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Foundathon Session 
29th October 2014
Today we are going to talk 
about….. 
• You & Your Business 
• Design Thinking & Business Design 
• A Ballpit & Starting Journeys 
• The Performance Equation & Clarity 
• Criticism & Feedback 
• Elevator Pitch & Helping Each Other
Who Am I? 
What Do I Do?
Who Are you? 
What Is Your Business?
Design Thinking: The Concept
Business Design Methodology 
• A different approach to creating a business 
• You build the framework 
• Like building a house – design, plan, build 
• 5 Pillars – Culture, Structure, Model, 
Finance, Strategies 
• This is where logic meets engagement 
• It’s your business, your way!
The Ballpit: LEAPing Together
Our Ballpit! 
Groundrules: 
• Honesty 
• Respect 
• Listen 
• Have some fun with it!
What did you learn?
The Performance Equation
Let’s Focus on “C” 
What is Clarity? 
Freedom from indistinctness or ambiguity. 
To be clear in your thinking.
Clarity for you? 
• Purpose 
• Vision 
• Mission 
• Legacy 
• Why? What? How? What if?
Feedback & Criticism
Feedback & Criticism
Feedback & Criticism 
Be open to points of learning 
Question everything 
Accept what makes sense to you 
Implement what you accept
Heart, Hand, Mind 
• Heart: 
– What makes it emotionally engaging? 
• Hand: 
– What makes it tangible & practical? 
• Mind: 
– What makes it logical & sensible?
Heart, Hand, Mind
Elevator Pitch 
• Time-proven exercise is product 
development applies equally well in idea 
development…… 
• As you think about your business idea, 
there are some questions you need to ask 
yourself……
Elevator Pitch 
• Who is the target customer? 
• What is their need? 
• What is the product name? 
• What is its market category? 
• What is its key benefit? 
• Who or what is the competition? 
• What is the products unique differentiator?
Elevator Pitch Format
Networking 101 
• How can you help each other? 
• What do you bring to the table? 
• Life, People, Business, Travel, Sport…… 
• What do you need? 
• Be your own network, support each other 
• Bring ideas, expertise, experience, 
contacts and anything else you think might 
be useful
Thank you! 
www.brian-downes.com

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Session for Start-up Businesses

  • 1. Foundathon Session 29th October 2014
  • 2. Today we are going to talk about….. • You & Your Business • Design Thinking & Business Design • A Ballpit & Starting Journeys • The Performance Equation & Clarity • Criticism & Feedback • Elevator Pitch & Helping Each Other
  • 3. Who Am I? What Do I Do?
  • 4. Who Are you? What Is Your Business?
  • 6. Business Design Methodology • A different approach to creating a business • You build the framework • Like building a house – design, plan, build • 5 Pillars – Culture, Structure, Model, Finance, Strategies • This is where logic meets engagement • It’s your business, your way!
  • 8.
  • 9. Our Ballpit! Groundrules: • Honesty • Respect • Listen • Have some fun with it!
  • 10. What did you learn?
  • 12. Let’s Focus on “C” What is Clarity? Freedom from indistinctness or ambiguity. To be clear in your thinking.
  • 13. Clarity for you? • Purpose • Vision • Mission • Legacy • Why? What? How? What if?
  • 16. Feedback & Criticism Be open to points of learning Question everything Accept what makes sense to you Implement what you accept
  • 17. Heart, Hand, Mind • Heart: – What makes it emotionally engaging? • Hand: – What makes it tangible & practical? • Mind: – What makes it logical & sensible?
  • 19. Elevator Pitch • Time-proven exercise is product development applies equally well in idea development…… • As you think about your business idea, there are some questions you need to ask yourself……
  • 20. Elevator Pitch • Who is the target customer? • What is their need? • What is the product name? • What is its market category? • What is its key benefit? • Who or what is the competition? • What is the products unique differentiator?
  • 22. Networking 101 • How can you help each other? • What do you bring to the table? • Life, People, Business, Travel, Sport…… • What do you need? • Be your own network, support each other • Bring ideas, expertise, experience, contacts and anything else you think might be useful

Editor's Notes

  1. FUN EXPLORE EXPERIMENT