Using LinkedIn to Find a Job: Beyond the Selfie - Using Social Media to Find a Job
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Graduating soon? Find out how to use LinkedIn to find your ideal job and get contacted by recruiters.
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Using LinkedIn to Find a Job: Beyond the Selfie - Using Social Media to Find a Job
- 1. Beyond the Selfie Social Media and the Job Search Brandi Jordan Social Media Marketer & Consultant
- 2. Let’s Break It Down • LinkedIn o Do Your Research o Where to Find Those Jobs o How to Apply • Beyond LinkedIn o Say Cheese o Slang o Google Never Forgets… Neither Do Employers • LinkedIn Profiles o Why This Isn’t Twitter o Setting It Up o Privacy Settings
- 3. LinkedIn: Why It’s Different • LinkedIn is the most professional of all social media platforms. • More than 300 million users in over 200 countries. • Students and college grads are the fastest growing demographic with more than 39 million having profiles. • 89 of the Fortune 100 Companies use LinkedIn for talent acquisition. • More than 3 million companies have LinkedIn Company Pages • Companies are watching. Source: hAp://press.linkedin.com/about
- 4. SeAing Up Your Profile • Your Photo • Professional • What do hiring managers want to see? This Not This
- 5. Name & URL • Use your real name. • If you have a common name, try using your middle initial. • No “DJ Slim” – unless you’re a DJ. • LinkedIn lets you customize your URL. Ex: https://www.linkedin.com/in/ brandijordan
- 6. Let’s Take a Look at… • A Great Summary: o www.linkedin.com/in/racheefagg Great Experience: o www.linkedin.com/pub/ted-mead/0/66b/792 Publications & Additional Info: http://www.linkedin.com/in/marismith
- 7. Recommendations • Great examples: o www.linkedin.com/pub/marcia-zaruba-o- connor/0/62/735 Be honest and genuine. No one has to give you a recommendation, but it’s okay to ask.
- 8. Privacy SeAings • Profile views • Updates and changes to your profile • Your full name • If your profile is public, make sure it’s what you want others to see.
- 9. Finding a Job on LinkedIn Do your research about the job. o Keywords o Industry Jargon Do your research on people in the position you want. Do your research on the company. In 2012, 93% of recruiters used LinkedIn to discover talent.
- 10. Where to Find Those Jobs Knowing the right keywords can make the search much easier.
- 11. Careers on the Company Page
- 12. How to Apply • Redirected to the company online application.
- 13. Connections Count • Quality over quantity. • Connect with people who you know. • Don’t SPAM to get connections. • Let your connections know you’re looking. • Ask for an introduction.
- 14. Social Media Beyond LinkedIn • Social media is not private. • Whatever you post online will live online forever somewhere. Plan accordingly. • Passionate discussions are fine, but just remember that companies will be looking when you apply. • Twitter, Facebook, Instagram, Pinterest • 73% of recruiters check your profiles – even if you don’t provide them.
- 15. Say Cheese! • Cover up • No bathroom selfies • Social profile images should be “job hunting safe” – no beer, no smoking, no nudity
- 16. Slang & Tag • What you say stays. • Professional profile on all social channels. • Careful use of hashtags and tagging. o Ex: Really Good Stuff • Always think about the company you want to work for looking at your profile. Does it match their culture?
- 17. Google Never Forgets • Think twice before you type. • Mean comments reflect poorly on you. • Take complaints offline or to email. • NEVER publically badmouth your current or former employer online.
- 18. Set Yourself Up for Success • Get a LinkedIn profile. • Keep it up to date and engaging. • Make connections. • Do your research about the job you want, the people who have that job, and the company you want to work for. • Watch all of your social profiles. • Never publically badmouth your employer. • Go get the job you want!
- 19. Resources: • LinkedIn Marketing 2013 by Jo Barnes: http://www.jbu.edu/assets/cdc/resource/ LinkedIn_Documents/linkedinprofile.pdf • Applying for Jobs: • https://www.linkedin.com/today/post/article/ 20130612170852-15454-hire-economics-don-t-waste- your-time-applying-to-job-postings • How Recruiters Use Social Networks to Make Hiring Decisions: http://business.time.com/2012/07/09/how-recruiters- use-social-networks-to-make-hiring-decisions-now/
- 20. Questions? Need Help? Brandi Jordan • https://linkedin.com/in/ BrandiJordan • Brandi.Jordan31@gmail .com • 484-362-9597