http://www.ncbi.nlm.nih.gov/pmc/articles/PMC2951360/figure/pone-0013199-g001/Is Social a Fad?
FALSE! LinkedIn doubled in size from 100 to 200 million members between March ‘11 & January ’13.TRUE!!! An average Facebook users has 130 friends. (source: AllTwitter; http://www.mediabistro.com/alltwitter/social-media-stats-2012_b30651)Monthly active users now total nearly 850 million. (source: Jeff Bullas; http://www.jeffbullas.com/2012/04/23/48-significant-social-media-facts-figures-and-statistics-plus-7-infographics/#e5fZgwTPL4wacMHt.99)TRUE: A survey of 600 small business owners across the United States indicates that 90% are actively engaged in social networking sites (Manta.com)FALSE: 48 percent of fortune global 100 companies are now on Google+. (source: Burson-Marsteller)FALSE:: it’s 34 percent of marketers that have generated leads using Twitter. (source: Digital Buzz Blog)
Create a private spaceHave things you only want to share with a small group of people? Just create a group, add friends, and start sharing. Once you have your group, you can post updates, poll the group, chat with everyone at once, and more.Share different things with different peopleGroups let you share things with the people who will care about them most. By creating a group for each of the important parts of your life — family, teammates, coworkers — you decide who sees what you share.
Going Social with Business Networking
Going Social:Connecting Social Marketing to Business Networking
3 Things About Me:• @jeremarketer• http://goingsoci.al• Firebrand Group
True or False?• LinkedIn doubled in size from 50 to 100 million members between March ‘11 and January ‘13.• The average Facebook user has 130 friends.• While Facebook has about 1 billion users, only 500 million or so are active each month.• A survey of 600 small business owners across the United States indicates that 90% are actively engaged in social networking sites• Despite its resources, Google+ has only achieved roughly 25% penetration among the top 100 global companies.• 24% of marketers have generated leads using Twitter.
“Social media is OK, I guess…but it’s not relevant to my job function, like, at all.” - someone who’s probably not making valuable business connections
For most job functions andindustries, LinkedIn is aDYNAMITE social platform.
InMail has the potential to be the highestROI tool in your social marketing arsenal.
Knowing who’s interested in you =time-efficient networking.
Are people seeingyou the way youwant to be seen?
A picture is worth a thousandwords…and a recommendation paints apicture.
• Use outreach to build your Skills & Expertise recognition• Useful tool to start thinking about your personal brand
SlideShare • Get found through SEO • Branding • Lead capture • Meeting setup • Build strong relationships • Analytics
• Attend or track any event• Find contacts’ events• Get recommendations based on connections and experience• Get slides, write-ups, photos, video
Banjo • Connect all your networks together • Find potential leads • See how you’re connected to them • Create serendipitous encounters
Facebook Groups• Manage a “private” space• Control sharing• Control who even knows you exist• Post to multiple groups at once• Ask questions• Share files
• Build a community• Clean and intuitive• 100% real-time
• Schedule social content to • Add team members build a following • Easy access to analytics• Manage multiple social accounts from one interface