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Going Social with Business Networking


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Here's how you can take your business networking to the next level with social media, including LinkedIn and much more!

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Going Social with Business Networking

  1. 1. Going Social:Connecting Social Marketing to Business Networking
  2. 2. 3 Things About Me:• @jeremarketer•• Firebrand Group
  3. 3. Who am I?
  4. 4. True or False?• LinkedIn doubled in size from 50 to 100 million members between March ‘11 and January ‘13.• The average Facebook user has 130 friends.• While Facebook has about 1 billion users, only 500 million or so are active each month.• A survey of 600 small business owners across the United States indicates that 90% are actively engaged in social networking sites• Despite its resources, Google+ has only achieved roughly 25% penetration among the top 100 global companies.• 24% of marketers have generated leads using Twitter.
  5. 5. “Social media is OK, I guess…but it’s not relevant to my job function, like, at all.” - someone who’s probably not making valuable business connections
  6. 6. For most job functions andindustries, LinkedIn is aDYNAMITE social platform.
  7. 7. InMail has the potential to be the highestROI tool in your social marketing arsenal.
  8. 8. Knowing who’s interested in you =time-efficient networking.
  9. 9. Are people seeingyou the way youwant to be seen?
  10. 10. A picture is worth a thousandwords…and a recommendation paints apicture.
  11. 11. • Use outreach to build your Skills & Expertise recognition• Useful tool to start thinking about your personal brand
  12. 12. SlideShare • Get found through SEO • Branding • Lead capture • Meeting setup • Build strong relationships • Analytics
  13. 13. • Attend or track any event• Find contacts’ events• Get recommendations based on connections and experience• Get slides, write-ups, photos, video
  14. 14. Banjo • Connect all your networks together • Find potential leads • See how you’re connected to them • Create serendipitous encounters
  15. 15. Facebook Groups• Manage a “private” space• Control sharing• Control who even knows you exist• Post to multiple groups at once• Ask questions• Share files
  16. 16. • Build a community• Clean and intuitive• 100% real-time
  17. 17. • Schedule social content to • Add team members build a following • Easy access to analytics• Manage multiple social accounts from one interface
  18. 18. • Determine buzz levels• Find brand promoters• Address brand detractors
  19. 19. • Leading enterprise social network• Embed Yammer feeds• Groups• Expertise• Leaderboards• Events• Org Chart• Feeds
  20. 20. In Closing… How can you take these examplesand better embed social media into your business networking efforts?
  21. 21. THANK YOU