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Internet Marketing Paul Sage Northamptonshire Tourism Forum October 2009
The document emphasizes the importance of a professional web presence for small businesses, highlighting that 95% of consumers check a business's website before making purchasing decisions. It discusses the varying degrees of credibility associated with different types of websites and how they impact lead generation and customer perception. Additionally, it notes that a significant number of businesses fail to derive commercial benefits from their online investments, stressing the need for effective online marketing strategies and customer engagement.
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Internet Marketing Paul Sage Northamptonshire Tourism Forum October 2009
- 1. The InternetWebsiteSEOPPCSocial MediaFacebookLinkedInBlogsTwitter
- 2. It can becomplicated:How Search Engines Rank PagesNote: not all of these elements carry an equal weighting e.g. inbound links carry greater importance© IRUN Solutions Ltd, 2008
- 3. Ultimately it’s about……makingthe phones ringLead generation & conversionRetention & relationship building
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- 5. Recent Research53% saidthey would be more likely to use a small business if they have a professional looking website and email address.
- 6. 9 out of10 are more likely to choose a local supplier who uses a business email address as opposed to a personal one.
- 7. 95% of consumerscheck a business' website before deciding to buy from a particular supplier.FSB Magazine April/May 2008
- 8. The biggest challengeBeingheard, getting noticed and remembered…What makes you special?“Why should I do business with you, instead of any and every other option available to me, including the option of doing absolutely nothing at all?”
- 9. Consider this…76%of businesseswith a web presence claim to get no commercial benefit from their investment.
- 10. 98% of UKbusinesses do not have any form of CRM system or regular customer communications.Where is the business you are talking to?EMBARRASREDINVISIBLENOT FOUNDJACK POT
- 11. A company withouta websiteA Credibility ProblemYou are not getting found…You may not care…But what is happening to your competition, more business, higher prices, pick and choose work…?What question does it raise in the prospects head?Is this company serious?
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- 13. Is there anysubstance?
- 14. Have they gotsomething to hide?
- 15. Are they reallybackwards and disorganised?Why should I waste time talking to them when I can find lots of information about a number of perfectly qualified companies who claim to be able to solve my problem?
- 16. A company witha bad websiteA Credibility ProblemThis is worse than not being found.Now you are putting prospective customers off and would probably be best advised shutting your website down completely.Or just hoping no-one finds it?What question does it raise in the prospects head?Is this company serious?
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- 18. Is there anysubstance?
- 19. Have they gotsomething to hide?
- 20. Are they reallybackwards and disorganised?Why should I waste time talking to them when I can find lots of information about a number of perfectly qualified companies who claim to be able to solve my problem?
- 21. A company withan OK credible websiteA Conversion ProblemThis company will get more business than its pauper cousins with any prospect using the internet to do research, if they find the site…The only problem is what happens if the prospect lands on a ‘GOOD’ website?What impression does this give a prospect?This company appears to be serious?
- 22. They look reasonablyprofessional?
- 23. I have noreason to think they have no substance?
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- 25. They seem organised?ProbablyOK to do business with, but nothing really grabbed my attention so I will click away to look at a few more potential suppliers and continue my search
- 26. A company witha ‘good’ websiteNew Business GenerationA good website will be found and hit all the right buttons with prospects…The message will be clear, lots of up to date information, testimonials and case studies and above all quick and easy ways for the prospect to make contactWhat impression does this give a prospect?This company appears to be serious and professional?
- 27. They have helpedlots of people with problems like mine?
- 28. They appear tobe very solid and dependable?
- 29. They are providingall the information I need and more besides?
- 30. They seem organisedand bang up to date?Great! It looks like my problem has been solved, this company seems perfect, I have filled in their contact form and now await their telephone call
- 31. Investment not costDynamic‘brochure site’?
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- 33. Total business processintegration?Our solutions have to be based on the clients needs now, and into the future.
- 34. Estimated 10% ofUK Businesses invest in business developmentEstimated 10% of UK Businesses have an online brochureEstimated 30% of UK Businesses look like a trampEstimated 50% of UK Businesses are totally invisibleUK Plc – 4.3 million businesses
- 35. Consider this…76%of businesseswith a web presence claim to get no commercial benefit from their investment.
- 36. 95% of consumerscheck a business' website before deciding to buy from a particular supplier.What did they do differently…Identified their market(s)
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- 41. Link through todigital brochure
- 42. Professionally presented email‘sales letter’
- 43. Data immediately intoContact Management system
- 44. Text / emailnotification
- 45. Maintained communicationsAsked forthe order?…
- 46. Social networkingHow toRevolutioniseYour Marketing Communication
- 47. ChallengesHow do youmake money out of it?We don’t have the time We have real work to doJust the latest fad we should focus on…
- 48. January 2009375BLIP.fm5 newreleased each week
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- 50. Covers four mainareas
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- 61. Join some onlineSocial Networks
- 62. Now you’re asomebody!
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- 67. What is Twitter?MyBlogTwitter - MicroBlogTwitter posts: (Tweets)Only 140 charactersBlog posts: (Articles)Unlimited length
- 68. SMS Messaging?Meet youAt12:00Meet youAt 12:00
- 69. “Tweet” by mobileTwitter- MicroBlogI’m at aBirthdayParty!
- 70. Think of itas a party!
- 71. It’s NOT aboutselling
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- 73. It’s a communitything
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- 75. Building your owncommunity
- 76. Trust, ear trumpetsand fly fishing
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