This document discusses how social media is revolutionizing business and forcing companies to adopt social media strategies or risk falling behind. It provides an overview of popular social media platforms and how companies can use them to increase brand awareness, build communities, sell products, and receive customer feedback. Recommendations are given for how businesses can get started with social media, including listening to customers, collaborating across departments, and embracing customers.
Starting Clients with Digital and Social Media MarketingSusan Chesley Fant
This presentation focuses on creating social media campaigns for businesses and starting new clients with using digital and social media. Social media is not a one size fits all for many organizations and this presentation focuses students on being able to introduce social media to best fit an organization by size, time and energy, budget, and industry.
This document discusses the effective use of social media for organizations and campaigns. It notes that while social media can be a useful tool, it does not directly translate to action or sales on its own and is not a solution or replacement for a strong brand. It provides tips on developing an effective social media strategy, including identifying influencers, using different platforms to engage audiences and build relationships, and using social media to supplement but not replace other marketing efforts.
This document provides an overview of social media metrics and analytics presented by Tyler Cote, Jason Posner, Chelsea Lange and Ashley Witkowski. It discusses key social media metrics like impressions, popularity, and engagement. It also covers ROI, analyzing social media platforms like Google Analytics, Twitter, and visualizing social networks. Measurement of influence, prestige, and communication patterns on social media are also addressed.
How to integrate social media with legal requirements, presented by Trish Net...SocialMedia.org
In her Brands-Only Summit presentation, UCB's Trish Nettleship teaches a class on how to integrate social media with legal requirements.
She explains how to make social work for teams facing complex legal, regulatory, and compliance issues.
Brandworks 2009: Social Media Profiles & StrategiesCharlene Li
The document discusses strategies for companies to engage in online conversations and social media to transform their marketing approach. It recommends that companies 1) learn by monitoring online conversations to understand customer perspectives, 2) drive dialog through social media to identify and address customer needs, and 3) spread engagement by empowering customers to advocate for the brand. It also stresses the importance of measuring social media success based on relationship metrics rather than just sales, and embracing the loss of control that comes from online conversations.
The document discusses marketing and public relations on social media networking websites for Generation Y. It provides an overview of common social media sites and how brands can utilize them. Key recommendations include developing a dedicated social media strategy and goals, focusing on select relevant networks or "hubs", cultivating relationships over time through active participation and adding value to communities, and using metrics to measure impact and guide efforts.
Clear Verve Social Media University PresentationZizzo Group
The document discusses how social media has changed traditional marketing strategies and provides questions companies should ask themselves when planning their social media strategy, such as what makes their offering unique and how to find and engage potential audiences on social media. It also recommends starting with one or two social media strategies, getting advice, and remembering that the audience controls social media spaces.
This document discusses how social media is revolutionizing business and forcing companies to adopt social media strategies or risk falling behind. It provides an overview of popular social media platforms and how companies can use them to increase brand awareness, build communities, sell products, and receive customer feedback. Recommendations are given for how businesses can get started with social media, including listening to customers, collaborating across departments, and embracing customers.
Starting Clients with Digital and Social Media MarketingSusan Chesley Fant
This presentation focuses on creating social media campaigns for businesses and starting new clients with using digital and social media. Social media is not a one size fits all for many organizations and this presentation focuses students on being able to introduce social media to best fit an organization by size, time and energy, budget, and industry.
This document discusses the effective use of social media for organizations and campaigns. It notes that while social media can be a useful tool, it does not directly translate to action or sales on its own and is not a solution or replacement for a strong brand. It provides tips on developing an effective social media strategy, including identifying influencers, using different platforms to engage audiences and build relationships, and using social media to supplement but not replace other marketing efforts.
This document provides an overview of social media metrics and analytics presented by Tyler Cote, Jason Posner, Chelsea Lange and Ashley Witkowski. It discusses key social media metrics like impressions, popularity, and engagement. It also covers ROI, analyzing social media platforms like Google Analytics, Twitter, and visualizing social networks. Measurement of influence, prestige, and communication patterns on social media are also addressed.
How to integrate social media with legal requirements, presented by Trish Net...SocialMedia.org
In her Brands-Only Summit presentation, UCB's Trish Nettleship teaches a class on how to integrate social media with legal requirements.
She explains how to make social work for teams facing complex legal, regulatory, and compliance issues.
Brandworks 2009: Social Media Profiles & StrategiesCharlene Li
The document discusses strategies for companies to engage in online conversations and social media to transform their marketing approach. It recommends that companies 1) learn by monitoring online conversations to understand customer perspectives, 2) drive dialog through social media to identify and address customer needs, and 3) spread engagement by empowering customers to advocate for the brand. It also stresses the importance of measuring social media success based on relationship metrics rather than just sales, and embracing the loss of control that comes from online conversations.
The document discusses marketing and public relations on social media networking websites for Generation Y. It provides an overview of common social media sites and how brands can utilize them. Key recommendations include developing a dedicated social media strategy and goals, focusing on select relevant networks or "hubs", cultivating relationships over time through active participation and adding value to communities, and using metrics to measure impact and guide efforts.
Clear Verve Social Media University PresentationZizzo Group
The document discusses how social media has changed traditional marketing strategies and provides questions companies should ask themselves when planning their social media strategy, such as what makes their offering unique and how to find and engage potential audiences on social media. It also recommends starting with one or two social media strategies, getting advice, and remembering that the audience controls social media spaces.
This presentation focuses on social media fails and blunders. Twitter is the focus of the presentation including inappropriate business tweets and failures to communicate effectively with community members and a larger audience. Failures are important to understand so that social marketers and managers can use crisis communications to respond correctly to fix mistakes.
The document discusses the importance of social media for marketing. It notes that social media has changed how companies communicate with customers, moving from one-way communication to two-way conversations. While this presents challenges, it also creates new opportunities to engage customers and build stronger relationships. The document then provides statistics on social media usage and lists some of the top questions marketers have about using social media effectively.
Seniors and Boomers and Teens, Oh My! Reaching Donors Across Generations Thro...Aliza Sherman
The document discusses how nonprofits can engage donors through social media. It begins by defining social media and its purpose of forming relationships and sharing information. It then examines social media usage among different age groups. While fundraising is a goal for some nonprofits using social media, most cite goals like sharing their story, building community, and donor engagement. Deepening relationships through social media empowers supporters and inspires individual action. The document concludes by providing tips for nonprofits to successfully utilize social media.
Nonprofit Social Media Learning Series - Marketing CommunicationChad Norman
Part I of the Nonprofit Social Media Learning Series: Marketing Communication was delivered at the 2011 Nonprofit Technology Conference on March 17th, 2011.
How Do You Create Competitive Advantage Using Social Mediawebtique
The document discusses how companies can create competitive advantage through social media. It provides examples of how some companies are using social media for marketing, recruitment and retention. It recommends monitoring social media and engaging customers online to stay ahead of competitors. The customer is in control through social media, so companies must meet them where they are online.
Beth Kanter - Keynote Speaker Social Good Brasil (English) Social Good Brasil
Beth has more than 30 years experience in the social sector, focusing on technology, training, capability building, evaluation, fundraising and marketing.
This document discusses strategies for using social media in government. It outlines how to identify and engage online influencers through platforms like Facebook, Twitter, YouTube and blogs. Case studies are presented on how politicians like Gavin Newsom and Mayor Nutter of Philadelphia have used social media successfully. Metrics for measuring engagement and influence online are also discussed. The key message is that social media, with a deliberate strategy, can enhance communications between government and constituents.
The document summarizes an HSMAI webinar on social media fundamentals. The webinar covered strategic social media concepts, how social media is driving a shift in marketing, harnessing social media's power through tangible examples, and myths about social media. The presentation addressed how social media is transforming communications, with 3 out of 4 Americans using social technologies. It provided steps for using social media and success stories from companies like Dell, Disney, and others generating revenue and recruitment through social platforms like Twitter and LinkedIn.
The document discusses the rise of social media and its impact on business. It notes that social media is driving new forms of collaboration and innovation as networks of employees, customers, and partners are utilized more effectively. The document also outlines components of building an "enterprise social business", including social training, technical platforms, governance processes, and organizational changes to fully leverage social relationships and insights.
Social media metrics & analytics social media metrics & analyticsFabby4
This document discusses various metrics and analytics for measuring social media performance. It outlines key performance indicators for major platforms like Facebook, Twitter, and YouTube. These include metrics like follower counts, likes, shares, comments, and click-through rates. The document also discusses network analysis and how this can be used to map relationships and identify influential users. Visualizing these networks can help discover communities and influential accounts. Overall, the text provides an overview of different analytical tools for measuring engagement, reach, sentiment, and ROI across major social media channels.
Slides used for Hospices Lotteries Associate (HLA) conference Sept 2011.. Delivered by Paul Fennemore www.viapoint.co.uk
#Hospices
#charties
#HLA
#viapointuk
- Nearly two-thirds of professionals surveyed used social media, with LinkedIn and Facebook being most popular. Younger professionals and females were more likely to use social media.
- While social media allows for efficient communication, professionals had concerns about information confidentiality and controlling messages once posted.
- Companies are beginning to develop social media policies but are uncertain how to regulate different platforms. Control of information and separating personal and professional communications were key goals.
- Social media use is expected to continue growing as younger consumers and employees drive adoption, but traditional communication methods will still be needed to reach all audiences.
Innovative Recruiting In A Conservative Corporate Environment at Facebook HQ ...Jenny DeVaughn
Innovative Recruiting In A Conservative Corporate Environment - PowerPoint slides from Recruiting Innovation Summit presentation by Jenny DeVaughn at Facebook HQ on 10.24.11
So maybe you don’t work for a hot new start-up in the Silicon Valley or you don’t have the shirtless “Old Spice Guy” in your commercials. Think you can’t do innovative social recruiting? Think again. Join Waste Management’s Social Media and Employee Branding leader Jenny DeVaughn as she navigates you through her new corporate role, including transforming your brand with existing resources and the lessons she has learned thus far.
The document discusses how companies can create competitive advantage through the use of social media. It provides examples of how construction and architecture firms like HOK are using social media for marketing, recruitment and retention. Specifically, it outlines how HOK launched an internal social network and blog to solicit ideas from employees and attract visitors and job applicants from around the world. The document advocates using social media for two-way conversations with clients and engaging where customers are already active online.
Using Social Media to Engage Your AudienceNeville Hobson
The document summarizes key points from a one-day workshop on social media led by Neville Hobson. It discusses the rise of social media and how it has empowered consumers. Companies must now engage consumers in conversations on social media, be transparent, and build personal relationships instead of relying on traditional "command and control" communications. It also provides tips on developing a social media strategy and measuring the impact of social media efforts.
You have Twitter and Facebook, but do you have a Comprehensive Social Strategy?Ripple6, Inc.
Engaging with your customers through social networks is becoming a vital part in any company's brand marketing strategy. However, there are high demands of time and resources, plus difficulties measuring return on investment.
You’ll learn how to create a Social Hub to improve efficiencies in your social marketing and you will find out answers to the following questions:
How can you scale your social media strategy across the Internet?
How do you manage multiple social marketing efforts?
How do you put user generated content to work for you?
How do you build and leverage advocates?
The document discusses the current state of social media monitoring platforms and their limitations. It outlines common issues like unreliable data collection, clumsy filtering, and lack of accurate sentiment analysis. Desired features are identified such as comprehensive data sources, accurate influencer scoring, and demographic segmentation. The document introduces SOCIALtality as an enterprise solution that aims to quantify brand engagement through a methodology that aggregates online and offline data into a performance score.
Trend assessment - Rise of Social Influencers Engagement Reportdhimand
This document discusses the rise of social influencers in online marketing. It defines influencers as people with the ability to affect others' beliefs and actions. Brands are increasingly identifying and engaging influencers through social media to spread word of mouth. The document outlines factors driving this trend, including big data and social media usage. It provides two case studies on successful influencer campaigns and discusses applications in various industries. The future of the trend is predicted to include more sophisticated analytics tools and focus on relevant niche influencers over popularity. Brands must identify and engage the right influencers to maintain a competitive advantage.
How to Use Online Intelligence As Part of a Total Media StrategySocial Strategy1
"How To Use Online Intelligence As Part of a Total Media Strategy ”
The webinar explores the importance and growing influence of not only social media, but total media –including traditional publications, virtual communities, multimedia, blogs, message boards, and opinion sites–and how organizations can leverage total media intelligence to inform and track marketing programs including product development, advertising, and competitive analysis.
Sponsored by Social Strategy1 and Write2Market
Gaining and Maintaining a Competitive Advantage with SOCIAL MEDIA (WSI - Cyprus)WSI (Cyprus)
You keep hearing about social media and how it's spreading like wildfire. But as a business
person with a crazy schedule - saddled with the added stress of rocky economic times and a
shrinking marketing budget - you need to know: Is there any real business value to social media,
or is it mostly buzz? And if there's value, how on earth will I have time to learn it and use it
effectively?
This presentation focuses on social media fails and blunders. Twitter is the focus of the presentation including inappropriate business tweets and failures to communicate effectively with community members and a larger audience. Failures are important to understand so that social marketers and managers can use crisis communications to respond correctly to fix mistakes.
The document discusses the importance of social media for marketing. It notes that social media has changed how companies communicate with customers, moving from one-way communication to two-way conversations. While this presents challenges, it also creates new opportunities to engage customers and build stronger relationships. The document then provides statistics on social media usage and lists some of the top questions marketers have about using social media effectively.
Seniors and Boomers and Teens, Oh My! Reaching Donors Across Generations Thro...Aliza Sherman
The document discusses how nonprofits can engage donors through social media. It begins by defining social media and its purpose of forming relationships and sharing information. It then examines social media usage among different age groups. While fundraising is a goal for some nonprofits using social media, most cite goals like sharing their story, building community, and donor engagement. Deepening relationships through social media empowers supporters and inspires individual action. The document concludes by providing tips for nonprofits to successfully utilize social media.
Nonprofit Social Media Learning Series - Marketing CommunicationChad Norman
Part I of the Nonprofit Social Media Learning Series: Marketing Communication was delivered at the 2011 Nonprofit Technology Conference on March 17th, 2011.
How Do You Create Competitive Advantage Using Social Mediawebtique
The document discusses how companies can create competitive advantage through social media. It provides examples of how some companies are using social media for marketing, recruitment and retention. It recommends monitoring social media and engaging customers online to stay ahead of competitors. The customer is in control through social media, so companies must meet them where they are online.
Beth Kanter - Keynote Speaker Social Good Brasil (English) Social Good Brasil
Beth has more than 30 years experience in the social sector, focusing on technology, training, capability building, evaluation, fundraising and marketing.
This document discusses strategies for using social media in government. It outlines how to identify and engage online influencers through platforms like Facebook, Twitter, YouTube and blogs. Case studies are presented on how politicians like Gavin Newsom and Mayor Nutter of Philadelphia have used social media successfully. Metrics for measuring engagement and influence online are also discussed. The key message is that social media, with a deliberate strategy, can enhance communications between government and constituents.
The document summarizes an HSMAI webinar on social media fundamentals. The webinar covered strategic social media concepts, how social media is driving a shift in marketing, harnessing social media's power through tangible examples, and myths about social media. The presentation addressed how social media is transforming communications, with 3 out of 4 Americans using social technologies. It provided steps for using social media and success stories from companies like Dell, Disney, and others generating revenue and recruitment through social platforms like Twitter and LinkedIn.
The document discusses the rise of social media and its impact on business. It notes that social media is driving new forms of collaboration and innovation as networks of employees, customers, and partners are utilized more effectively. The document also outlines components of building an "enterprise social business", including social training, technical platforms, governance processes, and organizational changes to fully leverage social relationships and insights.
Social media metrics & analytics social media metrics & analyticsFabby4
This document discusses various metrics and analytics for measuring social media performance. It outlines key performance indicators for major platforms like Facebook, Twitter, and YouTube. These include metrics like follower counts, likes, shares, comments, and click-through rates. The document also discusses network analysis and how this can be used to map relationships and identify influential users. Visualizing these networks can help discover communities and influential accounts. Overall, the text provides an overview of different analytical tools for measuring engagement, reach, sentiment, and ROI across major social media channels.
Slides used for Hospices Lotteries Associate (HLA) conference Sept 2011.. Delivered by Paul Fennemore www.viapoint.co.uk
#Hospices
#charties
#HLA
#viapointuk
- Nearly two-thirds of professionals surveyed used social media, with LinkedIn and Facebook being most popular. Younger professionals and females were more likely to use social media.
- While social media allows for efficient communication, professionals had concerns about information confidentiality and controlling messages once posted.
- Companies are beginning to develop social media policies but are uncertain how to regulate different platforms. Control of information and separating personal and professional communications were key goals.
- Social media use is expected to continue growing as younger consumers and employees drive adoption, but traditional communication methods will still be needed to reach all audiences.
Innovative Recruiting In A Conservative Corporate Environment at Facebook HQ ...Jenny DeVaughn
Innovative Recruiting In A Conservative Corporate Environment - PowerPoint slides from Recruiting Innovation Summit presentation by Jenny DeVaughn at Facebook HQ on 10.24.11
So maybe you don’t work for a hot new start-up in the Silicon Valley or you don’t have the shirtless “Old Spice Guy” in your commercials. Think you can’t do innovative social recruiting? Think again. Join Waste Management’s Social Media and Employee Branding leader Jenny DeVaughn as she navigates you through her new corporate role, including transforming your brand with existing resources and the lessons she has learned thus far.
The document discusses how companies can create competitive advantage through the use of social media. It provides examples of how construction and architecture firms like HOK are using social media for marketing, recruitment and retention. Specifically, it outlines how HOK launched an internal social network and blog to solicit ideas from employees and attract visitors and job applicants from around the world. The document advocates using social media for two-way conversations with clients and engaging where customers are already active online.
Using Social Media to Engage Your AudienceNeville Hobson
The document summarizes key points from a one-day workshop on social media led by Neville Hobson. It discusses the rise of social media and how it has empowered consumers. Companies must now engage consumers in conversations on social media, be transparent, and build personal relationships instead of relying on traditional "command and control" communications. It also provides tips on developing a social media strategy and measuring the impact of social media efforts.
You have Twitter and Facebook, but do you have a Comprehensive Social Strategy?Ripple6, Inc.
Engaging with your customers through social networks is becoming a vital part in any company's brand marketing strategy. However, there are high demands of time and resources, plus difficulties measuring return on investment.
You’ll learn how to create a Social Hub to improve efficiencies in your social marketing and you will find out answers to the following questions:
How can you scale your social media strategy across the Internet?
How do you manage multiple social marketing efforts?
How do you put user generated content to work for you?
How do you build and leverage advocates?
The document discusses the current state of social media monitoring platforms and their limitations. It outlines common issues like unreliable data collection, clumsy filtering, and lack of accurate sentiment analysis. Desired features are identified such as comprehensive data sources, accurate influencer scoring, and demographic segmentation. The document introduces SOCIALtality as an enterprise solution that aims to quantify brand engagement through a methodology that aggregates online and offline data into a performance score.
Trend assessment - Rise of Social Influencers Engagement Reportdhimand
This document discusses the rise of social influencers in online marketing. It defines influencers as people with the ability to affect others' beliefs and actions. Brands are increasingly identifying and engaging influencers through social media to spread word of mouth. The document outlines factors driving this trend, including big data and social media usage. It provides two case studies on successful influencer campaigns and discusses applications in various industries. The future of the trend is predicted to include more sophisticated analytics tools and focus on relevant niche influencers over popularity. Brands must identify and engage the right influencers to maintain a competitive advantage.
How to Use Online Intelligence As Part of a Total Media StrategySocial Strategy1
"How To Use Online Intelligence As Part of a Total Media Strategy ”
The webinar explores the importance and growing influence of not only social media, but total media –including traditional publications, virtual communities, multimedia, blogs, message boards, and opinion sites–and how organizations can leverage total media intelligence to inform and track marketing programs including product development, advertising, and competitive analysis.
Sponsored by Social Strategy1 and Write2Market
Gaining and Maintaining a Competitive Advantage with SOCIAL MEDIA (WSI - Cyprus)WSI (Cyprus)
You keep hearing about social media and how it's spreading like wildfire. But as a business
person with a crazy schedule - saddled with the added stress of rocky economic times and a
shrinking marketing budget - you need to know: Is there any real business value to social media,
or is it mostly buzz? And if there's value, how on earth will I have time to learn it and use it
effectively?
How Social Media has changed the landscape of public relationsTracy Imm
This document discusses how social media has changed public relations and communications. It provides an overview of public relations before social media, the explosive growth of social media usage, myths and truths about social media marketing, how brands now converse with audiences, and what skills are needed for today's PR practitioners. It emphasizes the need for PR professionals to have expertise in using technology and social media, as well as an understanding of business principles and integrated communications strategies.
This document discusses using a systems thinking approach to social media marketing. It emphasizes researching the target audience by understanding who they are, what social media platforms they use, what they do online, when they go online, where they are coming from, and why they are using social media. This will help ensure social media efforts are effective at reaching the right audience. The document provides tips and resources for researching audience demographics and behavior to develop a strategic social media plan.
This document provides an overview of social media marketing. It begins by defining social media marketing and explaining its importance. It then discusses the 7 common myths about social media marketing, providing evidence against each. The document presents a brief history of social media and how social media marketing differs from traditional marketing. It identifies the characteristics of a successful social media marketer and describes careers in the field. It concludes with a case study of a successful Starbucks social media marketing campaign.
This document provides an overview of social media marketing. It begins by defining social media marketing and explaining its importance. It then discusses the 7 common myths about social media marketing, providing evidence against each. The document presents a brief history of social media and how social media marketing differs from traditional marketing. It identifies the characteristics of a successful social media marketer and describes careers in the field. It concludes with a case study of a successful Starbucks social media marketing campaign.
This document provides an overview of social media marketing. It begins by defining social media marketing and explaining its importance. It then discusses the 7 common myths about social media marketing, providing evidence against each. The document presents a brief history of social media and how social media marketing differs from traditional marketing. It identifies the characteristics of a successful social media marketer and describes careers in the field. It concludes with a case study of a successful Starbucks social media marketing campaign.
This document provides an overview of social media marketing. It begins by defining social media marketing and explaining its importance. It then discusses the 7 common myths about social media marketing, providing evidence against each. The document presents a brief history of social media and how social media marketing differs from traditional marketing. It identifies the characteristics of a successful social media marketer and describes careers in the field. It concludes with a case study of a successful Starbucks social media marketing campaign.
Social media whitepaper from d13 march 2001Carol Austin
This document discusses the evolving uses of social media networking for organizations. It argues that social media is here to stay and organizations need to have a strategic plan for how to use it. The document provides examples of how social media has been used successfully for fundraising, knowledge translation, and internally within companies. It emphasizes that for social media strategies to be effective, organizations need to monitor and measure the results.
The document discusses the evolving uses of social media networking and provides guidance on developing a strategic social media plan. It notes that social media is now widely adopted and outlines key steps to developing an effective plan, including defining goals, choosing appropriate channels, investing time and money, and monitoring results. It also provides an example of how social media was used successfully for fundraising in the 2008 US presidential election.
George Wallace and Rebecca Slosberg of the Discovery Communications group give a presentations on the basics of social media to the Merrimack Valley Estate Planning Council. These principals can be applied to any business marketing strategy.
Talent Acquisition With Online Social Networks And CommunitiesMonster
There is no doubt that social networks such as Facebook and Twitter as well as online communities have profoundly changed the business landscape. The question is how do they affect the talent recruiting and the talent development processes? How can recruiters leverage these social networks and communities to find the right candidates for their open positions?
Join Francois Gossieaux and Ed Moran, co-authors of the book "The Hyper-Social Organization" (due out this Fall), as they discuss their findings from the annual Tribalization of Business Study. The study, which profiles over 500 companies, will show you how to think differently about talent recruiting and development in this hyper-social age in order to attract, grow and retain better talent.
In this webinar you will learn:
* How online social networks and communities can augment your current recruitment processes
* What to expect from a social network and community recruitment strategy
* How to use social networks and communities to grow and retain your internal talent
Thank you to Avila Country Club for inviting SMITH Advertising and Marni Blythe to address the Avila Professionals Alliance. This presentation includes both theory and practical knowledge on how to incorporate social media into your overall marketing plans.
Next Generation Social Media: Alignment of Business Processes and Social Inte...Vinay Mummigatti
As enterprises try to catch up with the social media buzz, many companies are starting to realize that it is difficult to define tangible business outcomes around social media investments. Social intelligence and social analytics are new con- cepts which have the potential to help enterprises move beyond basic marketing and define a goal-oriented strategy around social media.
The next wave of social media investments will be in enterprise programs that are designed to facilitate participation in social media interactions, analyzing the data generated and taking real time actions that govern product, marketing, distribu- tion and pricing processes.
The larger ecosystem of any enterprise includes business partners, employees and customers. Each of these constituents plays an important role in processes that govern innovation, customer experience, collaboration, supply chain, talent management and overall business growth. Social media is emerging as the glue that binds these groups and creates tidal waves that can make or break the fu- ture of any company. The only way organizations can ride this wave successfully is to track the social interactions, derive events and patterns that can lead to business process improvements across different functional areas. Another aspect of social media which is internal to an enterprise is in terms of collaborative busi- ness processes where collective knowledge sharing and decision-making is greatly enhanced through social tools.
Certain emerging trends in technology such as the collaboration between social media and mobile technology providers have created a revolution in the adoption rate of social media. The confluence of social media and mobile technologies is creating upheaval not just in competitive dynamics but also across social and po- litical spheres.
The focus of this paper is to enable organizations to define a strategy around Social Media and tie it to measurable outcomes as defined by core processes that are critical to the survival and growth of any enterprise.
Digital dealer aaol presentation aaispRalph Paglia
This document summarizes key points from a seminar on maximizing social media and networking to benefit car dealerships. It discusses analyzing existing social platforms to understand customer behaviors and preferences in order to build relationships and drive word-of-mouth referrals. Specific platforms like Facebook, Twitter, and blogs are examined along with tools to track engagement and return on investment from social media strategies. Case studies demonstrate how fan pages and social media presence can increase sales, customer loyalty, and brand attachment. Guidelines are provided for effective social media marketing for car dealerships.
The document provides an overview of using social media, specifically Facebook, Twitter, and LinkedIn, for recruitment purposes. It discusses how these platforms can be used to find and engage with candidates, providing resources for employers. Facebook allows sharing photos and updates about the company culture. Twitter is best for sharing job postings and interacting with candidates. LinkedIn facilitates researching candidates' experience and building a professional network. The document recommends establishing a presence on these major social media sites to access candidates and enhance employer branding.
This document provides an overview of using social media, specifically blogs, for talent recruitment. It defines what a blog is and how it differs from traditional media in its emphasis on user interaction and comments. Blogs can attract candidates by providing insights into a company's culture from a personal perspective and allowing candidates to communicate directly. Maintaining a company blog also strengthens a company's overall social media presence and branding by linking to other social profiles to drive traffic.
Similar to Social Media R O I - article by Heather Holdridge (20)
Ellen Burstyn: From Detroit Dreamer to Hollywood Legend | CIO Women MagazineCIOWomenMagazine
In this article, we will dive into the extraordinary life of Ellen Burstyn, where the curtains rise on a story that's far more attractive than any script.
𝐔𝐧𝐯𝐞𝐢𝐥 𝐭𝐡𝐞 𝐅𝐮𝐭𝐮𝐫𝐞 𝐨𝐟 𝐄𝐧𝐞𝐫𝐠𝐲 𝐄𝐟𝐟𝐢𝐜𝐢𝐞𝐧𝐜𝐲 𝐰𝐢𝐭𝐡 𝐍𝐄𝐖𝐍𝐓𝐈𝐃𝐄’𝐬 𝐋𝐚𝐭𝐞𝐬𝐭 𝐎𝐟𝐟𝐞𝐫𝐢𝐧𝐠𝐬
Explore the details in our newly released product manual, which showcases NEWNTIDE's advanced heat pump technologies. Delve into our energy-efficient and eco-friendly solutions tailored for diverse global markets.
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Discover the Beauty and Functionality of The Expert Remodeling Serviceobriengroupinc04
Unlock your kitchen's true potential with expert remodeling services from O'Brien Group Inc. Transform your space into a functional, modern, and luxurious haven with their experienced professionals. From layout reconfiguration to high-end upgrades, they deliver stunning results tailored to your style and needs. Visit obriengroupinc.com to elevate your kitchen's beauty and functionality today.
Unlocking WhatsApp Marketing with HubSpot: Integrating Messaging into Your Ma...Niswey
50 million companies worldwide leverage WhatsApp as a key marketing channel. You may have considered adding it to your marketing mix, or probably already driving impressive conversions with WhatsApp.
But wait. What happens when you fully integrate your WhatsApp campaigns with HubSpot?
That's exactly what we explored in this session.
We take a look at everything that you need to know in order to deploy effective WhatsApp marketing strategies, and integrate it with your buyer journey in HubSpot. From technical requirements to innovative campaign strategies, to advanced campaign reporting - we discuss all that and more, to leverage WhatsApp for maximum impact. Check out more details about the event here https://events.hubspot.com/events/details/hubspot-new-delhi-presents-unlocking-whatsapp-marketing-with-hubspot-integrating-messaging-into-your-marketing-strategy/
[To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations]
This presentation is a curated compilation of PowerPoint diagrams and templates designed to illustrate 20 different digital transformation frameworks and models. These frameworks are based on recent industry trends and best practices, ensuring that the content remains relevant and up-to-date.
Key highlights include Microsoft's Digital Transformation Framework, which focuses on driving innovation and efficiency, and McKinsey's Ten Guiding Principles, which provide strategic insights for successful digital transformation. Additionally, Forrester's framework emphasizes enhancing customer experiences and modernizing IT infrastructure, while IDC's MaturityScape helps assess and develop organizational digital maturity. MIT's framework explores cutting-edge strategies for achieving digital success.
These materials are perfect for enhancing your business or classroom presentations, offering visual aids to supplement your insights. Please note that while comprehensive, these slides are intended as supplementary resources and may not be complete for standalone instructional purposes.
Frameworks/Models included:
Microsoft’s Digital Transformation Framework
McKinsey’s Ten Guiding Principles of Digital Transformation
Forrester’s Digital Transformation Framework
IDC’s Digital Transformation MaturityScape
MIT’s Digital Transformation Framework
Gartner’s Digital Transformation Framework
Accenture’s Digital Strategy & Enterprise Frameworks
Deloitte’s Digital Industrial Transformation Framework
Capgemini’s Digital Transformation Framework
PwC’s Digital Transformation Framework
Cisco’s Digital Transformation Framework
Cognizant’s Digital Transformation Framework
DXC Technology’s Digital Transformation Framework
The BCG Strategy Palette
McKinsey’s Digital Transformation Framework
Digital Transformation Compass
Four Levels of Digital Maturity
Design Thinking Framework
Business Model Canvas
Customer Journey Map
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Social Media R O I - article by Heather Holdridge
1. www.frogloop.com/care2blog
Wednesday, May 27, 2009 at 10:39AM | by Heather Holdridge
Social media is a hot topic these days. No matter where you look, you just can’t escape
the buzz. While we’ve seen explosive growth in use of social networks (NYT reported
last week that time spent on social networks has exceeded that of email) many
organizations are asking how do you effectively deploy a social media strategy and what
is the return on investment (ROI)? The trouble with social media thus far has been that
it’s been difficult for practitioners to measure its efficacy.
I had the honor of participating on the ROI (Return on Investment) of Social Media panel at the Women Who
Tech TeleSummit with Monique Eldwell of Conversify and Cheryl Contee of Fission Strategies where we laid out
some key metrics and useful case studies.
We decided to organize our session, organized by Monique, by doing a little 101 on social media (what it is), ROI
(how do you define it, different metrics used to measure it) and the challenges those organizations of all stripes
face. We know that lots of orgs have heard some variation of this from their bosses—“We need to get on the
Twitter!” But the fundamental question presented in this panel was “Why?” Organizations can fall prey to what
Monique called “Shiny Object Syndrome” (and this is true of nonprofits as well as political organizations and even
companies), jumping on the bandwagon of the latest social network, technology or tool, without asking whether
that serves organizational goals—who are you trying to reach, what are you trying to get them to do, and how do
you define success?
Some Basic 101 Resources and Metrics
ROI = What you spent divided by what you got out of your investment.
The metrics for measuring ROI can be extremely varied. Here are a few examples.
• an awareness study (before and after)
• what percentage of refers are coming from various sites.
• traffic to your site
• Net Promoter Score (NPS is a customer loyalty scale of 0-10 that asks how likely you would be to refer
an organization to a friend)
• number of friends/fans/followers on a particular social network
2. • the ever important “what your boss wants”
And this list is by no means exhaustive. Charlene Li and Forrester Research developed one of the other more
popular ROI models for Social Media. While this model focuses more on the ROI for blogs, there are some
useful metrics that can be applied to other forms of social media. Of course one of the biggest returns is brand
visibility.
You can see the metrics in action in the chart below.
One of my other favorite models is the social networking calculator Justin Perkins developed over here at
Care2. The comprehensive calculator tool calculates an estimate of cost and ROI for the recruitment and
fundraising efforts of your staff in social networking sites like Facebook or Twitter.
Case Studies:
And then it was time for some case studies. I’m going to summarize the basics and provide the link to the Women
Who Tech podcast at the end, which is far better at laying out all the critical details in each case study.
Nonprofit: Monique shared a case study for a nonprofit called the Rasmuson Family Foundation, one of the
largest foundations in the US, around increasing awareness of their Artists’ Award program. Conversify was
successful at increasing applications, particularly from rural residents and minorities, a key goal.
3. Corporate: Cheryl provided a corporate case study around the General Motors’ Fast Lane blog created years
ago. It has evolved as a way to engage customers, and increasingly policymakers and industry insiders, which
GM valued at $180,000/year by measuring the number of customer comments.
Political: I closed out by using an example from the 2008 presidential campaign—and no it wasn’t Barack
Obama. I chose the insurgent campaign of Ron Paul, both because it was not a $600 million operation with
millions in earned media, but rather a small insurgent-like campaign.
Many may have heard about the so-called Ron Paul “Money bombs” which were at first supporter-led efforts to
raise millions in a single day on Nov. 5th, 2007. This was without the benefit of huge email lists, paid media
efforts, or even the expertise of the campaign (though they did support the efforts once they heard about them).
The result for a single day was $4.3 million, a tactic the campaign itself copied a month later with $6 million raised
in a single day.
You can check out the podcast for yourself here (and you can also see the slides and skip to the portions of the
audio that’s most interesting to you.) And if you have any examples of successful social media campaigns, we’d
like to hear about them. Comment below or feel free to email me: heather (at) care2team.com