The document details a showcase event focused on advancing Near Field Communication (NFC) technology, emphasizing its applications in smart cities, secure payments, and the Internet of Things (IoT). Key presentations addressed accelerating NFC product development, enhancing adoption through open platforms, and innovative batteryless NFC solutions. The event highlighted technological trends, user experiences, and the expansion of NFC applications in various sectors, including marketing and smart mobility.

1. Advancing Near Field Communication Technology1
Grand Hyatt Shanghai
June 2, 2015
Shanghai Showcase

2. AGENDA
Advancing Near Field Communication Technology
2
● Welcome
Paula Hunter, NFC Forum Executive Director and
Henry Liu, General Manager, TA Technology
● NFC Everywhere + Smart City
James Zhu, NXP Semiconductors
● Lightning Talks
 Accelerating the “Time-to-Market” of your NFC product —
Ping Huang, Keysight
 Speeding up NFC adoption with An Open Platform —
Ching-Ting Huang, MediaTek
 Passively-operated NFC Solutions — Manop Thamsirianunt,
Silicon Craft Technology
● Networking Happy Hour

3. Advancing Near Field Communication Technology3
NFC Everywhere – Bringing New,
Secure and Convenient User
Experiences and Enabling the
Internet of Things , Plus a
Glimpse at an NXP Powered
Shanghai “Smart City”
Implementation–
James Zhu, NXP Semiconductors
Shanghai Showcase

4. NFC Everywhere
Bringing new secure and convenient user experiences and enabling
the IoT with a simple touch of your mobile device
4.

5. Technology trends creating opportunity for NXP
Everything
connected
Everything
smart
Everything
secure
80% of the World’s Economic Value will come
from Improvements to existing products
Source: Euromonitor; Gartner; ARM Holdings; UBS; Center for Strategic and International Studies; McAfee, NXP analysis,
International Telecommunications Union
1B+ additional
consumers online, 50B+
connected devices
80B+ more devices with
intelligence by 2017
Economic impact of
cyber-attacks nearing
half trillion dollars
Hyper-connectivity has changed our world forever

6. A steady growing number of NFC applications
Creating wide ranging user experiences everywhere
Access
Payment Connected
Home
Smart
Manu-
facturing
6.
Smart
Marketing
Smart
Mobility

7.  Open loop & Closed loop Payments
 Tap-and-pay convenience
 Enhanced security
 Paperless receipts
 Loyalty programs
 Electronic coupons
 Personalized messages
 Support for PCI and EMVCo regulatory
requirements
› THINK – mPoS, form factors like
wristbands, and multi-applications
(Payment & Access)
7.
NFC-enabled
POS terminals use
NXP technology
SECURE PAYMENT
Fast & Safe transactions

8. SECURE ACCESS
Smart solutions
• Tap-and-access user convenience
 Scalable security solutions, such as:
 Temporary access for specific people
(e.g. service or emergency staff)
 Embedded encryption
 Enhanced privacy protection
 Remote key distribution and management
 Multi-applications (e.g. Time& Attendance,
Micro-Payment)
 Combined Physical and Logical access
8.
› Proven solution of choice in
high-security access-management
systems worldwide

9.  Interactive advertising
 In-store and out-of-store marketing
 Couponing
 Loyalty programs
 On-product info sharing
 Product authentication
SMART MARKETING
Direct consumer engagement
Advantages
› Contextual and personalized messages
› Connect to cloud intelligence
9.

10.  Mass transit ticketing
 Individual: car sharing, bike sharing,
skiing
 Highway & city tolls
 Easy-tap access to cloud info & services
 City intelligence
10.
SMART MOBILITY & CITY
A new level of services
730+ cities
wordlwide enabled
on MIFARE mobile
ticketing

11. NFC – your critical link for the Internet of Things
Consumer
Applications
Business
Applications
www
Smart or connected
NFC tags
NFC readers
11.

12. THE CONNECTED HOME
Redefining the at-home environment
 Tap-and-go
experiences
 Faster product
registration
 Quick pairing with
Bluetooth and WiFi
 Extended user
interfaces
 Personalized settings
 Parental controls
 Authentication and
access rights
 One-step payments
 Easy access to online
maintenance
 Efficient data tracking
 Interactive and
personalized
advertising
 Intuitive commissioning
12.
3
the number of
internet-connected
devices per person

13. INDUSTRIAL IoT
NFC enables Industry 4.0
13.
society

14. Smart City Shanghai
CBD Center BM
Case study
14

15. 15
Hotel Office
Residential Retail

16. 16
标
准
规
范
与
管
理
制
度
体
系
安
全
与
运
行
维
护
体
系
宝矿DBC智慧社区主页（WEB/APP）门户层
基础设
施层
数据中心机房 建筑防雷接地 云计算平台 ……
数
据
库
社区人口库 ……智能化信息
库
业务信息库
酒店预约/智能点餐/呼叫 家政服务/修理服务商场促销/在线订购
酒店/商场/公寓
短信通知 邮件通知 广播通知 即时通讯
云服务
会议预约 展示中心预约 消费/账单查询 打印封装服务
票务服务 分析决策 企业资讯
企业服务
智能管理系统
智能家居
电控/水控/温控
认证/计费/巡更
物业增值
维修/服务管理
监控/保安/保洁
广播/信息发布
社区医疗 消费/账单查询 票务服务
人员服务
停车诱导
通讯自动化（CA）
消防自动化（FA）
楼宇自动化（BA） 保安自动化（SA）
企业信息库
应
用
层
智
慧
社
区
综
合
管
理
系
统
一卡通系统
门禁
就餐
停车
小额消费
物业服务
消防/通讯/楼宇 幼托管理/导航
手机APP
办公自动化（OA） ……
CBD智慧社区主页（WEB/APP）
短信通知
家政服务/修理服务
门禁 智能家居
认证/计费/巡更
维修/服务管理
监控/保安/保洁
广播/信息发布
社区人口库 ……智能化信息
库
业务信息库企业信息库
数据中心机房 建筑防雷接地 云计算平台 ……
通讯自动化（CA）
消防自动化（FA）
楼宇自动化（BA） 保安自动化（SA）
办公自动化（OA） ……
幼托管理/导航
停车
商场电子公告促销
办公楼宇照明控制
商业楼宇照明控制
Smart Life Control: System overview

17. System
timing
control
Motion
sensor
control
Wireless
lighting
control
Lighten up
your mood
Tap &
control
Smart Lighting

18. Smart Payment and Marketing
• Card payment
• NFC payment
• Smart RFID checkout
• Smart NFC advertising
• Loyalty management
• Smart message push
notification with combined
technology
• RFID Inventory management
• Mobile POS+NFC - cashless
• Smart NFC ads
Restaurant
Retail
Supermarket
• Card payment
• NFC oayment
• Smart RFID checkout

19. Smart Retail and Payment
E-Coupon
Online Payment
Offline Trade
Smart payment
• Multi-application card
• NFC phone
• Wearable device etc
Multi acquisition
• POS
• mPOS
• Smart device
Smart VIP bank card
• Quick-pass/BLE adv/Zigbee community

20. More information: www.nxp.com/nfc
20.

21. Advancing Near Field Communication Technology21
Accelerating the “Time-to-
Market” of your NFC Product
Ping Huang, Keysight
Shanghai Showcase

22. Accelerating the “Time-to-Market”
of Your NFC Products
Jun 2, 2015
Ping HUANG
Keysight Technologies

23. Page
A Brief History of Keysight
1939–1998: Hewlett-Packard years
A company founded on electronic measurement innovation
1999–2013: Agilent Technologies years
Spun off from HP, Agilent became the World’s Premier
Measurement Company. In September 2013, it
announced the spinoff of its electronic measurement
business
2014: Keysight begins operations
November 1, Keysight is an independent
company focused 100% on the electronic
measurement industry
We believe in “Firsts”
Bill Hewlett and Dave Packard’s original vision launched
Silicon Valley and shaped our passion for “firsts” 75 years
ago. Today we are committed to provide a new generation
of “firsts” – software-oriented solutions – that create value
for our investors and valued insights for our customers.
23

24. Page
Applications, Limitless Possibilities!
Challenge - TEST under the unified Specifications
Payment Smart Travel
SecurityToys & Games
Health & Wellness
Retails
3

25. Page
Time-to-Market Means if You Earn More $ Sooner
Three key goals to be the secret of your success
25
Save time Maximize yield
Expertise

26. Page
Integrating RF and protocol
with card/terminal emulation
Key Goal #1
R&D stage – Save time
26
Spot problems sooner
Troubleshoot faster
Design under specifications
Flexible parameter and
environment customization
Complete conformance
coverage

27. Page
Key Goal #2
1. Know NFC specification well
2. Most comprehensive test case coverage
3. Timely specs/test specs update
Conformance stage – Expertise
27
• New Specs for Digital, Analog, Activity layers.
• Changes reflected in test cases by 2016
• Test book stable since January 2015
• GCF continue developing test cases in conformance work items
• PTCRB following with RFT123
Call me if you
need help

28. Page
Key Goal #3
Manufacturing stage – Maximize yield
28
High Accuracy
Low Repeatability
Low Accuracy
High Repeatability
High Accuracy
High Repeatability
Upper
Spec
Lower
Spec
Test influences the cost of quality
Easy-to-operation on one common test platform
Get
biggest
ROI
One-button test with automatic test tool
 easy and quick to get all test results
Maximize test reuse with common platform
 for greater effectively and efficiency

29. Page
Summary
Accelerating the “Time-to-Market” of Your NFC Products
29
TEST provides you more VALUE on Time-to-Market

30. Advancing Near Field Communication Technology30
Speeding up NFC Adoption with
an Open Platform
Ching-Ting Huang, MediaTek
Shanghai Showcase

31. Ching-Ting Huang
EverydayGenius –
Speeding UpNFCAdoption
withAnOpenPlatform
2015/06/02

32. Everyday Genius – MediaTek NFC
2015/06/02Ching-Ting Huang 32
Ultra-
Compact
Small
Antenna
BT/Wi-Fi
Handover
Low
Power
3-SWP Compliance:
Standards / MNO /
Payment Certified +
Local Services IoT

33. Working Openly w/ NFC Ecosystem
2015/06/02Ching-Ting Huang 33
Make NFC:
Easy
Helpful
Accessible
TSM
SE
Public Transport
MNO
Mobile Payment

34. NFC Open Platform
2015/06/02Ching-Ting Huang 34
▪ Expand NFC possibilities & speed up adoption
NFC NFC Everywhere
Open Partnerships

35. Copyright © MediaTek Inc. All rights reserved.Copyright © MediaTek Inc. All rights reserved.

36. Advancing Near Field Communication Technology36
Passively-Operated NFC Solutions
Manop Thamsirianunt, Silicon Craft Technology
Shanghai Showcase

37. Manop Thamsirianunt
Managing Director
June 2, 2015
Broadening NFC technology to
Passively-Operated Applications
37

38. • A significant increase in the number of NFC phones in the
marketplace, which will validate and enable new applications.
• New and exciting opportunities for SIC to innovate more ideas
based on NFC technology.
• SIC’s continued leadership as the provider of NFC, the only
technology nowadays that is capable of providing enough energy
to supply external device(s).
• SIC’s unique concept for ‘NFC-Enabled Batteryless Applications’
as a platform for extending the utility of NFC applications to go
above and beyond payments and Tap&Go.
Our Vision:
“NFC-Enabled Batteryless Devices”

39. First product launched,
SIC4310 – ‘NFC Enabler’
• NFC Type 2 Tag + UART
interface.
• Harvest & supply energy to
external devices up to 10mA
@3.0V.
• 8 GPIOs
Formed strategic
partnerships with key
global players to
introduce new
applications,
prototypes, and pilot
projects.
2nd generation of NFC
Enabler with unique
features, e.g. capacitive
sensor, analog-to-digital
converter, power
management.
Redefine vision in NFC
technology & start to
implement.
Integrate with companion
technologies, e.g. Ultralow
power sub-GHz transceiver to
link NFC technology to IoT.
Conducted market tests
with global partners
and launched a series
of successful business
ventures.
Ramp up the market.
Our NFC Development Timeline

40. a
a
a
SMART TOYS
INTERACTIVE
POSTER
WI-FI PAIRING
FILES
TRANSFER
(E-INK)
UPGRADE
SOFTWARE
SENSOR
HEALTHCARE
NFC Enabler
IC
Applications for ‘NFC-Enabled Batteryless Devices’
40

41. Success case: “Tago Arc, One E-ink Bracelet with Endless
Designs”
Tago Arc, NFC wearable E-Ink bracelet.
www.liber8tech.com
• The world’s first “wearable” that
can continuously change its
display with 16 color greyscale.
• Batteryless and Cordless
• Advanced technology including
integrated E-Ink display and NFC
solutions
• Incorporates the ‘NFC Enabler
IC’
• Achieved 261% funded from
Indigogo.com.

42. Success case: “FLITCHIO Smartphone Case with a Built-in
Game Controller”
First smartphone case with a built-in game
controller
www.supenta.com
Batteryless
Pressure-sensitive
Connector-free
Gaming-ready
Open to developers
Incorporate ‘NFC Enabler IC’
Key Features

43. NFC Interactive poster
NFC Enabler: Uses for Cases-Interactive Poster & LifeSense
NFC LifeSense
Simply tap the NFC phone to the passive
sensor and enable Biomedical Telemetry
applications.
 “All in one” package
 Batteryless
 Cost effective
 Disposable
“Simultaneously adds capacitive sensors to
the batterlyless interactive poster while
providing multiple advertising content
selections to users.
 Multiple
 Dynamic
 Interactive
 Batteryless
 Disposable

44. Conclusion : ‘NFC-Enabled Batteryless Devices’
Will be Widely Adopted
NFC connectivity for all IOT
 ‘NFC-Enabled Batteryless Devices’ have demonstrated potential and
significant and varied practical uses.
 The growth of ‘NFC-Enabled Batteryless Devices’ will generate one of the
world’s largest markets.

45. Standardize the transmit
power >7mA from NFC
phones
NFC Standard Future Outlook
Extend the capability of NFC
to HID application (Human
Interface Device)

46. SIC Core Competencies

47. Q & A?

48. www.sic.co.th
info@sic.co.th
Thank You
SiliconCraft 矽力肯科技
silicon craft
technology
SiliconCraft_TH

49. TAP INTO NFC SHOWCASE
Advancing Near Field Communication Technology49
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