The document discusses the various applications and benefits of Near Field Communication (NFC) technology, emphasizing its role as an aggregator for both informational and transactional purposes. It highlights the importance of NFC in enhancing customer interactions and engagement through mobile devices, particularly for 'prosumers' who are both consumers and producers of content. Additionally, it explores trends in social media and the significance of trust and influence in driving consumer behavior within social communities.

1. 1

2. NFC: TAP Points.
Beyond Payments: Adoption and Interaction
Tool. Aggregator. Prosumers.
2

3. RFID Infrastructure
3

4. RFID Applications
4

5. TAP In.
TAP to Share.
NFC TAP Points
TAP to Discover.
TAP to Pay.
TAP points: where are they?

6. 6
NFC can be internal: employee use

7. NFC as a Tool:
something used in performing an operation
7
Narian graphic

8. NFC and Mobile Devices:
Smartphones and Tablets
8
Always with us. Always on.
Psychology of Technology.
What we want.
Where we are.
NOW.
We EXPECT an Experience.

9. Mobile = m commerce
9

10. Tablets = t commerce
10

11. #
NFC as an AGGREGATOR.
NFC TAP Points

12. • Informational:
Price Comparison
Search Activities
#NFC TAP Points
NFC as an Aggregator:
to collect or gather “interactions” into a whole
• Transactional:
Buy
Ship
• Multichannel:
Exchange/Share/Convert

13. PROSUMER
NFC TAP Points
NFC for Prosumers:
customers as producers, co-creators of value

14. • Real Time Interactive Brand Engagement
• Check-in, Keyless Entry, Ticketing
• Loyalty, Coupons and Payments
Journal of the Academy of Marketing Science
Volume 36, Number 1, 109-122, DOI: 10.1007/s11747-007-0060-2
#NFC TAP Points
NFC for Prosumers:
customers as producers, co-creators of value

15. Social Media
• Influence and Activity drive today's prosumer.
The Cult of Influence
• Social Communities: Digital “Currency”& trust
*Biggest decision influencer… up to 70%
NFC TAP Points

16. NFC TAP Points
5 Trends and
NFC can Play:

17. soo Social…
Social Currency = trust, actions, points, likes, coins, ...
Trust: drives influence, engagement, and relationships.
Promotes ability to declare, collect, drive and share.
GAMING.
Social Business = P2P: Brand messaging and engagement
delivered through people-to-people relationships.
Social Communities: Activity Driven. Visual. Video.
fb, twitter, pinterest
NFC TAP Points

18. Video…
18

19. Facebook
19

20. twitter
20

21. Pinterest Hits 10 Million U.S. Monthly Uniques Faster Than Any
Standalone Site Ever -comScore
21

22. NFConnects POV: Portable
Offline to Online
VISUAL
22

23. Questions??? Thank you.
Theresa Billy
Near Field Connects
theresabilly@optonline.net
973-769-3266
twitter @nfconnects
skype theresabilly
http://www.linkedin.com/in/theresabilly
NFC TAP Points

24. 24