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Using social media to job hunt
About me
• Social media campaign manager for Delineo
• Plan and operate social media campaigns for a
number of clients including The Co-operative
• Manchester University Graduate – 2006
• Any questions, tweet me @delineo or @totmac
What social media sites can you
use to job hunt?
Do employers use social media to
recruit?
• Yes.
• Cheaper than traditional methods
• Reach more relevant candidates
• Get more coverage
• Manchester is the third biggest city in Europe for Twitter
users
• Number of influential users including:
• Managing directors, HR managers, marketing managers
• For example:
Jobs are often posted on Twitter
• Add relevant people/companies (Google Twitter accounts,
look on company websites, use Twitter lists
• Interact with them (@, RT)
• Tailor your updates towards what you want to do…
• Ask if you’d like to work for this person?
• Don't spam them with job enquiries
• Wordpress/Blogger
• Blog about your interest
• Very attractive for employers (Shows passion and
expertise)
• Write for the intended audience
• Combine with social media to get it out there
• Online CV
• Add previous experience/placements
• Add a picture!
• Join relevant local groups – e.g Manchester Digital,
Northern Soho
• Add people you meet
• Get recommendations
• Not suitable for everyone – creatives/freelancers
• Set up a page
• Integrate existing materials – blogs, images, video
• Keep an eye on it for spurious comments
• Flickr: Set up a photo set
• YouTube: Video (CV, interests)
• Let people know about these materials (add it all to your
CV)
Graeme Anthony Video CV
Networking events
• Create ‘proper’ connections with people
• Creative/Marketing events:
• CING
• MESH MCR
• Manchester Young Creatives
• Social Media Café
• Orchard - http://www.orchard.co.uk/Events/
• Eventbrite
• Meetup
Do employers care?
• 53% of employers check candidates on social networks
• Make sure:
• Facebook privacy (photos, updates)
• Remember Twitter is open
• Anything you wouldn’t want your mum to see
Top reasons for not hiring a candidate:
43% found content that caused them not to hire the candidate
• Candidate showed poor communication skills (31%)
• Candidate posted content related to drink or drugs (10%)
Top reasons for not hiring a candidate:
• Candidate made discriminatory comments (13%)
• Candidate posted inappropriate photographs or
information (9%)
Half of employers found content which resulted in a job offer…
• Candidate showed solid communication skills (41%)
• Profile provided a good feel for the candidate’s personality and fit
(28%)
• Candidate conveyed a professional image (22%)
Positives of using social media
• Show an interest
• Be aware of the image you’re projecting
• Be creative
In summary...
Any questions?
• @totmac
• @delineo

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Using social media platforms like Twitter, LinkedIn and blogs to expand your professional network and find jobs

  • 1. Using social media to job hunt
  • 2. About me • Social media campaign manager for Delineo • Plan and operate social media campaigns for a number of clients including The Co-operative • Manchester University Graduate – 2006 • Any questions, tweet me @delineo or @totmac
  • 3. What social media sites can you use to job hunt?
  • 4. Do employers use social media to recruit? • Yes. • Cheaper than traditional methods • Reach more relevant candidates • Get more coverage
  • 5. • Manchester is the third biggest city in Europe for Twitter users • Number of influential users including: • Managing directors, HR managers, marketing managers • For example:
  • 6.
  • 7. Jobs are often posted on Twitter • Add relevant people/companies (Google Twitter accounts, look on company websites, use Twitter lists • Interact with them (@, RT) • Tailor your updates towards what you want to do… • Ask if you’d like to work for this person? • Don't spam them with job enquiries
  • 8. • Wordpress/Blogger • Blog about your interest • Very attractive for employers (Shows passion and expertise) • Write for the intended audience • Combine with social media to get it out there
  • 9. • Online CV • Add previous experience/placements • Add a picture! • Join relevant local groups – e.g Manchester Digital, Northern Soho • Add people you meet • Get recommendations
  • 10. • Not suitable for everyone – creatives/freelancers • Set up a page • Integrate existing materials – blogs, images, video • Keep an eye on it for spurious comments
  • 11. • Flickr: Set up a photo set • YouTube: Video (CV, interests) • Let people know about these materials (add it all to your CV)
  • 13. Networking events • Create ‘proper’ connections with people • Creative/Marketing events: • CING • MESH MCR • Manchester Young Creatives • Social Media Café • Orchard - http://www.orchard.co.uk/Events/ • Eventbrite • Meetup
  • 14. Do employers care? • 53% of employers check candidates on social networks • Make sure: • Facebook privacy (photos, updates) • Remember Twitter is open • Anything you wouldn’t want your mum to see
  • 15. Top reasons for not hiring a candidate: 43% found content that caused them not to hire the candidate • Candidate showed poor communication skills (31%) • Candidate posted content related to drink or drugs (10%)
  • 16. Top reasons for not hiring a candidate: • Candidate made discriminatory comments (13%) • Candidate posted inappropriate photographs or information (9%)
  • 17. Half of employers found content which resulted in a job offer… • Candidate showed solid communication skills (41%) • Profile provided a good feel for the candidate’s personality and fit (28%) • Candidate conveyed a professional image (22%) Positives of using social media
  • 18. • Show an interest • Be aware of the image you’re projecting • Be creative In summary...