: IDC Research 2015

15. © 2017 Bambucluster.
Road Map
15
• What is Smart Mobility and why do we need it?
• Business, Social & Technology challenges around Smart
Mobility
• Enablers of Smart Mobility - IoT devices, technologies,
platforms, solutions and services
• An Integrated Approach to IoT enabled Smart Mobility
• An Architectural Framework for IoT enabled Smart Mobility
• Use case around Smart Mobility

16. © 2017 Bambucluster.
This Fragmented Ecosystem Has Made Necessary an
Integrated Approach and a Well Architected Framework For
IoT Enabled Smart Mobility solutions
16
HOW TO ACHIEVE
WHY SMART MOBILITY?
WHATTOMEASURE
HOWTODIFFERENTIATE
To provide best-
in-class
personalized
multi-modal
transport
experience
Service
effectiveness
Traveler experience
Transportation asset
& infrastructure
efficiency
People centered land transport system that
meets diverse needs of an inclusive society and
provides for a livable and vibrant global city
Enhanced Customer Travel Experience
Optimized Asset Usage & Increased Operational Efficiency
Increased Public Transport Modal Share
A Cloud based transportation-centric IoT Platform
An Integrated Approach for
IoT enabled Smart Mobility

17. © 2017 Bambucluster. 17
IoT Presents a Key Enabler To Create Efficient Transport
Models, Improve Asset Utilization & Improve Traveler
Experience
Devices &
Sensors
Transportation
Assets
Travelers
Transportation
Intelligence &
Analytics
Traffic
Management
Predictive
Maintenance
Transit
Management
Emissions
Management
Traveler
Support
Emergency
Management
Toll
Administration
Commercial
Vehicle
Administration
Fleet & Freight
Management
A Cloud based
transportation-
centric IoT platform
An Integrated Approach for
IoT enabled Smart Mobility

18. © 2017 Bambucluster.
Road Map
18
• What is Smart Mobility and why do we need it?
• Business, Social & Technology challenges around Smart
Mobility
• Enablers of Smart Mobility - IoT devices, technologies,
platforms, solutions and services
• An Integrated Approach to IoT enabled Smart Mobility
• An Architectural Framework for IoT enabled Smart Mobility
• Use case around Smart Mobility

19. © 2017 Bambucluster.
Our proposition: An Architectural Framework Underpinning
Cloud Based Smart Mobility solutions
19
Wide Area Wireless
Communica4ons Wireline Fixed-Point to Fixed-Point Communica4ons
Road Side
DedicatedShort
Range
Communications
Roadway
Safety
VehicletoVehicle
Communication
Toll
Collec4on
Parking
Management
Commercial
Vehicle
Inspec4on
Vehicles
Emergency
Vehicles
Transit
Vehicles
Maintenance &
Construc4on
Vehicles
Supervisory control and data acquisi4on (SCADA)
IoT enabled Intelligent Transporta4on System Plaborm (Device Management, Device Connec4vity, Data Model)
IoT Services
Event Processing Integra4on Security Iden4ty
Management
User Interface Big Data &
Analy4cs
IoT Developer
Services
Developer Portal Developer API
Management
3rd Party APIs Service Provider
APIs
IoT Applica4ons
Remote Traveler
Support
Traffic
Management
Emergency
Management
Toll
Administra4on
Maintenance & Construc4on
Management
Emission
Management
Transit
Management
Commercial Vehicle
Administra4on
Fleet & Freight Management
Road
Side
Units
An Architectural Framework
for IoT enabled Smart Mobility

20. © 2017 Bambucluster.
Road Map
20
• What is Smart Mobility and why do we need it?
• Business, Social & Technology challenges around Smart
Mobility
• Enablers of Smart Mobility - IoT devices, technologies,
platforms, solutions and services
• An Integrated Approach to IoT enabled Smart Mobility
• An Architectural Framework for IoT enabled Smart Mobility
• Use case around Smart Mobility

21. © 2017 Bambucluster. 21
Use Case For A “Smart Bus Travel Planner” Using IoT, Web,
Mobile & NFC Technologies
Transit Information Commute Recommendation
& Options
Boarding Coordination Ticketing
§ Transit information would include up
dates on bus timetables, service ad
visories, traffic reports, scheduled
construction, city events, weather
conditions, and other factors which
might impact a commute
§ A Personal travel Planner would prov
ide a set of options that are tailored
to the specific circumstances of the
bus commuter
§ Once the bus commuter selects a
commute route and confirms her re
servation, the system uses GPS on
the bus and the user’s mobile phon
e to coordinate boarding
§ Based on the location of the bus
commuter and the bus, the system
designates an ad-hoc pickup point
where the bus and user arrive simul
taneously
§ Once on-board, the bus commuter
uses his her mobile phone to pay for
the ticket of her commute
Personalized Journey Information With Various Access Channels (Web/PC, Mobile
Device, Smart Screens)
Use Case around Smart
Mobility

22. © 2017 Bambucluster.
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Enabling digital businesses
www.bambucluster.com
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