New media outreach for NGOs: a case study on the US Campaign for BurmaAudubon McKeown D.
The United States Campaign for Burma (USCB) uses new media and online outreach strategies to advocate for freedom in Burma and put pressure on the ruling military junta. Their strategies include distributing user-generated content, leveraging celebrity support in online video campaigns, utilizing social networks to organize spontaneous actions, and communicating with supporters through both online and offline methods. While some of their initiatives have been successful at raising awareness and gaining new supporters, USCB also faces challenges in managing an expanding amount of user-generated content, promoting their media strategically, and maintaining supporter involvement over the long term given limitations on staff and resources.
Making The Most of Your Digital CampaignNationBuilder
Digital campaigns can take many forms. Advocating for policy change, fundraising for your nonprofit, building awareness around a public health issue, or mobilizing people to participate in global day of action. Regardless of your mission, community organizing can help you build and grow your movement. Join us for a session breaking down the key principles of organizing with practical applications of how you can leverage tech to scale your campaign and stories of folks who've seen it work!
The workshop will was led by Organizers:
Nikki Batchelor
Lena Ellingboe
Social media includes web and mobile technologies that enable interactive dialogue among individuals, communities and organizations. It allows for the creation and sharing of user-generated content. There are different types of social media platforms including collaborative projects, blogs, content communities, social networking sites, and virtual worlds. Companies are increasingly using social media for purposes like brand awareness, customer engagement, lead generation, recruiting, and research.
The document introduces social media as a tool for businesses to gain new customers, identify trends, promote their business, and manage their reputation. It discusses how social media allows for user-generated content to be shared through blogs, social networks, wikis, and other online platforms. Examples are given of businesses in Cornwall that have used social media successfully, including gaining new customers and improving collaboration. The document concludes by providing resources for learning more about using social media.
SoMazi - Finance industry educational package - Part 3 SoMazi
1. The document discusses advocacy and how to build a community of passionate brand advocates using social media. It provides examples of companies that have successfully engaged advocates like ICICI Bank in India and First Direct bank in the UK.
2. The company SoMazi is introduced as a leading strategic social media consultancy that helps companies amplify and monetize social engagement using their Advocacy Relationship Management (ARM) model which motivates advocates through gamification, rewards, and continuous engagement.
3. SoMazi's founder Maz Nadjm is recognized as a top social media influencer and their simple principle is that any social media involvement should drive financial gain for companies.
The document discusses how social media has fundamentally changed journalism by allowing easier public and private discussions between journalists, public officials, and the public. It also describes how social media platforms like Twitter, Facebook, and Instagram have helped journalists more easily achieve the five democratic needs of informing, analyzing, investigating, creating public conversation, and encouraging accountability. Additionally, the rise of smartphones and social media has increased the sharing of rich media like videos and photos which can attract advertisers.
The document discusses how social media has fundamentally changed journalism by allowing easier public and private discussions between journalists, public officials, and the public. It also describes how social media platforms like Twitter, Facebook, and Instagram have helped journalists more easily achieve the five democratic needs of informing, analyzing, investigating, creating public conversation, and encouraging accountability. Additionally, the rise of smartphones and social media has increased the sharing of rich media like videos and photos on platforms to engage readers and attract advertisers.
New media outreach for NGOs: a case study on the US Campaign for BurmaAudubon McKeown D.
The United States Campaign for Burma (USCB) uses new media and online outreach strategies to advocate for freedom in Burma and put pressure on the ruling military junta. Their strategies include distributing user-generated content, leveraging celebrity support in online video campaigns, utilizing social networks to organize spontaneous actions, and communicating with supporters through both online and offline methods. While some of their initiatives have been successful at raising awareness and gaining new supporters, USCB also faces challenges in managing an expanding amount of user-generated content, promoting their media strategically, and maintaining supporter involvement over the long term given limitations on staff and resources.
Making The Most of Your Digital CampaignNationBuilder
Digital campaigns can take many forms. Advocating for policy change, fundraising for your nonprofit, building awareness around a public health issue, or mobilizing people to participate in global day of action. Regardless of your mission, community organizing can help you build and grow your movement. Join us for a session breaking down the key principles of organizing with practical applications of how you can leverage tech to scale your campaign and stories of folks who've seen it work!
The workshop will was led by Organizers:
Nikki Batchelor
Lena Ellingboe
Social media includes web and mobile technologies that enable interactive dialogue among individuals, communities and organizations. It allows for the creation and sharing of user-generated content. There are different types of social media platforms including collaborative projects, blogs, content communities, social networking sites, and virtual worlds. Companies are increasingly using social media for purposes like brand awareness, customer engagement, lead generation, recruiting, and research.
The document introduces social media as a tool for businesses to gain new customers, identify trends, promote their business, and manage their reputation. It discusses how social media allows for user-generated content to be shared through blogs, social networks, wikis, and other online platforms. Examples are given of businesses in Cornwall that have used social media successfully, including gaining new customers and improving collaboration. The document concludes by providing resources for learning more about using social media.
SoMazi - Finance industry educational package - Part 3 SoMazi
1. The document discusses advocacy and how to build a community of passionate brand advocates using social media. It provides examples of companies that have successfully engaged advocates like ICICI Bank in India and First Direct bank in the UK.
2. The company SoMazi is introduced as a leading strategic social media consultancy that helps companies amplify and monetize social engagement using their Advocacy Relationship Management (ARM) model which motivates advocates through gamification, rewards, and continuous engagement.
3. SoMazi's founder Maz Nadjm is recognized as a top social media influencer and their simple principle is that any social media involvement should drive financial gain for companies.
The document discusses how social media has fundamentally changed journalism by allowing easier public and private discussions between journalists, public officials, and the public. It also describes how social media platforms like Twitter, Facebook, and Instagram have helped journalists more easily achieve the five democratic needs of informing, analyzing, investigating, creating public conversation, and encouraging accountability. Additionally, the rise of smartphones and social media has increased the sharing of rich media like videos and photos which can attract advertisers.
The document discusses how social media has fundamentally changed journalism by allowing easier public and private discussions between journalists, public officials, and the public. It also describes how social media platforms like Twitter, Facebook, and Instagram have helped journalists more easily achieve the five democratic needs of informing, analyzing, investigating, creating public conversation, and encouraging accountability. Additionally, the rise of smartphones and social media has increased the sharing of rich media like videos and photos on platforms to engage readers and attract advertisers.
Beyond Viral Video – Crafting a Nonprofit Video Strategy501 Tech NYC
The document outlines strategies for crafting an effective nonprofit video strategy, including thinking strategically about goals and messages, training staff in digital storytelling, and planning videos with clear objectives and intended audiences. It provides examples from organizations like Refugees International that used videos successfully in advocacy campaigns. Measuring outcomes like donations, views, and increased website traffic is important for determining a video strategy's success.
1) The document discusses how the evolution of the World Wide Web from Web 1.0 to Web 3.0 has made publicness nearly free and easy through social media platforms and connectivity.
2) It explores both the benefits and risks of publicness, such as developing global connections but also losing privacy. Maintaining privacy requires effort and can come at an opportunity cost of missed connections.
3) A survey discussed in the document shows differing opinions on the importance of privacy versus publicness, with some valuing privacy over security concerns while others see publicness as important for building relationships and access to information.
4) In conclusion, the document argues that while publicness is beneficial
Social Media Manifesto -- Dave SaundersDave Saunders
The document discusses the history of marketing and how social media has changed digital marketing opportunities. It notes that early forms of mass media like printing allowed one to reach many, while technologies like mail, recordings, radio and TV further expanded reach. The internet originally fostered social connections but became a mass media channel, until social media restored two-way interactions. The document advocates using social media to build professional networks by making friends, giving value, and connecting with common interests rather than just pitching products. It recommends reading the Social Media Manifesto to learn how to harness social media's power.
This document discusses how to effectively utilize online tools for organizing. It outlines various online tools that can be used for research, creating information hubs, activation hubs, marketing campaigns, community cultivation, and internal collaboration. These include tools like blogs, Facebook, Twitter, YouTube, petitions sites, and project management tools. Best practices include making hubs audience-centric, interactive, frequently updated, and using repetition and consistency in marketing. Community is cultivated by engaging, celebrating, and inspiring members through being personable and listening.
SoMazi - Finance industry educational package - Part 1SoMazi
Are financial institutions missing opportunities in social media? This is the first part of a 3-piece educational package which aims to assist Financial institutions in developing a clear social media strategy.
Building your brand through social in china next digital(asia pacific digital...Asia Pacific Digital
Ash McVey - Asia Pacific Digital
Ashley is the director of Marketing & Strategy at Next Digital– a company of Asia Pacific Digital. With over a decade of digital marketing experience, Ashley has worked with businesses across the Asia-Pacific region, helping them grow their digital presence within China.
Building Web Communities That Add ValueDavid Terrar
Using the web community we built for Institute of Chartered Accountants of England and Wales professional member network as a case study, this presentation gives practical advice on how to build a better web community
The document discusses social media and how it allows people to connect online, share information, and collaborate through various tools like forums, blogs, social networks, and multimedia sharing. It provides statistics on social media usage and lists commonly used social media tools. It explains how social media has changed marketing by allowing businesses to directly deliver content to customers through communities on sites like Facebook and Twitter where people share and spread information. It also provides an example of how a company called PZ Cussons can employ various social media tools as part of its marketing strategy.
Paul Gillin is an expert on social media marketing. He has authored books on the topic and writes columns on innovation. The document discusses that social media connects people collaboratively to build shared meaning. It explores successful social media tools, what appeals to people, and how conversations vary across platforms. The author is surprised by how each tool hosts different conversations. Recommendations and opinions on effective social media use are provided. Contact information is included for the reader to learn more from the author.
This document provides guidance on using social media effectively for non-profits. It recommends spending 30 minutes per day on social media and outlines steps to map communities, plan content, and track metrics. Templates are provided to help non-profits map their communities, plan content for different outlets, and track key metrics. Additional resources like books, articles and tools are also referenced to help non-profits optimize their social media presence.
Reach is Not the Same as Influence: The Rockefeller Foundation Case StudyHootsuite
The Rockefeller Foundation uses social media to influence those with the power and resources to make change happen. They use Hootsuite to source and connect with those influencers, but also to champion employees and partners to become industry thought leaders themselves. This works to enhance the reach and impact of campaigns, including their three-year 100 Resilient Cities Centennial Challenge.
In this case study, learn how The Rockefeller Foundation leverages social media to influence the influencers and launch one globally successful campaign after another.
Native advertising is a growing trend as traditional online advertising methods decline in effectiveness. Native ads are designed to blend into the surrounding editorial content rather than interrupting the reader. Various types of native ads exist such as sponsored articles and recommended widgets. While native ads see higher engagement rates than traditional ads, some argue they risk deceiving readers if not properly distinguished from organic content. The future of native advertising depends on balancing advertiser, publisher and reader interests through transparency and quality content.
This document summarizes Humphrey Ho's presentation on building the case for business-to-business (B2B) social media. It provides statistics on social media usage and its benefits. It offers tips for using social media platforms like Twitter, Facebook, and LinkedIn for B2B purposes. These include expanding reach, thought leadership, relationship building, and reducing marketing costs. Lastly, it discusses developing a social media strategy and best practices.
Let's Really Go Online! The Potential of Social Media for Improving Organizat...Simone Staiger-Rivas
Overview of statistics and behavioral trends related to social media. Analysis of the potential of social media for international agricultural research. Examples.
The document discusses the role of social media in political activism. It presents arguments from skeptics (social media only enables "slacktivism" and shallow engagement) and believers (social media has facilitated coordination of large protests and spread of information in places like the Arab Spring). While social media provided new channels of communication, real change requires meaningful on-the-ground activism. The role of social media also depends on factors like censorship policies of platforms and governments. Overall, the impact is complex with evidence on both sides.
Social media allows people to connect, share information, and influence one another. It has transformed from a way to meet people online to an important tool for business marketing, customer service, and reputation management. While social media can provide benefits like increased visibility and customer interaction, gaining value requires time and effort to understand different platforms and sectors. Managing an effective social media presence also involves addressing potential challenges like criticism.
This document discusses the rise of social media and its use for marketing by companies. It defines social media as various forms of online media that allow for social interaction and sharing of information. The document outlines how social media can be used in the corporate world to introduce brands, engage consumers, build relationships, be cost effective and allow real-time communication. It also lists opportunities of social media marketing such as establishing brand awareness, monitoring competitors, interacting with customers and conducting market research. The conclusion states that social media provides inexpensive communication methods and facilities to help increase business.
This recipe calls for flour, baking powder, bicarbonate of soda, salt, cocoa, ground almonds, brown sugar, dark chocolate, walnuts, margarine, eggs, and yogurt to make a chocolate cake. The dry ingredients are mixed together and then the wet ingredients like margarine, eggs, and yogurt are added and beaten for a few minutes. The batter is then baked in a hot oven at 170 degrees Celsius for one hour to produce the chocolate cake.
Artificial intelligence (AI) is everywhere, promising self-driving cars, medical breakthroughs, and new ways of working. But how do you separate hype from reality? How can your company apply AI to solve real business problems?
Here’s what AI learnings your business should keep in mind for 2017.
Beyond Viral Video – Crafting a Nonprofit Video Strategy501 Tech NYC
The document outlines strategies for crafting an effective nonprofit video strategy, including thinking strategically about goals and messages, training staff in digital storytelling, and planning videos with clear objectives and intended audiences. It provides examples from organizations like Refugees International that used videos successfully in advocacy campaigns. Measuring outcomes like donations, views, and increased website traffic is important for determining a video strategy's success.
1) The document discusses how the evolution of the World Wide Web from Web 1.0 to Web 3.0 has made publicness nearly free and easy through social media platforms and connectivity.
2) It explores both the benefits and risks of publicness, such as developing global connections but also losing privacy. Maintaining privacy requires effort and can come at an opportunity cost of missed connections.
3) A survey discussed in the document shows differing opinions on the importance of privacy versus publicness, with some valuing privacy over security concerns while others see publicness as important for building relationships and access to information.
4) In conclusion, the document argues that while publicness is beneficial
Social Media Manifesto -- Dave SaundersDave Saunders
The document discusses the history of marketing and how social media has changed digital marketing opportunities. It notes that early forms of mass media like printing allowed one to reach many, while technologies like mail, recordings, radio and TV further expanded reach. The internet originally fostered social connections but became a mass media channel, until social media restored two-way interactions. The document advocates using social media to build professional networks by making friends, giving value, and connecting with common interests rather than just pitching products. It recommends reading the Social Media Manifesto to learn how to harness social media's power.
This document discusses how to effectively utilize online tools for organizing. It outlines various online tools that can be used for research, creating information hubs, activation hubs, marketing campaigns, community cultivation, and internal collaboration. These include tools like blogs, Facebook, Twitter, YouTube, petitions sites, and project management tools. Best practices include making hubs audience-centric, interactive, frequently updated, and using repetition and consistency in marketing. Community is cultivated by engaging, celebrating, and inspiring members through being personable and listening.
SoMazi - Finance industry educational package - Part 1SoMazi
Are financial institutions missing opportunities in social media? This is the first part of a 3-piece educational package which aims to assist Financial institutions in developing a clear social media strategy.
Building your brand through social in china next digital(asia pacific digital...Asia Pacific Digital
Ash McVey - Asia Pacific Digital
Ashley is the director of Marketing & Strategy at Next Digital– a company of Asia Pacific Digital. With over a decade of digital marketing experience, Ashley has worked with businesses across the Asia-Pacific region, helping them grow their digital presence within China.
Building Web Communities That Add ValueDavid Terrar
Using the web community we built for Institute of Chartered Accountants of England and Wales professional member network as a case study, this presentation gives practical advice on how to build a better web community
The document discusses social media and how it allows people to connect online, share information, and collaborate through various tools like forums, blogs, social networks, and multimedia sharing. It provides statistics on social media usage and lists commonly used social media tools. It explains how social media has changed marketing by allowing businesses to directly deliver content to customers through communities on sites like Facebook and Twitter where people share and spread information. It also provides an example of how a company called PZ Cussons can employ various social media tools as part of its marketing strategy.
Paul Gillin is an expert on social media marketing. He has authored books on the topic and writes columns on innovation. The document discusses that social media connects people collaboratively to build shared meaning. It explores successful social media tools, what appeals to people, and how conversations vary across platforms. The author is surprised by how each tool hosts different conversations. Recommendations and opinions on effective social media use are provided. Contact information is included for the reader to learn more from the author.
This document provides guidance on using social media effectively for non-profits. It recommends spending 30 minutes per day on social media and outlines steps to map communities, plan content, and track metrics. Templates are provided to help non-profits map their communities, plan content for different outlets, and track key metrics. Additional resources like books, articles and tools are also referenced to help non-profits optimize their social media presence.
Reach is Not the Same as Influence: The Rockefeller Foundation Case StudyHootsuite
The Rockefeller Foundation uses social media to influence those with the power and resources to make change happen. They use Hootsuite to source and connect with those influencers, but also to champion employees and partners to become industry thought leaders themselves. This works to enhance the reach and impact of campaigns, including their three-year 100 Resilient Cities Centennial Challenge.
In this case study, learn how The Rockefeller Foundation leverages social media to influence the influencers and launch one globally successful campaign after another.
Native advertising is a growing trend as traditional online advertising methods decline in effectiveness. Native ads are designed to blend into the surrounding editorial content rather than interrupting the reader. Various types of native ads exist such as sponsored articles and recommended widgets. While native ads see higher engagement rates than traditional ads, some argue they risk deceiving readers if not properly distinguished from organic content. The future of native advertising depends on balancing advertiser, publisher and reader interests through transparency and quality content.
This document summarizes Humphrey Ho's presentation on building the case for business-to-business (B2B) social media. It provides statistics on social media usage and its benefits. It offers tips for using social media platforms like Twitter, Facebook, and LinkedIn for B2B purposes. These include expanding reach, thought leadership, relationship building, and reducing marketing costs. Lastly, it discusses developing a social media strategy and best practices.
Let's Really Go Online! The Potential of Social Media for Improving Organizat...Simone Staiger-Rivas
Overview of statistics and behavioral trends related to social media. Analysis of the potential of social media for international agricultural research. Examples.
The document discusses the role of social media in political activism. It presents arguments from skeptics (social media only enables "slacktivism" and shallow engagement) and believers (social media has facilitated coordination of large protests and spread of information in places like the Arab Spring). While social media provided new channels of communication, real change requires meaningful on-the-ground activism. The role of social media also depends on factors like censorship policies of platforms and governments. Overall, the impact is complex with evidence on both sides.
Social media allows people to connect, share information, and influence one another. It has transformed from a way to meet people online to an important tool for business marketing, customer service, and reputation management. While social media can provide benefits like increased visibility and customer interaction, gaining value requires time and effort to understand different platforms and sectors. Managing an effective social media presence also involves addressing potential challenges like criticism.
This document discusses the rise of social media and its use for marketing by companies. It defines social media as various forms of online media that allow for social interaction and sharing of information. The document outlines how social media can be used in the corporate world to introduce brands, engage consumers, build relationships, be cost effective and allow real-time communication. It also lists opportunities of social media marketing such as establishing brand awareness, monitoring competitors, interacting with customers and conducting market research. The conclusion states that social media provides inexpensive communication methods and facilities to help increase business.
This recipe calls for flour, baking powder, bicarbonate of soda, salt, cocoa, ground almonds, brown sugar, dark chocolate, walnuts, margarine, eggs, and yogurt to make a chocolate cake. The dry ingredients are mixed together and then the wet ingredients like margarine, eggs, and yogurt are added and beaten for a few minutes. The batter is then baked in a hot oven at 170 degrees Celsius for one hour to produce the chocolate cake.
Artificial intelligence (AI) is everywhere, promising self-driving cars, medical breakthroughs, and new ways of working. But how do you separate hype from reality? How can your company apply AI to solve real business problems?
Here’s what AI learnings your business should keep in mind for 2017.
Study: The Future of VR, AR and Self-Driving CarsLinkedIn
We asked LinkedIn members worldwide about their levels of interest in the latest wave of technology: whether they’re using wearables, and whether they intend to buy self-driving cars and VR headsets as they become available. We asked them too about their attitudes to technology and to the growing role of Artificial Intelligence (AI) in the devices that they use. The answers were fascinating – and in many cases, surprising.
This SlideShare explores the full results of this study, including detailed market-by-market breakdowns of intention levels for each technology – and how attitudes change with age, location and seniority level. If you’re marketing a tech brand – or planning to use VR and wearables to reach a professional audience – then these are insights you won’t want to miss.
The document discusses social media trends and best practices. It defines social media as online conversations and outlines popular social media platforms. Statistics show the massive scale of social media usage. The benefits of social media for businesses include increasing visibility, engagement, and finding new customers. The document recommends developing a social media strategy that identifies goals, target audiences, and which platforms to use based on audience preferences. It also emphasizes listening to online conversations, appointing social media owners, training employees, and measuring results. Examples are given of companies that are effectively leveraging social media.
Social media marketing - MBA Project - International MarketingAnand Waindeshkar
The document discusses social media marketing in an international environment. It begins with definitions of social media and social media marketing. It then outlines the types of social media channels and discusses the advantages and disadvantages of social media marketing through a SWOT analysis. The document also explores the past, present and future of social media, and provides a case study on Ford's social media efforts. It concludes by emphasizing that social media is a powerful tool but must be used effectively.
Don Smith from General Mills presented on how the company leverages social media. He discussed how social media allows for constant listening to consumers and responding quickly to issues. General Mills uses social media to monitor discussions around recalls and issues. The company also uses social media to foster online brand communities and leverage those connections for innovation through an open innovation platform called G-win. Social media is crucial for General Mills to understand consumers' interests and collaborate with them.
Social Recruiting in Africa By Segun Akiode, ACIPM
The employment landscape has significantly changed by the advent of growing technology and in recent times by the advent social media.
According to Nielsen, internet users continue to spend more time with social media sites than any other type of site.
Social Media is here to stay or so it seems, and it can either be a friend or a foe, depending on its use.
Hence, every forward looking organization is expected to embrace social media to support their talent acquisition efforts.
Impact of social media on marketing caleb.pptxFaithfulness4
The document discusses the impact of social media on marketing. It begins by stating that social media has profoundly impacted modern business strategies and transformed traditional marketing paradigms. Social media platforms allow businesses to engage with target audiences in dynamic ways. The document then discusses how social media has empowered consumers to voice opinions and actively participate in shaping brands. It outlines some of the aims and purposes of analyzing social media's impact on marketing, such as understanding which social platforms are most popular and how branding awareness has changed. The document also provides examples of how some companies have successfully utilized social media to increase engagement. It concludes by stating that social media, when used strategically, can significantly enhance brands' visibility and customer relationships.
שיווק במדיה חברתית בארגונים - הרצאת הפתיחה בכנס מיקרוסופט, אוקטובר 2011April Marketing & PR
The document discusses social media trends and strategies. It defines social media as online conversations and lists common social media platforms. Statistics show rapid growth and widespread use of social media. The old world of isolated communication has changed to a new world of networked conversations. Companies are advised to participate in social media to define their brand, find customers and improve communication. A social media strategy should determine goals, target audiences and how to listen and engage on relevant platforms. Key success factors include empowering employees, having realistic goals and measuring return on investment. Examples are given of companies effectively using social media.
Identifying Insights From Your Social Media Campaign | Oliver Gertz, MediacomiStrategy
This document discusses Dell's evolving use of Twitter for marketing and customer engagement purposes. It outlines how Dell has moved from an exploratory approach to Twitter in 2007 to a more formalized strategy today. Dell now uses Twitter to inform, sell, and engage customers, as well as provide support. Key highlights include Dell's @DellCares Twitter account, which was launched in May 2010 to proactively engage customers and help with retention. The account has supported over 1,800 customers so far.
This document discusses the importance of social media for businesses and provides strategies for engaging with customers and potential clients online. It defines social media and lists popular platforms like blogs, Twitter, and LinkedIn. The document advocates using social media for branding, marketing, recruiting, and business development. It provides tips on developing a social media plan and strategy, including deciding which platforms to use, who will engage online, and how to provide value to communities. Statistics on major social media sites like Twitter and Facebook are also included.
Social media refers to content-based websites and applications that allow users to interact and share content in real-time. Examples include Facebook, Instagram, and YouTube. Social networks are associations of individuals connected by interpersonal relationships, while online communities are groups of individuals sharing a common interest. The top social networking sites are Facebook, YouTube, WhatsApp, Instagram, and TikTok, with billions of monthly active users. Businesses can benefit from social networks by humanizing their brand, networking, faster and global communication, research, and cost-effective marketing. Influencer marketing utilizes social media personalities with niche followings to engage audiences.
This document discusses social media marketing strategies. It defines social media as enabling many-to-many conversations rather than one-way broadcasting. Some key metrics are mentioned, such as 500 million Facebook users and nearly 3 billion Google searches per day. The document outlines how several major companies use social media for purposes like customer service, lead generation, branding and thought leadership. It also provides best practices for social media marketing, such as listening to target audiences and determining their wants before promoting products or services. Overall marketers are increasing their use of social media platforms like Facebook, Twitter and YouTube.
This document discusses social media marketing strategies. It defines social media as enabling many-to-many conversations rather than one-way broadcasting. Some key metrics are mentioned, such as 500 million Facebook users and nearly 3 billion Google searches per day. The document outlines how several major companies use social media for purposes like customer service, lead generation, branding and thought leadership. It also provides best practices for social media marketing, such as getting to know target audiences and determining their goals. Overall trends are discussed, such as more marketers planning to increase their use of platforms like Facebook, Twitter and video marketing in 2010 and beyond.
The document discusses how small businesses can use social media. It explains that social media allows for networking, marketing, and building relationships. It emphasizes creating authentic connections and discusses specific social media platforms small businesses can use to find customers, build awareness of their brand, and generate leads. Statistics are provided on social media usage and growth. The document advises businesses to define goals and match the appropriate social media tools to their strategy.
This is my final year project on Social media Marketing for BBA examination under MAKAUT
Disclaimer-
This all facts are collected data from various new sportal and social sites
This document is a presentation on social media prepared by Mark Holmgren Consulting for the FCSSAA "Leading the Way" conference in Edmonton, Alberta in November 2011. The presentation addresses objections to using social media, why organizations should use social media, how social media has revolutionized communication, how social media relates to marketing, risks of social media, and provides the DASI framework for using social media to foster dialogue, promote advocacy, provide support, and spur innovation. It also offers examples of how municipalities can use social media and discusses targeting audiences on social media.
The document discusses social media and its growing role in recruitment and talent acquisition. It outlines the key social media platforms used for recruitment, including LinkedIn, Facebook, Twitter, and YouTube. Some of the benefits of social recruiting mentioned include being able to target passive candidates, engage with potential hires, filter out unsuitable applicants, and reduce costs. The document advocates that companies develop a social media strategy to join the online conversation around their employer brand in order to attract top talent.
This document appears to be a student project report on the role of social media marketing in purchase decisions. It includes sections on objectives, literature review, research methodology, analysis and interpretation of findings, recommendations and conclusions, and bibliography. The executive summary provides an overview of how social media is an important opportunity for brands to connect with consumers and influence purchase decisions. It also discusses the significance of understanding factors that affect consumer purchase decisions in the current digital landscape.
UBC COMM465 lecture on leveraging social media for marketing promotion. Includes examples of various social media campaigns and tactics to garner earned media.
This document discusses social media and its role in marketing. It begins by defining social media as internet-based tools for sharing and discussing information among users. It then discusses how social media marketing utilizes social networks and online communities to connect with potential customers. The document notes that social media marketing has grown rapidly in recent years as more businesses recognize its potential to build their brand and engage with audiences. It provides statistics on how small businesses in particular have increased their use of social media marketing strategies.
Influencing Consumers in the Social Web Nipun Kapur
The social web touches our lives in some way or the other. A great new opportunity for brands to reach their consumers daily.
An Introduction to Cloud 9 Media
A presentation on developing effective websites and social media marketing strategy to the rural sector. Presented at the marketing to the rural sector conference, Auckland NZ in September 2010
1. Recruiting and Social Media David Bizer, Staffing Manager Bratislava – 23 September 2009
2. 2 Social Media Overview The HR Professional’s Role Case Studies Viral Marketing/Community Building Outside Recruitment Getting Started Agenda
3. 3 Social Media Overview Before you do anything, ask yourself -- What does success look like? Source: http://www.youtube.com/user/Socialnomics09
4. 4 Definition Social media is media designed to be disseminated through social interaction, created using highly accessible and scalable publishing techniques. Social media supports the human need for social interaction with technology, transforming broadcast media monologues (one to many) into social media dialogues (many to many). It supports the democratization of knowledge and information, transforming people from content consumers into content producers. Businesses also refer to social media as user-generated content (UGC) or consumer-generated media (CGM). Source: Wikipedia
5. 5 What is it really? It’s about people having conversations online Source: theconversationprism.com
6. 6 Key Statistics for Human Resources 2/3 of the Global Internet population uses social media Visiting social sites is now the 4th most popular online activity – ahead of email Time spent on social media equals 10% of all online time Source: Nielsen, Global Faces and Networked Places 2009
7. 7 13 hours of video uploaded to YouTube every minute 3.6 Billion photos uploaded to Flickr 3 million tweets per day on Twitter.com 5 Billion minutes spent each day on Facebook Volume
8. 8 93% of Social Media users believe companies should have a presence in Social Media *Cone, Business in Social Media Study, September 2008 Companies and Social Media
9. 9 Social Media Overview The HR Professional’s Role Case Studies Viral Marketing/Community Building Outside Recruitment Getting Started Agenda
10. 10 Define your strategy Control your employment brand It’s not an advertising campaign, it’s a conversation Don’t do it alone, partner with your business Your job
11. 11 Social Media Overview The HR Professional’s Role Case Studies Viral Marketing/Community Building Outside Recruitment Getting Started Agenda
26. 26 Food is my passion Think about one of your passions and discover the power of social media.
27. 27 Social Media Overview The HR Professional’s Role Case Studies Viral Marketing/Community Building Outside Recruitment Getting Started Agenda
28. 28 Did you answer the question? What do you want to get out of this? Now another – who is your audience? And another – what content will appeal to them? Listen, Engage, Measure, Repeat Get started now
29. 29 Tips for Facebook, Twitter, Blogs, etc Describe Employee Programs Interview Employees Highlight Benefits Share Interviewing Do’s and Don’ts Link to thought-leadership pieces your executives write Publicize Events Celebrate Success Post photos from company events Announce a key hire Give Career Advice Use your video content Remind your audience of presence on other networks
30. 30 Questions? Thank You & Keep Connected http://www.linkedin.com/in/bizer davidbizer@gmail.com