This document discusses Near Field Communication (NFC) technology and its potential uses. It explains that NFC can be used as a tool to create behaviors, define strategies, and facilitate communication. NFC creates "interactive success" by connecting platforms and allowing real-time sharing of information. The document outlines three waves of NFC adoption: first as a tracking tool using tags, second as a way to gather and share data via scanning, and third using the cloud to disseminate real-time information and drive customized actions without boundaries. Overall, the document promotes NFC as a way to connect disparate communication networks and create business success across supply chains, social media, and sales.

1. Near Field Communication:
Connecting platforms . Creating networks.
Theresa Gordon

2. Why NFC: NFC is a tool:
Tools Behaviors
Create Behaviors
Define Strategies
Affect
Communicate
Create Tools
Define Strategies
Affect
Communication

3. NFC: creates “interactive” success.
 Time
 Process
 Value
 Connect
 Share
 Act
Provides consumer with
user focused “real time” information …

4. Now
Communication
now:
Disparate silos from
Point A to Point B

5. 3 basic steps allow consumer to:
Engage and share… here, there, everywhere:
locate, collect , assess, collate, see , compare, plan,
charge, change, create, schedule, move, deliver,
discount, segment, scan, read, act, buy.

6. Future:
Communication
with NFC:
Correlated from
Point A to Point B ACT
DATA
TAG

7. Tag-Data-Act:
Item + Information=Action
Location(offline), Location (online), Location(offline).
Where the “target” is, … are,
Where you are, where they are, where I am.
locally, globally …
here, there, everywhere.

8. GOAL: Correlated “Network” Communication
(not Industry specific)
Supply“Network”
• Item
• Manufacturer
• Warehouse
• Transportation
• Distribution
• Shelf
• Consumer
Social“Network” • Item
• Mobile
• Video
• TV
• Tablets
• Graphics
• Consumer
Sales“Network”
• Item
• Coupon
• Sales
• Loyalty
• Points
• Information
• Consumer

9. First Wave: Visibility
NFC as a specialized tracking and tracing tool.
Activity: Tagging: creates “unique identifiers” .
Focus: Item, Local
 “What"
 “When"
 “Where"

10. Supply Chain Management
(Environment specific)

11. Second Wave: Information
NFC as a powerful knowledge-gathering tool.
Activity: Scanning collects “unique” data from tags.
Focus: Data, Interactive
 Why
 How

12. RFID Business Logic
(Intent Specific)

13. Third Wave: the “Cloud”
NFC as a dynamic business intelligence tool.
Activity: Shared dissemination of “real” time data
creates action.
Focus: Action: No geographic boundaries
 Customized Activity
 Best Practices

14. NFC connects 1, 2 and 3.

15. NFC networks create Success.
Theresa Gordon
973-769-3266
@nfconnects
www.nearfieldconnects.com