A quick walk through some of the most powerful ways to get people to buy-in to your communications, marketing or fundraising ideas.
If you need something signed off - this could be for you
Getting buy-in for your communicationsCharityComms
This document provides guidance on making the business case for communications to trustees and senior management. It outlines a four step process: 1) Understanding and working your audience by identifying who they are, what they want, and key influencers. 2) Building an internal case for support with a compelling summary, vision of success, evidence, and desired outcomes. 3) Selling it in through preparation, meetings with champions, and presentations focusing on outcomes. 4) Dealing with potential rejection by reflecting on whether the idea, presentation, or circumstances were the issue before giving up. The overall aim is to get buy-in for communications by following this proven process.
This document discusses strategies for effective marketing and networking through social media. It emphasizes building relationships through helpful, engaging content rather than cold calls. Key recommendations include creating simple marketing that stands out, asking for referrals, becoming an expert in your industry by aggregating content, planting seeds for future opportunities, and entertaining or adding value to followers across various focus areas.
7 Steps to Rocking Your Brand on Social MediaKatia Millar
Learn powerful tips & strategies that will help you better communicate your WOW and magic in your personal/business brands, marketing and social media — so that you can…
* Align your purpose, mission and vision with your brand
* Connect with your tribe in a deeper, more authentic way
* Create a more powerful impact, make a bigger difference, have more freedom and fun!
The document provides a mini-slideshow for the funeral industry with tips to help get unstuck. It outlines 4 key steps: 1) Follow the "CSE" model to clarify the vision, simplify the path, and execute the plan. 2) Maximize leadership DNA by understanding leadership styles. 3) Define a personal brand by focusing on passions, strengths, and emotional connections. 4) Live the Kaizen concept by creating incremental change and making bold actions. The overall message is to not underestimate one's power to shape memories and make bold moves.
This document discusses motivation and how to maintain it. Motivation is defined as the desire and energy to attain goals and be committed to work or subjects. It is stimulated by psychological factors like money, success, and job satisfaction. While motivation is important, it is fleeting and situational. True progress comes from discipline, which is consistent, habitual, and rare compared to motivation. The document provides many tips for how to get and maintain motivation through things like setting goals, finding inspiration, and avoiding distractions. However, the key message is that discipline is needed more than motivation, and one should just take action rather than relying on motivation alone.
This document discusses how real estate agents can use Pinterest for marketing. It begins by outlining common levels of Pinterest knowledge among agents. It then defines Pinterest as a visual social media site where users can pin and share ideas, information and content on boards. The document lists reasons why agents need Pinterest, such as increasing website traffic and helping with search engine optimization. It provides background on Pinterest's history and user demographics. Specific marketing ideas for real estate are presented, like showcasing listings, virtual tours and local expertise. The next training session will cover how to set up an account and create pins and boards.
The document discusses goal setting and its importance. It defines a goal as something a person aims to achieve that is clearly defined, time-bound, reasonable, attainable, and realistic. Setting goals provides direction, boosts confidence, and helps organize time. Goals should be broken down into smaller, achievable targets. The document also provides inspirational stories of successful people like Edison, Disney, and Canfield who persevered through failures and rejections to achieve their goals.
The document outlines the agenda for a session which includes:
1. Identifying stakeholders through a video and discussion.
2. Assigning roles for student presentations.
3. Student teams will present their cases and receive questions.
4. A debrief on persuasion and motivation techniques followed by time for teams to refine their strategies based on the discussion.
Getting buy-in for your communicationsCharityComms
This document provides guidance on making the business case for communications to trustees and senior management. It outlines a four step process: 1) Understanding and working your audience by identifying who they are, what they want, and key influencers. 2) Building an internal case for support with a compelling summary, vision of success, evidence, and desired outcomes. 3) Selling it in through preparation, meetings with champions, and presentations focusing on outcomes. 4) Dealing with potential rejection by reflecting on whether the idea, presentation, or circumstances were the issue before giving up. The overall aim is to get buy-in for communications by following this proven process.
This document discusses strategies for effective marketing and networking through social media. It emphasizes building relationships through helpful, engaging content rather than cold calls. Key recommendations include creating simple marketing that stands out, asking for referrals, becoming an expert in your industry by aggregating content, planting seeds for future opportunities, and entertaining or adding value to followers across various focus areas.
7 Steps to Rocking Your Brand on Social MediaKatia Millar
Learn powerful tips & strategies that will help you better communicate your WOW and magic in your personal/business brands, marketing and social media — so that you can…
* Align your purpose, mission and vision with your brand
* Connect with your tribe in a deeper, more authentic way
* Create a more powerful impact, make a bigger difference, have more freedom and fun!
The document provides a mini-slideshow for the funeral industry with tips to help get unstuck. It outlines 4 key steps: 1) Follow the "CSE" model to clarify the vision, simplify the path, and execute the plan. 2) Maximize leadership DNA by understanding leadership styles. 3) Define a personal brand by focusing on passions, strengths, and emotional connections. 4) Live the Kaizen concept by creating incremental change and making bold actions. The overall message is to not underestimate one's power to shape memories and make bold moves.
This document discusses motivation and how to maintain it. Motivation is defined as the desire and energy to attain goals and be committed to work or subjects. It is stimulated by psychological factors like money, success, and job satisfaction. While motivation is important, it is fleeting and situational. True progress comes from discipline, which is consistent, habitual, and rare compared to motivation. The document provides many tips for how to get and maintain motivation through things like setting goals, finding inspiration, and avoiding distractions. However, the key message is that discipline is needed more than motivation, and one should just take action rather than relying on motivation alone.
This document discusses how real estate agents can use Pinterest for marketing. It begins by outlining common levels of Pinterest knowledge among agents. It then defines Pinterest as a visual social media site where users can pin and share ideas, information and content on boards. The document lists reasons why agents need Pinterest, such as increasing website traffic and helping with search engine optimization. It provides background on Pinterest's history and user demographics. Specific marketing ideas for real estate are presented, like showcasing listings, virtual tours and local expertise. The next training session will cover how to set up an account and create pins and boards.
The document discusses goal setting and its importance. It defines a goal as something a person aims to achieve that is clearly defined, time-bound, reasonable, attainable, and realistic. Setting goals provides direction, boosts confidence, and helps organize time. Goals should be broken down into smaller, achievable targets. The document also provides inspirational stories of successful people like Edison, Disney, and Canfield who persevered through failures and rejections to achieve their goals.
The document outlines the agenda for a session which includes:
1. Identifying stakeholders through a video and discussion.
2. Assigning roles for student presentations.
3. Student teams will present their cases and receive questions.
4. A debrief on persuasion and motivation techniques followed by time for teams to refine their strategies based on the discussion.
Legend of Hart's Hollow Kickstarter Marketing PlanNina Park
This document outlines Nina Park's planning for a Kickstarter campaign to fund the video game Legend of Hart's Hollow. It discusses researching successful Kickstarters, defining goals and audiences, and a marketing plan with tactics like social media promotion, contacting gaming sites and podcasts, and community engagement during and after the campaign. The plan is to prepare two months in advance and maintain momentum with cross-promotions, forums, and staff pick pitches leading up to and during the launch.
This document discusses how social media has changed marketing and business. It outlines the shift from traditional marketing like TV, mail, and print to more modern approaches like social media, mobile, and search. It then provides advice on how to effectively engage with social media through listening, sharing content, building communities, and managing your digital reputation. The final section discusses how predictive analytics can help businesses predict customer behavior.
Before launching our campaign, I compiled a brief presentation on my knowledge of Kickstarter and how we could make our campaign successful. This was presented to the rest of the team and helped to shape our campaign.
Personal Branding (improved version - for JADE)Leo Exter
If you want to be seen, if you want to be remembered - take control of your personal brand, make it work for you.
Give it meaning, give it impact, give it consistency.
Do something - and create content around that something.
And, be the duck ;)
The document discusses setting goals for both business and personal life and how achieving goals can boost confidence and help dreams become a reality. It recommends initially limiting goals to 3-5 that are specific, measurable, attainable, realistic and time-bound. Some tips for achieving goals include writing them down, envisioning success, having a plan with incremental steps and checkpoints, seeking advice from a coach, and celebrating progress along the way. Sharing goals selectively and signing up for accountability can also help with follow through.
1) The document outlines 7 key lessons from entrepreneurship, including focusing on mentors over coaches, building your network and database, enjoying the wait between sowing and reaping, mainstream media as best business friends, having an exit strategy, creativity and innovation being toughest parts of the journey, and the importance of personal branding for marketing.
2) Each lesson is explained in 1-2 paragraphs with examples and tips.
3) The document concludes with an example personal branding profile of Andrew Chow, an entrepreneur and public speaker.
This document outlines 12 universal principles for success in business. It discusses developing key skills like focus, work ethic, creating value, and integrity. It emphasizes continuously improving skills like sales and learning from successful mentors. Maintaining a positive attitude, being a team player, and developing goals are highlighted as important determinants of business achievement.
The document provides instructions for a brainstorming activity where small groups generate ideas on index cards for why people immigrate to the United States. The groups then categorize their ideas into two groups based on either "push factors" that push people out of their home country, or "pull factors" that pull people into a new country like the United States.
1) People are more likely to be persuaded by ideas they feel they have thought of themselves rather than those directly presented by others.
2) When trying to persuade others, it is effective to get them to think about the issue from their own perspective in order to make the persuasive idea seem like it was their own.
3) This can be done by reflecting their own ideas back to them in relation to the issue being discussed and getting them to articulate what is important to them about the topic.
Iterating on the Idea - Atlassian Starter Day 2010Atlassian
The document is a collection of sections from Glenn Kelman discussing various topics related to iterating on ideas for new products and services. Some of the key points made include: having opinionated software is good because it gives personality; the first customer knows what they want and is passionate about the product; usability studies involve having people complete tasks to observe; and surveys should have less than 10 questions and free-form responses to avoid bias. The overall document provides advice and perspectives on testing ideas with customers through various methods like focus groups, surveys, and usability studies.
The document discusses the most profitable places to publish articles online in order to generate sales and grow an audience. It recommends publishing articles on your blog, LinkedIn Pulse, Medium, Facebook Notes, and Twitter. The document also promotes a content creation tool called the Custom Content Wizard that helps users easily create content using templates and prompts in order to profit from their publishing efforts.
This document discusses strategies for using social media platforms effectively. It addresses goals like establishing authority, maintaining relationships, and driving traffic. It provides metrics for various accounts and recommends focusing on platforms like YouTube, Flickr, LinkedIn, Facebook, Twitter and Instagram. Key advice includes using images to convey ideas, automating tasks, engaging audiences, and creating value through original and curated content.
Pete Simon: "Why do I even care?" Designing For the Skeptical User & For Your...SocialDevCamp Chicago
The document discusses designing for skeptical users and community growth. It notes the goals of selling stuff, helping customers achieve their goals, increasing traffic, sign-ups, brand advocacy, and positive indicators. It also aims to provide a usable experience consistent with the brand. To address skeptical users, it recommends knowing the goals, effectively communicating value, and making it easy to join.
This tip heavy presentation was given at AENC"s (Association Executives of North Carolina) Marketing and Communications Day to a packed room full of association executives. The focus of the presentation is how to drive more attendees to your meetings and conferences. Real life examples are given throughout the presentation.
Communicators need to take a note from digital marketers. Using personas can help you go narrow to improve the pitch to placement ratio, get better results and stop wasting time. Presentation for PRSA International 2017.
This document contains summaries of various topics around designing one's life and career path. It discusses dysfunctional beliefs, starting where you are, building a compass to guide decisions, wayfinding when the destination is unclear, getting unstuck from problems, designing multiple lives, prototyping conversations, designing one's dream job, choosing happiness, building failure immunity, building a team, and moving from a team to a community. The overall message is that designing one's life is a process that involves exploring interests, overcoming challenges, and finding support from others.
In everything we do, we believe that marketing can be more engaging, honest and transparent.
The way we choose to profit from our beliefs is by using familiar platforms with great reach such as Facebook-Twitter-LinkedIn and many others that allow customers to voice their opinion in real time.
We happen to be social media Experts. Would you do business with us?
The ability to attract and retain talented employees is the most important factor for a company's growth, according to Jim Collins. Having the right people is more critical than markets, technology, competition or products. Companies that build great businesses understand talent matters above all else.
Legend of Hart's Hollow Kickstarter Marketing PlanNina Park
This document outlines Nina Park's planning for a Kickstarter campaign to fund the video game Legend of Hart's Hollow. It discusses researching successful Kickstarters, defining goals and audiences, and a marketing plan with tactics like social media promotion, contacting gaming sites and podcasts, and community engagement during and after the campaign. The plan is to prepare two months in advance and maintain momentum with cross-promotions, forums, and staff pick pitches leading up to and during the launch.
This document discusses how social media has changed marketing and business. It outlines the shift from traditional marketing like TV, mail, and print to more modern approaches like social media, mobile, and search. It then provides advice on how to effectively engage with social media through listening, sharing content, building communities, and managing your digital reputation. The final section discusses how predictive analytics can help businesses predict customer behavior.
Before launching our campaign, I compiled a brief presentation on my knowledge of Kickstarter and how we could make our campaign successful. This was presented to the rest of the team and helped to shape our campaign.
Personal Branding (improved version - for JADE)Leo Exter
If you want to be seen, if you want to be remembered - take control of your personal brand, make it work for you.
Give it meaning, give it impact, give it consistency.
Do something - and create content around that something.
And, be the duck ;)
The document discusses setting goals for both business and personal life and how achieving goals can boost confidence and help dreams become a reality. It recommends initially limiting goals to 3-5 that are specific, measurable, attainable, realistic and time-bound. Some tips for achieving goals include writing them down, envisioning success, having a plan with incremental steps and checkpoints, seeking advice from a coach, and celebrating progress along the way. Sharing goals selectively and signing up for accountability can also help with follow through.
1) The document outlines 7 key lessons from entrepreneurship, including focusing on mentors over coaches, building your network and database, enjoying the wait between sowing and reaping, mainstream media as best business friends, having an exit strategy, creativity and innovation being toughest parts of the journey, and the importance of personal branding for marketing.
2) Each lesson is explained in 1-2 paragraphs with examples and tips.
3) The document concludes with an example personal branding profile of Andrew Chow, an entrepreneur and public speaker.
This document outlines 12 universal principles for success in business. It discusses developing key skills like focus, work ethic, creating value, and integrity. It emphasizes continuously improving skills like sales and learning from successful mentors. Maintaining a positive attitude, being a team player, and developing goals are highlighted as important determinants of business achievement.
The document provides instructions for a brainstorming activity where small groups generate ideas on index cards for why people immigrate to the United States. The groups then categorize their ideas into two groups based on either "push factors" that push people out of their home country, or "pull factors" that pull people into a new country like the United States.
1) People are more likely to be persuaded by ideas they feel they have thought of themselves rather than those directly presented by others.
2) When trying to persuade others, it is effective to get them to think about the issue from their own perspective in order to make the persuasive idea seem like it was their own.
3) This can be done by reflecting their own ideas back to them in relation to the issue being discussed and getting them to articulate what is important to them about the topic.
Iterating on the Idea - Atlassian Starter Day 2010Atlassian
The document is a collection of sections from Glenn Kelman discussing various topics related to iterating on ideas for new products and services. Some of the key points made include: having opinionated software is good because it gives personality; the first customer knows what they want and is passionate about the product; usability studies involve having people complete tasks to observe; and surveys should have less than 10 questions and free-form responses to avoid bias. The overall document provides advice and perspectives on testing ideas with customers through various methods like focus groups, surveys, and usability studies.
The document discusses the most profitable places to publish articles online in order to generate sales and grow an audience. It recommends publishing articles on your blog, LinkedIn Pulse, Medium, Facebook Notes, and Twitter. The document also promotes a content creation tool called the Custom Content Wizard that helps users easily create content using templates and prompts in order to profit from their publishing efforts.
This document discusses strategies for using social media platforms effectively. It addresses goals like establishing authority, maintaining relationships, and driving traffic. It provides metrics for various accounts and recommends focusing on platforms like YouTube, Flickr, LinkedIn, Facebook, Twitter and Instagram. Key advice includes using images to convey ideas, automating tasks, engaging audiences, and creating value through original and curated content.
Pete Simon: "Why do I even care?" Designing For the Skeptical User & For Your...SocialDevCamp Chicago
The document discusses designing for skeptical users and community growth. It notes the goals of selling stuff, helping customers achieve their goals, increasing traffic, sign-ups, brand advocacy, and positive indicators. It also aims to provide a usable experience consistent with the brand. To address skeptical users, it recommends knowing the goals, effectively communicating value, and making it easy to join.
This tip heavy presentation was given at AENC"s (Association Executives of North Carolina) Marketing and Communications Day to a packed room full of association executives. The focus of the presentation is how to drive more attendees to your meetings and conferences. Real life examples are given throughout the presentation.
Communicators need to take a note from digital marketers. Using personas can help you go narrow to improve the pitch to placement ratio, get better results and stop wasting time. Presentation for PRSA International 2017.
This document contains summaries of various topics around designing one's life and career path. It discusses dysfunctional beliefs, starting where you are, building a compass to guide decisions, wayfinding when the destination is unclear, getting unstuck from problems, designing multiple lives, prototyping conversations, designing one's dream job, choosing happiness, building failure immunity, building a team, and moving from a team to a community. The overall message is that designing one's life is a process that involves exploring interests, overcoming challenges, and finding support from others.
In everything we do, we believe that marketing can be more engaging, honest and transparent.
The way we choose to profit from our beliefs is by using familiar platforms with great reach such as Facebook-Twitter-LinkedIn and many others that allow customers to voice their opinion in real time.
We happen to be social media Experts. Would you do business with us?
The ability to attract and retain talented employees is the most important factor for a company's growth, according to Jim Collins. Having the right people is more critical than markets, technology, competition or products. Companies that build great businesses understand talent matters above all else.
This recipe calls for flour, baking powder, bicarbonate of soda, salt, cocoa, ground almonds, brown sugar, dark chocolate, walnuts, margarine, eggs, and yogurt to make a chocolate cake. The dry ingredients are mixed together and then the wet ingredients like margarine, eggs, and yogurt are added and beaten for a few minutes. The batter is then baked in a hot oven at 170 degrees Celsius for one hour to produce the chocolate cake.
Volunteers are often treated like second-class citizens by charities but without them, we would never deliver anything!
These slides share some key principles to help create the right kind of communications to ensure charity volunteers become truly engaged with the cause.
The Tschudi Group is a privately owned shipping and logistics company dating back to 1883. It operates various shipping, logistics, and transportation companies. Tschudi Project Transport is one of the companies within the group and offers integrated logistics services including sea and land transportation, heavy lifting, and project management to transport goods worldwide. Some example projects Tschudi Project Transport handled included transporting wind turbine equipment between Europe and Canada, and transporting modular homes and heavy machinery between various countries.
Tips on how charities can find and attract corporate donors in tough financial times.
Slideshare suggested blogs might be of interest; please let me know if they're not!
Tschudi Project Transport AS is part of the Tschudi Group, a privately owned shipping and logistics group established in 1883. Tschudi Project Transport specializes in project cargo transport and heavy lift services, offering transportation by sea, road and rail. It has experience moving large volumes of wind turbine equipment and other oversized cargo internationally. Recent projects included transporting cargo from Denmark to Ukraine, Estonia to Norway, Denmark to Thailand, and China to Croatia and Morocco. Tschudi Project Transport aims to provide full logistics solutions from origin to final site.
Introduction to social media workshop - Community organisations in Havering (...Bottom Line Ideas
An introduction to social media for community organisations in the London Borough of Havering. Why and how should we use social media to make a difference to my organisation?
The Tschudi Group is a privately owned shipping and logistics group established in 1883. It owns various shipping and logistics companies that transport goods by sea, rail, and road. Tschudi Project Transport offers integrated logistics services from origin to destination, including sea and land transportation, heavy lift, and project management. Recent projects handled by Tschudi Project Transport involved transporting wind turbine equipment, modules, and heavy cargo between various countries in Europe and Asia.
The Tschudi Group is a privately owned shipping and logistics company dating back to 1883. It owns and operates various shipping, logistics, and mining companies. Tschudi Project Transport offers complete logistics solutions including sea and land transportation for projects worldwide. Recent projects included transporting windmill equipment, modules, and heavy cargo between various countries in Europe and Asia.
New ways of measuring Social Media ROI - by Heather HoldridgeBottom Line Ideas
Interesting article written by Heather Holdridge for www.frogloop/care2blog.
New ways of tracking social media ROI using some old school thinking which might just be enough to convince older school management types to buy-in to investing in social media.
The Millionaire Secret Sauce to Monetize Your Online CommunityVaggelis Pantidos
This Presentation consists of high level actionable strategies that will help you earn attention & position as different and also help you make faster & better decisions with your marketing without getting lost every again...
This webinar is aimed at coaches, business owners, sales professionals, and students to help them gain confidence when speaking publicly. The webinar will cover how finding confidence is easier than most people think, how to make a good impression and gain credibility, why people get afraid of public speaking and why that is natural. It will provide two key actions, three secrets to immediate confidence, and explain why typical advice and courses do not usually work. Attendees will learn a method to keep improving their public speaking skills through study and implementation. At the end, there will be a question period and relaxation exercise.
Jesse Schell gives a presentation on building and leading a successful game studio. He outlines a three step plan: 1) Build a studio by hiring a team, 2) Protect the studio by obtaining funding, and 3) Make awesome games while optimizing studio operations. He emphasizes the importance of caring for employees by meeting their many needs, such as adequate pay, clear vision, respect, and feedback. Schell also provides tips for studio leaders, such as getting organized, delegating tasks, and focusing on coaching the team. The overall message is that studio heads can succeed by prioritizing their people and culture above all else.
In today’s connected, Googled, social world, there is a reality; more content will be created today than existed in entirety before 2003. The simple fact is we have limited time and attention spans. You need to create killer content that will get your target market to engage. While the attention economy is an important consideration when creating content you should not just be attempting to get attention but be turning your content into the talking point in your industry. It should make connections, drive interest, get shared and create advocates.
Session will look at:
Understanding the the good, the bad and the other crap - how to create content that gets cut through.
Techniques to find insights that will delight
Build a strategy and tactics for your content
What it takes to become a content king
Using the right content to nudge the buyer down the
The document discusses strategies for organizations to better understand and serve second-stage companies. It recommends assessing current audiences and programs, understanding what makes second-stage companies unique, embracing a culture that listens and responds quickly, partnering with other organizations, and developing just-in-time programming focused on solving entrepreneurs' most pressing problems. The goal is for organizations to differentiate themselves and become trusted sources of support for second-stage companies.
Creating Clarity and Establishing TruthAbby Covert
The sixth class of a 15 week course in Information Architecture taught at Parsons, the New School for Design. Topics include: Addressing "What now?", Creating an Elevator Pitch to further clarify audience and purpose prior to feature level discussions.
This document provides tips for engaging and motivating nonprofit boards of directors. It recommends 7 steps to transform a board from "bored to blazing": 1) ignite their passion for the cause, 2) discuss where donations are spent, 3) share mission moments, 4) make meetings interesting, 5) give board members what they want, 6) include social time, and 7) provide clear action items. The presenter emphasizes the importance of an emotional connection to the mission and specific tasks for board members. Personal changes like being enthusiastic, modeling energy, and making it fun are also advised.
Jesse Schell provides leadership advice for game studio founders and leaders. He outlines a three step plan: 1) Build a studio by hiring the right people, 2) Protect the studio by securing funding, and 3) Optimize the studio by focusing on team happiness and growth. Schell emphasizes the importance of clear communication, respecting your team, and helping your team feel cared about through coaching and feedback.
Business Analysts as Internal Consultants - Emma langman IIBA UK Chapter
The document discusses 7 reasons why business analysts are not taken as seriously as they should be and provides recommendations to address this. The 7 mistakes are: 1) not realizing their role as an internal consultant, 2) improper focus on people, 3) lacking strategic and commercial skills, 4) improper use of project management skills, 5) not focusing on core responsibilities, 6) lack of direction, and 7) not utilizing their expertise. The prescription includes learning practical theory, building networks and reputation, and becoming an internal consultant by understanding consulting roles and developing core competencies.
In today’s connected, Googled, social world, there is a reality; more content will be created today than existed in entirety before 2003. The simple fact is we have limited time and attention spans. You need to create killer content that will get your target market to engage. While the attention economy is an important consideration when creating content you should not just be attempting to get attention but be turning your content into the talking point in your industry. It should make connections, drive interest, get shared and create advocates.
Session will look at:
Understanding the the good, the bad and the other crap - how to create content that gets cut through.
Techniques to find insights that will delight
Build a strategy and tactics for your content
What it takes to become a content king
Using the right content to nudge the buyer down the funnel
Change Using your Strengths: That's a change!Ben Linders
This document provides an overview of Solution Focused therapy. It discusses key aspects of the approach, including:
1) Assuming people are doing things right and focusing on strengths and successes rather than problems.
2) Using storytelling to have clients discuss what is working, why it works, and under what circumstances.
3) Providing positive feedback and compliments to stimulate clients and help them recognize their own results.
4) Helping clients envision the "perfect" solution and take small steps in that direction.
Using Social Media for News OrganizationsKyle Lacy
The document discusses focusing on understanding customers and choosing business and social media objectives. It also discusses personal branding and developing a brand plan that identifies passions, values, goals and what makes you remarkable. Additional sections provide tips on organizational storytelling, building a brand plan, reviewing social media policies, defining support groups, and setting up search functions on social media. The final section provides contact details for connecting with the author.
This document discusses various life skills and strategies for living a fulfilling life. It provides advice on topics such as playing the cards you're dealt well, focusing on living rather than just existing, planning ahead to avoid failure, maintaining a work-life balance, developing communication and networking skills, handling conflict constructively, managing office politics, crafting a personal brand, prioritizing what's important, and accepting responsibility for one's actions. The overall message is that life skills can help one deal effectively with daily challenges and find purpose and meaning.
Seven cs for growing your own community 12 pg ebook 27.11.11Anna B Sexton
The document provides a 7-step guide for growing ideas for community change, with an optional 8th step. The steps are: 1) Identify a catalyst for change; 2) Create ideas through brainstorming and visualization; 3) Collaborate by forming partnerships; 4) Apply common sense testing; 5) Launch a call to action; 6) Celebrate successes along the way; 7) Continue assessing impact and making improvements. The guide encourages being bold with ideas and working as a team to enact positive change in communities.
The document discusses how to build a professional image or personal brand. It notes that perceptions are formed based on factors like appearance, communication skills, work quality, and ethics. While initial impressions can be lasting, ultimately one's professional reputation depends more on consistently demonstrating competence, integrity, and value through their work over time. The document advocates focusing less on manipulating perceptions and more on developing skills, delivering quality work, treating others well, and allowing one's character to shape others' views of their professional brand.
This document outlines a process for developing a strong vision for a business. It recommends clearly stating where you want the business to be in 3-5 years using both qualitative and quantitative metrics. An example vision is provided. The process then involves an inspection phase where key stakeholders identify strengths and areas of focus. This informs an offsite planning day where all staff identify issues and solutions. Finally, leadership must ensure they remain accountable to the vision by periodically asking insightful questions.
Budgetary Advantages of Pretrial Service ProgramsPublicFinanceTV
The document provides guidance on having courageous conversations in difficult situations. It discusses that conflict arises from a perceived threat to one's needs, interests, or concerns. It also notes that people have mental models and assumptions that influence their perspectives. The document recommends distinguishing between positions and interests in a discussion, testing assumptions by remaining curious about others' perspectives, and recognizing emotions in oneself and others to have more productive conversations.
Similar to Making the case for communications (20)
4 Benefits of Partnering with an OnlyFans Agency for Content Creators.pdfonlyfansmanagedau
In the competitive world of content creation, standing out and maximising revenue on platforms like OnlyFans can be challenging. This is where partnering with an OnlyFans agency can make a significant difference. Here are five key benefits for content creators considering this option:
Navigating the world of forex trading can be challenging, especially for beginners. To help you make an informed decision, we have comprehensively compared the best forex brokers in India for 2024. This article, reviewed by Top Forex Brokers Review, will cover featured award winners, the best forex brokers, featured offers, the best copy trading platforms, the best forex brokers for beginners, the best MetaTrader brokers, and recently updated reviews. We will focus on FP Markets, Black Bull, EightCap, IC Markets, and Octa.
[To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations]
This PowerPoint compilation offers a comprehensive overview of 20 leading innovation management frameworks and methodologies, selected for their broad applicability across various industries and organizational contexts. These frameworks are valuable resources for a wide range of users, including business professionals, educators, and consultants.
Each framework is presented with visually engaging diagrams and templates, ensuring the content is both informative and appealing. While this compilation is thorough, please note that the slides are intended as supplementary resources and may not be sufficient for standalone instructional purposes.
This compilation is ideal for anyone looking to enhance their understanding of innovation management and drive meaningful change within their organization. Whether you aim to improve product development processes, enhance customer experiences, or drive digital transformation, these frameworks offer valuable insights and tools to help you achieve your goals.
INCLUDED FRAMEWORKS/MODELS:
1. Stanford’s Design Thinking
2. IDEO’s Human-Centered Design
3. Strategyzer’s Business Model Innovation
4. Lean Startup Methodology
5. Agile Innovation Framework
6. Doblin’s Ten Types of Innovation
7. McKinsey’s Three Horizons of Growth
8. Customer Journey Map
9. Christensen’s Disruptive Innovation Theory
10. Blue Ocean Strategy
11. Strategyn’s Jobs-To-Be-Done (JTBD) Framework with Job Map
12. Design Sprint Framework
13. The Double Diamond
14. Lean Six Sigma DMAIC
15. TRIZ Problem-Solving Framework
16. Edward de Bono’s Six Thinking Hats
17. Stage-Gate Model
18. Toyota’s Six Steps of Kaizen
19. Microsoft’s Digital Transformation Framework
20. Design for Six Sigma (DFSS)
To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations
Discover innovative uses of Revit in urban planning and design, enhancing city landscapes with advanced architectural solutions. Understand how architectural firms are using Revit to transform how processes and outcomes within urban planning and design fields look. They are supplementing work and putting in value through speed and imagination that the architects and planners are placing into composing progressive urban areas that are not only colorful but also pragmatic.
𝐔𝐧𝐯𝐞𝐢𝐥 𝐭𝐡𝐞 𝐅𝐮𝐭𝐮𝐫𝐞 𝐨𝐟 𝐄𝐧𝐞𝐫𝐠𝐲 𝐄𝐟𝐟𝐢𝐜𝐢𝐞𝐧𝐜𝐲 𝐰𝐢𝐭𝐡 𝐍𝐄𝐖𝐍𝐓𝐈𝐃𝐄’𝐬 𝐋𝐚𝐭𝐞𝐬𝐭 𝐎𝐟𝐟𝐞𝐫𝐢𝐧𝐠𝐬
Explore the details in our newly released product manual, which showcases NEWNTIDE's advanced heat pump technologies. Delve into our energy-efficient and eco-friendly solutions tailored for diverse global markets.
Unveiling the Dynamic Personalities, Key Dates, and Horoscope Insights: Gemin...my Pandit
Explore the fascinating world of the Gemini Zodiac Sign. Discover the unique personality traits, key dates, and horoscope insights of Gemini individuals. Learn how their sociable, communicative nature and boundless curiosity make them the dynamic explorers of the zodiac. Dive into the duality of the Gemini sign and understand their intellectual and adventurous spirit.
Industrial Tech SW: Category Renewal and CreationChristian Dahlen
Every industrial revolution has created a new set of categories and a new set of players.
Multiple new technologies have emerged, but Samsara and C3.ai are only two companies which have gone public so far.
Manufacturing startups constitute the largest pipeline share of unicorns and IPO candidates in the SF Bay Area, and software startups dominate in Germany.
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Starting a business is like embarking on an unpredictable adventure. It’s a journey filled with highs and lows, victories and defeats. But what if I told you that those setbacks and failures could be the very stepping stones that lead you to fortune? Let’s explore how resilience, adaptability, and strategic thinking can transform adversity into opportunity.
Zodiac Signs and Food Preferences_ What Your Sign Says About Your Tastemy Pandit
Know what your zodiac sign says about your taste in food! Explore how the 12 zodiac signs influence your culinary preferences with insights from MyPandit. Dive into astrology and flavors!
The Most Inspiring Entrepreneurs to Follow in 2024.pdfthesiliconleaders
In a world where the potential of youth innovation remains vastly untouched, there emerges a guiding light in the form of Norm Goldstein, the Founder and CEO of EduNetwork Partners. His dedication to this cause has earned him recognition as a Congressional Leadership Award recipient.
Presentation by Herman Kienhuis (Curiosity VC) on Investing in AI for ABS Alu...Herman Kienhuis
Presentation by Herman Kienhuis (Curiosity VC) on developments in AI, the venture capital investment landscape and Curiosity VC's approach to investing, at the alumni event of Amsterdam Business School (University of Amsterdam) on June 13, 2024 in Amsterdam.
[To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations]
This presentation is a curated compilation of PowerPoint diagrams and templates designed to illustrate 20 different digital transformation frameworks and models. These frameworks are based on recent industry trends and best practices, ensuring that the content remains relevant and up-to-date.
Key highlights include Microsoft's Digital Transformation Framework, which focuses on driving innovation and efficiency, and McKinsey's Ten Guiding Principles, which provide strategic insights for successful digital transformation. Additionally, Forrester's framework emphasizes enhancing customer experiences and modernizing IT infrastructure, while IDC's MaturityScape helps assess and develop organizational digital maturity. MIT's framework explores cutting-edge strategies for achieving digital success.
These materials are perfect for enhancing your business or classroom presentations, offering visual aids to supplement your insights. Please note that while comprehensive, these slides are intended as supplementary resources and may not be complete for standalone instructional purposes.
Frameworks/Models included:
Microsoft’s Digital Transformation Framework
McKinsey’s Ten Guiding Principles of Digital Transformation
Forrester’s Digital Transformation Framework
IDC’s Digital Transformation MaturityScape
MIT’s Digital Transformation Framework
Gartner’s Digital Transformation Framework
Accenture’s Digital Strategy & Enterprise Frameworks
Deloitte’s Digital Industrial Transformation Framework
Capgemini’s Digital Transformation Framework
PwC’s Digital Transformation Framework
Cisco’s Digital Transformation Framework
Cognizant’s Digital Transformation Framework
DXC Technology’s Digital Transformation Framework
The BCG Strategy Palette
McKinsey’s Digital Transformation Framework
Digital Transformation Compass
Four Levels of Digital Maturity
Design Thinking Framework
Business Model Canvas
Customer Journey Map
Anny Serafina Love - Letter of Recommendation by Kellen Harkins, MS.AnnySerafinaLove
This letter, written by Kellen Harkins, Course Director at Full Sail University, commends Anny Love's exemplary performance in the Video Sharing Platforms class. It highlights her dedication, willingness to challenge herself, and exceptional skills in production, editing, and marketing across various video platforms like YouTube, TikTok, and Instagram.
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The APCO Geopolitical Radar - Q3 2024 The Global Operating Environment for Bu...APCO
The Radar reflects input from APCO’s teams located around the world. It distils a host of interconnected events and trends into insights to inform operational and strategic decisions. Issues covered in this edition include:
3. A simple, proven process...
1. Understanding and working your audience
2. Building your internal case for support
3. Selling it in
4. Dealing with rejection
4. 1. Understanding your audience
• What does a senior manager look like?
• What are the important characteristics?
• How is a Trustee different?
5. 1. What do they want and need?
To look good...
Meet
organisation’s
objectives
No-brainer Less stress
decisions
6. 1. Key Influencers
• Who do they respect?
• Who will they listen to?
• Who’s who in the group?
8. 2. Internal case for support
• Loin-tingling summary
• Paint a picture of success
• Include support already garnered
• Where are you now?
• What you want to do
• Focus on the expected outcomes!
• How you’re going to do it
• EVIDENCE
• What you want them to do
9. 3. Selling it in - Preparation
Play the game
Meetings
Timings
11. 3. Presenting your case
• Focus on the outcomes - remember the wants
and needs!
• Talk about what you need to do to get there
• Summarise how you’re going to do it
• Summarise what resources you need to do it
• Outline what you need them to do
• Call on the support of your champion
....
Go and do! (whatever the action is)
12. 4. Dealing with rejection
Not every idea can fly!
But before you give up...
– Is it your idea?
– Is it how you told the story?
– Is it you?
– Would external help support
your idea?
– What will be different next
time?
13. Questions?
Kevin Baughen
Founder, Bottom Line Ideas
@kevbaughen
kevin@bottomlineideas.com
Bottomlineideas.com
Editor's Notes
I’m talking about the high level ideas which underpin great communications to volunteersSarah will share with you some great examples of this best practice being put into action