Marketing Concepts are Best Learned when concepts are synthesized and recent local applications are used. This template is used in the Marketing Management classes of Prof. Bong De Ungria of the Ateneo Graduate School of Business and the UP Virata School of Business
The World''s Most Important Brand is the Brand With Your Name On It. If branding is important to product success, it is just as important for Personal brands! But how do you develop and reinvent Personal Brands. In this case study, some autobiographical personal branding insights over a 19 year period are shared by Prof. Remigio Joseph De Ungria of the Ateneo Graduate School of Business.
Same Differences? Today, many things have changed that has required a different Marketing response vs. what was proven to be successful just a few years ago. And yet,there are still things which remain the same (like customers, competition and company). Find out more here..
COSLA = Concept Synthesis and Local Application
Template enables students to create professional, powerful business presentations based on how to tell a good business story as inspired by Steve Jobs.
https://bongdeungria.wordpress.com/2017/10/03/01-defining-marketing-for-the-21st-century/
Dowloadable Template for 20 Year Highly Personal High Performance Hyperlinked (Hyper3) Marketing Plan Used in Ateneo Graduate School of Business (AGSB) and the Ateneo School of Medicine marketing management classes coached by Prof. Bong De Ungria
A Visual Model of Top Ten Concepts in Defining Marketing in the 21st Century created for the Ateneo Graduate School of Business Marketing Class of Prof. Remigio Joseph De Ungria. Visual Models enhance learning and amplify concept recall.
The World''s Most Important Brand is the Brand With Your Name On It. If branding is important to product success, it is just as important for Personal brands! But how do you develop and reinvent Personal Brands. In this case study, some autobiographical personal branding insights over a 19 year period are shared by Prof. Remigio Joseph De Ungria of the Ateneo Graduate School of Business.
Same Differences? Today, many things have changed that has required a different Marketing response vs. what was proven to be successful just a few years ago. And yet,there are still things which remain the same (like customers, competition and company). Find out more here..
COSLA = Concept Synthesis and Local Application
Template enables students to create professional, powerful business presentations based on how to tell a good business story as inspired by Steve Jobs.
https://bongdeungria.wordpress.com/2017/10/03/01-defining-marketing-for-the-21st-century/
Dowloadable Template for 20 Year Highly Personal High Performance Hyperlinked (Hyper3) Marketing Plan Used in Ateneo Graduate School of Business (AGSB) and the Ateneo School of Medicine marketing management classes coached by Prof. Bong De Ungria
A Visual Model of Top Ten Concepts in Defining Marketing in the 21st Century created for the Ateneo Graduate School of Business Marketing Class of Prof. Remigio Joseph De Ungria. Visual Models enhance learning and amplify concept recall.
Apple, Microsoft, Coke, IBM, Google are the world's top 5 brands valued at more than $40 Billion each. But their global success has little impact on you.
For you, the most important brand in the world is the brand with your name on it. So, utilize business and marketing principles to make YOU, the personal brand, stand out and win.
The I Love Marketing Model is a Visual Interactive Knowledge and Mastery Framework that Helps Students Master Fundamental Marketing Concepts. This Show and Tell version 2.0 shows how the concepts are applied to a particular example, in this case, the Ateneo MBA program
Marketing Management: Kotler & Keller Chapter 9. Creating a Brand Equity.
Explain the process from creation, development, management and strategy aspects
First Things First, have a 20 Year Plan for the Brand Called You emphasizes that to Increase the Chances of Success of Your Personal Brand, the first thing to do is to create a long term highly personal high performance hastag marketing plan
Two-hour guest lecture to B2B marketing students at Lancaster University Management School, gathering feedback from B2B professionals on the skills gap for marketing graduates.
Vision Driven Guide to Creating High Performance Highlly Personal (Hyper 2) Marketing Plans used at the Ateneo Graduate School of Business (AGSB) Marketing Management classes of Prof. Remigio Joseph Bong De Ungria
Apple, Microsoft, Coke, IBM, Google are the world's top 5 brands valued at more than $40 Billion each. But their global success has little impact on you.
For you, the most important brand in the world is the brand with your name on it. So, utilize business and marketing principles to make YOU, the personal brand, stand out and win.
The I Love Marketing Model is a Visual Interactive Knowledge and Mastery Framework that Helps Students Master Fundamental Marketing Concepts. This Show and Tell version 2.0 shows how the concepts are applied to a particular example, in this case, the Ateneo MBA program
Marketing Management: Kotler & Keller Chapter 9. Creating a Brand Equity.
Explain the process from creation, development, management and strategy aspects
First Things First, have a 20 Year Plan for the Brand Called You emphasizes that to Increase the Chances of Success of Your Personal Brand, the first thing to do is to create a long term highly personal high performance hastag marketing plan
Two-hour guest lecture to B2B marketing students at Lancaster University Management School, gathering feedback from B2B professionals on the skills gap for marketing graduates.
Vision Driven Guide to Creating High Performance Highlly Personal (Hyper 2) Marketing Plans used at the Ateneo Graduate School of Business (AGSB) Marketing Management classes of Prof. Remigio Joseph Bong De Ungria
Seminar 10 - Wrapping up - This is Your Assets, Your Creativity, and Your L...Fahri Karakas
Design Your Life, Create Your Story, and Unleash Your Creativity
We are going through one of the most disruptive periods in history.
How do you design your life and increase the quality of your life in such disruptive times?
In this session, we address that question and provide you inspirational tools and examples to design and improve your life.
Below are contents and topics we cover:
- Disruptive changes after the pandemic lockdowns
- Controlling your life in the midst of disruption
- How to be productive and creative (poster exercises)
- How to prepare your creative and entrepreneurial career portfolio
- Designing Your Life Exercise - Workshop (exercise based on Stanford module)
- Mentoring yourself and improving your quality of life in various domains
- Make a list of all your wishes, visions, and aspirations
- How to be super-creative and super-productive
- Digital content creation
- Create 300 pieces of content
- Storytelling
- YouTube is the Future
- TikTok Strategies and Examples
- Content Houses: Sway House and Hype House
- Instagram Celebrities: Ronaldo
- Use Your Imagination: Hunger Games & Stranger Things
- Incredible Success Story of Beeple (Mike Winkelmann)
- Incredible Success Story of J. P. Metsavainio: Milky Way Mosaic
- Create Your Own Renaissance: Your Asset Creation Vision in 10 Years
- Further Visual Resources on Entrepreneurship, Money, and Assets
Almost all of these materials are fresh, which means I have learned them very recently. This approach makes the contents very multidisciplinary, engaging, and exciting.
Enjoy!
Lessons From The Explosive Growth of Online Learning During Covid-19VWO
COVID-19 has created unprecedented opportunities for online learning companies. Although traffic and new learner registrations have peaked during the lockdown, the only enduring competitive advantage for e-learning companies lies in being able to engage these learners in the long term.
Join VWO along with growth leaders at MasterClass & Springboard in a freewheeling conversation around what successful online learning companies must do to grow.
Things I wished I knew while doing my tech bachelor / undergraduateGeshan Manandhar
This talk is about how to use your bachelor to craft your tech career. I started with what I have done and some examples of where my friends have reached. Then I focused on things to consider for selecting and doing projects for technical subjects in bachelor study.
After that I opened up the secrets of selecting a company and doing internship. To concluded I gave some tips on approaching the job market.
Generating a consistent and growing flow of qualified leads is a sign of a healthy recruiting and enrollment process. Leveraging Facebook and Instagram using lead campaigns have become a critical part of that practice especially as the education space becomes more competitive and platform functionalities evolve.
In this webinar, we’ll be showing you innovative ways to best use these tools to reach and exceed your school’s recruitment objectives.
How Working Abroad Will Help You in Product by former Lenovo PMProduct School
Main Takeaways:
- Living and working overseas is a great way to accelerate your professional career
- Having cross-cultural skills can help you be a great Product Manager because it will make you empathetic
- If you want to launch a product in Japan, there are a just few things you need to remember
- If you do want to get out of town and do something wonderful overseas as a Product Manager, I highly recommend Japan
Present your next marketing plan, campaign, social media strategy or newsletter with these free Google Slides and PowerPoint templates. Their creative design and easy-to-edit graphic resources will help you get your message across.
10 Action Items to Become Successful in MarketingRandy Everett
Training deck presented to UCSD Undergraduate Marketing Association in 2013. The goal was to provide advice for students considering a marketing career. The format included an introduction, explanation of a marketing agency's role, examples from Anderson Direct Marketing at http://www.andersondm.com and my personal top 10 recommended action items to become successful in Marketing. The trivia questions were opportunities to win gift cards during the presentation and keep it interactive.
If You Build It, Will They Come? - How to Increase Learning AdoptionB.J. Schone
Designing and building learning materials is a tough enough job, but what happens when you spend weeks or months on a project and nobody even bothers to use it? This presentation will explore more than a dozen ideas for increasing user adoption of learning materials through a series of strategies and tactics you can begin using immediately.
Increasing user adoption requires an in-depth understanding of your users, including their jobs, behaviors, wants, and needs. Once you understand these elements, you can design your implementation approach and introduce on-going activities to increase adoption.
In this presentation, we will explore the psychology of the user, the intent of the organization, and the actions you can take as a learning professional to drive adoption and improve the performance of your users.
This is the downloadable version of Scroll 1 of the best-selling book, Greatest Salesman in the World by Og Mandino. You can download this and save on your phone or on your computer to make developing the first habit easier.
Z means start with the outcome
Y are your reasons why
X are the how, what, when and who
https://bongdeungria.com/zyx-vs-abc-vs-mbo-marketing/
More info at
Marketing 4.0 is a paradigm to understand and guide the connected customer's journey.
Marketing 4.0 is Human-Centric Marketing (referred to as Marketing 3.0) that has been disrupted and improved by technology, globalization and social responsibility.
Watch the marketing evolution here...
https://youtu.be/hNWw-Co-ZAI
Not all marketing classes are equal.
Why choose Hypermarketing Class under VCoach Bong De Ungria?
To earn a High Performance Highly Personal Hyperlinked Excellent Experience!
https://bongdeungria.com/why-hypermarketing-class-in-23-seconds/
Pictures paint a thousand words.
Videos are worth a thousand pictures.
This video requirement shall replace the typical “Introduce Yourself” part at the beginning of classes. All students shall now be required to create a 1 minute version of their professional background, upload it for youtube, embed the youtube video in wordpress (or equivalent) and post the url link as your assignment submission.
https://bongdeungria.com/who-you-a-digital-intro/
https://bongdeungria.com/marketing-plans-101-simplified-templates-that-work/
Solve Problems of your Customers!
This marketing plan template emphasizes that customers are more than willing to pay the price for products that solve their problems, and takes away their current pain.
But not all customers have the same problem! Unique selling propositions work best for a defined profile of your Primary Target Market.
The I Love Marketing Model is a visual interactive technique to help students remember key marketing concepts. Developed by Prof Bong De Ungria of the Ateneo Graduate School of Business.
Watch the video and learn more here...
Marketing works only if the concepts are remembered beyond the classroom. How do you remember? With Visual Session Certificates that combine emotion, ideas, and the world's most important picture- that of the participant. By doing this, learning and retention extend far beyond the classroom.
https://bongdeungria.com/making-marketing-memorable-using-visual-session-certificates/
Sample of a 20 Year Personal Marketing Plan that is recommended for Students taking the Marketing Management class of VCoach Bong de Ungria of the Ateneo Graduate School of Business
3 Models for Case Analysis and Business Presentation used in Prof Bong De Ungria''s Marketing Management Class at the Ateneo Graduate School of Business
Francesca Gottschalk - How can education support child empowerment.pptxEduSkills OECD
Francesca Gottschalk from the OECD’s Centre for Educational Research and Innovation presents at the Ask an Expert Webinar: How can education support child empowerment?
Model Attribute Check Company Auto PropertyCeline George
In Odoo, the multi-company feature allows you to manage multiple companies within a single Odoo database instance. Each company can have its own configurations while still sharing common resources such as products, customers, and suppliers.
Embracing GenAI - A Strategic ImperativePeter Windle
Artificial Intelligence (AI) technologies such as Generative AI, Image Generators and Large Language Models have had a dramatic impact on teaching, learning and assessment over the past 18 months. The most immediate threat AI posed was to Academic Integrity with Higher Education Institutes (HEIs) focusing their efforts on combating the use of GenAI in assessment. Guidelines were developed for staff and students, policies put in place too. Innovative educators have forged paths in the use of Generative AI for teaching, learning and assessments leading to pockets of transformation springing up across HEIs, often with little or no top-down guidance, support or direction.
This Gasta posits a strategic approach to integrating AI into HEIs to prepare staff, students and the curriculum for an evolving world and workplace. We will highlight the advantages of working with these technologies beyond the realm of teaching, learning and assessment by considering prompt engineering skills, industry impact, curriculum changes, and the need for staff upskilling. In contrast, not engaging strategically with Generative AI poses risks, including falling behind peers, missed opportunities and failing to ensure our graduates remain employable. The rapid evolution of AI technologies necessitates a proactive and strategic approach if we are to remain relevant.
The French Revolution, which began in 1789, was a period of radical social and political upheaval in France. It marked the decline of absolute monarchies, the rise of secular and democratic republics, and the eventual rise of Napoleon Bonaparte. This revolutionary period is crucial in understanding the transition from feudalism to modernity in Europe.
For more information, visit-www.vavaclasses.com
Safalta Digital marketing institute in Noida, provide complete applications that encompass a huge range of virtual advertising and marketing additives, which includes search engine optimization, virtual communication advertising, pay-per-click on marketing, content material advertising, internet analytics, and greater. These university courses are designed for students who possess a comprehensive understanding of virtual marketing strategies and attributes.Safalta Digital Marketing Institute in Noida is a first choice for young individuals or students who are looking to start their careers in the field of digital advertising. The institute gives specialized courses designed and certification.
for beginners, providing thorough training in areas such as SEO, digital communication marketing, and PPC training in Noida. After finishing the program, students receive the certifications recognised by top different universitie, setting a strong foundation for a successful career in digital marketing.
How to Make a Field invisible in Odoo 17Celine George
It is possible to hide or invisible some fields in odoo. Commonly using “invisible” attribute in the field definition to invisible the fields. This slide will show how to make a field invisible in odoo 17.
Acetabularia Information For Class 9 .docxvaibhavrinwa19
Acetabularia acetabulum is a single-celled green alga that in its vegetative state is morphologically differentiated into a basal rhizoid and an axially elongated stalk, which bears whorls of branching hairs. The single diploid nucleus resides in the rhizoid.
Normal Labour/ Stages of Labour/ Mechanism of LabourWasim Ak
Normal labor is also termed spontaneous labor, defined as the natural physiological process through which the fetus, placenta, and membranes are expelled from the uterus through the birth canal at term (37 to 42 weeks
Normal Labour/ Stages of Labour/ Mechanism of Labour
Template for Concept Synthesis and Local Application (COSLA)
1. www.josephdeungria.com
1
TEMPLATE and SAMPLE for
Chapter CoSLA
Prof. Bong De Ungria
Ateneo Graduate School of Business
UP Virata School of Business
One X to Achieve our Z of Marketing Mastery
Version
2.0
2. www.josephdeungria.com
This file aims to guide the learners on:
1. The Value of CoSLA (Concept
Synthesis and Local Application)
2. How CoSLA will be implemented in
the Chapter Reports (using this
template and “Convince Like Steve
Jobs” lecture
Professor’s Note
3. www.josephdeungria.com
Concept Synthesis happens when:
1. Key questions answered (learning
objectives at start of each chapter)
2. Using images and diagrams
3. Applied to local examples, from:
a. Learners’ current or past work (preferred)
b. Learners’ passion or hobby
c. A local, recent and familiar example
CoSLA helps mastery
5. www.josephdeungria.com
5
DEFINING MARKETING for the
21st CENTURY
(Same Differences ?)
Prof. Bong De Ungria
Ateneo Graduate School of Business
UP Virata School of Business
Understanding Marketing Management
CoSLA
Version
2.0
9. www.josephdeungria.com
3 of the 5 Chapter Questions
using this template…
1. Why is marketing important?
2. What is the scope of marketing?
3. How has marketing management
changed?
But this does not follow the “Convince
like Steve Jobs” lecture.
The next 2 slides help… (and answers the
same 3 questions)
10. www.josephdeungria.com
1. Why is It Important?
2. What is the Scope?
3. How has it changed?
Questions and Objectives:
Marketing:
11. www.josephdeungria.com
1. Important for business survival &
growth
2. Covers everything and everybody
3. Changing due to increased
competition and demanding customers
Outline:
21st Century Marketing is…
12. www.josephdeungria.com
1. Important for business survival &
growth
2. Covers everything and everybody
3. Changing due to increased
competition and demanding
customers
Outline:
Marketing is…
Notice the use of a smaller “Segoe Print”
font for the “outline “ and for the questions
in the next slides…
13. www.josephdeungria.com
1. Why Is Marketing Important?
Marketing is important for
business success
• Delivers top-line growth (revenue)
• Customer retention/ loyalty
communicating and
creating,
delivering value to
Notice the use of a smaller “Segoe Print”
font for the “outline “ and for the questions
in the next slides…
14. www.josephdeungria.com
1. Why Is Marketing Important?
Marketing is important for
business success
• Delivers top-line growth (revenue)
• Customer retention/ loyalty
communicating and
creating,
delivering value to
This is also the numbered guidepost
Mentioned in the feedback to the students
15. www.josephdeungria.com
1. Goods
2. Services
3. Experiences
4. Events
5. Persons
6. Places
7. Properties
8. Organizations
9. Information
10.Ideas
2a. What is the Scope of Marketing?
Everything (10) is marketed !
21. www.josephdeungria.com
1. Globalization
2. Technology
3. Deregulation
4. Privatization
5. More Competition
6. Industry Convergence
7. Consumer resistance
8. Retail Transformation
3a. How has Marketing Changed?
Competition increased due to
22. www.josephdeungria.com
1. Globalization
2. Technology
3. Deregulation
4. Privatization
5. More Competition
6. Industry Convergence
7. Consumer resistance
8. Retail Transformation
The Following changed
or disappeared:
Economic Boundaries
Brick and Mortar
Business Rules
Monopolies & Dinosaurs
Way of Doing Business
3a. How has Marketing Changed?
Competitive Rules changed!
23. www.josephdeungria.com
1. Buying Power
2. Choices
3. Information
4. Voice
EASIER
5. Ordering
6. Comparison
Customer is
King!
INCREASED
3b. How has Marketing Changed?
Customers are more powerful
and demanding
24. www.josephdeungria.com
1. Internet
1. Social Media
2. Sales Channel
3. Research
4. On and Off-line buzz
5. Blogs
6. Purchasing savings
2. Niche magazines
3. Mobile
3c. How has Marketing Changed?
Companies must use more
capabilities too!
25. www.josephdeungria.com
3. How has Marketing Changed?
Heart Attack!
Company does same things it did 5 or 10
years ago (even if these were the key
success factors of the 20th century)
28. www.josephdeungria.com
Preferred source of examples:
(ranked highest or most preferred to lowest)
a. Learners’ current or past work (preferred)
b. Learners’ passion or hobby
c. A local, recent and familiar example
For local application, learners
can have 1 to 3 examples
29. www.josephdeungria.com
How Marketing Has Changed the Way I Coach
“Powerful” Students have easy access
to information .They are more vocal
and demanding...
Professor
Textbook
Class
Session
Google, Youtube, Student Reviews
Notes and Assignments from Previous / Other Classes
30. www.josephdeungria.com
1. Video posts instead of plain text blogs
2. Purposeful social media posting
3. Build Rapport with all students (no one
left behind)
4. Respond quickly and sincerely because it
matters more than technical knowledge...
POWER SHIFT : (Actionable Insight)
Vcoach Bong: Move from 2.0 to 4.0
33. www.josephdeungria.com
Notice
That the first 2 slides are
1. Cover Page (Exec Summary)
2. Outline
And that the last 2 slides are
3. Summary
4. Cover Page
Professor’s Note on format is
consistent with 3 steps of
communication:
34. www.josephdeungria.com
1. Why is It Important?
2. What is the Scope?
3. How has it changed?
Questions and Objectives:
Marketing:
Note that
Questions
Are re-posted here
But follow
The Steve Jobs
principles
35. www.josephdeungria.com
1. Important for business survival &
growth (Why?)
2. Covers everything and everybody
(Scope?)
3. (Changing!) due to increased
competition and demanding customers
Summary:
21st Century Marketing is…
36. www.josephdeungria.com
36
DEFINING MARKETING for the
21st CENTURY
(Same Differences ?)
Prof. Bong De Ungria
Ateneo Graduate School of Business
UP Virata School of Business
Understanding Marketing Management
CoSLA
Version
2.0
37. www.josephdeungria.com
37
TEMPLATE and SAMPLE for
Chapter CoSLA
Prof. Bong De Ungria
Ateneo Graduate School of Business
UP Virata School of Business
One X to Achieve our Z of Marketing Mastery
Version
2.0