Creating Great Volunteer Communications
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Volunteers are often treated like second-class citizens by charities but without them, we would never deliver anything! These slides share some key principles to help create the right kind of communications to ensure charity volunteers become truly engaged with the cause.
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Creating Great Volunteer Communications
- 1. Bottom Line Ideas How not to treat your volunteers like second-class citizens Kevin Baughen Founder, Bottom Line Ideas #charitycomms © Bottom Line Ideas 2009
- 2. Why this is important “The great people in the voluntary sector cannot be cloned and the unreliable ones can be a proper nuisance” Philip Collins, leader writer on The Times
- 3. Why we need volunteers Money Service Delivery Advocacy
- 4. How do we create and deliver great volunteer communications?
- 5. Based on more listening, less ‘talking’ Know what you want to achieve Know what existing and future volunteers want and need Ask them directly
- 6. Know your audience – target your channels
- 7. Someone must own volunteer communications • As the ‘face’ of the charity to volunteers • To chair volunteer forums • Accountable for research and learning • Drive the comms agenda WITH volunteers • As a recognisable point of contact • Able to bring together different departments and agendas for the greater good
- 10. Appropriate frequency and content • Ask them what’s right for them! • Have volunteers drive the communications agenda • Have volunteer contributors • Be brave! – Empower volunteer groups to distribute their own communications – Use volunteer stories to ‘myth-bust’
- 11. All together now... • Organised (taken • Inclusive & 2-way seriously) • Respectful • Crystal clear • Thankful • Targeted • Supportive • Driven by volunteer • Frequent needs • Relevant • Driven by volunteers It’s nearly 2010 – be braver!
- 12. (brave) Questions? @kevbaughen kevin@bottomlineideas.com