The document discusses the role of NFC (Near Field Communication) in marketing and advertising, emphasizing its potential as a tool for engagement, information delivery, and driving commerce. It highlights the importance of NFC in creating emotional connections and real-time interactions through mobile wallets and social networks. Additionally, it addresses the challenges of NFC adoption, including security, education, and the need for compatible devices and platforms.

1. NFC
Fact, Fiction and Friction
• Theresa (Billy) Gordon
NFC Fact, Fiction and Friction #

2. The Greatest Impact of All:
Marketing and Advertising
“Information” Delivery
“Creating Opportunity
and
Leading Adoption”
NFC: Fact, Fiction and Friction

3. NFC
• Tool
• Adoption
• Social Networks
NFC Fact, Fiction and Friction #

4. NFC: Fact, Fiction and Friction #
NFC as a Tool:

6. NFC as a Tool:
• Keyless Entry
• Ticketing and Check-in
• Coupons and Payments
• Information Sharing
• Real Time Brand Engagement
• Social “Currency”
NFC Fact, Fiction and Friction #

7. Always with us, Always on.
Emotional Connection-Instant Gratification
and Mobile Wallets.
NFC and Mobile Devices:
We EXPECT an Experience.
NFC Fact, Fiction and Friction

8. NFC Adoption:
• Availability of NFC Enabled Devices
• Security
• Education and ease of Use:
Internal: Your Organization
External: Client and Consumer
with others: platforms, devices, wallets, etc.
NFC Fact, Fiction and Friction #

9. NFC: Fact, Fiction and Friction

10. Brands, retailers, advertisers
entertainment and media networks;
including publishing and out-of-home
are all seeking new ways
to engage individuals,
to demonstrate value,
to motivate action,
and deliver information, drive commerce.
Social Currency
NFC: Fact, Fiction and Friction

11. NFC: Fact, Fiction and Friction

12. Making “Messages” Portable:
All NFC “touch-points” become portable, allowing mobile
device users to capture information for immediate
and/or future benefit and for sharing:
sharing “content, experiences, and promotions”
to others and on social networks.
Social Business
NFC: Fact, Fiction and Friction

13. NFC: Fact, Fiction and Friction

14. NFC: Fact, Fiction and Friction

15. Corporations, organizations, institutions,
manufacturers, and companies
including individual consumers:
are all seeking new ways
to engage individuals,
to demonstrate value,
to motivate action,
and deliver information, develop relationship.
Social Communities
NFC: Fact, Fiction and Friction

16. NFC: Fact, Fiction and Friction

17. Making “Messages” Portable:
NFC not only make messages portable;
NFC “touch points” make messages:
interactive, trackable, and “changeable” in often in “real time”
which provide many “business metrics” such as:
Metrics on engagement
Metrics on consumer behavior
that drive decisions and success.
NFC: Fact, Fiction and Friction

18. College Ecosystem
NFC: Fact, Fiction and Friction

19. NFC = Social Business
Social Currency = trust, actions, points, likes, coins, ...
Trust: drives influence, engagement, and relationships.
Promotes ability to declare, collect, drive and share.
Social Business = P2P: Business messages delivered through
people-to-people relationships.
Social Communities: Activity Driven.
NFC: Fact, Fiction and Friction

20. Thank you.
Theresa Gordon
973-769-3266
Near Field Connects
@nearfieldconnects
www.nfconnects.com