The document discusses the concept of smart retail, examining how retailers can leverage Internet of Things (IoT) technologies to better understand and engage with consumers. It highlights various technologies like NFC, beacons, and electronic shelf labels that facilitate interactions between retailers and customers. The aim is to create a more informed retail environment that benefits both parties by enhancing the shopping experience.

1. Is there such a thing as Smart retail ?
Pierre Métivier
pierre.metivier@net-7.fr
@pierremetivier

2. Internet
People Computers

3. Internet of things
People Computers
Things
Data

4. Internet of things in retail
Retailers and consumers Payment and IT
Goods, shelves,
storage room
Data

5. Technology in retail
5
Storage
Clerks
Stock
Inventory
Scanner
UHF/ Barcode
« RFID » / UHF
Products

6. Technology in retail
6
Store
Consumers
Payment
Loyalty
Couponing
Mobile
Storage
Clerks
Stock
Inventory
Scanner
UHF/ Barcode
« NFC » / HF « RFID » / UHF
Products

7. Imagine IOT app in retail
• Retailers want to know more about their
consumers to better reach them.
• Consumers want to know more about the
products

8. Imagine IOT app in retail
• Retailers want to know more about their
consumers to better reach them.
• Consumers want to know more about the
products

9. Know more about the consumers
• Beacons
ibeacons
BLE
• Push tech

10. Know more about the goods
• Electronic
Shelf Labels
• Pull tech.
10

11. NFC in retail
11

12. 12
NFC Mobile as a remote control

13. NFC Mobile & the Internet of things
• The "remote control" of my environment (including retail)
– Tags on objects – passive and dynamic – I2C
– When I want / pull technology
• IOT citizen
– Passive – Usage only
– Active - Participation
• Content and mobile sensors sharing
• Geolocation - passive / active
• Crowdsourcing
• My Internet of Things
13

14. Is there such a thing as Smart retail ?
NFC - Smart retail and smart consumers
Pierre Métivier
pierre.metivier@net-7.fr
@pierremetivier