The document discusses Near Field Communication (NFC) technology, describing its modes of operation, ease of use, and potential applications in various industries such as mobile payments, advertising, and gaming. It highlights market growth projections, with expectations of NFC applications becoming a $35 billion industry by 2016 and widespread adoption in consumer transactions. Additionally, the text emphasizes the increasing interest in NFC-enabled wearables and their potential impact on consumer engagement.

1. NFC… TAP N’ GO

3. What is NFC? How does it works.
Adoption…why NFC works and market projections.
Get your NFC On… literally…
TAP N’ GO Workshop
Learn to TAP. Share the TAP. Create TAP Points.
Engage with NFC at the Connected World Pavilion.

4. NFC: How it Works.
• NFC=Near Field Communication
• Wireless technology- think RFID/ezpass-
Radio-Frequesncy Identification using electromagnetic radio fields
which operate on a smaller range with a different data rate.
• Data exchange, simple transactions and wireless connections between
two devices in close “TAP” proximity of each other, generally 3a few
centimeters
• Active/Passive: Three modes of operation.

5. Three modes of NFC:
• Discovery: Read and Write.
One way connection: Reader (active) “gets” information from the
(passive) chip/tag TAP point.
• Peer to Peer:
Enables two way NFC connection and data exchange between TAP
points. One sends, then the other. Can share Bluetooth or WiFi link set
up.
• Card Emulation:
Mobile device acts as a smart card to interact with an NFC reader.
Payments and Ticketing.

6. TAP In.
TAP to Share.
TAP to Discover.
TAP to Pay.
TAP Points

7. Why it works? Simple.
• NFC connects, and connects, and connects.
• It’s really that simple. Out of the box.
• Eliminates language, physical and educational barriers.
• Seamless. No apps to search for or download.
• No services to sign up to. No pins or passwords to enter.
• Chips and tags can be attached to most anything.
• Instant gratification. Tap and connect.
• Decisions, data, M2M connections are portable.
• You are able to receive and share information:
offline, online, in real time, on the go… where you are, when you need it.

8. Simple …

9. Central Point of Connection.

10. Growth Projections for NFC:
• NFC applications expected to be a $35 billion industry by 2016.
• Many of the top airlines plan to introduce NFC beginning this year.
• Over 75% of POS terminals in the US are expected to be NFC enabled
by 2017.
• The growth of the applications market is expected to be exponential with
the revenue growth from $7,686 million in 2011 to $34,515 million by
2016, at an estimated CAGR of 35% from 2011 to 2016. The most
attractive of all the segments is the mobile payments segment; followed
by the ticketing and access control.

11. NFC Connected Applications:
Advertising Ticketing
Mobile Money Shopping
Vending Machines Appliances
Gaming Cars
Keyless Entry Venue and Event Engagement
and the list goes on, and on…
and Wearables… fashion and function…

12. Developer Interest Increases Nine-
fold
Results from Strategy Analytics’ developer survey.

13. Wearables: Get your NFC on!

14. Projections for Wearable
Technology:

15. BI: Business “Actionable”
Intelligence
Relationships: Brand Ambassadors: Market Share
Customers say:
We need it: Competitive Intelligence: PRODUCT DEVELOPMENT
We love it: Competitive Intelligence: PRODUCT DEVELOPMENT
We don’t like it: Competitive Intelligence: PRODUCT DEVELOPMENT

16. Wearable Data from Head-to-Toe
Date: Monday February 10, 2014
Time: 2:00-2:40 p.m.
Session summary:
What is the data from wearables really telling us? This panel explores the ways in which the idea of the
"quantified" self can really pay off in our day-to-day lives.
Panelists:
Sonny Vu, CEO of Misfit Wearables -Misfit Shine
Stacy Burr, Vice President, Wearable Sports Electronics with adidas -Sports Gear
Patrick Bertagna, President/CEO/Founder, GTX Corp. - Smart Shoes
Monisha Perkash, CEO and Founder of LUMO BodyTech -Belt
Eric Weymueller, baubleApps – Fan Merchandise

17. Time to TAP N’ GO
• Set up your NFC
• Tap Tags
• Wristbands:
Learn to TAP, Share the TAP and Create your own TAP Points
Let’s get “Connected”!

18. Ingage NFC: Get “Connected
World”Vote: Favorite Auto Brand, Favorite Technology
See results displayed in real time on the CW/Insteo digital screen displays
Connect : Register and Enter to Win Gadget Give Away
All via these TAP GO points around the Connected World Pavilion:
• T-shirts- On CW Staff
• Teddy Bears: CW Sessions and Booth
• Hang Tags & Table Tents: Throughout the Pavilion
• Place Mats: in the Cafe
• Posters: Vendor Booths

19. Thank you.
Theresa Mary Gordon
Near Field Connects
connect@nearfieldconnects.com
973-769-3266
twitter @nfconnects
http://www.linkedin.com/in/theresamarygordon
NFC TAP Points